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Research Timeline
August 2022
SeptemberOctober 2022
Results analysed for the first quantitative summary report.
November 2022
On-farm event for 80 young people at Elveden Estate, a LEAF Demonstration Farm and McDonald’s supplier. Young people took part in group discussions allowing a deeperdive into responses to the online survey.
Over 2,200 12 to 19-year-olds surveyed from across the UK as part of an extensive piece of online research covering the four themes: Sustainable Food Production, Conscious Consumers, Diversity and Inclusivity, and Careers.
July 2023
Event held at the House of Lords for key agri-industry stakeholders. Research results were announced with a clear ‘call to action’ for industry leaders, brands and retailers to work together to deliver the recommendations of the research.
April 2023
A residential event held at Harper Adams University by 60 young people and 10 teachers, to develop next steps and identify recommendations for the agri-food industry. This provided the final quantitative and qualitative data.
