Linyi guo.
_Design Portfolio
_Warm _ Dynamic _Energetic
01 / Ferry Building Bike Rental 02 / Black Journey 03 / Motion Art 04 / Kids in the Kitchen 05 / Known Aromas
Portfolio Website / www.linyiguo.com
RESHAPE Written and designed by /Linyi Guo School / Academy of Art University 415 666 6436 glyxb2012@gmail.com @2016 Linyi Guo Digital Printing: Binding: Blurb Font: DIN
DESIGNER / Linyi Guo YEAR / 2016 SUBJECT / Portfolio KEYWORDS / Warm / Dynamic / Energetic
RESHAPE Design make my life warm and energetic. It is one of the most powerful forces in my live, whether or not we are aware of it, and can also be inspiring, empowering and enlightening. So this portfolio is a record of all the significant moments of my design process and the finished pieces including my whole concept. I’m used to viewing things from a new perspective to discover their new art images. Reshape it, Redesign it, use design's power to solve a practical problem as always, since design makes life easier.
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Ferry Building Bike Rental
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Black Journey
03 Graphic Design Thinking Finding Your Way
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Kids in the Kitchen
05 Known Aromas
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COURSE: Visual Literacy SUBJECT : Ferry Building Bike Rental INSTRUCTOR: Hunter Wimmer
Objective: Transformation of Vernacular Communication, find examples of vernacular communication within their environment. Create a branded system based on a
YEAR OF COMPLETION: 2014 CATEGORIES: Print / Digital TYPE OF PROJECT: Avenir Black Franklin Gothic Book Futura
single sign found in the public space. Apply the sign in a design system through different style materials and image treatments. Approach: Recreate a visual system for the Ferry building Bike Rentals which is conveniently located in the SanFrancisco Ferry Building. I have designed a system of elements working together to provide unity, consistency, and flexibility visual. Also created their own color system to provide even greater powerful, complementary colors that really impressive to viewers.
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BLACK JOURNEY
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COURSE: Type Experiments SUBJECT : Black Journey INSTRUCTOR: Lian Ng YEAR OF COMPLETION: 2014 CATEGORIES: Print / Digital Materials /Experimental TYPE OF PROJECT: Helvetica Adobe Garamond Franklin Gothic Book Futura Code light
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This Project will explore existing modern typographical ideas and techniques and attempt to expand on our typographical range. We have to investigate the communication of content and the emotional qualities of text. Approach: A series of 9 posters along with a cover, an introduction, and a colophon sheet. The subjects “Black “of the posters are open, I try to combine with color theme, different crafting materials and techniques to convey my concept—“ Black Journey”. My design style focus on Organic, natural and crafting. All of the posters are typographically focused.
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MOTION ART
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COURSE: Motion Graphics 1 SUBJECT : Graphic Design Thinking Finding Your Way INSTRUCTOR: Colin Sebestyen
Objective: We have three parts to finish this project, the first part
YEAR OF COMPLETION: 2016
of the final project creating a Book Trailer. We have
CATEGORIES: Motion Graphic / Video / Software
and Animatic with sound and music. The third part
TYPE OF PROJECT: DIN
to research, choose and familiarize myself with my book,the second part submit final style frames (2 - 4) to create production art for the animation, using my animatic as a guide. Scan-in or source imagery, prepare it for animation, and animate the typography and original imagery in After Effects. The second part we create a promo for a fictitious mobile app that helps the user with something ourself love to do. Approach: I have chosen the book “Graphic Design Thinking : Beyond Brainstorming” by Lupton, Ellen. I like the book’s content is about “Design Process” How to define problems, how to get ideas, how to create form, how designers thinks. So I got the whole ideas from the book since this book reflects the diversity of contemporary graphic design practice. My app is about traveling. I called this app “Finding your way”. I tried clearly explain my each frame transition and keep lovely style, fresh color, try to make nicely transitions. Basically, this app encourages people to go outdoor and travel in natural way.
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KIDS IN THE KITCHEN
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COURSE: Visual Thinking
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Objective: SUBJECT : Kids in the Kitchen
This project intends to address the problem of when
two parents work all the time and don’t spend enough time with their kids, either they can not cooking for
INSTRUCTOR: David Hake
their children. Their children can not always eat fast food or some food from their parents left before go work, it isn’t fresh and healthy for little kids
YEAR OF COMPLETION: 2014 CATEGORIES: Print / Digital / Video TYPE OF PROJECT: Avenir Franklin Gothic Book
Approach: Inspires parents and kids everywhere to connect in the kitchen and cook healthy meals together. We designed to inspire healthy lifelong eating habits by encouraging parents and kids to cook together. Especially for teach kids to cook and get them started on a lifetime of better eating. There’s no doubt that cooking with kids takes more time than cooking alone but when we consider the benefits to their development and learning, it makes the extra effort feel all the more worthwhile.
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KNOWN AROMAS
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COURSE: Type System SUBJECT : Known Aromas
Objective: Synthesize type system principles into the final pro-
INSTRUCTOR: Anthony Jagoda
duction of a book . Use style, scale, and addressing issues of design appropriateness for communications to varying audiences in varying ways.
YEAR OF COMPLETION: 2014 CATEGORIES: Print
Approach: My concept from when you smell fresh cookies baking in the kitchen. Immediately, you remember your childhood days when your mother brought you fresh chocolate chip cookies. a bit idealistic but smell and memory are linked. Use smell to awaken your memory.
TYPE OF PROJECT: Avenir Black Universe
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THANK YOU
Portfolio Website / linyiguo.com Written and designed by / Linyi Guo 416-666-6436 glyxb2012@gmail.com