Reimagining a better future for small businesses

by Sanah Gumede, Managing Executive for Strategy and Customer Value Management, Absa Relationship Banking

At Absa, our ambition is to be a force for good in everything we do by giving back to the societies in which we operate. We are fully committed to partnering with small businesses along their journey by building strong value-added relationships with them and creating innovative solutions that meet their unique needs.

Our focused approach to the various client segments we serve, coupled with our strategy of keeping close to our customers, allows us to respond to the specific challenges faced by today’s women entrepreneurs. Key learnings that emerged from our relief efforts during the initial COVID-19 lockdown period, was the realisation that there is a need to tailor specific solutions to suit each client’s unique circumstances and requirements. We also realise that business solutions are increasingly digital and are constantly working to offer solutions with a digital focus.

the Lionesses of Africa Digital Playbook was a natural fit as one of the ways we can support women-owned businesses.

Against this background, the Lionesses of Africa Digital Playbook was a natural fit as one of the ways we can support women-owned businesses. We believe appropriate resources and sharing of experiences can go a long way in unlocking the potential of women entrepreneurs.

We know that every action we take has a consequence for a meaningful tomorrow and we embrace the challenge of reimagining a better future for small businesses.

- Sanah Gumede

For South African women entrepreneurs who want to find out more about funding solutions from Absa, go to: https://www.absa.co.za/business/funding-my-business/short-medium-solutions/explore/, or contact your banker, or contact an Absa Virtual banker via: smevirtualbanker@absa.co.za

Click here to read the Playbook