Continuously Reinventing

Lip DivaTM Continuously Reinventing

Her Life is Her Key to Success

After spending four years designing and building a 10,000 square foot commercial/residential house encapsulating the best of industrial and hi-tech technologies, as well as a two-story office building developed from concept to completion, and cofounding a large, full-service, financial services company that had been established over 20 years, Rose lost it all in a divorce. Her ex-husband acquired it all in the divorce settlement—so much for the California law that requires a 50/50 split.

She shifted gears and started over, as she always dwelled in the same place inside herself—the area of possibility.

Rose knew she would have to reinvent herself. At age 40 she enrolled in the Fashion Institute of Design & Merchandising (FIDM) in Los Angeles. She remembers the moment of inspiration for the Lip Ink product line. She was standing in the bookstore at school looking at those two-sided, indelible graphic markers when she imagined how wonderful it would be to have a liquid lip liner that was equally as indelible.

By the time she graduated, Rose had developed the first incarnation of her Lip Ink product as her senior thesis project at FIDM. The formula was first patented in 1995. She became a legend at FIDM, single handedly pioneering the cosmetic program. The year she attended FIDM, there was only a cosmetic display class – no curriculum was designed for cosmetics. She is often called back as an alumni guest speaker, and every time she returns to the campus she receives a warm welcome and requests to hear the Lip Diva stories. On her way to her first patent, Rose spent several years toiling away in her kitchen, continuously developing her products. She tells one story about how she dissected the ingredients in some familiar coatings like those found on M&Ms and Advil and used some of those film forming waterproof binding ingredients in her early experimenting. The liquid lip color adhered to her lips, but she was unable to get it off!

That’s when she realized that part of the invention would include the specially formulated Lip Ink Herbal Off™, a remover to go along with the Lip Ink product line, and eventually remove all of her semi permanent inventions. The removing fluid was equally as safe as the product itself, and she devised the solution with the same PH balance found in Visine.

The product still needed another element. When the color was applied, it could not be felt. Women were used to feeling moisture on their lips, so yet a third invention became part of the project. After sending the products out to be tested around the world, the final tweaks were made and they were ready for production.

Thunderbolt

Lip DivaTM

Creative. Artistic. Fun. Empowering. Original. Organic. Durable. Waterproof.