Introdution by Rose Nichols

The Lip Diva TM Speaks

Lip DivaTM

Inventor • Alchemist • Pioneer What is Lip Ink® International?

Rose Nichols began Lip Ink® International over ten years ago in 1995 as the first line of Semi Permanent Cosmetics® and liquid lip coloring. Her patented, wax-free, invention introduced to the world, a time saving, confidence building solution for active women.

The liquid lip coloring is completely wax free and replaces the ”stick” part of traditional lipstick, so it feels remarkably like bare skin. It also exfoliates, keeping your lips soft, smooth and moisturized while you wear it. The beauty never fades since it doesn’t rub or wipe off on cups or clothing—not even when eating hot or greasy food. The lip color will stay in place until the Lip Ink® herbal cosmetic remover is used. This improves appearance and durability, but also prevents the ingestion of lipstick, which is common with other lip coloring products.

Lip Ink® products are made with natural herbal ingredients, combining pigments and over 40 herbs and botanicals; including goldenseal, chamomile, rosemary extract, seaweed, calendula extract, beta carotene, Vitamins E, C, B-5 (panthenol), 13 trace minerals, UVA and UVB full specrum sun protection, and natural humectants to keep your lips tingly fresh and moisterized. No additional preservatives are added.

All of the Lip Ink products and their ingredients meet U.S. FDA and CTFA cosmetic standards and guidelines.

Even better, all the Lip Ink products are handcrafted, made in the U.S.A., and are guaranteed smear proof. Semi Permanent vs. Long Lasting Lip Color

Long lasting is simply long lasting—nothing more than that! Long lasting does not mean smearproof. But smearproof (Semi Permanent) does mean long lasting. You get both with Semi Permanent. Long lasting lipsticks usually have descriptive words like touch proof, budge proof, kiss proof or transfer resistant, which represents long lasting.

Semi Permanent, on the other hand, is a word of its own. Created specifically by Lip Ink International, Semi Permanent, by definition means that the product is not only long lasting, it is virtually impossible to smear. It is 100% smear proof. You can wear it to bed, shower in it, kiss your children or significant other, eat a mouthwatering meal, or drink an apple martini with the confidence that your lipstick is not going to smear.

Introduction by Rose Nichols

Lip DivaTM

Cosmetic companies usually portray their products as light, flirty, glamorous and feminine with the help of movie stars, models and celebrities. I feel they should be empowering, expressive and fun. There has to be some magic. The reason my story and my product is so interesting is because it is true. Like the Wizard of Oz, when Dorothy goes into her dream state, all the people in her life are part of the story. All the people in my life seem to play a part in my movie, like Auntie Mame. But at the same time, it is also my unique story, just a bit contemporized and takes place in the California Manhattan, not the New York Manhattan.

One of my most emotional and meaningful moments as the inventor and owner of the Lip-Ink product line, took place when I was awarded, (for the second time) the first place award in the category of Fashion and Beauty at the International Invention Convention. Since it was a complete surprise, I hadn’t prepared anything to say. My heart was pounding as I reached the podium. I looked out into the crowd of 1,000 dinner guests and recognized many of the women as they had spent time at my booth test-driving my lip color invention.

I asked the women in the audience who were wearing my product to please stand up. To all of our amazement and delight, half the room stood up. There were about 500 women, smiling at me and each other, joined in this synchronistic moment at the dawn of the new revolution in cosmetics. Of course, it’s not like discovering a cure for cancer, but it was like winning an Academy AwardTM. It was a defining moment for me. I asked my daughter, Golda, to remain standing as I thanked her publically for her continuous love and support. For the four years while I was toiling away in my kitchen experimenting with the ingredients that later became my multi-patented product line, Golda was the one who had to give up that time with her mom.

I thanked the women in the audience at that moment, and I’d like to thank all of the women who continue to use my product line. The greatest satisfaction I get as an inventor and as the CEO of this company is still the smear proof smile on a happy lifetime customer.

Lip Ink organic Smear proof Lip Color is Born