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Issue 5 Autumn 2011

Rupert, we’ll get you eggcited about Easter Rupert’s no bunny boiler, but there are only so many Easter egg hunts a man can endure without going a little crazy. Spending a fortune on eggs that will be half price the next day, kids bouncing off the walls from sugar overload, the missus complaining she’s eaten too much chocolate … if it wasn’t for the serious bucks he saved at Liquor Barons, he’d go hopping mad.

Little Creatures

Yellow

Mad Fish

Pale & Bright Ale Pints

Sparkling

Premium Red & White

10

2 for $

twin buy

6

$ 99 each

per bottle

79

6 for $

plus 2 bonus bottles

8 bottles total

Inside - 15 pages of specials The first families of wine The Great Southern Scotch Whisky

Specials valid 4th April to 17th April 2011


Chairman’s Message Standing out in a Crowd

The big chains would have you believe that one size fits all; that Armadale, Claremont and Greenwood all want the same brands and mix of beer, wine and spirits. As each Liquor Barons store is independently owned and operated, we know our customers and we know that is simply not true. Liquor Barons is the only West Australian based liquor co-operative. We use our combined buying power to bring you a great range of products at great prices. However, because we are a collective of independents, each store is tailored to reflect the preferences of it’s local community. We have the flexibility to stock boutique and obscure brands that don’t have the volume to supply the national chains. And we have the passion to track down any special requests you might have. So if you’re after something eggstraordinary for Easter, let your local Liquor Barons know and they’ll order it in. And if you want help and advice, just ask. We’re all ears. Lou Spagnolo

Win premium wine for a year* Simply join our Barons Advantage Club and you will go into the running to win a dozen premium wines per month for a year. Barons Advantage Club members accrue points on purchases that can be redeemed for anything instore. They can also take advantage of exclusive hot prices and competitions. Joining has never been so easy, simply drop by your local Liquor Barons store or visit our new website at www.liquorbarons.com.au Join today, membership is free. *Open to new members who join between 4/4/11 to 17/4/11 2

Liquor Barons Easter Catalogue


Cheer up Rupert. This line-up will make you a happy bunny. Between barbies, egg hunts and family get togethers, Rupert’s going to be hopping all over the place this Easter. In this edition of BYO, we’ve put together a great mix of products and prices to ensure your basket is always appropriately stocked. Now that should put a smile on any bunny’s face.

Look for the golden egg for that eggs-tra sweet deal!

Mad Fish Premium Red or White - Stoneleigh NZ Sauv Blanc - Ferngrove Frankland River Wines - Brown Brothers Moscato Wines St Hallett Gamekeepers Reserve Wines - Brancott NZ Sauv Blanc - Jacob’s Creek Reserve Wines

25

any 2 for $

Liquor Barons Easter Catalogue 3


Great Southern Land regional destination

Our Great Southern region is both large and diverse, offering a number of exciting and highly sought after wine styles. With five sub-regions (Albany, Denmark, Frankland River, Mount Barker and Porongurup), the region’s vines are relatively young, with the first plantings laid in 1965. By 1972, the first harvest was sent to legendary WA winemaker, Jack Mann, at Houghtons to be crafted into wine. With stunning coastline, rich rainforest and protected national parks, the region is equally known for its natural treasures as it is for its distinctive wines. The Great Southern is WA’s coolest wine growing area. All five winemaking zones experience climatic differences and variations, which means they excel at different grape varieties and offer distinctive regional wines. Typically throughout, yields are moderate to low which encourages excellent fruit intensity. The largest of the sub regions, Frankland River, is 4

Liquor Barons Easter Catalogue

known for its riesling, cabernet and shiraz. Mount Barker produces quality riesling, pinot noir, shiraz and cabernet sauvignon while Albany, the oldest European settlement in WA, is renowned for its chardonnay, sauvignon blanc and pinot noir. Denmark enjoys moderate summer temperatures, allowing it to produce quality chardonnay, sauvignon blanc and pinot noir while the Porongurup cooler climate ensures riesling, chardonnay and pinot noir thrive. Winning numerous accolades for his unique understanding of Great Southern fruit and regionally expressive wines is acclaimed winemaker Larry Cherubino who set up his own winery after an illustrious winemaking career for some of the country’s biggest brands. Larry Cherubino was named ‘Winery of the Year’ in James Halliday’s 2011 Australian Wine Companion. West Cape Howe Wines is located on one of the most southerly points of the region, rising 250m

above the Southern Ocean. The majority of fruit that goes into West Cape Howe Wines comes from their Landsdale Vineyard, located just outside the township of Mount Barker, planted in 1989 - some of the most mature vines in the Great Southern, with some 80 hectares under vine. Their range of wines include The West Australian range (consistent fresh flavours at affordable prices) and the Great Southern Range (limited wines of elegance). Other key producers from the region include Alkoomi, Ferngrove Estate, Forest Hill, Frankland Estate, Galafrey, Goundrey Wines, Howard Park and Plantagenet. At Easter time, why not head down for the muchloved annual event ‘Festival of the Sea’ in Albany on the 23-24 April to showcase the wines, martime history and culture. Visitors can enjoy a Great Southern Wine Festival, Saturday afternoon concert and Sunday sundowners.


The Great Southern is WA’s coolest wine growing area. All five winemaking zones experience climatic differences and variations, which means they excel at different grape varieties and offer distinctive regional wines.

While these wines are not from the Great Southern, our panel thinks they are well worth a look Amberley Kiss & Tell Moscato Wines

1099

$

per bottle

Aromatic, soft, sweet and fruity Italian-style wines with a little spritz and low alcohol.

Purchase 2 bottles of Kiss & Tell & receive an Amberley travel rug

Watershed Shades Wines

25

2 for $

twin buy

Buy 2 bottles and go into the draw to win a $100 voucher to the Watershed Restaurant. One voucher per store to be won!

Aramis White Label Wines

1399

$

per bottle

Family-owned premium wines from the McLaren Vale region and the Adelaide Hills in SA. Churchview Margaret River SBS

1499

$

per bottle

Punchy tropical fruits and grassiness make this a very drinkable style of white wine.

SBS Blue Gold Medal Winner - Sydney Wine Show

Liquor Barons Easter Catalogue 5


Indulgence

Pirathon By Kalleske

1999

$

per bottle

This is about quality shiraz from the north-western Barossa Valley, wonderful full-bodied flavour and richness. 6

Liquor Barons Easter Catalogue


Lindeman’s Bin Range Wines

20

3 for $

triple buy

Lindeman’s Bin wines never fail to impress, more so at this price point.

Kingston Estate Range Wines

1099

$

Taylor’s Jaraman Wines

45

2 for $

twin buy

Single variety quality wines made from fruit grown in two iconic Australian regions.

per bottle

Wines made from two premium South Australian wine regions for better balance and drinkability.

Members buy a bottle of Kingston Estate wine and go into a draw to win a $500 fuel voucher

Crowded House NZ Sauv Blanc

1399

$

per bottle

A fresh, easy-drinking sauvignon blanc with the clean, crisp aromatics you’d expect from Marlborough. Ballast Stone Estate Shiraz

1499

$

per bottle

Well-crafted, fruit-driven wine of great McLaren Vale regional definition, full bodied and complex.

Two trophies - 8 Gold Medals Oyster Bay NZ Sauv Blanc

1599

$

per bottle

Very popular wine from the Windy Isles, a drink-now style for any time of the day or night.

Members buy 2 bottles and go into the draw to win 6 Jaraman reds every month for 6 months Liquor Barons Easter Catalogue 7


winemaker profile

Australia’s First Families of Wine the Burch family

From our home state, the Burch family of Howard Park Wines have grown their family winery to become one of the most successful and well-loved West Australian wine brands. Founded in 1986, Howard Park Wines was one of the original pioneers to recognise the potential of the truly unique Great Southern wine region. In 1993, Amy and Jeff Burch acquired the business with a vision to establish a premium family wine company. In 1996, the Parkhead property was purchased in Denmark as the first ‘home’ of Howard Park. In that same year, the first vines were planted at the family’s Margaret River property named Leston, after Jeff’s father. In 1999, the Howard Park Single Vineyard series was launched and in 2000, a winery and cellar door was also opened in Margaret River. By 2006/2007, Howard Park was named as five-star winery in esteemed wine writer, James Halliday’s, Australian Wine Companion. Today, Amy and Jeff still work in the business everyday, which, says Amy, is a 24/7 job in the wine business. They are fortunate to be surrounded by family – with their eldest child Natalie operations manager at the Margaret River winery while their second child, David, is communications and social media manager for the business. Jeff’s brother David Snr. has been the vineyard manager of Howard Park for many years and instrumental in helping ensure the highest possible quality of the wines. Jeff’s sister Lesley has also been with the business for several years, in a brand ambassador role. 8

Liquor Barons Easter Catalogue

“The beauty of a family business is that there’s something for everyone and everyone can contribute so readily – it’s true of all family-owned wineries. For parents, it’s beautiful to see our children involved in our daily practice,” said Amy Burch. Celebrating their 25th year in 2011, Amy says the family is very proud of what they’ve managed to achieve and the fact that they are still growing. “Howard Park is a strong, well known brand and has a reputation for quality. We are proud of the sacrifices we’ve made to maintain quality – we all want longevity and excellence and the second generation have taken that same approach as well,” said Amy. The Burch family are proud to be the youngest members of Australia’s First Families of Wine (AFFW). At the Sydney Opera House in August 2009, an exciting initiative was launched by the Australian wine industry for the first time - a collective group of Australian wineries joined forces to be known as ‘Australia’s First Families of Wine’. The twelve inaugural members of AFFW are a collection of Australia’s best known, familyowned wineries from across four states with a combined winemaking experience of more than 1200 years. Chairman of AFFW, Ross Brown of Brown Brothers in North East Victoria, who are one of the 12 members, said: “A group of third generation family wineries recognised there were a number of issues they could do better collectively than individually, and have a bigger impact. AFFW is about putting the heart and soul back


De Bortoli Noble One

2999

$

375ml bottle

The benchmark for Australian stickies – sweet, rich, luscious, an ambrosial nectar, do you need more? Mad Fish Moscato

1799

$

per bottle

into the Australian wine industry. There was some criticism from our export markets following Australia’s success at lower price points but Australia has also got some stunning wines and regional icons – which all members of AFFW have,” said Ross.“One of the exciting outcomes of the group’s first year of activities was how the next generation family members engaged and got to know the other producers. The group gives a vision, unity and purpose to another generation,” said Ross. The families within AFFW, including the Burch family, while all family-owned and clearly devoted to the family business, represent a diverse mix of styles and Australian regions. From the Hunter Valley in New South Wales, Australia’s oldest wine region, familyowned wineries Tyrrell’s Wines and McWilliam’s Wines are proud members of AFFW. From Victoria, one of Australia’s most innovative wine companies Brown Brothers, is joined by fellow Victorian AFFW members Campbells who this year celebrate 140 years of familyowned winemaking; Tahbilk who celebrated their 150th anniversary last year, and De Bortoli Wines in the Yarra Valley whose wines, including their coveted Noble One, have become a household name. South Australian AFFW members are made up of D’Arenberg in McLaren Vale; and from Clare Valley, Taylors Wines and Jim Barry Wines. From the Barossa Valley, Henschke Wines, whose Hill of Grace is one of Australia’s most iconic wines and Yalumba, Australia’s oldest family-owned wine company established in 1849.

A striking pink blush in colour, the Moscato is succulent and luscious with hints of floral, a delightful spritz and a fine acid finish. Jim Barry The Cover Drive

1799

$

per bottle

A Coonawarra cabernet sauvignon from near the old cricket ground at Penola in the cool south-east of SA. Evans & Tate Metricup Road Wines

30

2 for $

twin buy

The heart and soul of the Evans & Tate brand, the appropriately named Metricup range captures the strengths of the Margaret River wine region. d’Arenburg The Stump Jump Red

9

$ 99 per bottle

A delightful fresh young red wine named after the Stump Jump plough which rode over stumps and gnarled roots. Yalumba Y Series Wines

Together, these 12 wineries will continue to share the family stories behind their wines, for generations to come, giving their wines a sense of unmistakable place and history.

8

$ 99 per bottle

Fruit-driven varietal wines of consistent quality and exceptional value by one of Australia’s great wine companies. Liquor Barons Easter Catalogue 9


sparkling wine

The Romans were the first to plant vineyards in an area of northeast France with the region being cultivated by at least the 5th century, possibly earlier. Wines from the Champagne region were known before medieval times. Churches owned vineyards and monks produced wine for use in the sacrament of Eucharist. French kings were traditionally anointed in Reims and Champagne wine was served as part of coronation festivities. 10

Liquor Barons Easter Catalogue


Martini Sparkling Wines

20

2 for $

twin buy

Piper Heidsieck Brut Champagne

3999

$

per bottle

An internationally-known range of sparkling wines from the cool north province of Piedmont. Freixenet Cordon Negro Brut

1299

$

per bottle

Often referred to as the “Black Bottle Bubbly.” It is the number one selling sparkling wine in the world.

Yarra Burn Premium Cuvee Brut

1499

$

per bottle

Classic bubbles from the cool Yarra Valley that produces many of Australia’s better sparklers.

Purchase 2 bottles of Yarra Burn Premium Cuvee & receive 2 champagne flutes Deutz NZ Sparkling Brut

1999

$

per bottle

Wonderfully consistent NZ sparkling wines with champagne quality at a New World price.

Janisson & Fils Brut Champagne

4499

$

per bottle

A not-so-well-known champagne here in Australia, but we think it’s about to become far more familiar.

An internationally-recognized red label that has a stamp of prestige and quality at a terrific price. Liquor Barons Easter Catalogue 11


Beer

James Boag’s Light stubbies 24’s

3299

$

warm

Hahn Super Dry 3.5 stubbies 24’s

3499

$

warm

Phoenix Beer stubbies 24’s

3799

$

warm

Miller Draft or Chill stubbies 24’s

3999

$

ctn

warm

Bonus Miller Cuban military cap. Cooper’s Pale Ale stubbies 24’s

4299

$

warm

Heineken stubbies 24’s

4499

$

warm

Heineken 5ltr Keg

2999

$

per keg

Bonus Heineken steel stubby cooler.

Bintang stubbies 24’s

4899

$

warm

James Squire Beers stubbies 24’s

4999

$

warm

12

Liquor Barons Easter Catalogue

Bonus 6 pack cooler bag.


Midori Liqueur

Rupert suggests adding Chambord to bottom of a flute and top with Yarra Burn Premium Cuvee Brut . Garnish with a raspberry.

2499

$

500ml bottle

Smirnoff Cocktails various flavours 700ml

1999

$

per bottle

Purchase any two CC 4 packs and receive a bonus cap.

Chambord Black Raspberry Liqueur

3499

$ Johnnie Walker & Soda 375ml cans

2299

$

6 pack

Canadian Club Premix 330ml stubbies

1399

$

4 pack

500ml

Bonus Champagne Flute with bottle purchase Liquor Barons Easter Catalogue 13


whisky

Water of life Whiskey is a shortened form of usquebaugh, which English borrowed from Goidelic languages (Irish Language uisce beatha and Scottish uisge beatha) meaning literally “water of life”.

Finding the style of whisky that most suits you, or the person you’re buying for, can be tricky. There are a wide range of types, flavours and prices that can make the task of choosing a bottle a daunting one. There is an abundance of premium whiskies on offer, and when it comes to single malt whiskies, it’s a fair thing to say that none taste the same, with many connoisseurs swearing by their particular brand. Some people prefer a dry and peaty Islay from producers such as Bowmore, Lagavulin or Laphroaig; others the sweetness of a Speyside – Cardhu, Dalwhinnie and Glenfiddich, or the depth of a Highland – Oban and Glenmorangie. To help find the right option, the master blenders of Scotland, led by John Walker in the early 19th century, developed blended Scotch – a notion so popular it is reported to be selling three bottles every second worldwide and can lay claim to being the world’s most popular gifted spirit. There is so much choice – which is mostly a good thing – and many ways to drink it. The good news is that Gavin Hewitt; CEO of the Scotch Whisky Association agrees that there are no hard and fast rules when drinking whisky. “Don’t let preconceptions or supposedly set-in-stone conventions get in the way of enjoying your favourite dram. Scotch can be enjoyed responsibly in many ways; in Scotland whisky tends to be enjoyed straight or with a little water.” The Japanese like whisky consumed ‘mizawari’, diluted with lots of water; the Spanish mixed long with lots of ice and cola; the Chinese enjoy Scotch with ice and cold green tea and the Americans are likely to be using the great variety of whisky flavours to make exciting cocktails. In Australia we tend to take the best of everywhere, and follow only one rule, to drink whisky the way you enjoy it as an individual. Which is dram good news.

Glenfiddich Chivas Regal 12YO Scotch Whisky 12YO Scotch Whisky

5499

$ 14

Liquor Barons Easter Catalogue

700ml

3999

$

700ml

Dewar’s Scotch Whisky

3199

$

700ml


Something

new

Handcrafted with 100% Pure blue Agave, Espolon Premium Tequila.

Woodstock Bourbon

Maker’s Mark Bourbon

Buffalo Trace Bourbon

Sailor Jerry Spiced Rum

Tanqueray Gin

700ml

700ml

700ml

700ml

2799 $3999 $4999 $3799 $3999

$

700ml

Espolon Tequila Blanco Glen Grant Single Malt Scotch

American Honey Liqueur

75

any 2 for $

700ml bottles

Wild Turkey Bourbon

Jagermeister Herb Liqueur

3999

$

700ml

3999

$

700ml

Liquor Barons Easter Catalogue 15


Little Guys red & white wine six pack $65each

Excellent quality wines from small independent Western Australian wineries.

One of each of the illustrated wines in each six pack.

Your Local Stores Liquor Barons Applecross 916 Canning Highway P: 08 9316 3143

Liquor Barons Carlisle 88 Bishopgate Street P: 08 9361 1335

Liquor Barons Hillarys Shop 17b 110 Flinders Ave P: 08 9401 2999

Liquor Barons Mt Lawley 654 Beaufort Street P: 08 9271 0886

Liquor Barons Wembley Downs Shop 1, 11 Bournemouth Crescent P: 08 9245 2484

Liquor Barons Armadale 142 Jull Street P: 08 9399 3441

Liquor Barons Claremont 12 Ashton Avenue P: 08 9384 6458

Liquor Barons Kenwick Cnr Kenwick Road & Belmont Rd P: 08 9459 1846

Liquor Barons Nedlands Shop 27, 88 Broadway P: 08 9386 6093

Liquor Barons Wokalup 67 South Western Highway P: 08 9729 3088

Liquor Barons Attadale 88 Moreing Road P: 08 9317 1122

Liquor Barons Connolly Country Club Boulevard P: 08 9300 1400

Liquor Barons Lesmurdie Shop 5 Lesmurdie Village P: 08 9291 6194

Liquor Barons Northam 117 Fitzgerald Street P: 08 9622 1120

Liquor Barons Yanchep 4 Village Road P: 08 9561 2777

Liquor Barons Ballajura Ballajura Shopping Ctr P: 08 9249 5522

Liquor Barons Dalkeith 133 Waratah Ave P: 08 9386 8749

Liquor Barons Lynwood Lynwood Village Shopping Ctr P: 08 9458 5938

Liquor Barons Ocean Reef Shop 5 Marina Boulevard P: 08 9307 6487

Liquor Barons Beechboro Shop 1 499 Beechboro Rd P: 08 9378 9179

Liquor Barons Falcon Shop 3 Falcon Grove Shopping Ctr P: 08 9534 4500

Liquor Barons Marmion Shop 16, 19 Sheppard Way P: 08 9447 6744

Liquor Barons Perth City 847 Wellington St West Perth P: 08 9321 7423

Liquor Barons Brentwood 72 Cranford Avenue P: 08 9364 8711

Liquor Barons Greenwood Shop 1, 2 Greenwood Village P: 08 9447 6413

Liquor Barons Melville 348 Marmion Street P: 08 9330 1168

Liquor Barons South Perth 23 Mends Street P: 08 9367 1001

Liquor Barons Busselton Cnr Duchess & Queen Street P: 08 9754 8606

Liquor Barons Herdsman Shop 5 - 1 Flynn Street P: 08 9387 4222

Liquor Barons Mt Hawthorn 27 Green Street P: 08 9444 2097

Liquor Barons Swanbourne 103 Claremont Crescent P: 08 9384 2111

Specials 4th April to 17th April 2011. While stocks last. Pictures for illustration purposes only. Prices may vary in country areas due to freight. BYO Magazine is published by Liquor Barons Co-Op Ltd. Suite 16, 350 Cambridge St, Wembley WA 6014. P: 08 9287 2222


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