“Here’s to good drinks, good food and good company.” Everyone loves the west coast lifestyle, especially during summer. So now’s the perfect time to launch our new advertising campaign featuring WA Food Ambassador, Don Hancey. Liquor Barons believes that responsible drinking can form an enjoyable part of celebrations in everyday life. So to encourage our customers to make responsible decisions, we’ve chosen a top WA chef to be the face of Liquor Barons. With our food-based approach, we’re promoting the concept of balanced alcohol consumption best enjoyed as part of a social occasion. Enjoyed in moderation, drinks matched with great food are one of life’s simpler and more attainable pleasures. Which makes Don Hancey the perfect choice for Liquor Barons. Born and bred in WA, his philosophy of sourcing fresh local produce makes him a champion for Western Australian food and wine. “The marriage of food and liquor is all about enjoying alcohol responsibly. We all love getting together with family and friends to share good times. Great food enhances the flavour of liquor, and used well, liquor enhances food” said Don. As part of the new advertising campaign, you will see and hear Don toasting our laidback lifestyle with the words Cheers WA!. Simple and memorable, Cheers WA reflects the occasion-based nature of responsible drinking. It’s a friendly toast, and reminds us that alcohol and food are best shared in the company of family and friends.
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