8/12/2019
4 Tips for Choosing Your Target Audience | Lisa Laporte | Sales & Marketing
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4 Tips for Choosing Your Target Audience by Lisa Laporte | Jul 2, 2019 | Advertising, Business, Career, Lisa Laporte, Marketing, Technology
With such a competitive playing eld as we have today, businesses cannot a ord to relax their e orts when it comes to marketing. More than ever before, businesses need to have a well-de ned target market as the rst strategy toward optimizing their returns on investment. De ning a business’s target market is more than just knowing the kind of audience that the business targets. Here are some in-depth tips on how businesses can choose and de ne their target audience with great speci city and precision. Analyzing the product or service o ered When developing a speci c product or service, every business aims to meet the needs of a particular market audience. The rst thing to do when choosing a target audience is to evaluate the kind of product or service being o ered. The relevance of a speci c product and service to the public narrows down to a speci c group of people in the market. De ning the demographics
https://lisalaporte.org/4-tips-for-choosing-your-target-audience/
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8/12/2019
4 Tips for Choosing Your Target Audience | Lisa Laporte | Sales & Marketing
Each target audience can be broken down further into several demographic factors. The idea behind this concept is to have the target audience, identi ed in the rst step above, broken down further into speci c subcategories. Among the important demographic factors to consider include the audience’s age, gender, location, education, income, occupation, ethnic background, and even marital status. Psychographic factors For a long time, businesses have been used to de ning their audience in terms of their demographics only. Psychographic factors that de ne the audience’s personal characteristics are also crucial when seeking to achieve an in-depth understanding of a business’s target audience. Factors such as the audience’s personality, values, hobbies, lifestyles, interests, and behavior can determine how well suited a business’s product or service will be to the audience’s life. The statistic parameters When deciding on whether to pursue a target audience or not, a business should also look at its internal decisions as relates to the perceived and actual association between the target audience and the business’s products and services. This implies that a business should evaluate whether there exists a su cient threshold in terms of numbers of people who t the criteria pointed out above. If the criteria are too exclusive, or the product targets a too narrowed audience, then the business should seek to broaden its reach to ensure that it breaks even. Photo by Miguel Henriques on Unsplash.
https://lisalaporte.org/4-tips-for-choosing-your-target-audience/
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