7/11/2019
6 BeneďŹ ts of Google Analytics for Your Company | Lisa Laporte | Technology
a 6 Bene ts of Google Analytics for Your Company by Lisa Laporte | Jun 14, 2019 | Lisa Laporte, Technology
There are many bene ts to using Google Analytics for your company. You can gain great insights to the health of your website and nd ways to improve the user experience. Google Analytics are fairly easy to set up on your website and Google even o ers a range of lessons on how to better use it as a resource. You can set aside time to get certi ed in Google Analytics to learn more and use its full bene ts to your advantage. Here are some of the many perks you can get from using Google Analytics for your company. Learn how visitors nd you Google Analytics carefully tracks a fair amount of information on the people visiting your website. By utilizing it as a resource, you can see how visitors to your website nd the page. Do they come straight from Google? From another social site? Directly by typing in the website address? You can more easily track how customers visit your website so you know where to focus your e orts. Identify your audience https://lisalaporte.net/6-beneďŹ ts-of-google-analytics-for-your-company/
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7/11/2019
6 Benefits of Google Analytics for Your Company | Lisa Laporte | Technology
Using audience demographics, you can gain a clearer idea of who is visiting your website and spending time on it. Your target audience might not be the best re ection of who is actually visiting your site; Google Analytics helps you study this information and make adjustments. Figure out what’s popular If you’re sharing content on your website, such as a consistent blog or posting videos or images, Google Analytics provides you with information on what content people are looking at the most. You’ll be able to see the type of articles people engage with and actually read or what other content they’re visiting. Measure the health of your website You can use Google Analytics to get a greater idea of the health of your website. Is the user experience the best it can be? Where could you improve it? How does your site perform on mobile? Being able to assess the health of your website helps you make positive changes. Organize your budget Once you have a better idea of where your tra c is coming from and how you can gain even more. Instead of spending your budget on marketing campaigns for sites that aren’t sending much tra c your way, focus your e orts on proven sources. Create quality reports Google Analytics o ers so much useful information already set up in concise diagrams. You can also use other features to generate reports that provide you and others with clear information about tra c to your site. Photo by Luke Chesser on Unsplash
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