2/6/2019
4 Ways a Business Coach Could Help Your Company — Lisa Laporte
4 Ways a Business Coach Could Help Your Company — Lisa Laporte Lisa Laporte Jan 18 · 2 min read
Whether you are brand new business or an existing one, hiring a business coach can help you company immensely. You might have years of experience in running the business, but there are likely areas you could improve that you might not be able to recognize. Hiring a business coach, whose entire job is to nd ways to improve companies, could immensely help yours. Expertise Perhaps the best reason to hire a business coach is that you will bene t from their rich expertise and experience. They have already studied business concepts and strategies extensively, which means that you won’t have to. For example, if you’ve never written a business plan or just aren’t very good at writing them, a business coach can walk you through the process, giving you tips and advice while making sure that you’re on the right track. A business coach will also have knowledge of state or federal laws and regulations that you might not be familiar with; they can ensure that you’re running your business legally. They can also help you develop a
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2/6/2019
4 Ways a Business Coach Could Help Your Company — Lisa Laporte
marketing plan and any other materials or reports that you need. Overall, a business coach will have all the expertise that you might lack, so why not take advantage of that? Motivation The stress and hard work that goes into building and maintaining a business can often be overwhelming. Many people will give up right when they are on the edge of success. A business coach can act as your own personal therapist, fan club, and supporter. They will cheer all your successes and buoy you up when you hit any rough patches. Accountability Sticking to goals can often be di cult, especially when you’re starting, or in the midst of, running a business. A business coach will be able to make sure that you are always working towards your goals. If you slack o , they will be there to tell you so. They can also help you develop a plan of action that you can stick to when it comes to marketing, social business, or outreach e orts. Support Sometimes what you need the most is support that is completely unbiased. You don’t want any sugar-coating or false advice. That’s where a business coach can come in for you. Often your friends and family don’t want to share their negative opinions about business decisions as they don’t want to hurt your feelings, so sometimes you might run with a bad idea because no one has told you it’s bad. A business coach can give you unbiased feedback, regardless of your feelings, and this unbiased advice can be the di erence between failure and success.
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