Working
Brand Awareness
with Top Agents
World-class
Training & Support
More
Business
In Business
for Yourself not by Yourself
The RE/MAX Value Proposition Premier Market Presence It’s been true since 1997: Nobody in the world sells more real estate than RE/MAX. RE/MAX is No. 1 in hundreds of markets, large and small, across North America and is gaining inroads around the globe. Don’t you want to be with the market leader?
A Powerful Brand With billions of dollars invested building the brand over 37 years, the name RE/MAX has become synonymous with quality in real estate.
Home of the Top Producers RE/MAX was designed to attract top agents who want to be associated with the best sales team in town and who value the professional image that RE/MAX represents. RE/MAX Sales Associates thrive on the energy, talent and production of their colleagues.
Online Lead Generation Millions of potential customers visit remax.com, and when they request information on a property, they are connected directly to a RE/MAX Associate with no referral fee to the Associate from RE/MAX International.
World-Class Education and Training RE/MAX University is a dynamic, multimedia educational platform that provides on-demand training on Associates’ computers or mobile devices. Through RU, they can take designation courses, complete continuing education requirements and receive training on virtually every facet of real estate productivity.
RE/MAX is owned and operated on a day-to-day basis by its founders, Dave and Gail Liniger, just as it has been for 37 years. This gives RE/MAX stability and continuity of leadership.
RE/MAX: The Innovators 3 Outstanding Agents 4 RE/MAX Around the World 5 Marketing 6 Training: RE/MAX University 8
Contributing Editors: Kevin Doll, Andrew Gmerek, Amanda Okker, Rob Selleck, Phil Smith Graphic Designer: Terri Sidwell ©2010 RE/MAX International, Inc. All rights reserved. The material herein may not be duplicated, copied or reproduced – in whole or in part – in any way without written permission. If you own a franchise affiliated with another organization, this is not intended to offer a
RE/MAX Technology 10
TECHNOLOGY
Connecting 11
RE/MAX franchise affiliation. It merely provides information about the RE/MAX organization.
Stability of Management
Contents
RE/MAX International is an Equal Opportunity Employer and supports the Fair Housing Act.
Niches: Luxury, Commercial 12
Each RE/MAX® office is independently owned and operated.
RE/MAX International, Inc., P.O. Box 3907, Englewood, CO 80155-3907 Phone: (303) 770-5531 On the Web: remax.com. 091772 All facts and figures in this publication are accurate as of December 2009. Statistics are derived from RE/MAX International unless otherwise noted.
Community Involvement 13 Maximize Your Career 14 ®
P R E M I E R M A R K E T PRESENCE
RE/MAX: The INNOVATORS At RE/MAX, innovation doesn’t mean anything unless it leads directly to more transactions and greater control for RE/MAX Sales Associates. That’s why RE/MAX advancement focuses on the following areas:
Building a Brand That Stands for Experience and Results The RE/MAX Concept has stood the test of time. Founded in 1973, RE/MAX has prospered through eight U.S. presidencies, several recessions and every type of market. When people think of “RE/MAX” or see the RE/MAX Balloon, they think one thing: “agents with the experience and drive to get the job done – in any market.” Many billions of dollars have been spent driving that message home. Not because somebody thought it sounded good – but because that’s exactly what “RE/MAX” means. The RE/MAX network’s reputation is paying off more than ever in today’s market, enabling the organization to forge close relationships with major lenders and top government policy-makers to funnel distressed-property leads and listings directly to RE/MAX Associates.
Training That Leads to Closings RE/MAX launched a satellite television network in 1994 so “training” no longer had to mean “time away from business.”
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With advancements in technology, RE/MAX training has evolved and now is online, with HD-quality video, podcasts and webinars – on demand 24/7. Recent RE/MAX University partnerships with The CE Shop (which offers online CE credit in more than 40 states) and REALTOR® University add even more depth to the training program. Nobody matches the quality, timeliness and accessibility of RE/MAX training.
Professional Designations That Attract Business In the early 1990s RE/MAX led the industry into the age of buyer agency, helping create the Accredited Buyer Representative designation, which ultimately became the industry benchmark and one of the National Association of REALTORs’ most widely held designations. Today, RE/MAX is promoting the Certified Distressed Property Expert designation and NAR’s Short Sales and Foreclosure Resource (SFR) certification.
cities and towns). Through links to office Web sites, RE/MAX listings are displayed in each of the more than 70 countries in which RE/MAX conducts business. • LeadStreet® (Associates electronically managing leads from remax.com, with no referral fees charged by RE/MAX International)
Why Agents Join (And Stay): • High commissions • Accessible, practical training • Control over business decisions
• RE/MAX Mainstreet® (hosts the network’s powerful, online agent-to-agent referral system)
• Global agent-to-agent referrals
• RE/MAX University (advanced training on demand 24/7 – as well as in the classroom)
• Advertising that generates business
• RE/MAX Design Center (1,500 customizable professional marketing pieces)
• Growing market share
• Thousands of hours of video-based training, streaming online, downloadable to personal media players
• Cutting-edge technology
• The powerful RE/MAX brand • 37-year record of stability
Learn More Online
Services That Get Listing Agreements Signed and Offers Written If it doesn’t get an agent nearer to a closing, it doesn’t make the list. Here are a few examples of services that make the cut: • remax.com (redesigned in 2009, generating an average of 5,600 leads daily, and the first site among all our competitors to include all the listings from thousands of U.S. and Canadian
Visit joinremax.com
www.remax.net
www.twitter.com/remax
www.youtube.com/remax
www.linkedin.com
www.facebook.com/remax
3
Outstanding Agents
Why Agents Join RE/MAX:
• 52 percent female and 48 percent male. • They lead the industry in professional designations.* • They are involved community members, and among the top fund-raisers for Children’s Miracle Network and Susan G. Komen for the Cure®.
• More independence • A powerful brand • A stellar reputation • Working with other top agents
(*Based on statistics for U.S. agents)
imagine why a good agent
64,128
would be with anyone else but RE/MAX. With RE/MAX, great
3,993
ideas and positive change resonate from the top and reverberate from
RE/MAX Sales Associates are full-time real estate professionals who are committed to their careers. Some are savvy, highly qualified professionals who enter real estate after successful careers in other fields. Many are industry-shaping elected leaders of real estate’s most prestigious agent associations.
the bottom. Other companies
Profile of the RE/MAX Sales Force
everyone knows RE/MAX. The
approach me all the time, but RE/MAX is the network of experts.
27,423
Other companies don’t have anything that comes close to the brand power and awareness of RE/MAX. I don’t have to explain which network I work with, because RE/MAX name is a powerful weapon in the market.
3,035
• RE/MAX Associates live and work in more than 70 countries, and are fluent in more than 50 languages. • Combined, they average 13* years of experience.
1980
1990
2000
2010 *Projected
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Agent Growth
1,176
The best agents in the business are attracted to the education, support and independence of the RE/MAX business model. It’s a case of top producers wanting to work with other top producers. No surprise.
I can’t
Office Growth
95,000*
(ABR, CDPE, CLHMS, CRS) RE/MAX Fine Properties Scottsdale, Arizona
365
Professional. Respected. Educated. Diverse. Involved. These words describe the typical RE/MAX Associate. No exaggeration.
Matheson 6,700*
Don
1980
1990
2000
2010 *Projected
4
RE/MAX Around the World
AROUND THE WORLD
What began as a vision 37 years ago is now a global powerhouse in which real estate professionals help families buy, sell or rent in more than 70 countries. By the end of 1973, the year Dave and Gail Liniger founded RE/MAX in Denver, Colorado, the network consisted of 21 Sales Associates. Today, RE/MAX Associates conduct business on six continents. In North America, Europe and South America, RE/MAX has spread to a vast majority of countries. Nearly 100,000 real estate agents around the globe have reached the same conclusion: To achieve their dreams, they must have RE/MAX on their business cards. Every time a potential client sees a RE/MAX television advertisement in Portugal, a RE/MAX yard sign in Cape Town, a charity event sponsored by RE/MAX in Melbourne, or RE/MAX signage in sports arenas and playing fields throughout the world, every RE/MAX Associate benefits. With only a few clicks from the home page, visitors to remax.com can find listings and contact offices and agents in any country in which RE/MAX does business. Or they can directly access Web sites for any RE/MAX region around the world. In today’s increasingly global marketplace, the RE/MAX agent-to-agent referral system is a significant advantage for RE/MAX Associates.
Europe Americas
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2008
Republic of Macedonia
2008
Austria
1999
Malta
2003
Argentina
2004
Belgium
2001
Montenegro
Belize
2001
Bulgaria
2005
Netherlands
1998
Brazil
2009
Croatia
2004
Northern Ireland
1997
Canada
1977
Czech Republic
2005
Norway
2000
Chile
2003
England
1997
Poland
2006
Bahrain
Colombia
2009
Estonia
2005
Portugal
1999
Kuwait
2007
Costa Rica
1995
Finland
2006
Romania
2006
Oman
2008
Ecuador
2008
France
2005
Scotland
1997
Qatar
2005
El Salvador
2006
Germany
1995
Serbia
2007
Saudi Arabia
2002
United Arab Emirates
2004
Guatemala Honduras
Identify the perfect agent for your referral, then directly send the Associate an online referral form, with no third-party involvement and no fee charged by RE/MAX International. In short, if you do business across national borders, the best business move you could make may well be coming to RE/MAX.
Albania
2002
Caribbean Antigua and Barbuda
1994
Puerto Rico
2007
1992
Greece
1995
Slovakia
2005
2006
Slovenia
2007 1994
1995
Aruba
2003
St. Barthelemy
2004
Hungary
Middle East
Africa
2004
Asia/Pacific
Mexico
1992
Bahamas
2009
St. Kitts & Nevis
1995
Iceland
2000
Spain
Nicaragua
1998
Bonaire
2003
St. Lucia
2007
Ireland
1997
Sweden
2000
Botswana
2003
Panama
2005
Cayman Islands
1991
St. Maarten/St. Martin
1993
Israel
1995
Switzerland
1999
Mauritius
2002
Australia
1996
Peru
2009
Curacao
2006
Trinidad & Tobago
2008
Italy
1995
Turkey
1997
Morocco
2009
Guam
2001
United States
1973
Dominican Republic
1993
Turks & Caicos
1993
Latvia
2005
United Kingdom
1997
Mozambique
2006
India
2009
Uruguary
2008
Grenada
1994
U.S. Virgin Islands
1989
Lithuania
2005
Wales
2001
Namibia
2002
New Zealand
2003
Venezuela
1998
Jamaica
2009
Luxembourg
2001
Zambia
2002
Singapore
1997
South Africa
1994
5
Marketing RE/MAX University, the latest RE/MAX Green home page and RE/MAX Green logos and images they can use in their marketing efforts as “Green Specialists.”
U.S. Television Advertising • While most of our competitors have reduced or eliminated their national TV presence, RE/MAX continues to aggressively advertise across major networks, cable channels and Spanish-language broadcasts.
RE/MAX World Long Drive Championship The day you join RE/MAX, everybody knows your name. This is the result of billions of dollars invested over the years building the brand and the tens of millions of satisfied customers who’ve been assisted by RE/MAX Associates, cementing the RE/MAX reputation for quality in real estate. RE/MAX advertising embraces a strategic media mix of radio, print, the Internet, sports sponsorships and more. Our consumer Web site, remax.com, generates thousands of leads every day for RE/MAX Associates and offices.
The RE/MAX Balloon Whether it’s on yard signs, billboards, television or flying over your neighborhood in the early-morning hours, the
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RE/MAX Hot Air Balloon is one of the most-recognized corporate images. Every time consumers see the RE/MAX Balloon, they’re reminded of you.
Advertising As a real estate professional, you deserve all the support you can get. That means strong traditional advertising and an effective, meaningful Web presence. RE/MAX dominates the industry in U.S. TV Share of Voice, reaching more consumers than all competitors combined. This builds brand awareness that translates into consumer confidence. The advertising complements Webbased strategies and drives traffic to remax.com, which in turn delivers millions of leads to RE/MAX offices and Sales Associates.
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There are few marketing avenues better suited to get a brand name in front of consumers than sports sponsorships. Since 1995, RE/MAX has sponsored the RE/MAX World Long Drive Championship, which features participants from around the globe. The finals are seen annually by millions of people around the world on ESPN and affiliated networks.
RE/MAX Green Consumers are going green and so can you, with the RE/MAX Green program. RE/MAX created the program in 2009 to help Affiliates show they’re more than just eco-friendly – they’re eco-knowledgeable. Through the program, RE/MAX Associates have access to eco-training through
• Thousands of RE/MAX television commercials air on major network and cable shows, generating more than 1 billion impressions every quarter among adults ages 18+.
U.S. Radio Advertising • RE/MAX radio commercials generate hundreds of millions of impressions every year. • RE/MAX radio ads run during the final games of the NCAA Basketball Championship on the Westwood One Radio Network. In addition to RE/MAX commercials, the sponsorship includes frequent mentions of the “RE/MAX Broadcast Center” and the “RE/MAX Outstanding Play of the Game.” RE/MAX commercials have also aired during Sirius satellite radio broadcasts of the games.
• RE/MAX is a sponsor of NFL games on Westwood One Radio Network. During the games, announcers refer to the “RE/MAX Broadcast Studio” and the “Outstanding Play of the Game, brought to you by RE/MAX.” 6
RE/MAX Working for You
remax.com® and LeadStreet® RE/MAX advertising across all media drives consumers to . Hundreds of millions of impressions are generated online annually. In addition to paid search and search engine optimization campaigns on major search engines, RE/MAX companion banner advertisements have appeared during online programming on NBC.com, Hulu.com and HGTV.com. As a result, millions of consumers visit remax.com, making it the most-visited Web site of any real estate franchise organization (according to ComScore, Compete.com and Hitwise, October 2009). Any time a visitor to the site requests more information on a property, it automatically generates a lead for a RE/MAX Associate. If it’s a RE/MAX listing, the listing agent receives the lead. If the listing belongs to a competitor, the lead goes to a RE/MAX agent in that market on a rotating basis.
The RE/MAX Design Center, available to most RE/MAX Associates around the world at no additional cost, is like having a graphic designer on your staff – available 24/7. Create professional promotional and marketing materials by choosing from more than 1,500 templates of postcards, flyers, Web commercials, virtual tours, newsletters, slideshows, e-cards and more. The Design Center is available to Associates in the Arabian Peninsula, Australia, much of Canada, Caribbean, Chile, Europe, Guam, New Zealand, Singapore, South Africa and the United States.
Visitors to remax.com can also search RealtyTrac’s database of more than 1 million foreclosure listings. And Associates can subscribe to receive foreclosure data at a discounted price. generates millions of leads for RE/MAX Associates – an average of more than 170,000 leads per month. The LeadStreet system has sophisticated tools to nurture leads and ultimately turn them into closed transactions. Among them are several automated drip e-mail campaigns, helping agents stay in touch constantly with their prospective customers – even those who may be months away from closing a transaction.
During the RE/MAX television advertising campaign, RE/MAX International CEO Margaret Kelly tells the straight story about the real estate market.
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7
RE/MAX university • Coaching Hall of Fame – Get insight and strategies from top trainers, including Brian Buffini, Alex Charfen, Richard Robbins, Judy LaDeur, David Knox and Craig Proctor.
component began in 1994 as a satellite network. With technological advances, it has now evolved into an Internet delivery to television service featuring hundreds of educational and motivational programs – all available 24/7 to Associates around the world. At RE/MAX, you’ll be challenged to maximize your potential and skills while working among the industry’s most talented and knowledgeable real estate professionals. Whether you’re a motivated newcomer or a seasoned veteran, you won’t find more opportunities anywhere else to expand your expertise. The mission of RE/MAX University, the RE/MAX network’s multimedia, on-demand training program, is to provide you with the most convenient, most affordable and most valuable training and tools in the marketplace. Your training options at RE/MAX are virtually limitless. You can choose from streaming video, webinars, classroom sessions, training on demand and podcasts. And with access to strategies from the industry’s top coaches and professionals, you’ll learn something new at every turn. RE/MAX University’s television
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Designations & Certifications
Training On Demand Get your training when and how you want it. RE/MAX University’s on-demand training program is evolving from streaming video to broadcast-quality programs suitable for any medium, from an iPhone to a big-screen TV. You can choose from an extensive selection of full-length programs or quick tips that you can access on the go and put into practice immediately. Many of these segments are accompanied by downloadable documents, supplementing the videos. These videos cover all aspects of conducting a real estate practice, including personal promotion, negotiating, presentations, teams and much more. Another major point of emphasis is current real estate trends, including distressed properties, social media and green real estate. Watch and listen to the industry’s
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More than 8,300 RE/MAX Associates have earned the Certified Distressed Properties Expert designation, created by Alex Charfen (above).
best coaches and successful practitioners any time, day or night. Dozens of programs recorded at the RE/MAX International Global Education Center, in the field and at RE/MAX International Conventions and Conferences are available. • Best Practices – Learn how top producers across the network generate business. • Town Hall Meetings – Benefit from collaboration among RE/MAX International leaders, subject-matter experts and agents in the field during these live, interactive programs.
You can become a specialist by adding certifications to your list of qualifications. RE/MAX Associates outnumber competitors in earning some of the industry’s most highly respected designations, including the Accredited Buyer’s Representative (ABR), Certified Residential Specialist (CRS), Certified Luxury Home Marketing Specialist (CLHMS), Seniors Real Estate Specialist (SRES) and one of today’s most relevant certifications, Certified Distressed Property Expert (CDPE). Other designations and certifications for which RE/MAX University offers training are 203(k) Specialist, Certified Commercial Investment Member, Certified New Home Specialist, EcoBroker, International Real Estate Specialist, Luxury Home Expert, NAR Green Designation, Quality Service Certified and the Short Sales & Foreclosure Resource Certification. You can count on seeing new and improved options that help you adapt to the ever-changing marketplace. The developing course lineups reflect a proactive approach to keeping you ahead of industry shifts. 8
Conferences & Conventions
Real Estate 101
There are few places you can go for more than 150 hours of educational sessions with renowned speakers, industry experts and top-producing Associates in one meeting space. When you attend the RE/MAX International Convention and other network conferences, that’s exactly what you’ll find. RE/MAX conferences are held across the international system – including the Canadian RE/MAX Conference, the annual Encounter of the Americas and similar gatherings in Australia, New Zealand, Europe, Latin America and Southern Africa.
8,321
CDPE designees
You’ll have direct online access to more than 400 hours of valuable e-learning options and professional continuing education courses through a RE/MAX University partnership with REALTOR® University, the National Association of Realtors’ exclusive provider of online courses leading to NAR designations and certifications. REALTOR®
University
Buffini & Company Offerings If you’re looking to jumpstart your career, or take your business to the next level, you’ll find the boost you
CRS designees
6,577
RE/MAX has more Certified Distressed Property Experts than any other major real estate franchise.
RE/MAX has more Certified Residential Specialists than any other major real estate franchise.
4,203
1,748 1,350 465 Keller Williams
Coldwell Banker
299
187
Prudential
Century 21
Source: Distressed Property Institute, November 2009
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67
62
Exit
ERA
1,532
1,349
Coldwell Prudential Keller Century Banker Williams 21
568
559
ERA
Realty Executives
Source: Council of Residential Specialists, September 2009
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417 GMAC
need among these popular offerings from Buffini & Company, designed expressly for RE/MAX Associates. • 100 Days to Greatness – RE/MAX Edition – More than 18,000 RE/MAX Associates have completed the 13-week program to learn how to boost their referral business. Course graduates average six closings in the 100 days.
RE/MAX Working for You Distressed properties constitute as much as half the business in some markets. And with the numbers of mortgage defaults and foreclosures projected to remain high in the next few years, it will remain critical for agents to have a thorough understanding of this market. RE/MAX University offers numerous training opportunities for Associates in this area, including: • Certified Distressed Property Expert – A two-day class, leading to the CDPE designation, that educates agents in every facet of working with buyers and sellers of distressed properties. • REBAC Short Sales and Foreclosures Course – One of NAR’s newest educational
• RE/MAX Ultimate Agent – This online course for Associates who are already doing well but would like to do better includes dozens of business-building ideas.
CE Credit RE/MAX is the first major real estate franchisor to team with The CE Shop – a distance-learning company that develops online curriculum for real estate professionals in more than 40 states – to provide you with statespecific online continuing education options.
programs, this leads to the Short Sales & Foreclosure Resource Certification. Take this course to learn skills to guide buyers and sellers. • Five Star Training – Several full-day courses and ATOD segments by the Five Star Institute, an education and networking organization serving lenders, loan servicers, real estate agents and other industry providers. • Training On Demand – The Agent Training On Demand site has a dedicated Distressed Properties Channel, with videos and downloads covering every aspect of the market. The channel also provides directions for successfully working with agencies such as HUD, Fannie Mae and Freddie Mac. 9
RE/MAX Technology
Marketing
State-of-the-art RE/MAX Technology helps RE/MAX Associates conduct their business effectively while also strengthening the RE/MAX brand for the benefit of every Affiliate. RE/MAX Technology products and services provide these benefits:
Connections
A virtual in-house ad agency enabling you to customize professional marketing materials on demand. (See page 7)
Education
The online community for the RE/MAX family. Access to the tools and services that help you make money. (See page 11)
Industryleading education from top agents and trainers online, through webinars or in the classroom. (See page 8)
Training On Demand
Branding
Consumers find listings, agents and offices on one of the most-visited real estate franchise Web sites. (See page 7)
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Up-to-date tips on every facet of real estate – accessible on your computer or mobile device with video, audio, text and graphics. (See page 8)
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Online Leads
Online Referrals
Thousands of leads monthly from remax.com to U.S. and Canadian Associates – and tools to manage them. (See page 7)
Identify the right RE/MAX Associate for your referrals and electronically transmit a referral form. 10
Connecting
Quay Fuller
Top producers need to be connected to their clients, prospective customers, other agents and their communities.
(ABR, CDPE, CRB, CRS, SRES) RE/MAX Central Realty Milledgeville, Georgia I’m on Facebook, Twitter and LinkedIn. It’s an amazing way to build business. I use the message boards on RE/MAX Mainstreet because I know that whatever information I need, another agent can provide it. LeadStreet gives me the tools to connect with other agents as well as consumers. I never miss the RE/MAX International convention, where I meet agents to add to my database. Connecting to other agents is really critical in this market. RE/MAX helps me stay up-to-date and connected.
t n Agen Find a rrals Refe
RE/MAX Web sites, events and training provide the tools to connect with consumers and close transactions, with opportunities to engage others socially and enrich lives along the way.
Leads Lead Management
Visibility Reputation
The conduits for these vital communications are remax.com, RE/MAX Mainstreet (remax.net), RE/MAX Conventions and the everevolving online social networks.
Network Educatio
n
ing
remax.com Consumers find RE/MAX Sales Associates by listing their preferences. The “Find an Agent” search does the rest. The site displays all the listings in thousands of U.S. and Canadian cities and towns. LeadStreet, a component of remax.com, routes inquiring buyers for all listings to RE/MAX Associates in the specified service areas.
RE/MAX Mainstreet An agent version of the Web Roster enables you to find agents in the right place, with the right credentials for your referrals. And it also positions you to be on the receiving end of referrals, all of which can be
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completed online. The Street Talk message boards give you a place to ask questions and discuss topics with other RE/MAX Associates.
RE/MAX Conventions Events, including the annual RE/MAX International Convention, bring thousands of Associates together to learn from timely and valuable education sessions. There are endless networking opportunities for connecting with other top producers from around the world.
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Social networking Evolving at the speed of light, YouTube, Facebook, Twitter, LinkedIn and other online social media are platforms that help Associates build relationships with consumers and other agents. It’s becoming business as usual, enabling real estate professionals to participate on a social level as well as share their expertise. In addition to RE/MAX International’s presence on these social networks, RE/MAX Mainstreet offers training on the various aspects of social media, including prospecting, microblogging and monitoring your reputation online.
RE/MAX Working for You RE/MAX offers numerous resources to help you build your social networking skills – including how-to guides to YouTube, Facebook, Twitter and LinkedIn on RE/MAX University. Additionally, RE/MAX International has dedicated pages on those four sites designed to expand the network’s reach within the social networking world. 11
RE/MAX Commercial
• The RE/MAX Commercial Symposium, where the best minds in commercial real estate gather to share ideas and grow their market share through referrals. • A large variety of marketing materials available at no additional cost as part of your affiliation through the RE/MAX Design Center or for purchase from the RE/MAX Order Desk and the RE/MAX Commercial Information Exchange (CIE).
RE/MAX is a growing force in commercial real estate, and RE/MAX Associates have closed more than $60 billion in commercial volume since 2003. RE/MAX has been well-represented in national leadership; three RE/MAX Associates have served as Presidents of the Certified Commercial Investment Member Institute, the world’s most prestigious organization devoted to commercial and investment real estate. Whether you’re just discovering commercial real estate, have one or two commercial property listings or are a fulltime commercial real estate practitioner, RE/MAX provides the resources you need to grow your business. Benefits: • A unique RE/MAX Commercial brand identity – with a commercial logo and signage – that sends investors and clients the message that you’re a top professional in the commercial real estate market. • Ability to display commercial listings on remax.com, which attracts millions of page views annually.
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• Online training tools through RE/MAX University, Agent Training On Demand and the RE/MAX CIE. • Special discounts with the Certified Commercial Investment Member Institute (CCIM) for RE/MAX Associates. RE/MAX is second in the industry in the numbers of CCIM designees and candidates combined. The CCIM program is the most comprehensive educational resource in commercial investment real estate and represents the core knowledge expected of commercial investment real estate practitioners. • CCIM training through RE/MAX University.
• Distinctive marketing materials, business cards, brochures, logos and yard signs to set your luxury home listings apart. • Certified Luxury Home Marketing Specialist (CLHMS) designation coursework available through RE/MAX University. • Customizable print materials available as part of your RE/MAX affiliation through the RE/MAX Design Center. • The RE/MAX Collection official Web site, theremaxcollection.com, where thousands of luxury homes are listed for consumers. This site is part of remax.com, which attracts millions of visitors.
Luxury homes need special attention. Through The RE/MAX Collection, you have the resources in place right now to show your high-end clients you’re an expert.
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RE/MAX leads the industry in agents who hold the Seniors Real Estate Specialist (SRES) designation. RE/MAX University offers the course leading to the designation.
Richard Juge (CCIM, CIPS) RE/MAX Commercial Services Metairie, Louisiana 2010 CCIM Institute President Our RE/MAX International affiliation, with the tremendous
RE/MAX Family Advantage
• Access to Approved Suppliers ready to expedite your Commercial Real Estate needs, saving you time and money.
Luxury Homes
information about the RE/MAX Family Advantage Program. If they need guidance with a home sale anywhere in the world, they are referred to a RE/MAX Sales Associate.
global brand recognition, gives us an advantage over local companies. Yet, since RE/MAX is owned and operated privately, we are given the independence to act as a local company. The RE/MAX affiliation with the CCIM and SIOR networks
An alliance between RE/MAX and Brookdale Senior Living communities puts seniors in touch with experts in the RE/MAX network. Senior homeowners considering a move into one of the more than 550 Brookdale communities across the United States are provided with
is a big plus, too. With these affiliations, we are recognized as both a local and international leader in commercial real estate.
12
According to the 2008 Cone Cause Evolution Study, 85 percent of consumers say they have a more positive image of a product or company when it supports a cause they care about. And nearly 80 percent would switch to a brand that supports a charity. RE/MAX Affiliates at every level are involved in community and charitable activities, contributing to the positive regard in which RE/MAX is held around the world.
career services available through Operation RE/MAX. Consider a career that moves with you, and let RE/MAX help you find a participating office near you that will help coach, train and mentor you to success in the real estate marketplace. RE/MAX has been named a Top 10 Military Spouse-Friendly Employer three times by Military Spouse magazine and in 2009 become the only real estate franchise recognized as a GI Jobs Top 100 Military Friendly Employer® by G.I. Jobs magazine.
RE/MAX Is Concerned … RE/MAX International, and people within the network, are committed to making a difference in the communities where they live and work. Whether you support a cause that RE/MAX has adopted networkwide or another one that’s close to your heart, you can enhance your business by reaching out through cause marketing, charitable fundraising and public service linked to your RE/MAX affiliation.
…About Children RE/MAX Associates have raised approximately $100 million for Children’s Miracle Network through local activities, network-wide fundraisers and the Miracle Home® program. Exclusive to RE/MAX Associates, the Miracle Home program gives
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…About The Environment Events such as this “Miracle Party” hosted by RE/MAX Real Estate Professionals in Morgantown, West Virginia, contribute to the $100 million RE/MAX Associates have donated to Children’s Miracle Network.
you the opportunity to make a donation to Children’s Miracle Network with each closed transaction on behalf of your buyer and seller clients. Through Touchdown for Kids, RE/MAX donates $100 to Children’s Miracle Network for every touchdown scored during NFL games broadcast by the Westwood One Radio Network.
behind the sponsorship at local races and through their businesses. RE/MAX is the only real estate network represented on each one of the 6 million race entry forms, 1.5 million participant T-shirts, 1.5 million race bibs and 500,000 posters for Susan G. Komen Race for the Cure events.
Through the RE/MAX Green program, RE/MAX demonstrates a commitment to the sustainability and environmental well-being of communities around the world. RE/MAX Green agents are trained to counsel builders, buyers and sellers in eco-friendly housing, and thousands of affiliated offices strive to conserve natural resources.
…About Finding A Cure
…About Military Families
RE/MAX Working for You
After years of supporting survivor recognition programs, RE/MAX in 2009 took a key step forward in the fight against breast cancer by becoming a national sponsor of the Susan G. Komen Race for the Cure® series. And RE/MAX Associates are the caring faces
RE/MAX is the network for agents who want to support military families. If you’re a retiree, military spouse, exiting personnel or injured service member, you can benefit from the
RE/MAX makes it easy for you to market your community involvement. Through the RE/MAX Design Center, available at no additional cost, you can customize flyers, postcards, brochures and posters that position you as a concerned citizen of your community.
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Maximize Your Career At RE/MAX, your business is your own – you call the shots. You decide how much to spend on marketing and advertising, which specialties to pursue, and to whom you send referrals. Every RE/MAX benefit and service is based on what best enables serious, careerminded professionals to take their business as far as they can imagine.
Keep More of What You Earn The RE/MAX high commission concept is the starting point for the RE/MAX Concept – enabling you to pursue your career as a true entrepreneur, running your business the way that works best for you.
Take Control RE/MAX Associates have the freedom to make core business decisions that keep them in control of their day – and their future. Associates set their own career goals and daily hours. A culture emphasizing life balance and timemanagement encourages Associates to play as hard as they work.
Pursue Your Passion RE/MAX Associates have the freedom to master any specialization that piques their interest. The RE/MAX Web Roster lists dozens of residential and commercial specialty areas you can
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declare, including luxury homes, land development, REOs, short sales, property management, investments, military transfers, and more.
Advertise Your Way
name awareness. Everybody benefits – not just the new Associate. At critical mass, this concept is known as Premier Market Presence. And achieving PMP is the RE/MAX goal in every market.
Agents at other companies are often required to follow pre-established commission rates. At RE/MAX, brokerages typically empower Associates to negotiate commission rates with clients.
PMP comprises Premier Quality Professionals, Premier Brand Name Awareness, ® Premier Web P R E M I E R Presence, M A R K E T Premier Customer PRESENCE Satisfaction, Premier Community Citizenship and Premier Market Share. Each element works together to establish RE/MAX as the market leader – generating powerful benefits for each RE/MAX Associate in the market.
Build a Team
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When you’re running your real estate sales business as a true business, the leads you’re generating can exceed one individual’s capabilities. RE/MAX pioneered agents’ use of licensed and unlicensed assistants, partners and teams. Today, some of the most successful agent-led sales teams in the industry call RE/MAX home.
A core benefit agents cite for joining RE/MAX is the ability to use the RE/MAX image and trademarks. You can take full and immediate
You – not management – determine how much to spend on advertising and personal promotion. And you receive the leads that your yard signs and marketing efforts generate.
Negotiate Your Commission Rates
Grow With the Network When an agent joins RE/MAX, the result is an overall increase in RE/MAX market share, community goodwill and brand
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advantage of this benefit through
the 100-plus companies in the RE/MAX Approved Supplier program. Every product and service needed to operate a real estate business is available through a “Shop” area on RE/MAX Mainstreet. Approved Suppliers are obligated to meet all trademark standards and are committed to the highest level of service and competitive pricing.
Protect Your Health Feel more secure as an entrepreneur with affordable health insurance options through RE/MAX Health Plus (U.S. only). Options include major medical, limited medical, critical illness, accident, dental, vision and even term life. Popular limited medical plans are guarantee issue with no pre-existingcondition limitations.
Roxanne
Brass
RE/MAX Camosun Victoria, British Columbia International recognition, the biggest market share in Victoria: These strengths attracted me to RE/MAX when I entered real estate in 2001. It’s much easier to go on a listing presentation when you have RE/MAX behind you. The brand is very well-respected in the industry and by consumers, and you’re much more likely to get the listing. So it’s no surprise that RE/MAX market share is well above that of any of the competing companies in our city. The support I get is very useful, especially the education offered at conferences and conventions.
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Boise, Idaho Calgary, Alberta Chicagoland, Illinois Columbus, Ohio Dallas/Fort Worth Metroplex, Texas Denver, Colorado; Edmonton, Alberta Houston Metro Area, Texas Jackson, Mississippi Mississauga, Ontario A sampling Mobile, Alabama of the Montreal, Quebec markets Montgomery, Alabama where Philadelphia, RE/MAX Pennsylvania has Phoenix, Arizona Premier Portland, Oregon Market Quebec City, Quebec Presence San Antonio, Texas Sarasota, Florida State of Delaware Toledo,Ohio Toronto, Ontario Greater Vancouver, British Columbia Winnipeg, Manitoba Based on 2008 year-end statisitics
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Why RE/MAX? To evaluate the benefits of RE/MAX affiliation, compare RE/MAX with your current company Your Company
High commissions to Sales Associates
YES
Professionally designed, customizable marketing materials on demand
YES
Training on demand
YES
Web referral roster
YES
Lead-generating national network of IDX Web sites
YES
Internationally known logo
YES
Ability to negotiate commissions
YES
Agent-to-agent international referral network
YES
Extensive advertising
YES
Continuing education and professional designation courses
YES
Online video training
YES
Awards and recognition
YES
Agent productivity software
YES
Commercial/investment services
YES
Luxury homes program
YES
Annual conventions
YES
Approved Supplier Network
YES
Global Education Center
YES
To learn more about RE/MAX benefits and services, visit
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