WGSN 2 by Lisa Ceruto

Global Retail Trends:

WORK IN PROGRESS Spring 2013 Sue Evans, WGSN www.wgsn.com

RETAIL: Work in progress

Taking stock & making a plan

RETAIL: Work in progress

A CONSTANT JOURNEY TOWARDS EXPERTISE

“In years to come, the world will be full of e-commerce experts but for now we're on a journey together. We're creating a new era within the workplace that the next generation will be born into.” Hash Ladha, Deputy Managing Director, OasisOasis

RETAIL: Work in progress

RETAIL: Work in progress •  Culture Shock: Millennials influence on workplace, product and retail" •  Physical Digital: Web impact on store design and display" •  My Beautiful Store: Creating motivation to visit " •  What’s Next? Mass customisation, personalised pricing and 3D printing" •  Top Three: Who’s getting it right?"

RETAIL: Work in progress

CULTURE SHOCK

“Millennials will make up 75% of the global workforce by 2025, and 74% of Millennials claim to inﬂuence buying decisions of other generaAons.” Pew Research Centre, 2010

OASIS SHADOW BOARD, UK"

CULTURE SHOCK

70% of Burberryâ&#x20AC;&#x2122;s head office staff are aged under 30

CULTURE SHOCK

NEW CULTURAL VALUES

NASTY GAL, LOS ANGELES"

NEW CULTURAL VALUES

MOD CLOTH, US"

NEW CULTURAL VALUES

TRADER GENERATION

ALIVE, ITALY"

NEW BRANDS FOR NEW VALUES

JOE FRESH AND PEARL BY MARCHESA AT JCPENNEY"

NEW BRANDS FOR NEW VALUES

H&M

H&M"

NEW BRANDS FOR NEW VALUES

FLINT AND TINDER, US"

NEW BRANDS FOR NEW VALUES

L K BENNETT, UK"

NEW BRANDS FOR NEW VALUES

EVERLANE, US"

WINSER LONDON, UK"

CULTURE SHOCK: WRAP-UP

•  Millennials are a new trader generation disrupting retail •  New cultural values influence the workplace and consumer behaviour •  Rethink brands to meet these new values •  The push for quality crosses generations

PHYSICAL DIGITAL

MARKS & SPENCER, UK"

PHYSICAL DIGITAL

“Where do we actually want to play? What do we focus on? At John Lewis we have decided not to look at anything unless it will add to the customer journey.”

Julian Burnett, Head of IT Architecture, John Lewis

DIGITAL DISPLAY

KATE SPADE SATURDAY, TOKYO"

DIGITAL DISPLAY

COACH AT MACY’S NEW YORK"

DIGITAL DISPLAY

COACH, NEW YORK"

DIGITAL DISPLAY

AEROPOSTALE, LONG ISLAND"

DIGITAL DISPLAY

BERGDORF GOODMAN"

DISCOVERY MERCHANDISING

BENETTON, NEW YORK"

DISCOVERY MERCHANDISING

PIPERLIME, NEW YORK"

DISCOVERY MERCHANDISING

ETSY HOLIDAY SHOP, NEW YORK"

DISCOVERY MERCHANDISING

& OTHER STORIES, LONDON"

DISCOVERY MERCHANDISING

& OTHER STORIES, LONDON"

DISCOVERY MERCHANDISING

UPSIDE, BELGIUM"

DISCOVERY MERCHANDISING

DR YORK, LOS ANGELES"

AUTOMATED RETAIL

AETHER, SAN FRANCISCO"

AUTOMATED RETAIL

HOINTER, SEATTLE"

AUTOMATED RETAIL

ADDIDAS NEO, NUREMBERG"

AUTOMATED RETAIL

TOMMY HILFIGER, BREAD & BUTTER, BERLIN"

THIRD SPACE RETAIL

YIHAODIAN, CHINA"

PHYSICAL DIGITAL: WRAP-UP

•  Digital display allows for less inventory and more play •  Discovery merchandising brings webinspired sense of discovery to store layout •  Automated retail inspires new store design •  Third Space Retail engages with consumers– via innovative apps

MY BEAUTIFUL STORE

CHLOE, PARIS"

MY BEAUTIFUL STORE

RECREATIONAL RETAIL

DESIGUAL, BARCELONA"

RECREATIONAL RETAIL

REEBOK FIT HUB, NEW YORK"

RECREATIONAL RETAIL

WHOLEFOODS, CALIFORNIA"

DIGITAL BACKLASH

SELFRIDGES, LONDON"

DIGITAL BACKLASH

HERMES, TOKYO"

DIGITAL BACKLASH

COTTON ON, ADELAIDE"

ISABEL MARANT, LOS ANGELES"

DIGITAL BACKLASH

LOUIS VUITTON’S CABINET D’ECRITURE, PARIS"

DIGITAL BACKLASH

WARBY PARKER, NEW YORK"

DIGITAL BACKLASH

BEAKER, SEOUL"

VISUAL TO VISCERAL MERCHANDISING

SELFRIDGES, LONDON"

VISUAL TO VISCERAL MERCHANDISING

SEPHORA, NEW YORK"

VISUAL TO VISCERAL MERCHANDISING

LOEWE, BARCELONA"

MY BEAUTIFUL STORE: WRAP-UP

•  Recreational retail extends the purpose of shopping •  A digital backlash embraces the love of nature, old school store interiors and nontech space •  Make a move from Visual to Visceral merchandising

WHAT’S NEXT?

“Getting to know customers as individuals means having information that can be used to speak directly to them, and getting it right now lays important groundwork for the future

too – big data is only going to get bigger.” Andrew Jobling, Senior Business Editor WGSN

UTILISING BIG DATA

MASS CUSTOMISATION

SHOES OF PREY AT DAVID JONES, SYDNEY"

MASS CUSTOMISATION

BONOBOS GUIDESHOP, NEW YORK"

MASS CUSTOMISATION

HOINTER, SEATTLE"

MASS CUSTOMISATION

BELSTAFF A/W 13/14"

PERSONALISED PRICING

QUICKSILVER, SOUTH AFRICA"

3D PRINTING

NIKE LASER TALON"

KIMBERLY OVITZ, A/W 13/14"

3D PRINTING

SHAPEWAYS"

SCULPTEO"

3D PRINTING

FAB CAFÉ, TOKYO"

WHAT’S NEXT? WRAP-UP

•  Mass customisation makes big data more human •  Make data work for personalised pricing •  3D printing is retail-ready

TOP THREE Who’s getting it right?

JOHN LEWIS: HOLISTIC GROWTH

J CREW: JOYFUL BRAND CONFIDENCE

NIKE: INSTORE ENGAGEMENT

RETAIL: Work In Progress – Wrap-up

•  Culture Shock: Engage with Millennial values •  Digital Physical: Take digital innovation in store •  My Beautiful Store: Protect your most valuable asset •  What’s Next? Super bespoke

THANK YOU

RETAIL: Work in progress

CULTURE SHOCK

PHYSICAL DIGITAL

MY BEAUTIFUL STORE

WHAT’S NEXT?

“61% of shoppers say they would swap privacy for personalisation, and 2013 is the year to jump on that.”

AIMIA, Loyalty Service Review

AUTUMN/WINTER 2013/14 CLOSE-TO-SEASON TRENDS For Womenswear, Menswear & Accessories

Sue Evans, Senior Catwalk Editor, WGSN

KEY MESSAGES

COLOUR FOCUS

50 SHADES OF GREY

autumn/winter 2013/14

•  LAYER GREYS TONALLY •  FABRIC INTEREST IS KEY •  CORE COLOUR FOR A/W13/14

CELINE

JOHN VARVATOS

JW ANDERSON

COLOUR FOCUS

autumn/winter 2013/14

50 SHADES OF GREY

AIGNER

LFW

GIAMBATTISTA VALLI

COLOUR FOCUS

50 SHADES OF GREY

PORTS 1961

DKNY MEN

autumn/winter 2013/14

LANVIN

COLOUR FOCUS

autumn/winter 2013/14

50 SHADES OF GREY

LITTLE REMIX

ILLUDIA

WON HUNDRED

COLOUR FOCUS

autumn/winter 2013/14

WINTER WHITE

•  LAYERED WHITES •  KEY FOR SPORTY SEPARATES •  LUXE OUTERWEAR •  LUXE WOOLS & KNITS

NINA RICCI

TOPMAN

PROUENZA SCHOUELLER

COLOUR FOCUS

autumn/winter 2013/14

WINTER WHITE

MULBERRY

MAURIZIO PECORARO

THAKOON

COLOUR FOCUS

autumn/winter 2013/14

CHERRY TO BERRY

•  FROM BRIGHT CHERRY TO DEEP BERRY TONES •  LAYER COLOUR TONALLY •  CONTRASTING FABRIC MIXES •  RICH INTENSE COLOUR MARC BY MARC JACOBS

TOPMAN

COLOUR FOCUS

autumn/winter 2013/14

CHERRY TO BERRY

VALENTINO

JUST CAVALLI

ANTIPODIUM

COLOUR FOCUS

autumn/winter 2013/14

DEEP REDS

•  RICH WINE REDS •  BURGUNDY & CLARET •  CONTRAST SHINE & PLUSH FABRICS •  KEY FOR KNITS

BURBERRY PRORSUM

RICHARD JAMES

COLOUR FOCUS

autumn/winter 2013/14

DEEP REDS

AG AT BREAD & BUTTER

BREAD & BUTTER

AG AT BREAD & BUTTER

COLOUR FOCUS

autumn/winter 2013/14

DEEP REDS

ANAIS & I

NOTIFY

ANAIS & I

COLOUR FOCUS

autumn/winter 2013/14

DEEP REDS

LITTLE REMIX

SIMONETTA

BARK

COLOUR FOCUS

autumn/winter 2013/14

MIDNIGHT BLUES

•  CORE TO THE BLUES PALETTE •  RICH INTENSE NAVY •  USE PLUSH FABRIC FOR ADDED INTENSITY

JIL SANDER

CHRISTOPHER KANE

COLOUR FOCUS

MIDNIGHT BLUES

autumn/winter 2013/14

+58%

PANTONE 速 19-3926"

COLOUR FOCUS

autumn/winter 2013/14

MIDNIGHT BLUES

COTERIE

PAPER

VIONNET

COLOUR FOCUS

autumn/winter 2013/14

MIDNIGHT BLUES

MATTHEW WILLIAMSON

CRAIG GREEN

CELINE

COLOUR FOCUS

autumn/winter 2013/14

NAVY INTIMATES

SPLENDID AT CURVE NY

BARBARA AT CURVE

SPLENDID AT CURVE NY

COLOUR FOCUS

autumn/winter 2013/14

TEAL

•  INTENSE TEAL TONES •  KEY FOR KNITS •  NEW LEATHER COLOUR •  LAYER COLOUR TONALLY

LANVIN

EMPORIO ARMANI

COLOUR FOCUS

TEAL

autumn/winter 2013/14

+23%

PANTONE 速 18-4718"

COLOUR FOCUS

autumn/winter 2013/14

TEAL

EMILIO DE LA MORENA

NUMPHH

GUCCI

COLOUR FOCUS

autumn/winter 2013/14

TEAL

JIL SANDER

LANVIN

COLOUR FOCUS

autumn/winter 2013/14

TEAL INTIMATES

HUIT AT CURVE NY

BLUSH AT CURVE

I.D. SARRIERI AT CURVE NY

COLOUR FOCUS

autumn/winter 2013/14

TEAL

TWIN SET

BON CHIC

COLOUR FOCUS

autumn/winter 2013/14

TEAL

I PINCO PALLINO

FRANC & LU

GULLIVER

COLOUR FOCUS

autumn/winter 2013/14

PETROL BLUES

•  A WHOLE SPECTRUM OF PETROL BLUES •  DARK TO MIDTONES •  KEY FOR CASUAL OUTERWEAR •  NEW FOR SPORTSWEAR

SALVATORE FERRAGAMO

ASTRID ANDERSON

RICHARD JAMES

COLOUR FOCUS

autumn/winter 2013/14

PETROL BLUES

SALVATORE FERRAGAMO

PATRIK ERVELL

YMC

COLOUR FOCUS

autumn/winter 2013/14

ULTRA BLUES

•  KEY COMMERCIAL BRIGHT •  SIMPLE STYLING •  KEY FOR ALL PRODUCT AREAS •  OFFSET WITH BLACK FOR A SHARP GRAPHIC LOOK

MICHAEL KORS

JULIEN DAVID

COLOUR FOCUS

autumn/winter 2013/14

ULTRA BLUES

ANTIPODIUM

ELLA MOSS

RAG & BONE

COLOUR FOCUS

autumn/winter 2013/14

OLIVE

•  ONGOING MILITARY GREENS •  KEY FOR OUTERWEAR •  WEAR THE OLIVES IN TONAL LAYERS •  ACCENT WITH A POP OF TEAL

JIL SANDER

BURBERRY PRORSUM

COLOUR FOCUS

autumn/winter 2013/14

OLIVE

LOUIS VUITTON

BALLY

JOHN VARVATOS

COLOUR FOCUS

autumn/winter 2013/14

PINE

•  KEY FOR CASUAL OUTERWEAR •  SMOOTH FLAT FABRIC FINISHES •  NEW COLOUR FOR KNITS •  CONTRAST WITH ELECTRIC BLUE

BURBERRY PRORSUM

RAF SIMONS

COLOUR FOCUS

autumn/winter 2013/14

PINE

CEDERIC CHARLIER

BREAD & BUTTER

DKNY MAN

COLOUR FOCUS

autumn/winter 2013/14

PINE

REPLAY & SONS

IMPS & ELFS

MOODSTREET

COLOUR FOCUS

autumn/winter 2013/14

RED INTIMATES

CHANTELLE AT SALON INTERNATIONAL

SCANDALE AT SALON INTERNATIONAL

WACOAL AT SALON INTERNATIONAL

FABRIC DIRECTIONS

QUILTED

autumn/winter 2013/14

FABRIC DIRECTIONS

QUILTED ACCESSORIES

ETRO

KATE SPADE NEY

autumn/winter 2013/14

ALICE & OLIVIA

FABRIC DIRECTIONS

autumn/winter 2013/14

PLAIDS

MOSCHINO

E TAUTZ

AQUILANO & RIMONDI

FABRIC DIRECTIONS

PLAIDS

autumn/winter 2013/14

FABRIC DIRECTIONS

autumn/winter 2013/14

PLAID PANTS

MILAN FASHION WEEK

LFW

FABRIC DIRECTIONS

PLAIDS ON THE STREET

WGSN STREET SHOT, HONG KONG

X GAMES, ASPEN

autumn/winter 2013/14

WGSN STREET SHOT, HONG KONG

FABRIC DIRECTIONS

PLAIDS & CHECKS

autumn/winter 2013/14

FABRIC DIRECTIONS

TWEED

autumn/winter 2013/14

FENDI"

ERMANNO SCERVINO"

RAG & BONE"

FABRIC DIRECTIONS

FUR & SHEARLING

autumn/winter 2013/14

FABRIC DIRECTIONS

FURRY FRIENDS

autumn/winter 2013/14

FABRIC DIRECTIONS

SHEARLING

autumn/winter 2013/14

FABRIC DIRECTIONS

VELVET PLUSH

autumn/winter 2013/14

FABRIC DIRECTIONS

METALLICS

autumn/winter 2013/14

PRINT & PATTERN

FASHION JUNGLE

autumn/winter 2013/14

PRINT & PATTERN

autumn/winter 2013/14

FASHION JUNGLE

PARIS FASHION WEEK

LFW

MILAN FASHIN WEEK