RESUME
Lisa Medford
REALTOR®
PROFESSIONAL
• Licensed REALTOR® since 2012
• Top 20% of Hilton Head Area Real Estate Agents, 2014 - Current
• Member National Association of REALTORs®, SC Association of REALTORs®
• Member Hilton Head Island Area Association of REALTORs® for 24 years
• Previous member of the Board of Directors for Hilton Head Area Association of REALTORs® (2016)
• Past Chairman of Profession Development Committee Hilton Head Area Association of REALTORs® (2014, 2015 & 2017)
• Top Sales Associate at Down South Publishers and Island Real Estate Magazine (the largest Real Estate Publication in the area) from 1989 to 2011. Served as Vice President and Partner.
• Recipient of the Hilton Head Island Association of REALTORs®, REALTOR® Service Award 2013-2017.
• Offers Risk Free Listing Agreement
• Offers Flexible Fee Program to Fit All Clients
• Will be your REALTOR® for life
• Certified Negotiation Expert (CNE)
• USCB Island Ambassador since 2015
PERSONAL
• Married to husband, Dempsey for 22 years
• Mother of beautiful twin daughters
• Member St. Andrew by the Sea United Methodist Church
• Mentor of a 5th grader within the Beaufort County School System
• Participates in missions with church and other organizations, traveled to Panama to help build homes for Panamanian natives
• Member of the Sunset Rotary Club and on Board of Directors as Secretary
• Previously member of Board of Directors and secretary, Hilton Head Heroes
• Vice President of the Lowcountry SC Appalachian State University Alumni Chapter
EDUCATION
• Bachelor of Science in Business Administration - Appalachian State University, Boone NC
www.LisaMedford.HiltonHeadHomes.com 843-384-2909
TESTIMONIALS
Lisa Medford
REALTOR®
We found an investment house posted on line. I contacted Lisa to see if she could help us. She responded immediately, had gathered all pertinent information, gained access to the house and submitted our offer within hours. We were very impressed with Lisa’s knowledge and professionalism. We got the house! KIM DODGSON
Lisa has been a tremendous help over the last 2 years. She was our Realtor involving the purchase of two Hilton Head properties. She is knowledgeable of the market and helped lead us to the type properties we wanted. We would highly recommend her and now consider her a friend. BILL AND MICKI BALLYO
Assist us in purchasing our condo on HHI while we were in Philadelphia. Her insight on that market was extremely available in getting a great price on our condo. I would and will recommend her service to anyone looking to sell or buy a property in Hilton Head SC. SID & HELENA GOSSE
Lisa goes above and beyond the call of duty to get the job done! She would be an asset to anyone wanting to sell their home in this market(or any market)!” TOM AND DIANA OWEN
I recently purchased a home on Hilton Head Island, and was very fortunate to have found the dream house. Lisa encouraged us to look in Sea Pines after seeing several homes outside of Sea Pines. The value and the home were perfect. We were trying to coordinate a sale of our home in Atlanta and were lucky to do that. Lisa was able to negotiate a later closing date so that we were able to do a cash transaction without the need of a bank and its costs. I highly recommend Lisa Medford if you are looking for a home on Hilton Head Island. MIKE MCGINN
Lisa was a tremendous help with the viewing, purchase and closure procedures for our codo. We couldn’t have done it without her expertise help and guidance. She is a considerate, knowledgeable and caring professional who has her clients best interest at heart. A stress free experience! BARBARA & MICHAEL CANNON
www.LisaMedford.HiltonHeadHomes.com 843-384-2909
MEET THE TEAM
Lisa Medford
REALTOR®
LISA MEDFORD Lisa’s knowledge and experience, as well as her negotiating expertise, serve all of the clients well. Her main focus is in working with sellers to price, list, and sell their home in the most efficient and profitable way for the client. Once a contract is written for a listing, Lisa negotiates for the seller and focuses on obtaining the best price, in the least amount of time for the best terms.
RANDY SMITH Broker & Advisory Council Randy has been selling real estate on Hilton Head Island since 1979 and has been the companies Broker in Charge since 1985. Additionally, he has served on numerous real estate boards over the years. His experience gives the team the insight to assist our clients and meet their many needs whether buying or selling.
CHRISTINA GALBREATH GONZALEZ Transaction Coordinator Christina has been an integral part of Lancaster Real Estate Sales for over 10 years. Her experience in assisting in closing 100’s of transactions is invaluable. She is very knowledgeable in every aspect from listing the property to getting the transaction closed.
www.LisaMedford.HiltonHeadHomes.com 843-384-2909
EASY EXIT LISTING
Lisa Medford
REALTORÂŽ
WHAT IS YOUR BIGGEST FEAR WHEN YOU LIST YOUR HOME? IT’S SIMPLE. You worry about being locked into a lengthy listing agreement with a less than competent real estate agent, costing your home valuable time and exposure on the market. Worry no more. Lisa takes the risk out of listing your home through the easy exit listing agreement. Lisa Medford is the only local agent offering this truly unique guarantee. 1.
You can cancel your listing at any time.*
2.
You can relax, knowing that you will not be locked into a lengthy or binding contract.
If for any reason you are not 100% satisfied with our real estate services, if everything is not done exactly the way we promise it will be done, simply call us to let us know and we will cancel the listing. What could be a better and safer assurance than that?
YOU ARE IN CONTROL!
* Some restrictions apply
www.LisaMedford.HiltonHeadHomes.com 843-384-2909
FLEXIBLE FEE STRUCTURE
Lisa Medford
REALTORÂŽ
Did you know that most brokers will charge you the same fee, no matter how your home sells even if you find the buyer? With our system, you have complete flexibility - after all, why pay for something you may not get? Worry no more. Lisa takes the risk out of listing your home through the easy exit listing agreement. Lisa Medford is the only local agent offering this truly unique guarantee.*
6%
Your property sells through the MLS and the commission is shared equally with the other broker. Full service, full MLS.
5%
We find the buyer, write the contract and take care of the closing process. There is no other broker involved. Full service, full MLS.
4%
You find the buyer, we write the contract and we take care of the closing process. There is no other broker involved. Full service, Full MLS.
Total fee 6%
Total fee 5%
Total fee 4%
* Some restrictions apply
www.LisaMedford.HiltonHeadHomes.com 843-384-2909
COMMUNICATION GUARANTEE
Lisa Medford
REALTOR®
FACT: According to the National Association of REALTORs®, 70% of the public thought
their agent did a poor job communicating with them. Not with me.
• I guarantee I will provide feedback to you within 48 hours after showings (when available). • I guarantee I will call you weekly to discuss feedback, showing traffic, market activity, and price adjustments with regards to positioning your home on the market. • I guarantee I will be able to return all calls within 24 hours or less. • I guarantee I will return all phone calls between noon and 1 pm or 5 to 6 pm daily. • I guarantee that you will be kept informed regarding new homes that come on the market to compete with yours, as well as recent sales around you. • I guarantee you will visually see any brochures, websites, etc., to see how your home is being marketed. • I guarantee that I will hand deliver or email any correspondence that is of an urgent nature. • I guarantee I will update all agents and brokers in the area about your home. • I guarantee that buyers will have information on your home available 24/7 via our 800# home hotline. • We guarantee that your home will have brochures available on your sign (where legal), at all times.
www.LisaMedford.HiltonHeadHomes.com 843-384-2909
LISTING PLAN OF ACTION
Lisa Medford
REALTOR®
Our objectives are the following:
1 To assist you in getting as many qualified buyers as possible into your home until is is sold. 2 To communicate with you weekly regarding the results of our activities 3 To assist you in negotiating the highest dollar value between you and the buyer Lisa Medford will: • Enter your home into the Multiple Listing Service to make other REALTORS® aware of your property for sale. • Send an e-blast to over 1100 REALTORS® in our local association announcing the listing with a non-branded brochure they can send their clients. • Place a lockbox on your door, enabling other REALTORS® to preview and show your property. • Create a full-color brochure, available to all agents and prospective buyers who enter your home. • Design a special marketing plan, if needed, to accommodate the unique nature of your property. • Assist in planning repair work to home if necessary. • Provide staging advice from a professional stager. • Use exclusive telephony allowing us immediate contact with potential buyers. • Use an exclusive 1-800# providing 24 hour information to prospective buyers. • Notify all buyers in our buyer profile system. • Provide our exclusive service guarantee contract. • Showcase your home on dozens of websites. • Expose your home to business affiliates, past clients, and your neighborhood through e-mail. • Send just listed cards to the surrounding area. • Assist you in pricing your home competitively - to open the market vs. narrowing the market. • Make suggestions and advise you about changes you may want to employ in order to make your property more saleable. • Constantly update you regarding changes in the marketplace. • Prospect daily, looking for potential buyers for your property. • Represent you on all offer presentations to assure you the best price and terms in negotiations. • Handle all follow up on a contract being accepted, including mortgage, title, inspection and closing.
And much more! www.LisaMedford.HiltonHeadHomes.com 843-384-2909
MARKETING PLAN–PRINT
Lisa Medford
REALTOR®
OUR GOAL IS TO GIVE YOUR PROPERTY MAXIMUM EXPOSURE
• Large Flyers (8.5 x 11) In-house brochures to help prospects remember the house and for the seller to have something to give out
• Postcards Use for handwritten notes to previous prospects or tenant occupied homes close to the seller’s home
• Small Flyers (5x7) Placed in local coffee shops, restaurants, community areas and used when door-knocking (if legal)
• Thank You Cards Given to individuals that have come through open houses and anyone Lisa has talked to with circle marketing.
• Personal Business Cards Displays the home and can be used by both Lisa and the seller to give out
• Sign Riders with interior photos of your home (if legal)
Plus...
Lisa will provide a Just Listed announcement direct-mailed to your community
• Door Hangers to share with neighbors (if legal)
She can also provide a quarterly coffee table quality magazine direct mailed to on-Island communities with your home or villa listed in it.
HILTON HEAD
HOMES Real Estate Market Report | Winter 2017
HiltonHeadHomes.com
www.LisaMedford.HiltonHeadHomes.com 843-384-2909
MARKETING PLAN–DIGITAL Digital Marketing Plan
Lisa Medford
REALTOR®
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www.LisaMedford.HiltonHeadHomes.com 843-384-2909
YOUR PROPERTY ONLINE
Lisa Medford
REALTOR®
WE KNOW FIRST IMPRESSIONS MATTER PHOTOGRAPHY The Internet is the #1 platform for marketing your property. Quality photography is the difference between a buyer looking into your home further, or passing by. Photos are the first sight a buyer gets into your home; I hire IMOTO Photographers to ensure that your property’s first impression is the best it can be.
What is IMOTO?
IMOTO is a company that takes listing photos for real estate agents. Great photos are essential when it comes to marketing your property because they are the touch point that captures potential buyers’ attention. I use IMOTO photo in order to provide my clients with the highest quality marketing content available. In doing so your home will generate more online views sell faster and sell for higher prices. IMOTO is statistically proven to: Sell listings 50% faster Sell listings of 39% closer to list price Generate 118% more online views
STAGING AND HOME REPRESENTATION A well staged home brings a few extra things to the mix. Staging is not focused on creating a home that suits your personal taste and need for everyday comforts, but instead is focused on creating a wider range of appeal. Livable or not, after you’ve hidden the toaster, toothpaste, and laundry hamper -- the stager’s work is to help people fall in love with your home and want to buy it. We provide a 1 hour staging consultation with a professional interior decorator.
www.LisaMedford.HiltonHeadHomes.com 843-384-2909
WHERE BUYERS COME FROM
Lisa Medford
REALTOR®
51% Internet 34% Real Estate Agents 7% Yard Sign 4% Friend, relative of neighbor 2% Home Builder or Agent 1% Directly from Seller or Knew Seller 1% Print newspaper advertisement
2016 National Association of REALTORs® 2016 Profile of Home Buyers and Sellers
www.LisaMedford.HiltonHeadHomes.com 843-384-2909
GIVING BACK
Lisa Medford
REALTORÂŽ
Member of the 100+ Women Who Care Hilton Head Island - A group of women that come together to collective make a difference in our community by contributing to various charities on a quarterly basis. Most recently donating $11,000 to Memory Matters - A resource for memory care. Committee and volunteer for REALTORSÂŽ Helping Real People - Annual project that makes improvement on a home in Bluffton and a home on Hilton Head for people that need assistance. The homes are selected by Bluffton Self Help and The Deep Well Project Supports the Deep Well Project which helps neighbors in need by providing basic assistance in emergency situations. It is immediate and non-bureaucratic and is intended to provide clients with a hand up not a hand out. Supports Hilton Head Heroes that gives families with children that have life threatening illnesses a free vacation away from the hospitals and doctors in order to have a little normalcy for the whole family. Volunteers with the Beaufort County School System Mentoring program - to Mentor an at risk child from kindergarten through their Senior year Active volunteer at St Andrew United Methodist as Acolyte Coordinator, volunteer with Missions and Fund raising projects
www.LisaMedford.HiltonHeadHomes.com 843-384-2909