ABOUT LISA KIRSHNER PROPERTIES TEAM
Founded by Lisa Kirshner, one of L.A.’s top-producing real estate professionals with nearly three decades of experience and an impressive personal network, Lisa Kirshner Properties works with the city’s most discerning clients and is amongst the most in-demand real estate teams in Southern California. Lisa Kirshner Properties boasts an unrivaled knowledge of Los Angeles’ westside market, spanning across all micro-neighborhoods and the particular lifestyles that residents lead within each. Whether clients are seeking to put down roots in a coveted area or an up-and-coming neighborhood, the Lisa Kirshner Properties team knows precisely how to find the utmost ideal locale for each individual client. With a firm handle on community culture, new developments and where the best investment opportunities lie, the team is able to advise buyers and sellers alike and subsequently guide each client through the process with ease.
Lisa Kirshner brings a wealth of real estate knowledge and expertise to her top-producing status in Los Angeles real estate. With nearly 30 years of experience and an impressive personal network, Lisa leads our team in masterfully connecting discerning clients with Southern California’s greatest homes. She credits her achievements to anticipating and executing on her clients’ most inherent needs, resulting in notably long-lasting and nurturing relationships. The proof is in her results, with year after year record sales, repeat business and a most impressive referral base across the United States.
Kristen Partipilo,
a Partner with Lisa Kirshner Properties, is valued amongst colleagues and clients alike for her creativity, market knowledge and—above all—tight-knit relationships that she forms with each and every client. Kristen’s interest in residential real estate stems from frequenting open houses with her father as a child, which gradually grew into a curiosity about the people who lived within and a willingness to help others fulfill their dreams of living there. After building a successful career in marketing, Kristen decided to turn her passion into a profession, eventually serving notable sales, from Venice to Malibu, and joining the Lisa Kirshner Properties team.
Sarah Doan capitalizes upon project management, as well as both commercial and residential real estate experience, to command her role as Operations Manager for Lisa Kirshner Properties and fuel the team’s citywide renown. Intrigued by the ever-evolving nature of the industry’s transactional and interpersonal facets, Sarah brings an undeniably-contagious enthusiasm to her involvement in the team’s transactions, from listing to marketing and through closing.
PHILANTHROPY
Giving back to the communities in which we live is incredibly important to us at the Lisa Kirshner Properties team. We are thrilled to incorporate charitable giving as a crucial component of our business. Part of every commission we make goes to the charity of our clients’ choosing, in their name. We are so fortunate to be able to lend a helping hand, support our clients and set the bar for what real estate teams can accomplish beyond home selling. We are thrilled for the opportunity to support many wonderful charities in years to come—with your help, of course.
TESTIMONIALS
“Lisa Kirshner’s professionalism, calm, integrity and empathy were present throughout the entire process of listing and showing our home of 18 years. With more than a quarter of a century of real estate experience, she was attentive to our concerns, and helped minimize the stress associated with selling our house. Lisa is a problemsolver, and her wide range of knowledge helped us navigate issues and deal with obstacles we could not have imagined when we began this journey. She assembled and managed a superb support team. Lisa made life easier for us; she protected us and our investment.” — Juanita and Sam “10++! We were listed with another broker for 6 months and had no offer. Lisa was so prepared and put together a marketing plan that sold our house in 6 days in multiple offers!” — David and Lela “Professional and personable, always available. Represented my interests, honest and straightforward. Made me feel like I was your only client and the process was painless!” — Donna
THE ULTIMATE CALIFORNIA REAL ESTATE COMPANY
California real estate is highly coveted by buyers and investors everywhere. When you’re ready to sell your home, you need the most experienced, innovative and responsive real estate firm in the market: Pacific Union International.
#1
INDEPENDENT IN CALIFORNIA*
Pacific Union was born in California in 1975 — a single office in San Francisco founded by two entrepreneurs. Today we’re the number one independent real estate firm in California, with over $14 billion in sales last year. Defined by teamwork, trust and innovation, backed by innovative tools and vast connections, our skilled real estate professionals know how to interpret the market’s evolving landscape to your advantage.
PACIFIC UNION INTERNATIONAL
*Real Trends
OUR LOS ANGELES OFFICES
In January, 2018, three powerhouse Los Angeles brokerages, John Aaroe Group, Partners Trust and Gibson International, joined under the Pacific Union International banner to become the leading independent firm in the market with over $6 billion in annual sales, 21 offices and 900 closely connected real estate professionals from the beach to the foothills.
21
OFFICES
900
REAL ESTATE PROFESSIONALS
$6+
BILLION IN SALES
#1
INDEPENDENT IN LOS ANGELES**
PACIFIC UNION INTERNATIONAL
**Los Angeles Business Journal
LOS ANGELES BUSINESS JOURNAL 2018 TOP RESIDENTIAL BROKERAGE FIRMS
#1
10 LOS ANGELES BUSINESS JOURNAL
THE LIST
#2
INDEPENDENT BROKERAGE
RESIDENTIAL BROKERAGE FIRMS Ranked by 2017 L.A. County sales volume
RaNk Brokerage
MARCH 5, 2018
OVERALL BROKERAGE
• NaMe
L.A. CouNty SaLes VoLuMe
L.A. CouNty UNits SoLd
• address
• 2017
• website
• 2016
X NEXT WEEK The Largest Insurance Brokerage Firms in L.A. County
SpeciaLty Areas (partiaL List)
ProfiLe
Top LocaL Executive
• headquarters
• NaMe
• 2017
• L.A. offices
• titLe
• 2016
• L.A. ageNts
• phoNe
Beverly Hills 27 2,107
Greg Macres Exec. V.P., Southwest Region (877) 317-4601
(iN MiLLioNs)
1
2
3
4
5
6
7
8
9
10
11
12
CoLdweLL BaNker ResideNtiaL Brokerage 190 N. Canon Drive, Suite 200 Beverly Hills 90210 camoves.com
$11,937 $11,424
8,576 condos, income property, land, multifamily 8,702 units, single-family homes, townhouses, global luxury
Pacific UNioN INterNatioNaL1 150 S. Rodeo Drive, Suite 100 Beverly Hills 90212 pacificunionla.com
6,188 2,501
4,422 condos, income property, land, multifamily Beverly Hills 1,985 units, single-family homes, townhouses, estates, 20 architectural, new construction 897
Nick Segal President of Southern California (310) 272-8002
Rodeo ReaLty INc. 9171 Wilshire Blvd., Suite 321 Beverly Hills 90210 rodeore.com
5,209 4,998
5,648 condos, income property, land, multifamily 5,245 units, single-family homes, townhouses, new construction, commercial
Beverly Hills 12 NA
Syd Leibovitch President (310) 471-2600
Re/Max Estate Properties 63 Malaga Cove Plaza Palos Verdes Estates 90274 realestatelosangeles.com
4,667 4,452
4,423 condos, income property, land, multifamily 4,495 units, single-family homes, townhouses
PV Estates 17 680
Sandra Sanders President (310) 378-9494
Berkshire Hathaway HoMeServices CaLiforNia Properties 131 South Rodeo Drive, Suite 100 Beverly Hills 90212 bhhscalifornia.com
4,392 4,182
3,342 condos, income property, land, multifamily 3,266 units, single-family homes, townhouses, commercial
San Diego 11 724
Mary Lee Blaylock CEO, President (310) 777-7800
PiNNacLe Estate Properties INc. 23733 Malibu Road, Suite 500 Malibu 90265 pinnacleestate.com
3,713 3,4002
Malibu 10 1,096
Dana Potter President (310) 456-0880
The AgeNcy 331 Foothill Road, Suite 100 Beverly Hills 90210 theagencyre.com
3,598 2,750
1,477 condos, income property, land, multifamily 933 units, single-family homes, townhouses
Beverly Hills 7 225
Mauricio Umansky CEO (424) 230-3700
DougLas ELLiMaN3 150 El Camino Drive Beverly Hills 90212 elliman.com
3,414 700
2,574 condos, income property, land, multifamily 373 units, single-family homes, townhouses, master trust and probate, sports and entertainment Division, new development
New York 6 350
Stephen H. Kotler CEO, Western Region (310) 595-3888
Sotheby's INterNatioNaL ReaLty INc. 9665 Wilshire Blvd., Suite 400 Beverly Hills 90212 sothebyshomes.com
3,300 3,300
2,120 condos, single-family homes, townhouses 2,166
New York 10 521
Frank G. Symons Executive V.P., COO (310) 724-7000
HiLtoN & HyLaNd 257 N. Canon Drive Beverly Hills 90210 hiltonhyland.com
3,295 2,854
681 condos, income property, land, multifamily 663 units, single-family homes, townhouses
Beverly Hills 1 150
Jeff Hyland President (310) 278-3311
CoMpass 9454 Wilshire Blvd., Suite 400 Beverly Hills 90212 compass.com
2,722 1,293
373 condos, income property, land, multifamily 196 units, single-family homes, townhouses
New York 7 389
Allison Yazdian Senior V.P., General Manager (310) 230-5478
Westside Estate AgeNcy 210 N. Canon Drive Beverly Hills 90210 weahomes.com
2,693 2,888
294 condos, land, single-family homes, townhouses 331
Beverly Hills 3 55
Kurt Rappaport President (310) 247-7770
Arcadia
Kuan T. Sung
Ranked by 2017 L.A. County sales volume
Re/Max PreMier Properties
2,256
NA condos, income property, land, multifamily NA units, single-family homes, townhouses, escrow services, title insurance
3,131 condos, income property, land, multifamily
A PLACE CALLED HOME
CANCER SUPPORT COMMUNITY
PEOPLE ASSISTING THE HOMELESS
INNER CITY ARTS
DIDI HIRSCH MENTAL HEALTH SERVICES
TREE PEOPLE
PACIFIC UNION COMMUNITY GIVING LA
Our 501(c)(3) charitable giving fund is the heart and soul of our company. Because all of us at the company share a passion for helping, a portion of the commission earned on every transaction goes to the fund to benefit our communities. We concentrate on local causes where we feel we can make a real impact, and focus our giving in the areas of community, education, environment, housing, health care and the arts. pacificunionla.com/giving
PACIFIC UNION INTERNATIONAL
OUR RESULTS
If all real estate companies are the same, why are our results so different? It’s our people. We back each real estate associate with a full team of skilled, experienced professionals working together on their clients’ behalf. Our innovative data-driven tools and market intel uniquely qualify them to help you get rewarding results in an evolving landscape.
#1
#1
#5
50+
1,700
$14
INDEPENDENT IN CALIFORNIA*
OFFICES
INDEPENDENT IN LOS ANGELES**
REAL ESTATE PROFESSIONALS
IN THE UNITED STATES*
BILLION IN SALES
PACIFIC UNION INTERNATIONAL
*Real Trends
**Los Angeles Business Journal
MARKETING PLAN
MARKETING PLAN
PACIFIC UNION INTERNATIONAL
PLAN FOR SUCCESS
We begin by listening to you and learning what you need. Only when we clearly understand your needs and the results you expect do we move forward. We don’t guess who and where your buyer will be. We use a proprietary range of innovative data-driven tools to identify your likely buyer. Then we skillfully create a marketing strategy to: • Get on the radar of the likely buyer • Create demand for your property • Deliver the highest possible price and best terms
PACIFIC UNION INTERNATIONAL
MARKET INTEL
Backed by our in-house business intelligence team, led by our Chief Economist, your Pacific Union International expert has access to exclusive, valuable counsel on where the market is and where it’s headed. Our team continually analyzes the market to ensure that Pacific Union buyers and sellers make the most informed decisions possible.
WHERE OUR BUYERS COME FROM
93%
CALIFORNIA We also track where the buyer came from on every transaction so we can focus our marketing there. In the past six months, 93% of our buyers came from California. 5% were from other states, and 2% were international buyers, the lowest rate of buyers from abroad in seven years.
5%
UNITED STATES
2%
INTERNATIONAL
PACIFIC UNION INTERNATIONAL
WE DESIGN PRECISE MARKETING THAT OUTPERFORMS TRADITIONAL ADVERTISING.
DATA-DRIVEN MARKETING
We use big data to design precise marketing that outperforms traditional advertising by quickly attracting and engaging your buyer. We can predict who your likely buyers are and how to capture their attention. Factoring in consumer analytic data from multiple sources including Acxiom and Esri; location intelligence from Facebook, Foursquare and Google; and property data from the surrounding neighborhood, we’ll create a custom Best Buyer Report that identifies the likely buyer profile for your home. It will reveal your property’s top buyer profile segments based on interests, buying habits and demographics. We’ll use this information to deploy a highly targeted digital marketing campaign on the websites most visited by your likely buyer.
PACIFIC UNION INTERNATIONAL
PREPARE FOR LAUNCH
Pacific Union International is known for exceptional property marketing, characterized by the quality and attention to detail critical to capturing the attention of your buyer on day one. Our in-house marketing team will devise a multichannel launch strategy for your home, starting with photography, video and professional copywriting. Your custom-designed plan will maximize the impact of your home’s debut and maintain visibility for your property until it’s sold.
OUR MARKETING TECHNIQUES GENERATE OVER 1 BILLION IMPRESSIONS EACH YEAR.
Our proven tactics include: • Online media
• Print collateral
• Mobile marketing
• Print advertising
• Social media
• Public relations
PUBLIC RELATIONS FOCUS A key to our success is the effective public relations team we employ to continually network with editorial staff to keep our properties seen, driving more viewers back to our website and increasing visibility for your home. Our properties have appeared in publications including:
PACIFIC UNION INTERNATIONAL
MARKETING LAUNCH
MARKETING LAUNCH
PACIFIC UNION INTERNATIONAL
LAUNCH YOUR PROPERTY
Once our strategy has been defined and its marketing components are in place, we execute the perfect launch of your home on the market. We have one chance to make a first impression and capture the attention of active buyers, so a well-orchestrated and impactful debut is critical.
DIGITAL MEDIA
SOCIAL MEDIA
PRINT MEDIA
• Property website
• Your home will be advertised on Facebook and Instagram until it sells
• Property brochure
• Video • eBlast • Listing syndication • Targeted online banner ads
• Just Listed mailer • Open House invitation • Print advertising including Los Angeles Times
PACIFIC UNION INTERNATIONAL
USING OUR CONNECTIONS
From Silicon Valley to Silicon Beach, we actively network to bring buyers and sellers together, many times before a property even comes to market. Our proprietary app, The Loop, instantly matches our Pacific Union database of active buyers with new listings like yours. INDUSTRY OUTREACH We reach out across the broader agent community with news of your listing via eBlast alerts, private tours and personal introductions. We maintain proprietary email lists of over 25,000 active agents in California and in key feeder markets across the country.
88%
OF HOME SALES INVOLVE A COOPERATING REAL ESTATE BROKERAGE*
EXECUTIVE RELOCATION We are the preferred broker for companies that manage the relocation process for major corporations. We also work directly with firms to relocate executives, putting your home on the radar of highly qualified buyers.
PACIFIC UNION INTERNATIONAL
*NAR
DRAMATIC ELEGANCE, UNCOMMON EASE Offered at $5,995,000 Tess Ashworth 310.123.1230 SEE MORE >
DRAMATIC ELEGANCE, UNCOMMON EASE Offered at $5,995,000 Tess Ashworth | 310.123.1230 SEE MORE >
SEE MORE >
DRAMATIC ELEGANCE, UNCOMMON EASE Offered at $5,995,000 Tess Ashworth | 310.123.1230
TARGETED DIGITAL ADVERTISING
Our buyer report reveals the profile of the person most likely to buy your home. We then pinpoint the sites this profile visits most often and create an online marketing campaign to advertise your property there. Sample results:
AVERAGE MONTHLY STATS
RECENT RESULTS (ONE MONTH DIGITAL AD CAMPAIGN) Domain
Impressions Clicks CTR
42,419
huffingtonpost.com
4,704
5 0.11%
realsimple.com
719
11 1.53%
marthastewart.com
923
10 1.08%
cbsnews.com
4,807
8 0.17%
allrecipes.com
15,970
7 0.04%
foodnetwork.com
425
6 1.41%
cbslocal.com
1,077
6 0.56%
forbes.com
780
5 0.64%
howstuffworks.com
924
5 0.54%
southernliving.com
350
4 1.14%
politico.com
1,094
4 0.37%
IMPRESSIONS
33
CLICKS
0.08*
CLICK-THRU RATE (CTR)
PACIFIC UNION INTERNATIONAL
*Industry CTR standard is 0.05%. This is a sample list. Our domestic site partners are continually assessed for effectiveness, and may change at any time.
BROADCASTING ONLINE
95% of home buyers start their searches online, and 49% find their home on the Internet. Your property is competing for attention, so it’s essential to get it seen at its best in all the right places. Our strategy ensures buyers will see your property on the mostvisited online real estate search sites.
95%
OF HOME BUYERS START THEIR SEARCHES ONLINE
Your home will be featured on the go-to site for Los Angeles real estate, pacificunionla.com, which receives over a million views per year. Information is updated every 15 minutes to give homeseekers current data on available properties. The site also features thisminute market reports on over 75 LA neighborhoods. Your home will appear on over 100 real estate search sites including:
PACIFIC UNION INTERNATIONAL
FOUND IN TRANSLATION
Whether they’re in Beijing, Bangkok or Beverly Hills, when international buyers look online for a home in LA, they search in their language. And our properties will be there. Pacific Union International maintains 20 international websites, each dedicated to its own language. Because the machine translation commonly seen on other real estate websites is invisible to search engines, we hire experts to carefully translate key content. This allows search engines to identify and index our pages. This indexed content gives our properties the highest SEO rankings, and allows our listings to be suggested to users searching in a specific language for properties in specific locations. Our sites present in these languages: Arabic Chinese Simplified Chinese Traditional Dutch French Canadian French German
Hebrew Italian Japanese Korean Polish Portuguese Brazilian Portuguese
Russian Spanish Latin America Spanish Taiwanese Turkish Vietnamese
PACIFIC UNION INTERNATIONAL
REACHING CHINESE INVESTORS
Our reach extends throughout China — second only to the US in international buying power. Based in our Beijing office, Pacific Union’s Mandarin-speaking Concierge maintains close ties with a group of Chinese investors and assists them in all facets of US real estate investment. Your property will be featured on pacificunion.cn, a fully translated site hosted in China on local servers giving direct access to Chinese investors. Our Beijing office actively promotes our listings on Chinese social media. Our Concierge personally responds to all online inquiries from Mandarin-speaking buyers.
PACIFIC UNION INTERNATIONAL
WORLDWIDE REACH
Mayfair International Realty Pacific Union International is the exclusive Los Angeles member of London-based Mayfair International Realty, connected to 300 offices across the UK and 200 more worldwide. Prestige MLS Network We are one of only five US members of the Prestige MLS network, a Europe-based organization of over 100 luxury agencies in over 20 countries. The group fosters international collaboration to stimulate sharing of information and insights on the global real estate market. Who’s Who in Luxury Real Estate As a member of Who’s Who in Luxury Real Estate, we are affiliated with brokers in more than 60 countries worldwide. Your home will be advertised on the network’s international website. Juwai Juwai.com is the leading Chinese international property portal, offering exclusive access to an audience of high net worth Chinese looking to buy property overseas. Mansion Global Powered by Dow Jones and featuring rich lifestyle content and million-dollar-plus properties, it showcases your home to users in English, Chinese and Spanish. CountryLife.com The leading UK publisher of luxury real estate.
PropGOLuxury.com
PropGoLuxury The comprehensive luxury property portal, reaching affluent consumers in China and the greater Asia Pacific. FinancialTimes.com Reaches high net worth individuals and their trusted advisors throughout the world.
PACIFIC UNION INTERNATIONAL
EFFECTIVE PRICING STRATEGY
EFFECTIVE PRICING STRATEGY
PACIFIC UNION INTERNATIONAL
EFFECTIVE PRICING STRATEGY
EFFECTIVE PRICING
BU
YE
R
IN
TE
RE
ST
TIME
DEFINING EFFECTIVE PRICING
From $ ________________________________
to
$ ________________________________
ACTIVES ESCROW ESCROW SOLD PHASE 1 PHASE 2
PACIFIC UNION INTERNATIONAL
GUIDING YOUR SALE AND ESCROW PROCESS
Your real estate professional is highly skilled at overseeing the many complex details involved in closing a transaction successfully, including: Offer process • Having you review and sign Agency Disclosure Statements • Advising you during negotiation on price and terms of the sale • Assessing realistic interest rate caps and review loan appraisal contingencies • Helping you review buyer’s pre-approval qualifications and proof of funds documentation • Reviewing how responsibility for transaction costs has been allocated and determining your approximate net proceeds • Negotiating for length of escrow and Escrow and Title Company requests per your instructions • Helping you evaluate and negotiate for items included and excluded from purchase • Assisting you in the review of Addendums and Area Disclosures Escrow process • Maintaining clear, consistent and frequent communication with all parties in the transaction • Making all available efforts to ensure buyer’s deposit arrives according to the contract • Assisting you in the review of instructions and all contract deadlines prior to distribution • Coordinating and attending all inspections; in consultation with you, negotiating any repairs or credits requested by buyer • Meeting appraiser and providing all requested documents including sales comparables • Overseeing completion of all disclosures and coordinating delivery within required time frames • Meeting retrofit company and confirming requirements are in compliance • Helping you review all Escrow Amendments and Title Report • Reviewing City Report to check for sewer hookup, zoning and special assessments • Making all available efforts to ensure buyer’s closing funds are in escrow in a timely manner • Addressing any last-minute requirements for smooth, successful close of escrow • Coordinating final walkthrough inspection and delivering keys to buyer
PACIFIC UNION INTERNATIONAL
OUR TRUST AGREEMENT
From the following vantage point, we stand poised and unified to attend to the needs and objectives of each client we have the pleasure to serve.
INTEGRITY AND ACCOUNTABILITY We are individuals committed to working together in a cooperative manner to enhance and enrich the lives of those we touch and have the honor to serve. Personal integrity and complete accountability guide each of our actions for the benefit of our clients, trusting that as their needs are met, ours will also be fulfilled.
DEFINING THE NEEDS OF OUR CLIENTS Before we can best negotiate our clients’ interests, we need to clearly understand them. We commit to taking the time to understand our clients’ needs and objectives so we can then meet them through comprehensive negotiation strategies and proven techniques.
OUR STANDARD OF CARE Each member of Pacific Union is considered part of a team that understands trust is hard earned and easily lost. We recognize that earning the trust of our clients comes from honoring each and every commitment we make on their behalf. We acknowledge and accept this responsibility, confident that the culmination of these efforts will produce excellent results for our clients. Each member of Pacific Union has been individually selected based on their recognition in the field of real estate as caring, conscientious experts and their willingness to wholeheartedly commit to the terms of this trust. We understand and accept these principles, and from this day forward honor and commit to being held accountable to upholding these standards of practice.
Pacific Union International Associate
Pacific Union International Esteemed Client
PACIFIC UNION INTERNATIONAL
pacificunionla.com