visual_INSTINCT by Lisa Douaifia

visual _ I N S T I N C T

mfa portfolio_LISA DOUAIFIA

visual _ I N S T I N C T

mfa portfolio_LISA DOUAIFIA

c ontents _ 01 ABIL I T Y Going back to its roots, where it all started _Manny’s Deli

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0 2 INTUIT ION Glass in mid-century architecture _Poster Series

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0 3 Aptitude Dainty house wife turned alpha female _Mary Kay Rebrand

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04 INC L INAT ION Water from the royal grounds _Versailles Bottled Water

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0 5 IMPULSE Self-discovery in the films of Cameron Crowe _Coming into Focus

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0 6 FAC ULT Y Humans and animals living in perfect harmony _In Human Hands

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07 SE NS E A reflection is made up of many dif ferent layers _Exploring Reflections

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0 8 F EE L ING The most magical place on earth _iPad Brochure

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0 9 se ntime nt A graduate graphic design thesis _North Pole South Pole

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VISUAL INSTINCT_

T he i nst i nct for desig n is i nnate. To see i n t he m i nd wh at does not e x ist i n rea l it y i s a power f u l abi l it y. It h a s been t he d r iv i ng force of hu m a n development throughout time. A lthough ever yone possesses this instinct, not ever yone fol lows it. Few know how to transfor m a v ision into rea lit y. Our mind s have t he abi l it y to f ind patter ns in events based on ly on t hin slices or narrow w indows of experience. This rapid cognition, our instinct, i s wh at ig n ites t he f i rst idea . W it h t he end less a mou nt s of possibi l it y ou r i n st i nc t i s w h at d r i ve s ou r c hoice s . O ve r t i me , t h rou g h k now le d ge and ex per ience, this abilit y gets stronger and becomes a lear ned instinct. We mu st lea r n to ba l a nce bet ween i nst i nct a nd rat iona l i zi ng. P rov id i ng solut ion s to conte mp or a r y proble m s wh i le u si ng te c h nolog y a nd t he v isual language available today is how we create a balance, through design.

LISA DOUAIFIA

ABILI T Y

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VISUAL INSTINCT

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Going back to its roots, where it all started. BRIEF_

Redesign a line of deli meats and products to expand any current or fictitious deli of your choice. Strengthen the brand identity through cohesive packaging that speaks to a specific target audience. The materials used should be both reusable and recyclable. SOLUTION_

I chose to redesign Manny’s Deli in Chicago. I was inspired by the deli’s delivery truck that circled the neighborhood in the 1940’s in the deli’s first years. By pulling elements from the delivery truck such as license plate, tire tread and other automotive details I was able to create patterns, graphics and an identity that captures the deli’s original neighborhood spirit. These elements were applied to deli meats, cheeses, poultry, sandwiches, olives, jellies, honey, spices, coffee and home-made pastas.

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ABILI T Y

PROJECT_

Manny’s Deli CLASS_

Package Design 2 INSTRUCTORS_

Christine George SEMESTER_

Fall 2013 CATEGORY_

KEY WORDS_

Nostalgic Masculine Clean

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LISA DOUAIFIA

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VISUAL INSTINCT

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MANNY’S DELI

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PACKAGE DESIGN 2

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LISA DOUAIFIA

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EST. 1942

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D E L I C AT E S S E N

CHICAGO DELI

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MANNY’S DELI

CHICAG

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PACKAGE DESIGN 2

O STYLE DELI

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MANNY’S DELI

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MANNY’S DELI

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MANNY’S DELI

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MANNY’S DELI

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MANNY’S DELI

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MANNY’S DELI

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PACKAGE DESIGN 2

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INTUI T ION

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VISUAL INSTINCT

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Glass in mid-century modern architecture. BRIEF_

Create a poster series for an architecture themed conference, event, tribute or lecture series. Describe three main topics to be discussed or featured, one topic for each poster. Create your own type for the main image of each poster. The topic should be conceptual and allow for broad discussions. SOLUTION_

Inspired by mid-century modern architecture I chose to focus on one element in this type of architecture: glass. The main topics of the posters are geometry, transparent, and reflection. Each of these elements comes from the use of glass in mid-century architecture. Simple and modern typography was used for the secondary information to support the main type in the posters.

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VISUAL INSTINCT

INTUI T ION

PROJECT_

Architecture Poster Series CLASS_

Experimental Type INSTRUCTORS_

Kathrin Blatter SEMESTER_

Spring 2012 CATEGORY_

Print KEY WORDS_

Transparent Geometry Reflection

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VISUAL INSTINCT

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ARCHITECTURE POSTER SERIES

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EXPERIMENTAL TYPOGRAPHY

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VISUAL INSTINCT

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ARCHITECTURE POSTER SERIES

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EXPERIMENTAL TYPOGRAPHY

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VISUAL INSTINCT

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ARCHITECTURE POSTER SERIES

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EXPERIMENTAL TYPOGRAPHY

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Apt i t ude

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VISUAL INSTINCT

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Dainty house wife turned alpha female. B R IE F _

To give a dead, dying or defunct brand new life. Research the brand ’s histor y to capture its roots and essence whi le mov ing it into new possibilities. Develop brand guidelines in a comprehensive brand book. S O L UTI O N _

Mary Kay was a once coveted skin care and beauty brand that seeks to empower women to follow their dreams and enrich their lives. Keeping with the soul of the brand, the new mission statement is “giving women the power to dominate”. Mary K—now customizable to any woman— provides woman with the access of different services that allow them to succeed in all aspects of life.

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VISUAL INSTINCT

Apt i t ude

PROJECT_

Mary K CLASS_

Nature of Identity INSTRUCTORS_

Hunter Wimmer S E M E S TE R _

Fall 2012 CATEGORY_

Print KEY WORDS_

Female Success Dominate

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VISUAL INSTINCT

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MARY KAY REBRAND

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NATURE OF IDENTITY

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MARY KAY REBRAND

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NATURE OF IDENTITY

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MARY KAY REBRAND

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NATURE OF IDENTITY

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MARY KAY REBRAND

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NATURE OF IDENTITY

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MARY KAY REBRAND

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NATURE OF IDENTITY

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MARY KAY REBRAND

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NATURE OF IDENTITY

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MARY KAY REBRAND

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NATURE OF IDENTITY

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MARY KAY REBRAND

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NATURE OF IDENTITY

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MARY KAY REBRAND

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NATURE OF IDENTITY

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INCL INAT ION

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VISUAL INSTINCT

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VERSAILLES WATER

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PACKAGE DESIGN 2

Water from the grounds of the Palace of Versailles. BRIEF_

Create a bottled water line or rebrand an existing line. Design two sizes of bottles, large and small, and package a six pack along with their carrier. SOLUTION_

Influenced by the royalty of the Palace of Versailles, I decided to create a new brand of water that is bottled on the grounds of the royal ch창teau. The brand Versailles is a modern day interpretation of the ornamentation and elaborate details found in the palace. I custom made the carrier that is inspired by Marie Antoinette enjoying an afternoon picnic in her garden.

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VISUAL INSTINCT

INCL INAT ION

PROJECT_

Versailles Water CLASS_

Package Design 2 INSTRUCTORS_

Christine George SEMESTER_

Fall 2013 CATEGORY_

Packaging Identity KEY WORDS_

Elaborate Romantic Elegant

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VERSAILLES WATER

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PACKAGE DESIGN 2

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VERSAILLES WATER

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PACKAGE DESIGN 2

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VERSAILLES WATER

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PACKAGE DESIGN 2

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IMPULSE

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VISUAL INSTINCT

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Self-discovery in the films of Cameron Crowe. BRIEF_

Design a film festival honoring the films of a director of your choice. Identify a common thread that connects and runs through the directorâ&#x20AC;&#x2122;s films. Create limited edition deliverables based on that thread, including a poster, catalog book, DVD packaging, tickets, schedule, album and a container to hold everything. SOLUTION_

I chose the light-hearted director Cameron Crowe. His films capture a nostalgic feeling of growing up and falling in love. The photography, typography and materials used work together to portray the selfdiscovery one goes through during the coming of age in adolescence.

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LISA DOUAIFIA

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VISUAL INSTINCT

IMPULSE

project no_

PROJECT_

A Cameron Crowe Film Festival CLASS_

Integrated Communications INSTRUCTORS_

Christopher Morlan / Hunter Wimmer SEMESTER_

Spring 2012 CATEGORY_

Print Packaging KEY WORDS_

Life Discovery Pursuit

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COMING INTO FOCUS

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INTEGRATED COMMUNICATIONS

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VISUAL INSTINCT

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COMING INTO FOCUS

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INTEGRATED COMMUNICATIONS

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VISUAL INSTINCT

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COMING INTO FOCUS

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INTEGRATED COMMUNICATIONS

coming into

Focus A self-discovery through life and love in the films of Cameron Crowe.

A self-discovery through life and love in the films of Cameron Crowe.

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VISUAL INSTINCT

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COMING INTO FOCUS

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INTEGRATED COMMUNICATIONS

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COMING INTO FOCUS

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INTEGRATED COMMUNICATIONS

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COMING INTO FOCUS

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INTEGRATED COMMUNICATIONS

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VISUAL INSTINCT

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COMING INTO FOCUS

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INTEGRATED COMMUNICATIONS

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COMING INTO FOCUS

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INTEGRATED COMMUNICATIONS

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COMING INTO FOCUS

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INTEGRATED COMMUNICATIONS

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COMING INTO FOCUS

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INTEGRATED COMMUNICATIONS

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VISUAL INSTINCT

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COMING INTO FOCUS

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INTEGRATED COMMUNICATIONS

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FACULT Y

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VISUAL INSTINCT

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Humans and animals living together in perfect harmony. BRIEF_

Define, research and explore a current social topic in the United States. Based on the chosen topic, explore it through design throughout the 15 week semester with a variety of projects including posters, packaging and a final book. Create design solutions that will help solve the chosen social problem. SOLUTION_

I chose to explore the relationship between humans and animals in captivity. Researching both the negative and positive effects animals in captivity have on both animals and humans, it was revealed how vital of a relationship there is between the two. It is a never ending relationship and we rely on each other to survive. The main goal of the book is to make people aware, understand the importance and how to act responsibly on it.

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VISUAL INSTINCT

FACULT Y

project no_

PROJECT_

In Human Hands CLASS_

Visual Communications Lab INSTRUCTORS_

Phil Hamlet / Hunter Wimmer SEMESTER_

Fall 2011 CATEGORY_

Print KEY WORDS_

Humans Animals Nature

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VISUAL INSTINCT

project no_

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IN HUMAN HANDS

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VISUAL COMMUNICATIONS LAB

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LISA DOUAIFIA

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VISUAL INSTINCT

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IN HUMAN HANDS

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VISUAL COMMUNICATIONS LAB

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LISA DOUAIFIA

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VISUAL INSTINCT

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IN HUMAN HANDS

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VISUAL COMMUNICATIONS LAB

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VISUAL INSTINCT

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IN HUMAN HANDS

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VISUAL COMMUNICATIONS LAB

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SENSE

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VISUAL INSTINCT

project no_

A reflection is made up of many different layers BRIEF_

Explore an abstract topic and use the process as the material. Combine the process in order to create a final book. SOLUTION_

I chose the topic of reflection, and the many facets of the word. Everything in my process book was in a stream of consciouness while still maintaining the idea of reflection. Collages, photography and writing were all combined into a final printed and bound book.

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SENSE

PROJECT_

Reflection CLASS_

Making Ideas Visible INSTRUCTORS_

Scott Rankin SEMESTER_

Spring 2010 CATEGORY_

Print KEY WORDS_

Reflection Extrospection Perception

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VISUAL INSTINCT

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REFLECTION

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MAKING IDEAS VISIBLE

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VISUAL INSTINCT

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REFLECTION

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MAKING IDEAS VISIBLE

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VISUAL INSTINCT

project no_

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REFLECTION

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MAKING IDEAS VISIBLE

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FEELING

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VISUAL INSTINCT

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The most magical place on earth. BRIEF_

Create an iPad brochure with a strong personal and conceptual context, about a place that you are particularly drawn to. Describe ideas, emotions, metaphors and senses with the blending of image and type. SOLUTION_

I chose Bolinas, California, a magical little sea town that is weary of outsiders coming in and ruining their treasured place. Using my own hand rendered type along with vintage style photography and hand drawn graphics, the reader feels how special of a place it is, along with the sense of quietness. The quietness was achieved by having plenty of open space for the eye to rest. Rhythm was used in the typography to portray the daily life in this small coastal sea town.

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VISUAL INSTINCT

FEELING

PROJECT_

Bolinas iPad Brochure CLASS_

Experimental Typography INSTRUCTORS_

Kathrin Blatter SEMESTER_

Spring 2012 CATEGORY_

Digital Publishing KEY WORDS_

Beauty Nature Coastal

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IPAD BROCHURE

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EXPERIMENTAL TYPOGRAPHY

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IPAD BROCHURE

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VISUAL INSTINCT

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IPAD BROCHURE

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EXPERIMENTAL TYPOGRAPHY

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MFA THESIS _North Pole South Pole

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LISA DOUAIFIA

sent iment

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VISUAL INSTINCT

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Teaching kids cultural diversity through geography. B R IE F _

Create educational materials that help teach kids cultural diversity through geography. These materials are for first and second graders and focus on the topics of homes, meals, jobs and types of transportation. S O L U TI O N _

I wanted to create useful materials for teachers and parents to use both in the classroom and at home, but I also wanted the materials to be fun and visually appealing. In my research I found most of the materials that exist already are biographical by individual country and culture. No books exist where comparisons of cultures are shown. This was something I chose to focus in order for children to make direct visual comparisons to spot the similarities and differences in culture.

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VISUAL INSTINCT

sent iment

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PROJECT_

North Pole South Pole C L A SS _

MFA Graduate Thesis INST R U C T O R S _

Phil Hamlet / Roland Young / Dave Gottwald SEMESTE R _

Fall 2012â&#x20AC;&#x201C;Spring 2014 C A TE G O R Y _

Print Packaging Web KEY WORDS_

Kids Geography Cultural Diversity

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NORTH POLE SOUTH POLE

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MFA GRADUATE THESIS

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LISA DOUAIFIA

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VISUAL INSTINCT

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NORTH POLE SOUTH POLE

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MFA GRADUATE THESIS

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NORTH POLE SOUTH POLE

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MFA GRADUATE THESIS

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NORTH POLE SOUTH POLE

DO YOU KNOW… I’m a STETHOSKOP (state-hos-cope) from Belgium.

course_

MFA GRADUATE THESIS

DO YOU KNOW… I’m a CHÉNG ZI (chung-zuh) from China.

I’m a PYLÔNE DE LA CIRCULATION (pee-lon) (do) (la) (sirk-oo-lay-shun) from Switzerland.

I’m an ANAR (uh-nar) from Iran.

WHAT DIFFERENT KINDS OF JOBS PEOPLE DO ALL AROUND THE WORLD?

Going to work is an important part of life. At work, people use their skills to complete tasks and earn money. There are many different types of workplaces and different kinds of jobs. Sometimes the kind of work people do depends on where they live.

Find out more at: northpolesouthpole.us

WHAT DIFFERENT KINDS OF FOOD IS EATEN ALL AROUND THE WORLD?

Everyone needs food to live. Food helps our bodies to do things during the day like growing, learning, playing and healing. We eat different kinds of foods depending on the time of day, the kind of occasion, or where we live. Our diets depend on what foods we have access to, which is usually what grows near us.

Find out more at: northpolesouthpole.us

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VISUAL INSTINCT

project no_

DO YOU KNOW… I’m a TUK-TUK (took-took) from Thailand.

I’m a XANG (sang) from Laos.

WHAT DIFFERENT KINDS OF RIDES ARE USED ALL AROUND THE WORLD?

Everyone uses transportation for the same reasons: to move passengers or goods from one place to another. Many countries have unique modes of transportation and ways to get around.

Find out more at: northpolesouthpole.us

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NORTH POLE SOUTH POLE

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MFA GRADUATE THESIS

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NORTH POLE SOUTH POLE

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MFA GRADUATE THESIS

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to my family and friends_THANK YOU

TO MY HUSBAND_

who had no idea what he was getting into by marr y ing me in the thick of grad school. You’ve put up w ith endless amounts of stress, anxiety and fits of rage. But you always reminded me what’s important and that it w ill all be worth it in the end. TO MY PARENTS_

for their end less suppor t, and for a lways believ ing in me. You’ve a lways had faith in me and my decisions. Thank you MOM for being the inspiration behind my thesis, and for all of your time spent editing endless amounts of copy for me. TO MY SISTER_

for her emotional support. You always reminded me to keep looking ahead and that I would make it, no matter what. TO MY FRIENDS_

A llison Lew is, Natalie Bertsch, Copeland McK inley and Joslande Gracien, for putting up w ith me during these past 4 years, and for reminding me to still enjoy life. TO MAITE FIGUEROA_

for always offering use of your resources, for feeding me endless meals and for always giv ing me a ride home. You’ve kept me sane from day one. TO DEMAH ALSINAN & VANSUKA CHINDAVIJAK_

for he lpi ng me orga n i ze my t houghts a nd ref i ne bot h my por t fol io a nd thesis. Without your support and patience I could not have persevered. TO MY INSTRUCTORS AND FELLOW CL ASSMATES_

for your honesty and hours of feedback. It truly takes a v illage.

Written and Designed lisa douaifia w w w.l is a doua ifi a .com hel l o@l is a doua ifi a .com

Academy of Art University school of graphic design

79 n e w m o n t g o m e r y s t.

s a n f r a n c i s c o, c a 94105

Course senior portfolio

Instructor mary scott

Book Title visual instinct

Photography lisa douaifia demah alsinan

Fonts t- s ta r

pro

chaparral pro

Printing giant horse printing

Paper 100lb.

finch fine text

Binding the key printing and binding

Software a dobe cre at i v e cl oud