360 Degrees Media Group: Campaigns Plansbook by Lisa Wojcehowicz

360째 MEDIA GROUP

EXECUTIVE SUMMARY INTRODUCTION

360° Media Group strives to provide the highest quality service by creating solutions that overcome challenges and meet the needs of our client. The primary purpose of the secondary research section is to give a brief overview of the travel and tourism trends on the national, state and local levels. Before proceeding to develop a tailored marketing campaign for our client, it is important to understand the current travel and tourism and economic environments. In this section, we aim to further understand the challenges that our client is facing and therefore implement tactics that will help overcome such difficulties. The first section starts off with a brief introduction and research overview of our client, the Lecompton Historical Society. Sections 2 and 3 will provide a general overview of the travel and tourism industry in the United States and Kansas. Topics such as the types of travelers (demographics and psychographics), popular vacations, types of leisure activities and modes of transportation (land and air) will be covered. The following section addresses the tourism trends in Lecompton and Douglas County, including the area’s historical significance and the available dining, entertainment and lodging opportunities. Cultural heritage tourism has increased over the last few years. Studies have indicated that approximately 78 percent of all U.S. leisure travelers participate in cultural and/or heritage activities while traveling. Information about other historical heritage sites are also incorporated in the secondary research section as it allows us to learn and make references to other successfully managed historic sites. Sections on economic situations at the national and state levels allow us to have a better idea of who is traveling domestically, which provides us with an understanding of the factors that affect our target markets’ ability to travel. The section on media use in the travel and tourism industry provides an overview of the use of new and traditional media, which in turn allows us to develop and explore feasible and effective media tactics in the planning section. Comparing national and state statistics, common trends in potential target audiences have emerged. Therefore, the section on audience analysis includes a list of potential target groups who are most likely to visit Lecompton, including boomers, teachers, history enthusiasts and day trippers. The last section on competitor research focuses on a list of direct and indirect competitors who may present themselves as obstacles to the Society from achieving its goals. William Allen White School of Journalism

Throughout the semester, 360° Media Group members collaborated to provide the Lecompton Historic Society with the best quality strategic marketing campaign possible. 360° Media Group conducted research, brainstormed strategy, developed goals and provided sample executions of tactics. This book, designed and executed entirely by team members, serves as an explanation of 360° Media Group’s research, planning and strategy. These components built a successful campaign that ultimately met the needs of the Lecompton Historical Society. Special thanks to Paul Bahnmaier, the Lecompton Historical Society, Professor Yvonnes Chen, Jim Jewell, Mark Crabtree and Sam Billen.

UNIVERSIT Y OF KANSAS

and Mass Communications Journalism 640: Strategic Campaigns, Fall 2013 Professor Yvonnes Chen

360° MEDIA GROUP

CONTENTS

MEMBER DIRECTORY

JULIA CHASEN MAGDALENE LEE ERIN GRIFFITHS NICOLE NUNES LAUREN O’BRIEN

LISA WOJCEHOWICZ JACKLYN BAILLERGEON

CONTENTS

SITUATION ANALYSIS 6 EXECUTIVE SUMMARY 10 SECONDARY RESEARCH 14 PRIMARY RESEARCH 40 SWOT ANALYSIS 66 PLANNING SECTION 74 EXECUTIONS 98 BUDGET SUMMARY 168 APPENDICES 178 SOURCES 222

SITUATION ANALYSIS

“

People want less sightseeing and more ‘site doing.’ They want to interact with the sites and attractions they visit. Potential tourists seek experiences that they feel like they can become immersed in, and they prefer activities that allow them to do things—not just passively observe.

”

-Richard Smalley Marketing Manager, Kansas Department of Wildlife - Travel and Tourism Division Page 9

EXECUTIVE SUMMARY SITUATION ANALYSIS The primary purpose of the secondary Client: research section is to give a brief overview of the travel and tourism trends on the national, state and local The Lecompton Historical Society preserves and levels. Before proceeding to develop a tailored marketing maintains the town’s historical sites. Additionally, the campaign for our client, it is important to understand the Society aims to educate people about the town’s Civil War current travel and tourism and economic environments. In history and accomplishes this goal by maintaining the this section, we aim to further understand the challenges Territorial Capital Museum, providing tours and historical that our client is facing and therefore implement tactics reenactments to visitors and students, and hosting two that will help overcome such difficulties. annual festivals. The first section starts off with a brief introduc The Society operates the Territorial Capital tion and research overview of our client, the Lecompton Museum, which is housed in the Lane University building. Historical Society. Sections 2 and 3 will provide a general The museum, which spans three floors, includes information overview of the travel and tourism industry in the United and artifacts from before the Civil War through the Lane States and Kansas. Topics such as the types of travelers (deUniversity period in 1902. mographics and psychographics), popular vacations, types The Society offers tours that include visits to the of leisure activities and modes of transportation (land and Territorial Capital Museum, Constitution Hall (maintained air) will be covered. The following section addresses the by the state of Kansas) and Democratic Headquarters, tourism trends in Lecompton and Douglas County, inas well as historical reenactments performed by the cluding the area’s historical significance and the available Lecompton Reenactors. Each year, the Society provides dining, entertainment and lodging opportunities. Culturtours to approximately 20 different schools in Kansas and al heritage tourism has increased over the last few years. travels to an additional 20 schools to perform the historical Studies have indicated that approximately 78 percent of all reenactment and to teach the students about Lecompton’s U.S. leisure travelers participate in cultural and/or heritage history. activities while traveling. Information about other histor To further its mission of increasing tourism and ical heritage sites are also incorporated in the secondary disseminating information, the Society hosts two annual research section as it allows us to learn and make referencfestivals: Territorial Days and the Bald Eagle Rendezvous. es to other successfully managed historic sites. Sections on Territorial Days occurs every summer. The Bald Eagle economic situations at the national and state levels allow us Rendezvous, which takes place in the fall, attracts to have a better idea of who is traveling domestically, which approximately 1000 students each year. provides us with an understanding of the factors that affect our target markets’ ability to travel. The section on media Challenges: use in the travel and tourism industry provides an overview of the use of new and traditional media, which in Lecompton is a and small townfeasible with aand population turn allows us to develop explore effective of approximately 625 people.section. Within Comparing the town, there are media tactics in the planning national three small commercial storestrends and one local grocery store, and state statistics, common in potential target auKroeger’s Country Meats. Further, has no diences have emerged. Therefore, the Lecompton section on audience hotels restaurants, creates target complications bothare in analysisorincludes a listwhich of potential groups who terms of visitorship and revenue. Because of the size of the most likely to visit Lecompton, including boomers, teachtown and the lack of amenities, Lecompton is best suited ers, history enthusiasts and day trippers. The last section on for people who wish focuses to go onon day trips. competitor research a list of direct and indirect competitors The Society struggles to themselves increase traffic and income who may present as obstacles to for museum. The Society’s main source of revenue is a the the Society from achieving its goals. Douglas County tax levy; however, mone tary donations from museum visitors help support the Society as well. Lecompton’s current marketing campaign is aimed at increasing tourism and, as a result, revenue; however, its

marketing efforts haven’t proven to be successful thus far. The Society’s problems with attracting visitors are compounded by its small, aging volunteer base. Because the Society is run completely by volunteers, the Territorial Capital Museum is only open for limited periods of time. Its normal business hours are from 11 a.m. to 4 p.m. Wednesday through Saturday and 1-5 p.m. on Sunday. Because the museum is closed two days a week and has limited hours of operation on the other days, visitorship is hindered further. Thus far, the Society has been unable to brand the town as a significant historical site. In its attempts to combat the town’s association with slavery, the Society has marketed Lecompton as “the birthplace of the Civil War, where slavery began to die.” However, the Society has still been unable to concretely establish Lecompton’s historical significance, perhaps because no battle occurred there. Defining Lecompton’s historical significance and relationship to the Civil War could help increase tourism. In addition to the aforementioned challenges, the Society is disadvantaged by its location. Although Lecompton is located 10 miles northwest of Lawrence, Kan., it isn’t readily accessible because it isn’t directly on a major highway. However, Lecompton is nearby many other cities that attract visitors, including Lawrence and Topeka, in addition to the Kansas City metropolitan area. By promoting itself as a daytrip to visitors to the nearby cities, Lecompton has the opportunity to increase tourism. aforementioned

Environment:

Lecompton Lecompton is located in Douglas County, 10 miles northwest of Lawrence. The town, which was originally known as Bald Eagle, was founded in 1854 and served as the territorial capital of Kansas from 1855 to 1861. During that time, it was the epicenter of violent disputes between anti-slavery and pro-slavery forces. Today, its pro-slavery reputation hinders its attractiveness to potential tourists. The town’s proximity to Lawrence could create opportunities to attract visitors for day trips, especially because Lawrence has ample dining and lodging opportunities which could make up for the lack of similar amenities in Lecompton. Tourism Visitors to Kansas are, on average, 48.1 years old and have an average household income of $110,200. Domestic visitors to Kansas are similar in age to the national average (48.1); however, visitors to Kansas have a much higher household income. On average, visitors in the United States have an annual household income of $67,000. Accordingly, Kansas tourism has the potential to generate more revenue than tourism in other states. According to data provided by Richard Smalley, the marketing manager for the Travel and Tourism Division of the Kansas Department of Wildlife, Parks and Tourism, Kansas travelers are most interested in historic trails, driving tours and scenic byways, zoos, western heritage,

and parks, lakes and rivers. Additionally, 23.1 percent of Kansas travelers surveyed indicated that they visited museums and cultural events on their trips, while 22.5 percent said that they toured historical sites. Shopping and taking driving tours and scenic drives were much more popular activities for Kansas travelers (63.9 and 41.0 percent of visitors to Kansas, respectively). In addition, tourism is becoming increasingly focused on providing authentic experiences. People want less sightseeing and more “site doing,” Smalley said. They want to interact with the sites and attractions they visit. Potential tourists seek experiences that they feel like they can become immersed in, and they prefer activities that allow them to do things—not just passively observe. Other than the two annual festivals, the experience offered by the Society lacks interactivity, which hinders visitors’ comprehension and enjoyment of the town’s history. As the social and economic climates in the country have shifted, so too have tourism behaviors. Visitors are taking more trips for shorter periods of time. Travelers are utilizing their cars more than ever, and there has been an increase in last minute planning as well. Further, travelers are becoming more experienced and sophisticated, due in part to technology and the accessibility of information afforded by the internet. In fact, more than 80 percent of visitors use the internet when planning trips. Social media’s role in tourism has also increased. Social media influences travelers’ choices. Approximately 84 percent of travelers say that reviews influence their method of travel, and 40 percent of travelers post attraction reviews online. Further, 52 percent of travelers said their friends’ vacation photos on Facebook inspired their travel plans.

Why it’s necessary to take action: The Society should take action to attract visitors and keep the town’s history alive. Eventually, by branding itself as a significant historical site and increasing tourism, Lecompton itself could grow, which would attract restaurants and hotels. In turn, these new businesses would make Lecompton a more attractive destination for potential visitors. Accordingly, the Society would be able to raise awareness of the town and its history more easily, thus increasing tourism even more.

EXECUTIVE SUMMARY

-Executive Summary Page 12

EXECUTIVE SUMMARY Our research shows that there is a general lack of awareness about Lecompton and its significance in the pre-Civil War era. The majority of survey participants (92 percent) have never heard of the Bald Eagle Rendezvous, and 69 percent of participants have never heard of Territorial Days. Although the Society faces challenges, there are opportunities to improve tourism in Lecompton and increase attendance at the annual Territorial Days and Bald Eagle Rendezvous. Approximately 78 percent of all leisure travelers engage in cultural or historical activities while traveling. In particular, reenactments attract many tourists by effectively telling the story of a historic site. Our primary goals are: 1. To establish a more professional image for the Society. 2. To increase year-round tourism in Lecompton. 3. To brand Lecompton as a historically significant locale. 4. To increase attendance at the annual Territorial Days celebration. 5. To increase attendance at the annual Bald Eagle Rendezvous.

To establish a more professional image for the Society, we created a communication guide to provide the Society with a comprehensive overview of current marketing and public relations concepts. Another tactic is to redesign the existing website and to add an interactive element to the Territorial Capital Museum. To increase attendance at the annual Territorial Days celebration, we developed the Lecompton Territorial Days Ambassador scholarship. We also created a radio advertisement to be aired in the Lawrence, Topeka and Kansas City area to increase attendance at the Bald Eagle Rendezvous. The primary budget for this campaign is $25,000. An additional $50,000 budget has been added to allow room for more creative suggestions, making the expansion budget a total of $75,000. This money has been allocated to develop a professional image for the Society, to increase travel and tourism in Lecompton, to brand it as a historically significant locale and to increase attendance at the annual Territorial Days and the Bald Eagle Rendezvous.

By implementing this strategic campaign, the Society will attract more tourists to Lecompton, brand it as a historically significant locale and increase attendance at the annual Territorial Days and the Bald Eagle Rendezvous. Our target audiences include baby boomers, elementary and middle school teachers, homeschool groups in the Lawrence, Topeka and Kansas City area, history enthusiasts, day trippers, tour group operators, parents living in Lawrence, Topeka and Kansas City with elementary and middle school-aged children and media outlets. We developed a campaign to strengthen the society using the theme “Explore, Learn, Discover” to highlight the Lecompton experience. In combination with the Society’s current slogan “The birthplace of the Civil War, where slavery began to die,” we emphasize the Society’s ability to keep history alive.

SECONDARY RESEARCH

While touring Constitution Hall and the Territorial Capital Museum, visitors can stop at Kroegerâ&#x20AC;&#x2122;s Country Meats, a downtown convenience shop that also functions as the town butcher shop and eatery.

-4.4 Accommodations: Shopping, Dining & Lodging Page 28

SECONDARY RESEARCH Overview of Secondary Research

Section 1: Client Overview

The purpose of the secondary research section is to give a brief overview of the travel and tourism trends on the national, state and local levels. Before proceeding to develop a tailored marketing campaign for our client, it is important to understand the current travel and tourism and economic environments. In this section, we aim to further understand the challenges that our client faces so we can implement tactics to overcome these difficulties. The first section starts off with a brief introduction and research overview of our client, the Lecompton Historical Society. Sections two and three provide a general overview of the travel and tourism industry in the United States and Kansas. Topics such as the types of travelers (demographics and psychographics), popular vacations, types of leisure activities and modes of transportation (land and air) are covered. The following section addresses the tourism trends in Lecompton and Douglas County, including the area’s historical significance and the available dining, entertainment and lodging opportunities. Cultural heritage tourism has increased over the last few years. Studies have indicated that approximately 78 percent of all U.S. leisure travelers participate in cultural and/or heritage activities while traveling. Information about other historical heritage sites are also incorporated in the secondary research section as it allows us to learn and make references to other successfully managed historic sites. Sections on economic situations at the national and state levels allow us to have a better idea of who is traveling domestically, which provides us with an understanding of the factors that affect our target markets’ ability to travel. The section on media use in the travel and tourism industry provides an overview of the use of new and traditional media, which in turn allows us to develop and explore feasible and effective media tactics in the planning section. Comparing national and state statistics, common trends in potential target audiences have emerged. Therefore, the section on audience analysis includes a list of potential target groups who are most likely to visit Lecompton, including boomers, teachers, history enthusiasts and day trippers. The last section on competitor research focuses on a list of direct and indirect competitors who may present themselves as obstacles to the Society from achieving its goals.

1.1 About the Client

The Lecompton Historical Society (the Society) was founded in July 1982 to preserve pre-Civil War history and to remember the heritage that led to the founding of Lecompton and the state of Kansas. The Society currently partners with Freedom’s Frontier National Heritage Area, the Kansas Historical Society and the Kansas City Convention and Visitors Association for its promotional activities and to make visitors aware of Lecompton’s historic sites. Paul Bahnmaier is the Society’s president. The Society hosts two annual events, Territorial Days in June and the Bald Eagle Rendezvous in September, to present living history to the younger generations. The goal of both events is to educate visitors about the rich heritage of Kansas. Throughout the year, the Society conducts tours of the city and its historical sites for groups of visitors like motorcoach tourists. According to Bahnmaier, the Society sends out approximately 800 copies of its Bald Eagle newsletter to keep members updated on its activities and news. There are currently 30 regular volunteers in addition to others who volunteer less regularly. The goals for this marketing campaign include: To establish a more professional image for the Lecompton Historical Society. To brand Lecompton as a historically significant locale. To increase year-round tourism. To increase attendance at the annual Territorial Days To increase attendance at the annual Bald Eagle Rendezvous.

1.2 The Sites in Lecompton

Lecompton, the territorial capital of Kansas, is home to multiple historical venues. Constitution Hall State Historic Site was built by Samuel Jones in 1856. It became “the place where the Kansas Territorial Government convened” in October 1857 in order to draft the pro-slavery constitution. The anti-slavery troops strongly opposed the drafted constitution and refused “to participate in what they considered to be an illegal government.” Accordingly, the Lecompton Constitution was never approved on a national level. A copy of the constitution is housed in a glass case on the main floor of Constitution Hall.

The Lecompton City Jail is located behind Constitution Hall. The jail, which was built in 1892, is a very small and dark rock building that was constructed to accommodate no more than two prisoners at a time. The Territorial Capital Museum is housed in the old Lane University building. The Museum was originally intended to be the capital building for the state of Kansas after the development and implementation of the Lecompton Constitution. Today, the Lecompton Reenactors perform their historical reenactment in the Museum. Democratic Headquarters, a stone cabin located a couple blocks down from the Territorial Capital Museum, was the convention center for the Democratic Party during the Kansas Territorial period. Today, Democratic Headquarters is still comprised of mostly the same materials when it was first built.

1.3 Lecompton as a Cultural Heritage Area

The National Trust for Historic Preservation defines cultural heritage tourism as “traveling to experience the places, activities and artifacts that tell the stories of the people, past and present, and includes cultural, historic and natural resources.” According to a study conducted by the Kansas Department of Commerce, Travel and Tourism Development Division (KDCTTD) on cultural heritage tourism trends, cultural heritage tourism is gradually gaining significance as an important economic force. Further, it is recognized as one of the fastest growing sectors in the travel and tourism industry.

Section 2: National Travel & Tourism

This section provides an overview of the current national travel and tourism trends. Information covered includes types of travelers, domestic travel trends, generational groups and their traveling trends, popular leisure activities among vacationers, commercial air sales, land transportation and lodging.

2.1 Domestic U.S. Leisure Travel Indstry Overview

According to U.S. Travel’s 2013 report, “The Power of Travel Promotion,” the travel and tourism segment is a “cash-generating machine” for state and local governments. It was reported that the tourism industry generated $129 billion in tax revenue and $58.4 billion for state and local governments in 2012. In the same year, state tourism offices and departments invested $407 million in their marketing efforts to promote travel destinations both domestically and internationally. Increasing visitorship creates a “virtuous and

“virtuous cycle” or multiplier effect that fuels the U.S. economy with additional tax revenue and jobs. According to a 2012 study conducted by “Destination Analysts,” Americans are “feeling more optimistic” about leisure travel. In its latest study, conducted in January 2012, figures showed that 33 percent of respondents expect to take a leisure trip, which is a six percent increase from the July 2011 version of the study.

2.2 Types of Travelers

According to a study conducted by the Travel Industry Association of America (now known as the U.S. Travel Association) and commissioned by National Geographic Traveler magazine, travelers can be categorized into eight travel groups. Although it was reported that urban sophisticates, geo-savvys and good citizens contribute 50 percent of all revenue generated in the travel and tourism industry, it is important to consider the other groups as they might consist of potential travelers who might be targeted as well. (a) Wishful Thinkers Most travelers can be classified as wishful thinkers. Members of this category are, on average, 32 years old. Wishful thinkers have a median annual household income of $53,000. Wishful thinkers are the least wealthy and youngest category of travelers. Members of this category also take the least number of trips. On average, wishful thinkers take nine trips in three years. (b) Traditionals This group of travelers mainly consists of older, less affluent women. Many of these women take occasional tours with their church groups. (c) Apathetics Apathetics are uninterested in travel; however, they partake in vacations occasionally. (d) Outdoor Sportsmen Outdoor sportsmen often travel domestically for the purpose of hunting and fishing. Members of this category prefer outdoor events to cultural events. (e) Good Citizens These travelers are affluent, well-educated and “civic-minded.” Good citizens have an average household income of $71,000. However, members of this

category are not active travelers. These travelers incorporate a sense of “cultural and environmental awareness” in their day-to-day lives. They are the most likely among other travel groups to make monetary contributions to cultural, educational and historic relevant organizations. (f ) Self-Indulgents Self-indulgent travelers travel for the sole purpose of pampering themselves. Members of this group are not interested in the destination. (g) Urban Sophisticates Compared to the other categories, members of this category have the highest income. Urban sophisticates have an average household income of $77,000. When traveling, these affluent individuals seek destinations with strong cultural, artistic or historical significance. Most of them (67 percent) look for superior accommodations with fine dining and exceptional amenities. Urban sophisticates are the most particular travel group, but they are willing to increase their traveling budgets to find a travel agency that “preserves the history and culture of destinations.” (h) Geo-Savvys Geo-savvy travelers’ income is the median of all traveler groups. These travelers love the outdoors and are often environmentalists. Most geo-savvys are young (under the age of 35), well-educated city dwellers. According to the study, this group of travelers has developed an interest in “destinations with historic sites, different cultures and educational experience.” This segment of travelers is considered the most adventurous.

2.3 Increase in Domestic Travel

According to a global research study conducted by TripAdvisor, the world’s largest travel website, Americans are more likely to travel domestically than internationally. Although most of the 19,000 respondents said that they were not going to increase their travel budget, they plan to travel more often by exploring destinations that are “closer to home [in order] to discover the sights America has to offer.” This statistic indicates a potential opportunity for Lecompton, especially because it is a cultural heritage destination accessible to visitors who travel by automobile.

2.4 Generational Groups and their Traveling Trends

The U.S. Travel Association categorized travelers into five segments based on their age. (a) Mature travelers - born before 1946 Mature travelers are also known as traditionalists and the “silent generation.” This group of travelers represents 21 percent of all vacationers, and they take an average of 4.1 vacation trips annually. Most mature travelers are retirees, and they make up majority of the voting population. Members of this generation base their behaviors from the experiences they acquired during the Great Depression and World War II. According to a study conducted by the University of Missouri, the “silent generation” advocates conservative family values. Individual members of this group prefer comfort, simplicity and quality. (b) Older boomers - born between 1946 and 1954 Older boomers represent 15 percent of all vacationers, taking an average of 4.4 trips annually. Older boomers make up 7 percent of the total U.S. population. The majority of them are white (75 percent), and the remaining older boomers are Hispanic (10 percent), African American (9 percent), Asian (5 percent) or another race (2 percent). In terms of educational attainment, most older boomers are high school graduates (27 and 33 percent of males and females, respectively). Approximately 75.3 percent of male older boomers and 65 percent of female older boomers are married. Most are employed in management and professional industries. According to the study, older boomers are committed to their civic responsibilities, and they strive to be actively involved in improving their communities. (c) Young boomers - born between 1955 and 1964 This group of travelers represent 21 percent of all vacationers. Young boomers take an average of 4.1 vacation trips annually. Members of this group make up 9 percent of the total U.S. population. The majority of young boomers are white (68 percent), and the remaining young boomers are Hispanic (14 percent), African American (11 percent), Asian (6 percent) or members of other races (2 percent). Most young boomers graduated from high school. Approximately 34 percent of males and 31 percent of females in this group are high school graduates. Up to 65.5 percent of male young boomers and 65.4 percent of female young boomers are married. The majority of them are employed in management and professional industries.

(d) Gen X - Born between 1965 and 1980 Approximately 31 percent of all vacations are taken by members of Gen X. On average, Gen Xers take 3.5 trips annually. According to MetLife Mature Market Institute, Gen Xers make up 16 percent of the total U.S. population. While the majority of Gen Xers are white (62 percent), Hispanics and African Americans comprise 18 and 12 percent of this segment, respectively. Further, 6 percent of Gen Xers are Asian, and 2 percent identify as belonging to other races. Most of the male Gen Xers are high school graduates (31 percent) and most of the female Gen Xers have completed some form of college (29 percent). Respectively, up to 65 and 67.2 percent of male and female Gen Xers are reported to be married. Most members of Gen X are employed in management and professional industries. According to the study, people who are members of this generation are more adaptable to changes in their lives and are more “technologically savvy.” (e) Gen Y - Born after 1980 This group of travelers represent 12 percent of all vacationers, and they take an average of 3.9 vacation trips annually. Whites make up 60 percent, followed by Hispanics (19 percent), African Americans (14 percent), Asians (4 percent) and all other races (3 percent). According to a report generated by the U.S. Census Bureau, members of Gen Y comprised 25 percent of the entire U.S. population in 2009. Most male Gen Yers have either some college education (32 percent) or are high school graduates (32 percent). Most female Gen Yers have some college education (37 percent) or are high school graduates (25 percent). Up to 75.3 percent of male Gen Yers and 66.5 percent of female Gen Yers have never been married. Of those Gen Yers who are employed, the majority of males are in management and professional industries (22 percent) and the majority of females hold sales and office jobs (35 percent). According to the study, Gen Yers are more civic-minded and “believe that it is their duty to improve their communities.”

2.5 Popular Vacations

According to a 2012 study, “The State of the American Traveler,” which was conducted by “Destination Analysts” to measure domestic traveling trends in the United States, 73.7 percent out of 1,010

total respondents travel primarily to visit friends or relatives. Going to dine-in restaurants (62.9 percent) and shopping (61.6 percent) are the next two most popular activities among travelers. This can be seen as a strength for the Society, because Lecompton is located near cities such as Lawrence, Topeka and the Kansas City metropolitan area, which provide shopping and dining opportunities. Activities Percent Visit friends or relatives 73.7 Go to dine-in restaurants 62.9 Shop 61.6 Go to beach/lake 46.8 Sightsee in cities 43.4 Visit a historic site 37.4 Visit small towns/villages 34.0 Visit a theme/amusement park 30.4 Gamble/visit casinos 29.7 Visit a state/local park 26.8 Sightsee in rural areas 25.7 Visit national parks 25.7 Attend a sporting event 21.8 Camp 21.0 Visit art galleries/museums 20.3 Attend a concert, play or musical 20.0 Drive by a designated scenic byway 19.0 Fish 17.5 Attend a family reunion 16.4 Attend nightclubs 16.0 Visit a national forest 13.2 Take a guided tour 12.8 Stay in an all-inclusive resort 12.7 Visit a winery 12.4 See foliage or fall scenery 12.4 Visit environmental/ecological sites 9.8 Visit ethnic heritage sites 9.6 Go sailing or participate in other water 9.2 sports Visit a spa or hot spring 9.0 Visit a Civil War battlefield or historic 8.8 monument/location Golf 8.4 Bird watch 7.2 Canoe/kayak 7.2 Horseback ride 6.9 Take a day cruise 6.7 Hunt 6.4 Hike 6.0

2.7 Land Transportation

Automobiles are the most popular mode of transportation when Americans travel within the country or to neighboring countries such as Canada and Mexico (Mintel, 2013). In a 2012 study conducted by the U.S. Travel Association, it was reported that domestic and international travelers spent a combined $155 billion on automobile travel. Mintel reported that traveling by car is viewed as the most convenient mode of transportation, especially for travelers who want to travel by automobile once they arrive at their destination.

2.8 Air Transportation for Leisure Purposes

According to a study released by the Bureau of Economic Analysis in September 2013, real spending in travel and tourism decelerated in the second quarter. One of the leading factors that led to this deceleration was â&#x20AC;&#x153;passenger air transportation.â&#x20AC;? After increasing 26.9 percent in the first quarter,

growth in the domestic and international air travel industry slowed to 15.4 percent in the second quarter. Therefore, this shows that air travel is not always popular transportation option for both domestic and international travelers. This finding is significant for the Society as it means that most potential visitors would travel by car from neighboring states.

2.9 Lodging

Despite the slow economic recovery, the lodging sector in the U.S. has performed well. Research conducted by PricewaterhouseCoopers, an accounting firm, found that the demand for lodging was expected to grow by 2.2 percent in 2013. This increase in demand is primarily steered by business and leisure related activities in which lodging is essential. Therefore, it is important that the Society partner with nearby cities to offer lodging alternatives for visitors.

Summary of Key Findings

Among Americans, research has demonstrated that domestic travel is more prevalent than inter-national travel. Most people travel for the reason of taking a vacation, and top leisure activities include visiting friends and relatives, going to dinein restaurants and going shopping. Although air transportation sales have been increasing, more Americans are traveling via automobiles within the country.

Section 3: Kansas Travel & Tourism Industry Overview This section provides a brief overview of the Kansas travel and tourism industry. It is important to look at current travel trends in Kansas to get a rough idea of who, why, when and how vacationers travel to this â&#x20AC;&#x153;heartland of America.â&#x20AC;?

3.1 Kansas Tourism Highlights and Trends

According to Smalley, museums, cultural events and tours of historic areas make up 45.6 percent of Kansas travel (Personal communication, 2013). Travelers constantly look for new travel experiences, and authenticity is important. People are geared toward hands-on experiences instead of simply sightseeing. Smalley emphasized the trends of increased car travel and shorter, more frequent trips. When planning vacations, consumers prefer a set itinerary to a list of options. Approximately 80 percent of travelers use the Internet as a primary tool to plan at least part of their trip. Because of this internet access, travelers are more experienced and sophisticated than ever.

3.2 Popular Vacations

Smalleyâ&#x20AC;&#x2122;s survey results indicated that most respondents traveled to Kansas for vacation or pleasure (38 percent), followed by 27 percent who travel because they are visiting friends or relatives and 25 percent who travel for business.

3.3 Demographics of Kansas Visitors

The Kansas Department of Commerce and the Division of Travel and Tourism Department conducted a Kansas Interstate Tourist Travel Flow Survey in 2005 to better understand the travel behavior and characteristics of Kansas visitors who use the highway system. The respondents included 1,035 travelers from 47 states and three foreign countries. Of the 1,035 travelers surveyed, most live in the central part of the United States. Approximately 40 percent of people surveyed live in neighboring states. Sixteen percent live in Missouri, 14 percent live in Colorado, 8 percent live in Oklahoma and 2 percent live in Nebraska. An additional 22 percent of respondents live in Iowa, Illinois and Texas. The remaining 38 percent of respondents lived in either the other 39 states or in another country. Most respondents were at least 55 years old (46 percent), followed by those aged 45 to 54 (30.1 percent). In terms of household income, 26.5 percent of respondents earn between $50,000 and $74,999 each year; 21.1 percent of respondents have an annual household income of $30,000 to $49,999, while 14.3 percent have an annual household income of $75,000 to $99,999.

3.4 Duration of Stay

Most of the travelers surveyed said they did not plan to stay in Kansas for extended periods of time. While 54 percent of respondents indicated that they would spend one day or less in Kansas and 22 percent indicated they would stay for at least two days, only 24 percent indicated that they planned to stay for three or more days.

3.5 Perceptions of Kansas

Forty-two percent of respondents believed Kansas was a good or excellent vacation destination. Approximately 35 percent of respondents had neutral views about Kansas as a vacation destination, while 23 percent thought that Kansas was a below average or poor vacation destination. Overall, respondents perceived Kansas positively and felt that it is an “excellent place to raise children.”

3.6 Information about Travel/Tour Opportunities in Kansas Many respondents said that they were either “unsure” of or “did not know” about the tourism opportunities offered in Kansas. Only 40 percent said

that they were “somewhat familiar” with the opportunities, while 15 percent said they were “very familiar.”

Approximately 39 percent of respondents cited billboards as their main source of travel information, while 27 percent cited information found at truck stops and rest areas. A quarter of the respondents said that they received their information from friends and relatives, and 13 percent said that they either received their information on the

Internet or from the Kansas Visitors Guide. Newspaper advertisements were the least common medium by which respondents received travel information. Only 3 percent of respondents indicated that they received their information in this format.

3.6 Traveler Interest

Approximately 78 percent of respondents indicated an interest in historical attractions, followed by western or pioneer sites (74 percent), arts and cultural attractions (66 percent) and fairs and festivals (64 percent). This information indicates that travelers are interested in the the

services and attractions offered by the Society yearround. The Society also can promote its annual events, Territorial Days and the Bald Eagle Rendezvous, to potential travelers to Kansas to cater to their interest in fairs and festivals.

However, a later question asked if respondents have visited historic sites, and only 11.6 percent said that they have actually done so. This finding is surprising when comparing the aforementioned figure to the 78 percent of respondents who said that

they were interested in visiting historic sites. The percentages add up to more than 100 percent as respondents were asked to check all themes of attractions that they were interested in.

3.7 Kansas Leisure Tourism

Similar to the national statistics, Kansas travel and tourism statistics have demonstrated that leisure tourism is one of the stateâ&#x20AC;&#x2122;s major economic activities. Among all types of leisure activities, potential Kansas visitors reported that they are most interested in (a) History/Western History, (b) Nature, (c) Discovery and (d) Arts and Culture. History/Western History According to Smalley, it is important to differentiate between history and Western history audiences. Western history audiences have more tailored interests than those who are interested in general history. They are interested in cowtowns, Wild West characters, ranching, railroad, forts, trails, settlement, Bleeding Kansas, the Civil War, firearms and American Indian culture. General history fans enjoy a broader range of historical themes than Western history fans, although some of their interests overlap. They are likely to visit historical museums, historic sites and homes, libraries and archives related to natural history, early exploration, statehood, transportation, agriculture, industry, politics, civil rights and famous Kansans. Demographics of Visitors On average, visitors who are interested in history and Western history are approximately 54 years old. Their average annual household income is $149,000. Children reside in approximately 23.4 percent of these households, and 84 percent of these visitors are homeowners. Nature Travelers who are interested in nature are likely to visit unbroken prairie, unique geological formations, birdsâ&#x20AC;&#x2122; nesting habitats, open spaces and areas for uncrowded camping. Demographics of Visitors On average, visitors who are interested in nature are approximately 55 years old. Their annual household income is $165,000. Children reside in approximately 38.9 percent of these households, and 79.8 percent of these households own their home. Discovery Travelers who are interested in discovery-themed attractions are likely to visit space exploration exhibits, zoos, mines and hands-on discovery centers.

Demographics of Visitors The average visitor is approximately 54 years old and has an annual household income of $166,750. Children reside in approximately 19.6 percent of these households, and 73.6 percent of these households own their home. Arts and Culture Travelers who are interested in arts and culture are likely to visit cultural festivals, NASCAR events and destinations such as Symphony in the Flint Hills. Demographics of Visitors On average, visitors who are interested in arts and culture are approximately 54 years old and have an annual household income of $151,000. Children reside in approximately 16.6 percent of these households, and 78.9 percent of these households own their home. The demographics among these interest areas do not vary much. The majority of visitors own homes (93 to 95 percent) and are married (92 to 94 percent.) All travel interest segments achieved index scores above 123 for net worth and above 140 for home value, which demonstrates that the travelers in each segment are relatively affluent. Despite these similarities, there were subtle variations among the segments. For example, travelers who were interested in history and arts and culture tended to be slightly older than travelers who were interested in discovery. Additionally, these discovery-oriented travelers tended to have more children living at home (43 percent) than the other travel segments (34-40 percent).

3.8 Spending Behavior of Kansas Visitors

Travelersâ&#x20AC;&#x2122; spending behavior is dependent upon the length of their stay in Kansas. Approximately 82 percent of respondents said that their travel party would be willing to spend more than $250 per day. Travelers who visited Kansas for two or three days were willing to spend more money per day (between $250 and $749) than travelers who visited for one day.

3.9 Traffic Flow on Kansas Highways (I-70 and I-35)

According to a study conducted by the Kansas Department of Transportation and the Kansas Turnpike Authority that measured outof-state traffic and non-commercial vehicles, the highest traffic flow occurs in July. During July, an average of 39,933 vehicles travel on I-70 and I-35 each day. Alternatively, the lowest traffic flow occurs in January, when an average of 29,472 vehicles travel

on these highways each day. On average, 34,814 vehicles enter the state of Kansas every day. Out-ofstate cars account for 59.6 percent of the total traffic flow on a daily basis. While 50.5 percent of out-ofstate cars spend one day in Kansas, 44.8 percent spend two days or more. Approximately 74.7 percent of travelers (out-of-state cars) are not on business trips.

3.10 Future Travel to Kansas

Almost half of the respondents said that they would be likely to travel to Kansas within the next 12 months; 22.7 percent said they are not likely to return to Kansas within that time period, and 10.5 percent of respondents were unsure. Most respondents said that they are likely to visit between September and December (73.3 percent); however, 49.6 percent of respondents indicated that they would visit between May and August, and 27.3 percent would visit between January and April.

When asked for specific reasons that would influence their decision to visit Kansas again, most respondents cited â&#x20AC;&#x153;outdoor opportunities or sportsâ&#x20AC;? as attractive reasons (28.2 percent). Although in an earlier question, respondents said that they would be most interested in historic and cultural sites (78 percent), when asked this latter question, only 13.9 percent of respondents said that this reason would influence their decision to visit again. This data indicates that historical and cultural sites either didnâ&#x20AC;&#x2122;t meet travelers expectations or did not entice tourists enough to warrant a repeated visit.

Summary of Key Findings

Most travelers come to Kansas for vacation or leisure, and many hope to visit friends and/or relatives. Their trips are relatively short, ranging from one to three days. The majority of Kansas visitors

visitors are from Missouri, Colorado, Oklahoma and Nebraska. More than half of the travelers are at least 45 years old. Research has also shown that travelers learn about tourism opportunities in Kansas primarily from billboards. Therefore, this trend indicates that travel advertisements should be targeted at baby boomers living in neighboring states through the use of billboards on highways such as I-70 and I-35.

Section 4: Lecompton and Douglas County Travel and Tourism

In order to fully understand the client, it is important to fully understand its current environment. This section describes the history of the town of Lecompton, and the town’s nearby attractions and dining/hotel options.

4.1 Demographic Information

According to the 2010 U.S. Census Bureau, Lecompton currently has 625 residents. The median age of Lecompton residents is 37 years old. The percentage of females is slightly higher than that of males (51.2 percent and 48.8 percent respectively). In terms of race, white residents make up the majority of the population (94.9 percent), followed by American Indian and Alaska Natives (2.2 percent) and AfricanAmericans and Asians (0.5 percent.) These sectors comprise the three largest groups. There are 240 households in Lecompton, and family households make up 67.5 percent of the population. Up to 35 percent of these households have children under the age of 18, and 22.5 percent have individuals over the age of 65.

4.2 Historical Significance

4.3 Entertainment, Events & Nearby Attractions in Lecompton and Surrounding Areas - Douglas County

The Society hosts two annual festivals each year. Territorial Days occurs during the summer, and the Bald Eagle Rendezvous occurs during the fall. Each year, at least 1,000 visitors attend each festival. Both events highlight Lecompton’s history and provide an interactive learning experience for visitors of all ages. Lecompton has four historical sites located in town, all of which are maintained and preserved in part or completely by the Society. The Territorial Capital Museum, which formerly housed Lane University, is the location where the Society performs historical reenactments. These reenactments focus on the slavery debate that occurred in the state of Kansas. Within the museum, there are many exhibits that house historical artifacts and explaining the town’s history. Democratic Headquarters is a stone building that was originally used as the location where the Democratic Party of Kansas “gathered to discuss issues, plot strategies, and make decisions that helped to shape the destiny of Kansas politics and government” (Lecompton Historical Society, online). Constitution Hall, which is funded by the state of Kansas, is the location where the controversial Lecompton Constitution that designated Kansas as a slave state was written on October 19, 1857. The Lecompton City Jail is located behind Constitution Hall. The jail, a small, stone building with no lighting, was used to house one or two inmates at a time. Lawrence, Kan., which is approximately 10 miles away, hosts many athletic events and concerts. Further, Lawrence has movie theaters, shopping centers, art shows, museums, restaurants and more.

Lecompton is located in Douglas County, 10 miles northwest of Lawrence. Lawrence is home to the University of Kansas, the state’s largest public research university. Lecompton, which was originally called Bald Eagle, was founded in 1854. The town, which served as the territorial capital of Kansas from 1855 to 1861, was the epicenter of violent disputes between anti-slavery and pro-slavery forces during that time. Although Kansas was admitted to the Union as an anti-slavery state in 1861, Lecompton was perceived as a “pro-slavery hotbed” and was therefore largely ignored (Guth, 2013). Today, approximately 625 people reside in Lecompton.

Topeka, the Kansas State capital is located 21.4 miles west from Lecompton. Topeka is home to many attractions, including the Kansas State Capitol, Topeka Zoo, the Brown v. Board of Education National Historic Site and Lake Sherwood. Like Lawrence, Topeka has movie theaters, shopping centers, art shows, museums, restaurants and more.

4.4 Accommodations: Shopping, Dining & Lodging

While touring Constitution Hall and the Territorial Capital Museum, visitors can stop at Kroeger’s Country Meats, a downtown convenience shop that also functions as the town butcher shop and eatery. Visitors can shop at Recollections Gifts and Collectibles, a local shop that carries a diverse assortment of goods including household decor, jewelry, scarves, toys, purses, books, puzzles and “things remembered.” Lecompton also has Claymama’s Art Workshop, another local shop, which offers a variety of art classes for children and adults and sells jewelry, pottery, paintings and more. Lawrence, which is located 10 miles southeast of Lecompton, is the closest area with lodging accommodations for visiting tourists. With more than 200 restaurants and 15 hotels, Lawrence provides ample dining and lodging opportunities.

Summary of Key Findings

Each of the Society’s two major annual events (Bald Eagle Rendezvous and Territorial Days) attract at least 1,000 visitors, which is larger than the population of Lecompton. The town’s four major historical sites serve as a reminder of Lecompton’s turbulent past during the Civil War era. Society volunteers work to bring this history to life through regular historical reenactments at the Territorial Capital Museum. Despite Lecompton’s small population, its location provides residents access to both two larger cities, Topeka (the state capital) and Lawrence (home to the state’s flagship university). Both cities provide ample lodging, dining and entertainment options to visitors of Lecompton.

Section 5: Cultural Heritage Tourism This section presents a brief overview of cultural heritage tourism in the United States, including trends within heritage tourism and the demographics of visitors interested in cultural heritage/historical sites.

5.1 Rise of Heritage Tourism This According to the study entitled “The State

of the American Traveler,” which measured the domestic traveling trends of Americans, 37.4 percent of respondents visit historical places on their trips and 8.8 percent visit a Civil War battlefield or historic monument/location. In a similar research study conducted by the Kansas Department of Commerce, Travel and Tourism Development Division (KDCTTD) on cultural heritage tourism in Kansas, 81 percent of adult American travelers reported engaging in a cultural or heritage activity in 2002.

attractions’ facilities to be open during the weekends and evenings. They also want to easily locate safe facilities to “eat, shop, tour and sleep.” Most cultural heritage travelers have a desire for “nostalgia, patriotism and education,” and they seek authenticity and quality experiences that appeal to the five senses. When exploring historical sites, travelers want site leaders to tell the history in an objective and relatable manner, thus reinforcing the importance of authenticity and interactivity that cultural heritage travelers seek. According to the 2003 Cultural Heritage Tourism Fact Sheet, households headed by boomers are most likely (41 percent) to participate in cultural heritage traveling. Therefore, this further supports the trend that boomers are the most interested in historic and cultural-related activities and sites.

5.2 Reenactments The concept of Civil War Reenactments was

developed in the 1950s, and historical reenactments still attract large volumes of history enthusiasts today. The Gettysburg Civil War site held a reenactment of the Battle of Gettysburg with 12,000 reenactors. According to the Gettysburg Convention & Visitors Bureau, the event attracted approximately 235,000 visitors to the 10-day convention that lasted from June 28 to July 7, 2013.

5.3 Demographics of Heritage Sites’ Visitors

Cultural heritage attractions and events are popular among domestic travelers. Approximately 78 percent of all U.S. leisure travelers participated in cultural and/ or heritage activities while traveling (Mandela Research, 2009). Effectively, this means that 118.3 million adults each year participate in cultural and/or heritage activities while traveling. Further, cultural and heritage visitors generally spend more than average travelers. Cultural and heritage visitors spend $994 per trip compared to the $611 spent per trip for all U.S. travelers. Therefore, cultural and heritage visitors are more willing to spend money on their vacations. This piece of information indicates the potential for developing a luxury tour package for Lecompton visitors. According to a 2006 research study conducted by KDCTTD on Kansas cultural and heritage, travelers want

History Enthusiasts According to the 2013 History Channel Club media kit for their Living History newsletter, 70 percent of “History Channel Magazine” readers are male. While the average age of readers is 55 years old, 26 percent of its readers are between the ages of 55 and 64. Approximately 60 percent of “History Channel Magazine” readers are married. Half of the magazine’s readers have an annual household income of more than $60,000, and the average household income across all readers is $78,526. Most of the readers are either employed (50 percent) or retired (34 percent). The report also indicates that 41 percent of readers have attained at least a bachelor’s degree. Within the last 12 months of the media kit’s publication, 51 percent of “History Channel Magazine” readers traveled to a historic place or participated in a historic event.

Within the last 12 months of the media kit’s publication, 51 percent of “History Channel Magazine” readers traveled to a historic place or participated in a historic event. On average, every respondent visited four historic sites or events. Approximately 89 percent traveled by car for an overnight trip, and 53 percent stayed at a hotel or motel.

5.4 Cultural Heritage Travelers vs. U.S. Travelers in General According to a cultural heritage tourism

visitors. First, the website provides information for visitors in general. Potential visitors can contact the Gettysburg Convention and Visitors Bureau to receive a free copy of their “84-page Gettysburg visitor guide.” On the website itself, potential visitors can browse lists of various activities, broken down even further into subcategories like “daytrips, “historic” and “wellness and fitness.” The Gettysburg Convention and Visitors Bureau also provides lists of places for visitors to shop, eat and stay, each of which are broken down into subcategories for easier browsing. Further, information about various businesses and services are provided, in addition to transportation resources. A specific “Packages/Specials” tab helps potential visitors tailor their visit based on information about various special events, deals, getaways and more. Finally the website offers potential visitors links to further travel resources, including interactive maps, directions, hours and pricing.

Summary of Key Findings

Antietam National Battlefield--Sharpsburg, Md.

agency, cultural travelers are slightly older, more likely to be retired and likely to spend more on their trips than the average vacationer. In terms of educational attainment, cultural travelers are more likely to possess a graduate degree. The average length of a trip for cultural visitors is 5.2 nights, whereas the average length of stay for general vacationers is 3.4 nights.

Cultural heritage attractions and events are popular among domestic travelers. Approximately 78 percent of all U.S. leisure travelers participate in cultural and/or heritage activities while traveling. According to Smalley’s presentation and general literature reviews on cultural heritage sites, Americans look for authenticity when choosing a historic site as a travel destination. Across all surveys conducted by the travel and tourism industry and the History Channel magazine, a common trend has emerged; baby boomers are the most interested in cultural heritage tourism. Reenactments attract large volumes of tourists and can be a popular way to tell the story of a historic site, such as the reenactments at the Gettysburg Civil War Convention each year.

Section 6: Other Heritage Sites - Community Profiles

Sharpsburg’s website offers travelers food, entertainment and shopping options outside of Sharpsburg. The site seems to present partnerships with bigger communities. According to Richard Smalley, marketing manager of the Kansas Department of Wildlife, Parks and Tourism, Travel and Tourism Division, communities can work together to make up for each other’s lack of resources to better accommodate visitors (Smalley, class visit, Sept. 17, 2013). Although there are only three restaurants in Sharpsburg, there are other alternatives in the surrounding communities, which feature a wider selection of cuisine. Smalley identifies food as an important aspect of every travel experience. Culinary experience is highly sought after by travelers, who source for authentic food patronized by the locals of the destinations they are at. Although there is limited lodging in Sharpsburg, three guest houses with approximately 10 guest rooms, the

This section provides insight into what other historic destinations do to promote tourism. Although Gettysburg, Pa., and Sharpsburg, Md., are not located in the Midwest, both locations capitalize on their historical relevance to attract visitors.

Gettysburg, Pa. Gettysburg, Pa., is known for both the Battle of Gettysburg and Lincoln’s famous Gettysbug Address. The Gettysburg Convention and Visitors Bureau offers information to three subcategories of visitors. First, the website provides information for

interior of the houses are furnished in a nostalgic way that replicate rural life during the Civil War. According to Smalley, travelers are constantly “looking for new travel experiences” that are authentic. Themed decorations based on the community’s history attempts to convey an authentic experience to visitors.

Summary of Key Findings

Other historic heritage sites utilize technology to distribute and target information at different categories of visitors. Visitors to Gettysburg may access its website to find itineraries targeted at specific population segments. Additionally, smaller communities forge relationships with larger communities to share resources and better accommodate visitors. Although Sharpsburg lacks a large array of lodging options, its website offers hotel, shopping and dining options outside of the city.

Section 7: Economic Situation This section discusses the current economic situation at the national, state and local levels. In addition to employment patterns and unemployment rates, this section reports on income and wages for each respective region.

7.1 National Demographic Information According the the U.S. Census Bureau, the

American population stands at 316,920,017 people. With 38,041,430 residents, California is the most populous state. The median household income is $52,762. About 14.3 percent of residents live below the poverty line. The per capita income is $27,915, and the median age is 36 years old. 7.1.1 Employment According to the U.S. Census Bureau, 63.8% of residents above 16 years of age are in the labor force. 7.1.2 Unemployment According to the Bureau of Labor Statistics, the current national unemployment rate is 7.3 percent, which amounts to 11.3 million people. In August 2013, there were 4.3 million people who had been unemployed for at least 27 weeks. These individuals make up 37.9 percent of the all unemployed people. Over the past 12 months, the number of long-term unemployment has declined by 733,000.

7.1.3 Income/Wages The federal minimum wage is $7.25 per hour, and the average weekly wage is $840 per week, according to the Bureau of Labor Statistics.

7.2 Kansas Economic Climate 7.2.1 Demographic Information According to the U.S. Census Bureau, the population of Kansas is 2,885,905. The median household income is $50,594, and the per capita income is $26,545. The median age of a Kansas resident is 36 years old. 7.2.2 Employment Employment conditions in Kansas directly affect residents’ discretionary income and financial ability to travel. Increased employment stability enables residents to spend income on travel-related experiences.

According to the Kansas Department of Commerce, the largest employment sectors are services, wholesale and retail trade, manufacturing and government. 7.2.3 Income/Wages According to the Department of Labor, the minimum wage in the state of Kansas is $7.25 per hour, and the average annual salary is $40,630. The average weekly wage in Kansas is $730 according to the Bureau of Labor Statistics. 7.2.4 Unemployment According to the U.S. Bureau of Labor Statistics, the unemployment rate in Kansas was 5.9 percent in August 2013, a 0.1 percent increase since August 2012. According to the August 2013 Labor Market Report, government and construction were

the industries that experienced the largest losses in terms of number of employees, losing 5,400 jobs and 400 jobs respectively (Kansas Department of Labor, 2013).

7.3 Lecompton Economic Climate 7.3.1 Employment According to the census report, 62.7 percent of the population is in the labor force â&#x20AC;&#x201C; 58.4 percent are employed and 4.3 percent are unemployed. Approximately 31.4 percent of residents hold jobs in the management, business, science and arts industries, followed by 21.2 percent who hold sales and office positions. Approximately 18 percent of the

residents hold positions in the service and production sectors, and 18 percent hold positions in the transportation and material moving sector. Educational services, health care and social assistance is the largest industry in Lecompton (38.8 percent), followed by manufacturing (12.9 percent), construction (10.6 percent) and public administration (8.6 percent). 7.3.2 Income/Wage Approximately half of the employed residents are on private wage and salary (51 percent), followed by 36.5 percent who are employed by the government and 12.5 percent who are self-employed. The median

by 36.5 percent who are employed by the government and 12.5 percent who are self-employed. The median family income is $59,063, and the mean family income is $61,495. Approximately 25.1 percent of households have an annual household income of $50,00 to $74,999. Additionally, 22.6 percent of household have an annual household income of $35,000 to $49,999 and 25.9 percent have annual household incomes of $75,000 and above. In Lecompton, 9.7 percent of families fall below the national poverty line.

Summary of Key Findings

Understanding the current economic climate allows marketers to gauge the level of interest in discretionary travel in a specific region. According to the U.S. Census Bureau, 63.8% of residents above 16 years of age are in the labor force. The current unemployment rate in Kansas is 5.9 percent, which is less than the national unemployment rate of 7.3 percent.

Section 8: Media Use This section provides insight on how the tourism industry utilizes media for its promotion, public relations and strategic communication efforts. Relevant uses and opportunities are outlined for different media types, including internet, social media, cell phone technology and print and radio advertisements.

8.1. Use of Technology in the Tourism Industry (Internet, Social Media, Facebook, Cell Phone) According to the U.S. Travel Association,

the internet is crucial in planning travel today. Approximately 76 percent of travelers plan “leisure trips online” (Travelers’ Use of the Internet, 2009). “Most online travel planners are somewhat or extremely satisfied with their experiences in using the Internet to plan their trips. Importantly, most see the Internet as a very useful or essential tool for planning many/most aspects of a trip including where to stay overnight, planning travel routes, potential places to visit, attractions to visit, as well as learning about what to do. The primary tools for travel planning are online travel agency websites, search engines, company websites and destination websites. Airline tickets, overnight lodging accommodations and car rentals are the dom

car rentals are thedominant travel products and services purchased online by travel planners” (Source: Travelers’ Use of the Internet, 2009). Infographics Mania assembled online travel industry statistics from 2012 by compiling information from eMarketingeye, World Tourism Organization Network (UNWTO), Stikky Media (a digital marketing agency), Frederic Gonzalo (“speaker, blogger and consultant, specializing in marketing, social media and etourism”) and Google Think Insights. Below, the information is presented in the appropriate categories. Internet: US Online Travel Industry Revenues (in billions): 2007 $93 2008 $105 2009 $116 2010 $128 2011 $145 2012 $162 According to Infographics Mania, 87% of travelers use the internet for most of their travel planning. The following is a list of the top online activities for travelers. 62% researched an upcoming trip 46% posted hotel reviews 45% sourced initial trip ideas 43% read reviews from other travelers 40% posted activity/attraction reviews 40% posted restaurant reviews 31% watched travel video 24% read a travel-related blog 16% posted travel reviews 11% uploaded video related to past travel 11% commented on travel reviews 10% changed agents/operators/websites 9% commented on a travel-related video 7% participated in travel-related blogging

Social Media (Twitter, Facebook, FourSquare, etc.): 76% posted vacation photos to a social network 70% updated their Facebook status while on vacation 55% “liked” Facebook pages specific to a vacation 52% changed their original travel plans due to social media 50% of travel companies surveyed agreed that direct bookings were generated from social media 46% checked in to a location (i.e. Facebook, FourSquare) while on vacation 33% changed their hotel due to social media 10% switched resorts due to social media 7% holidayed in a different country due to social media 5% switched airlines due to social media Cell Phone Technology: 85% of leisure travelers use their smartphone while traveling 30% have used mobile apps to find hotel deals 29% of travelers have used mobile apps to find flight deals 15% have downloaded mobile apps specific to upcoming vacations

8.2 Use of Traditional Media in the Tourism Industry According to Tourism Review Magazine, the

tourism industry focuses heavily on viral marketing, especially social media marketing, article marketing, blog marketing, social media bookmarking and video marketing. Stikky Media compiled statistics on the tourism industry and social media, which is the leading medium in tourism advertising campaigns. Their research indicated that 92% of consumers worldwide say they trust earned media, “such as word-of-mouth and recommendations from friends and family, above all other forms of advertising, which is an increase of 18% since 2007. Interestingly, most advertising dollars are still spent on traditional and paid media. Traditional forms of tourism advertising include newspapers, magazines, radio, television, online, skywriting and billboards. For example, Travel Kansas, an organization that creates an user-friendly guide for potential Kansas visitors, advertises in print (travel guides, pamphlets and coupons), online (e-news updates and the Travel Kansas website) and at physical locations (travel information centers).

8.3 New Opportunities in Tourism Advertising Forbes, The Irish Graduate and Consumer

Traveler each compiled a list of the best travel advertising campaigns, all of which highlight creativity as the strategy that continuously works and extends the campaigns’ reach. The various campaigns entice visitors in many ways, such as the genuine experiences offered, the knowledge that visitors return home with or ways to win prizes. The highest ranked travel campaign is for Las Vegas, whose slogan is “What Happens Here, Stays Here.” Social media’s importance and use in advertising continues to expand as it becomes more prevalent. Travel Review Magazine has illuminated the trends in the tourism industry’s involvement with social media, showing how many travel destinationsroom for growth. Location-based social media, social media monitoring, customer generated review sites (blogs) and social media platforms themselves are all becoming more important as social media’s prevalence increases.

9.1 Boomers Results from “The State of the American

Traveler” indicate that boomers show interest in attractions that are “off-the-beaten-path.” They are most likely to stay away from large cities, and experiencing nature is usually an important part of wtheir leisure. Reports indicate that boomers are the expeleast interested in organized group travel activities. Approximately 47.3 percent have attained at least a college education. Half of the boomers reported that their friends greatly influence where they decide to travel. Among those surveyed, boomers accounted for 30 percent of people who used an official visitor information center. Boomers are also more likely than millennials and those in Generation X to use a Destination Marketing Organization (DMO) website (32.4 percent) and to read a travel or lifestyle magazine when planning vacations (17.1 percent). According to Richard Smalley, boomers have the most time and discretionary money that can be used for traveling. Boomer women are often early travel planners who map out their vacation plans months in advance.

9.2 Teachers/Educators In fall 2011, there were 3.7 million full-time

Summary of Key Findings

Internet travel sites provide tourists with information needed for travel. Approximately 87 percent of travelers use the internet for most of their travel planning. The use of social media is a free and effective tactic that all tourism facilities should take advantage of, especially when considering that 50 percent of travel companies surveyed said direct bookings were generated from social media and 52 percent of travelers reported that they changed their original travel plans due to social media.

Section 9: Audience Analysis The following section discusses this campaign’s target audiences: baby boomers, teachers/educators, day trippers and history enthusiasts. Researching specific target markets enables strategic communicators to craft tailored and effective tactics.

elementary and secondary school teachers, according to the National Center for Education Statistics, of which 76 percent were female. Approximately 44 percent of public school teachers were under the age of 40, and 52 percent had achieved a graduate degree of some kind. Data from 2007-2008 indicated that, for public schools, 83 percent of teachers were white, while 7 percent were black, an additional 7 percent were Hispanic and 1 percent were Asian. Further, an additional 1 percent identified as belonging to two or more races, and less than one percent identified as Pacific Islander or American Indian/Alaska Native. The average salary for full-time public school teachers from 2010-2011 was $56,069.

9.3 Day Trippers

According to data compiled in “The State of the American Traveler,” American travelers took an average of 2.1 day trips (trips that do not involve an overnight stay) in the past 12 months. Approximately 41.6 percent of American travelers responded that they do not take day trips, and 23.5 percent took three or more day trips in the past 12 months.

Summary of Key Findings

According to the U.S. Travel Association, baby boomers make up 36 percent of U.S. travelers, despite only making up 16 percent of the U.S. population. Boomers’ discretionary income and free time enable this demographic to travel and explore historical sites. Educators develop curriculum centered on the Civil War and Bleeding Kansas eras. Incorporating Lecompton’s historical significance into the curriculum could increase tourism to Lecompton while supplementing educational curricula. Due to the current lack of hotel accommodations, Lecompton’s infrastructure does not have the ability to support overnight guests. However, day trippers are visitors who travel to a destination with no intention to stay overnight. By targeting day trippers, the Society can reach travelers whose desires line up with Lecompton’s offerings. History enthusiasts’ interest in history make them an ideal target for the Society. Lecompton’s historic sites have the potential to attract people who want to delve further in their interests.

Section 10: Competitor Research This section provides an overview of the Societyâ&#x20AC;&#x2122;s direct and indirect competition. Having a clear understanding of its competitors will help identify areas of expertise and areas for improvement.

10.1 Direct Competitors Direct competitors are other organizations,

businesses or companies that produce a similar good or service and are available within the same market. Direct competitors of the Society provide services that cater to those who are interested in entertainment and/or spending time at local attractions. Examples of direct competitors are listed below. Art, music and performance festivals Any art, music and/or performance festivals in surrounding areas are in direct competition with the Society because of the entertainment they provide.

provide. For example, the Kansas City Renaissance Festival is a direct competitor with the Societyâ&#x20AC;&#x2122;s offerings. It has an average attendance of 180,000 each year. It offers 16 live entertainment options that include stage acts, street acts, musical groups, and living history exhibitors. Museums Because the Territorial Capital Museum and Constitution Hall display a variety of historical artifacts and exhibits, historical museums, such as the Eisenhower Center in Abilene, Kan., provide entertainment and education similar to that provided by the Society. The Eisenhower Center, a Presidential Library, museum and childhood home of Dwight D. Eisenhower, caters specifically to history buffs and educators. Its website, http://www. eisenhower.archives.gov/, is very well organized and highlights important, relevant information, including information about upcoming events, available amenities, visitation hours and programs

offered. The Eisenhower Center also hosts Constitution Day, similar to the Society’s Territorial Days. During the 2011 fiscal year, the Center’s attendance was 169,430. Further, its resources were used many times as research tools. Similarly, the Nelson-Atkins Museum of Art in Kansas City, Mo., had an increase in attendance during 2011 with a total of 410,000 visitors (as compared to 359,000 visitors in 2010). Athletic Events Like the Society’s offerings, athletic events provide entertainment. The Kansas City Chiefs, the Kansas City Royals and Sporting KC act as a direct competitor. According to ESPN, the Kansas City Royals alone had an average attendance of 21,614 (stadium capacity is 37,903) at each home game and an average of 27,433 fans in attendance at away games.

Douglas County and Kansas State Fairs Any fair in the area would be competition because of the similarities to the Bald Eagle Rendezvous and Territorial Days. The Kansas State Fair attracts approximately 350,000 people each year. National and State Parks Attendance at many Kansas state parks increased between 2009 and 2010, the last year in which attendance information for Kansas state parks was available. El Dorado State Park’s attendance on Memorial Day in 2009 was 60,000 and increased to 65,000 in 2010. In April 2013, the National Park Service released the official 2012 attendancenumbers for national parks. The increase in attendance from 2011 to 2012 demonstrated that people have not lost interest in state parks. In fact, in 2012, Kansas state parks experienced the sixth highest amount of visitors of all time.

Zoos The annual attendance of the Kansas City Zoo is 400,000. Topeka Zoo is home to 300 animals and has an average annual attendance of 150,000. In addition to seeing animals, tourists have access to food and shopping at both zoos. Movie Theaters In 2011, box offices sold a total of 1.28 trillion tickets; however, in 2012, box office ticket sales increased to 1.36 trillion tickets sold. In 2013 so far, 1.30 trillion tickets have been sold.

10.2 Indirect Competitors Indirect competitors

are organizations, businesses or companies that provide different goods or services that satisfy the same needs, in this case, the need for entertainment. Further, activities that take up a person’s time are also in indirect competition with the Society. TV, movies, video games, plays and books A large percentage of household income is spent on various entertainment items, including movies, video games, plays and books. In 2012, Americans spent $10.7 trillion shopping. Of that, $10 billion was spent on romance novels, according to Romance Writers of America, while $17 billion was spent on video games according to NPD Group. Restaurants According to the National Restaurant Association, projected restaurant sales for 2013 is $660.5 billion with $3.8 billion of the total being spent in Kansas. According to the National Restaurant Association, restaurants help drive Kansas’ economy.

Shopping centers In 2012, $59.1 billion was spent on Black Friday. The previous year, $52.4 billion was spent. According to JCDecaux North America, an outdoor advertiser that specializes in airports, shopping malls and street furniture, every month, “197 million adults visit a shopping center,” which represents 94 percent of the U.S. adult population. After home and work, shopping malls are the most frequented location for Americans. On average, people spend an hour and 27 minutes on each shopping trip. Recreational gyms In 2009, 45.5 billion people in the United States had gym memberships. The average cost of each membership was $55 per month. Accordingly, approximately $2.5 trillion was spent on gym memberships, according to Statistic Brain Research Institute. School According to the U.S. Census Bureau, 77 million children and adults were enrolled in school (from nursery school to college) in October 2009. Elementary, middle and high schools all begin and end at similar times throughout the state. The average school day begins at 8 a.m. and ends at 3:30 p.m. Clubs/Organizations: At the University of Kansas, there are more than 550 clubs and organizations available on campus; 93 of those clubs and organizations are focused on service and philanthropy. Additionally, there are 52 Greek organizations on campus, all of which require community service as a part of membership. Jobs/Careers As of August 2013, 1,399,700 Kansas residents are employed. According to the U.S. Bureau of Labor Statistics, the unemployment rate is 5.6 in Kansas and 7.3 for the United States as a whole.

Summary of Key Findings:

The Society’s direct and indirect competitors are mainly larger amenities that attract greater amounts of visitors. By focusing on promotion efforts and organizational strategies, the experience offered by the Society could be improved.

PRIMARY RESEARCH

“

We need to all learn our history a little better and learn how to promote Lecompton to unexpected visitors. Since the ‘birthplace of Civil War, where slavery came to die’ tagline has brought in people who are curious, we must explain it when they get here.

”

-Focus group participant Page 51

PRIMARY RESEARCH Section 1: Expert Interviews

The purpose of hosting class speakers is to collect insights from professionals in their respective fields. Our class had three class speakers: members of the Society, Richard Smalley and Jonathan Earle in September 2013.

1.1 Client Meeting

On Tuesday, September 3, 2013, members of the Society visited our campaigns class to give us an overview of what we needed to accomplish for our campaign. Those in attendance included Paul Bahnmaier, president of the Society, Tim Rues of the Kansas Historical Society and administrator of Constitution Hall and two other Society members. Lecompton is a town in Douglas County, Kan., According to the 2012 United States Census, Lecompton has 627 residents. Lecompton is twelve miles outside of Lawrence, Kan., and 50 miles west of Kansas City, Mo. Lecompton was founded in 1854 and was originally named “Bald Eagle.” The town changed its name in 1855 after Samuel D. Lecompte, the chief justice of the territorial Supreme Court. Lecompton was the territorial capital of Kansas from 1855 to 1861. The Society President, Paul Bahnmaier, described Lecompton to be as well known as London, Paris or Berlin in the 1850s. Bahnmaier said,“[Lecompton] is about the history. Whether we are for or against the ideas. It happened. It’s where we are and who we were. We don’t want the history [of Lecompton] to die.”

The Society maintains the history of Lecompton through its historic buildings and artifacts. The Society’s main source of revenue is donations as well as its funding from the state of Kansas. Member dues range from $10 for an annual individual membership to $100 for an individual life membership. Volunteer Society members help staff the buildings throughout Lecompton. The regular volunteer base is made up of 30 members. The Society’s current slogan is “Birthplace of the Civil War, where slavery began to die.” The slogan is on signs throughout Lecompton, its website and on billboards on the I-70 highway. 1.1 A Goals The goals Bahnmaier identified for the group to achieve are as follows: To rebrand and/or increase brand awareness of the Society and community of Lecompton, Kan. To increase year-round tourism. To increase attendance at the annual Territorial Days celebration. To recruit volunteers to the Society. Our group identified additional goals including: To establish a more professional image for the Society. To brand Lecompton as a historically significant locale. To increase attendance at the annual Bald Eagle Rendezvous. 1.1 B Target Audience The target audiences the Society members identified were school groups, motor coach tours and historical tourists. 1.1 C Media The Society currently utilizes the following forms of media run by volunteers Lynn Ward and Tim Rues: Facebook – Historic Lecompton Website – LecomptonKansas.com The Society currently reaches out to the following media vehicles: Kansas City Convention and Visitor’s Bureau Freedom’s Frontier Topeka, Lawrence and Kansas City television news stations Topeka Capital Journal Lawrence Journal World Dodge City Daily Globe

The Society was featured in the following forms of media over the past year: Topeka Visitor Guide (Summer 2013) True West Magazine (August 2013) Official Travel Guide Kansas (2013) Official Guide Visit KC (2013) Picture yourself in Lawrence, KS (2013-2014) Kansas Official State and Transportation Map Territorial Capital Museum listed in list of museums Constitution Hall as a state historic site printed on the actual map The Society places ads in the following brochures and booklets: Family KC Field Trip & Enrichment Guide 2013/2014 America’s Main Street (Kansas I-70) Greater Kansas City Attractions Freedom’s Frontier brochure Historic Lecompton – Society-produced brochure

1.2 Richard Smalley

On Tuesday, September 17, 2013, Richard Smalley spoke to our campaigns class regarding Kansas’ tourism and trends. Smalley is the tourismmarketing manager for the Kansas Department of Wildlife, Parks and Tourism. He emphasized that tourism is ever-changing, especially in Kansas and that travelers want an authentic travel experience. Smalley explained how technology is prevalent in today’s society; travelers are able to look up a destination before choosing where to go. This leads to last minute planning, increased car travel and more frequent but shorter trips. Smalley admitted that travelers are looking for culinary experiences. Most importantly, travelers are interested in authentic food and places the locals eat. Kansas Travelers are interested in the following: Activities Percent Shopping 69.0 Driving tours or scenic drives 41.0 Museums/cultural events 23.1 Touring historic sites 22.5 Visiting quaint attractions and small towns 21.0 Family attractions i.e., zoos, water parks, 20.6 etc.

1.2A Kansas Department of Wildlife, Parks and Tourism’s 2014 Focus

The Kansas Department of Wildlife, Parks and Tourism’s 2014 Focus is on “edutainment (education and entertainment)” and history. It currently utilizes various forms of digital marketing including: Newsletter E-Blasts Social Media: Facebook, Twitter and Pinterest TravelKS.com According to Smalley, TravelKS.com has 3,100+ sessions per day along with 5,200 listings in its website database.

1.2B Travel Trends on the Internet

Speed: Be sure that websites load quickly; otherwise potential travelers may simply click on the next destination. Video: “Video is motivational. If you’re not creating video content about your destination and organization, consumers will move on to those destinations that do” (Personal communication, September 17, 2013). Mobile: Make a destination’s website compatible on a mobile device. Social Media: Utilize forms of social media that are relevant to your target audience. Social media is a large influencer when travelers determine a destination (i.e., Facebook and Trip Advisor). Search: Visitors tend to prefer to have an informed itinerary when planning a trip. Boomers: “Boomers have the most discretionary cash with which to travel and the most time to do it. There are more of them than any generation and Boomer women plan their getaways months in advance” (Personal communication, September 17, 2013). Efficiency: Reduce wait time and unnecessary steps for technology users. Random Discovery: “Today’s consumer is looking for authentic [experiences]…and the cool diner or bar they stumble upon could be the reason they tell their friends. Random discovery is a destination’s best friend. Cultivate it” (Personal communication, September 17, 2013). Collaborate: Give consumers reasons to believe your organization’s ads.

1.3 Jonathan Earle

On Thursday, September 26, 2013, Jonathan Earle spoke to our campaigns class regarding Kansas’ history. Earle is an associate professor of history at the University of Kansas and co-editor of “Bleeding Kansas, Bleeding Missouri: The Long Civil War on the Border.” Earle provided insight into Kansas’ history during the time that Lecompton was the territorial capital, 1855 to 1861. Earle believes campaigns should focus on telling the political story of Lecompton. “It is a much tougher sell because Lecompton picked the confederate side of history,” Earle said. He explained that Lecompton has every claim to be a historical site and should attract Civil War tourists, rather than history professors or researchers. Earle ranks Lecompton fairly highly in comparison to other Civil War sites in the northeastern part of Kansas. He continued to emphasize the importance of Lecompton’s pre-Civil War history, but that it is a hard story to tell.

1.4 Key Findings of Class Speakers

The Society requested our class’ assistance in bringing more visitors to its museums year-round and to specific annual events. These visitors include school groups, motor coach tours and historical tourists. The Society utilizes its website and Facebook as online media outlets to encourage visitors to come to Lecompton but has the opportunity to improve its online presence. Richard Smalley emphasized the ever-changing tourism industry in Kansas is due to social media and the desire for an authentic travel experience. Smalley also provided evidence that travel trends suggest the importance of online presence

presence (i.e., video and social media) for travel destinations. Jonathan Earle reaffirmed Smalley’s remarks when referencing the importance of telling the true history of Lecompton and visitors’ desire for an authentic travel experience.

Section 2: Interview with Design Professional

The purpose of this interview is to collect insights from a website design professional to assist in the development of the Society’s website redesign. Our group met with Marilyn Rausch on October 11, 2013. Rausch is a design lecturer at the William Allen White School of Journalism and Mass Communications at the University of Kansas. During her time as a senior account executive at Adobe Software, she consulted with Fortune 500 companies and provided creative solutions to strategic problems. She owns One Chick Creative, a company that specializes in visual identity, web design and branding. Rausch said that websites are the front door of a company, and companies have one chance to make a good first impression on the web. According to a 2012 study by the Stanford Persuasive Technology Lab, 46.1 percent of people say a website’s design is the number one criterion for discerning the credibility of the company. Rausch said that effective website layouts seize the opportunity to grab users’ attention by telling them a story. These stories should serve to convey the company’s importance. According to Rausch, static and documentary websites are ineffective. “People want to be grabbed and entertained,” Rausch said. However, websites with cohesive themes and user experiences work well. Effective websites

tell the company’s story, and stories told pictorially are compelling. “You have to get users to want to stay on the page,” Rausch said. According to Rausch, users seek the path of least resistance when seeking out information on the web. A story based on visual elements removes the burden of reading large amounts of text and gets users to focus on the main message.

Key Findings

A website serves as the primary touchpoint for the majority of brands and companies today. Establishing and maintaining a professional and visually appealing website remains critical to conducting business and to re-enforcing a brand identity. Consumers utilize websites to learn more about brands, and they make quick judgments when doing so. Websites that use visually appealing elements to tell stories effectively engage visitors and establish an online identity, which is essential for any brand.

Section 3: Bald Eagle Intercept Interviews

The purpose of intercept interviews is to collect information from target audiences using open-ended questions. Intercept interviews do not necessarily ensure an accurate, “representative” picture of reality but can be an indicator of reality. 360° Media Group members attended the Bald Eagle Rendezvous on September 27 and 28, 2013, in Lecompton, Kan., The Rendezvous is an annual event in Lecompton featuring living history actors. The living history actors are volunteers who live as Americans did in the 1800s. The Rendezvous is open to the public and is a free event. In prior years, the event was held from Friday to Sunday but, to accommodate more school field trips, the event is now from Thursday to Saturday. This year, 1,415 people attended the Rendezvous including 1,035 students. Schools in attendance included public, private and homeschools, such as Seaman Middle School, St. Mary’s Academy, Lecompton Elementary and more. During the event, we conducted informal intercept interviews with six attendees. The majority of interviewees were parents who volunteered with schools during the event. 360° Media Group asked questions regarding the effectiveness of the event, the level of enjoyment of the children in attendance, the best means of communicating with parents of local children and more.

3.1 Jaci Ribble - Visitor

Jaci Ribble, mother of three from Newton, Kan., brought her family to the Rendezvous on Saturday, Sept. 28, 2013. Ribble said that she enjoys history and her husband is a history buff. She heard about the Rendezvous through the internet. The Ribble family drove two-and-a-half hours for the event and stayed with friends in Lawrence during their weekend visit. She said that the event met her expectations. Ribble’s 11-year-old son, Austin, enjoyed the hands-on activities at the Rendezvous, including rope-making (J. Ribble, personal communication, September 28, 2013).

3.2 Perry-Lecompton School District Bus Driver (Anonymous)

The female bus driver, who wished to remain anonymous, is one of several bus drivers for the Perry-Lecompton School District. She drove a bus of first-grade students to the Rendezvous on Friday, Sept. 27, 2013. She is originally from Perry, Kan., but now lives in Topeka, Kan., and has worked for the school district for 27 years. Despite this, it was her first time bringing students to the Rendezvous. When asked if she thought the students were enjoying it, she said yes, although she was worried that it might be over their heads, since they are only in the first grade. She suggested that maybe it would be helpful to have different presentations for different ages. She did say that she personally was enjoying the event, and it was a display of “amazing, interesting and wonderful history” (Anonymous, personal communication, September 27, 2013). She indicated that she had no idea there was such history so close to home and that there seemed to be low awareness in the community. She was excited to tell us about a new business that was coming to Lecompton, which she knew about through word of mouth. She told us that the business, Aunt Netter’s Cupcakes, would be located across from the community building, and she described it, “like Billy Vanilly in Lawrence, only better” (Anonymous, personal communication, September 27, 2013).

3.3 Heather Kuder - Parent Volunteer

Heather Kuder, a mother from the Topeka, Kan., area, was at the Rendezvous on Friday, Sept. 27, 2013. She was at the Rendezvous because she volunteered to drive students at her child’s school to the event in her van. She volunteered because the school

school was in need of one more driver and also because she has an interest in history and had never been to the event previously. Kuder said that so far she had been enjoying her day. Before coming to the Rendezvous that morning, she and the children were able to see the Lecompton Reenactors perform the play “Bleeding Kansas.” She said that she liked the play, and the kids really seemed to enjoy the engagement. She mentioned that they also really liked the props, and some of them even asked, “Is that stuff real?” When asked what was the best way to reach her to let her know about sites like Lecompton, Kan., she said that she usually reads flyers in antique shops or flea markets. Kuder also said that she subscribes to antique publications, and a few years ago there was a feature about Lexington, Ken., in one of them, which was one of the main reasons that her family visited. She said that she is not active on social media, but before visiting a site, she “Googles everything” to make plans and get more information. Because she lives in a rural community and only receives the newspaper once a week, it is important that local events and information be easily accessible online. When asked if she would ever bring her family back to Lecompton, Kan., she said that she would bring them back periodically, but not every year. Additionally, when asked what she looks for when planning trips to historical sites, she mentioned that she wanted the full experience; she looks for bed and breakfasts to stay at and “cute little dining places” (H. Kuder, personal communication, September 27, 2013).

3.4 Tara Pridgett - Parent Volunteer

Tara Pridgett, a mother from Topeka, Kan., was at the Rendezvous on Friday, Sept. 27, 2013. She was at the Rendezvous because she volunteered to drive students at her child’s school to the event. Pridgett thought the students were enjoying the Rendezvous, especially the furs and the pan flutes. She remarked how it was interesting that she knew so little about what they were teaching at the event or about Lecompton, Kan., in general. She also said that she had no idea there was such “rich information so close to home” (T. Pridgett, personal communication, September 27, 2013). Pridgett said that she would be interested in coming back to Lecompton, Kan., for other events. She was interested in the events simply because she was ignorant of the town’s history. After learning a little

little bit about the history and the museums in town, she would be interested in coming back to visit the museums and seeing the reenactment of “Bleeding Kansas.” When asked what the best way to reach her was, she said that she takes notice of information that the school sends home with her children (T. Pridgett, personal communication, September 27, 2013).

3.5 David Larson and Mike Ball - Parent Volunteers

David Larson and Mike Ball, parents from Topeka, Kan., were at the Rendezvous on Friday, Sept. 27, 2013. Larson and Ball attended the event as chaperones for their children’s fifth-grade class. When asked why they decided to be chaperones, they answered that it was not because they had an interest in history, but because their wives volunteered them. When asked if they thought the children were enjoying the event, they said, “the history part is cool,” and “children always love a day out of school” (D. Larson and M. Ball, personal communication, September 27, 2013). Their children visited the Territorial Capital Museum and saw the play “Bleeding Kansas” before coming to the Rendezvous. They, along with their children, enjoyed the reenactment. They both agreed that fifth-grade was a perfect time for them to have this field trip. When asked if they would bring their families back to Lecompton, Kan., both said that they would “maybe” come back to visit the museums. They were able to briefly tour the Territorial Capital Museum that morning, and they both agreed that it had good organization and “lots of stuff,” which they found impressive for such a small town. When asked what the best way to reach them was, they said that they were on “newer” websites like Facebook and Hulu, but the best way to actually reach them was to send information home from school with their kids or the local TV channels. Both also said that radio is a good way to reach them, because they spend a lot of time in the car (D. Larson and M. Ball, personal communication, September 27, 2013).

3.6 Dianne Waliser - Teacher

Dianne Waliser is a fourth-grade teacher at St. Mary’s Academy in St. Mary’s, Kan., She was at the Rendezvous on Friday, Sept. 27, 2013 with her class of fourth graders. They arrived at the Rendezvous at 10:30 a.m. and planned to stay all day, leaving only for lunch at the park for an hour.

Waliser said that she really enjoyed the overall experience, and it was a great experience for her students. She enjoyed the set-up, thought the event was well organized, and noted that the volunteers seemed welcoming and knowledgeable. She said the students were very interested in all of the stations that were set up. Waliser said it was her second year attending the event, and she planned to bring her class again next year because of its relevancy to the curriculum. When asked how she heard about the event, she said that a teacher on campus saw the brochure and gave it to her because, in their school, fourth graders study Native American history and beyond, which includes the Civil War. This event relates to their curriculum, which is why she plans to attend again next year. Another reason they are able to attend is because the event is free. Waliser said that she would be interested in having the Lecompton Reenactors come to their school to perform the play “Bleeding Kansas” for students of all ages, because they have a very limited number of field trips that they are able to take each year (D. Waliser, personal communication, September 27, 2013).

channels or the radio, because they spend a lot of time driving. One interviewee who considers herself a history enthusiast mentioned that another good way to reach her would be in antique publications. The one teacher who was interviewed was very pleased with the event, especially because it was related to her classroom’s curriculum. She heard of the event through another teacher who found the brochure and gave it to her. She mentioned that the main reason she brought her students back for the second year in a row and would continue to do so in the future is because the event is free. When asked if her school might be interested in having the Lecompton Reenactors come perform the play “Bleeding Kansas,” she indicated that she would be very interested, because they are only allowed to take a limited number of field trips per year, and it is something that the whole school could see.

Key Findings of Intercept Interviews

Two interviewees expressed that there was a lack of awareness in the community about the Bald Eagle Rendezvous and also a lack of awareness about the history of Lecompton in general. All interviewees were in agreement that the children were enjoying their days, especially the engagement of the reenactment and the hands-on activities and items at the event. However, some were worried that the event might be over the heads of the younger children and suggested that perhaps different presentations should be given to different age groups. Another interviewee suggested that the perfect age for such an event would be fifth grade. Despite this, many interviewees were interested in coming back to Lecompton for other events or to visit the museums, just perhaps not every year. Parents were asked what the best way to reach them was to inform them about such events, and many indicated that it is important that information is accessible online. Additionally, many indicated that sending information home with children from school would be a great way to reach them. The two male parents interviewed also indicated that a good way to reach them would to be through the local TV

Section 4: Ethnographic Research Ethnographic research is a form of observation that provides rich, in-depth observations and analyses of the cultural environment and artifacts and is often written in first-person narrative. Observers’ personal experiences and interpretations are often interwoven with narratives. 360° Media Group visited Lecompton, Kan., from Sept. 10 to Sept. 18, and each member wrote up her observations. We then compared our notes and compiled their observations. The sections below described the group’s overall observations.

4.1 Territorial Capital Museum

Upon arriving in Lecompton and entering the Territorial Capital Museum, we were immediately greeted by two upper middle-aged people, a man and woman, dressed in period costumes. They introduced themselves, welcomed us to Lecompton and encouraged us to look around the museum. While we were exploring, the man approached us and pointed out various parts of the exhibit, we mad

explaining its historical significance. From the very beginning, it was easy to tell that members of the Society were friendly, engaging and knowledgeable. The museum set up was not intuitive, and there was little organization among the exhibits. There was no shortage of items to look at; however, it was hard to know where to look. The signage usually identified what each artifact was, the time period it was from and the donor, but was inconsistent. After looking around the museum, we made our way upstairs to the chapel, where we watched Lecompton Reenactors perform the play “Bleeding Kansas.” It was interesting and fun to see them play real characters from the Civil War. The performance was engaging, which made it interesting, but at times we weren’t sure what was being said or what it was about. Without extensive Civil War knowledge it might be confusing. After the presentation, we asked one of the Lecompton Reenactors if they perform the same play for all museum visitors. They told us that, for the most part, they do; however, when performing the play for children, they try to omit the profanity. Members of the Church of the Resurrection in Olathe, Kan., also visited Lecompton that day. Approximately 30 women came to Lecompton to watch the reenactment and learn about the city’s history. One woman admitted that she knew very little about Lecompton’s history, even though she had lived in Kansas for her entire life. When she learned about the historical sites in Lecompton, she organized a group trip, because she thought the church members should have the opportunity to experience a re-enactment and learn about the history, especially because of Lecompton’s proximity to Olathe.

4.2 Democratic Headquarters

Next, we made our way to Democratic Headquarters, which is a small stone building that sits on the edge of town. It’s a short drive from the Territorial Capital Museum, and on a warm day it would be a nice, fairly short stroll away. The building itself was originally attached to a log cabin, but it now stands alone. As the name implies, it was the meeting place for the Democratic Party, and many influential discussions were held in the building. As we stood in it and looked around it was easy to imagine it as it might have been in the 1850s. We could easily picture a group of gentleman standing or sitting around as the sun went down on a warm Kansas day talking about the issue of slavery.

4.3 Constitution Hall

We then visited Constitution Hall. Because Constitution Hall is operated by the state of Kansas,

the signage was based on a specific (and consistent) branding plan. Different pieces of the exhibits were placed in chronological order. Although there were fewer artifacts in Constitution Hall than the Territorial Capital Museum, the former offered a more streamlined overview of Lecompton’s history.

4.4 Lecompton City Jail

After, we stopped by the Lecompton City Jail, which is a small building behind Constitution Hall. The building is a single room that is just large enough to house an offender. The windows are barred so narrowly that a hand would not fit through them. The door of the jail was created in such a way that a prisoner could not escape even if the doorframe was removed. Additionally, there is a park near the city jail, which is great for students visitors. Weather permitting, not only could they take a break and play there, they could also eat lunch.

4.5 Recollections Gifts and Collectibles

We next made our way to a local shop, Recollections Gifts and Collectibles. Even though it was approximately 3 p.m., the shop’s owner was closing for the day. The shop’s windows advertised “Decorative, Vintage Items, Fabric, Books, Puzzles & Things Remembered,” which accurately described the store’s contents. Recollections also housed professional sports team memorabilia, toys, cosmetics and purses. The owner told us that most of his customers were tourists. We noted that the store was often closed on weekends, which seemed to be counterintuitive if the goal was to attract visitors. As we exited Recollections, we noticed that the neighboring storefronts were bare, and the lack of activity in the area seemed to indicate that the buildings had been unoccupied for a long period of time.

4.6 Other

Bahnmaier accompanied our group to a few places in Lecompton, including the city clerk’s office, Lecompton United Methodist Church and the Lecompton Community Building. Everyone we encountered was excited about the opportunity to effectively market Lecompton and expressed their willingness to help increase Lecompton’s prominence. Many of them cited the lack of restaurants and hotels as reasons why Lecompton might be a less attractive destination to tourists; however, they were enthusiastic about what the future might hold.

4.7 Kroeger’s Country Meats

Our last stop in Lecompton was Kroeger’s Country Meats, a small-town grocery store. Upon walking into the store, both women who were working immediately greeted Bahnmaier by name. Robin introduced herself to us and asked us about our coursework and our opinion of Lecompton so far. We talked about the changes she’s seen occur in Lecompton over the years, including the changes that Kroeger’s Country Meats has experienced. For example, before the predominance of large retail chains, Kroeger’s Country Meats’ inventory included a wider selection of products. Now, the store’s main focus is on specialty meats.

Key Findings of Ethnographic Research

The aforementioned observations suggest several tactics for the upcoming campaign. First, the knowledge and expertise of the Society members and the Lecompton Reenactors could be harnessed to create increased social media activity. For example, instituting a “Lecompton fact of the day” social media campaign could create more content for the Society’s social media sites and increase the city’s online presence. Once visitors arrive in Lecompton, it is important to provide them with a memorable, fun experience. The Territorial Capital Museum has a wealth of information and artifacts for potential visitors. Visitors’ experiences could be improved by rele

restructuring the museum’s layout. By highlighting the Civil War relevant pieces (and relocating the less relevant pieces to exhibits on the first floor), the Society could control the information visitors take away from the experience. In addition to moving the most relevant artifacts to the forefront, the museum could be restructured in chronological order, similar to Constitution Hall, to make the information linear. The Society could harness efforts of its dedicated volunteer base to aid in process restructuring efforts. Developing a consistent Territorial Capital Museum branding plan (similar to that of the Constitution Hall) also could improve visitors’ experiences. Creating a design plan for all signage and collateral would give the museum a more unified and professional appearance. Increased clarity and cohesion among all signage would allow visitors to learn the most important information from each display. The reenactment was professional and well rehearsed. Actors stayed in character at all times. At times, it was difficult to follow the storyline, however. The Society could combat this problem by providing an overview of the events of the play before it begins, thus increasing visitor comprehension. Finally, the Society could market its “small town feel” and its historical relevance to help attract day trip visitors in nearby cities, such as Topeka, Kansas City and Lawrence. By emphasizing these components with a slogan like, “Small Town, Big History,” potential visitors would better understand what Lecompton has to offer. The Society’s wealth of knowledge, artifacts and resources could attract many visitors both to the city’s historical festivals and year-round.

Section 5: Focus Groups

The purpose of focus group research is to interview a group of selected individuals to gather insightful comments that shed light on certain issues. A focus groups uses semi-structured questions to determine the participants’ thoughts and opinions regarding a certain topic. The focus group is either audio- or video-recorded to ensure that the details of the conversation are documented. During the data analysis stage, significant themes emerged from the focus group discussions are selected and quotes are carefully chosen to represent the themes selected.

5.1 Lecompton Residents Focus Groups

We conducted two focus groups with current Lecompton residents and Society members at noon and 2 p.m. on Friday, October 4, 2013 at the Territorial Capitol Museum in Lecompton, Kan., The goal of these focus groups was to gauge participants’ attitudes regarding Lecompton.

5.2 Focus Group 1

The noon focus group had eleven participants, seven males and four females. All participants identified as white. One participant was between 41 and 50 years old, four were between 65 and 70 years old, and seven were between 71 and 76 years old. The majority of group participants were retired or selfemployed and had education levels ranging from a high school diploma to a master’s degree and annual household incomes ranging from $10,000- $90,000. Most participants were born and raised in Lecompton. Many focus group participants’ families had been in Lecompton for four generations or longer. Just one was born outside the area in Richmond, Va., but has lived in Lecompton since 1951. Some moved away for periods of time (one left for 40 years,) but all returned because they missed their home and family. Though participants moved as far away as California, others considered living five miles west of Lecompton as leaving the area. Participants stressed that most Lecomptonites come back to visit at least once or twice a year. Throughout the focus group, some participants were sensitive toward questions that addressed Lecompton’s weaknesses and its history.

Pride and Collectivism: Lecompton’s Hallmark of Restoring Civil War History Participants stressed that Lecompton’s people are what makes the community worth visiting. One participant stated, “Lecompton has a sense of communite

community that is wider than its boundaries. We have a very deep sense of pride.” An instance of community spirit that all focus group participants took pride in was the Territorial Capital Museum’s creation. Lecompton formed the Society to create a campaign to improve historical landmarks’conditions and to spur community interest in its history. The Society has organized congressional lobbies and other efforts through people’s investments of time and money to reach collective goals. Some participants said Paul Bahnmaier, Society president, was Lecompton’s best asset. Bahnmaier, who observed the focus group, denied the statement and said his spirit was shared among all citizens. “This was once the largest town in Kansas. We came out of the Depression and World War II, when people were poor, but knew and valued the history of Lecompton,” Bahnmaier said.

Overcoming the perception of Lecompton’s reputation as Kansas’ “slave capital”

The moderator stressed that participants use this time to explore reasons for continued association with slavery and not to develop solutions to the problem. Participants debated whether Lawrence’s strong connection to the Free State movement, which remains a regional source of pride, affects Lecompton’s tourism and popularity. Some Lecompton Reenactors remarked that their performances took them all over the state, but that they have only been to Lawrence once. Another participant who worked in the Lawrence school district disagreed with the idea of 1860s partisan politics continuing and said the problem was simply that Lawrence residents didn’t know about Lecompton. “People in Lawrence think Lecompton is just another small town, and financial constraints and priorities could be what prevent schools from coming [to Lecompton],” a participant said. The majority of participants agreed with the statement, “The victors write the history.” They stated that because Lecompton’s pro-slavery constitution did not pass, the town has been associated with the Confederate Party, which lost the Civil War. Participants who attended high school in the Lecompton area said they didn’t learn about their town’s connection to the Confederacy in school and only received lectures about Kansas’ role in the Union.

Some thoughts were repeated often when the moderator asked about Lecompton’s connotation as the slavery capital of Kansas. Responses included: (1) “We came from people who settled here for free land and were not in the country long enough to know about the war,” (2) “We don’t understand why the state misses economic development by promoting tourism without our Confederate background. The South is very successful,” and (3) “Lecompton was the Territorial Capital, NOT the Territorial Slave Capital. That association came about later.” Bahnmaier entered the conversation, saying he blamed the continued pro-slavery connotation on the state, since it put up the “Lecompton, Kansas Slave Capital” road signs, which were later replaced by “Territorial Capital” signs. Bahnmaier and other Lecompton citizens want the town to be viewed as a part of history. He also told a story about being introduced on the news as “Paul from the slavery capital.”

Visiting Lecompton

Participants agreed that the Territorial Capital Museum, Constitution Hall, Democratic Headquarters and the Lecompton City Jail were the main historic sites to show visiting friends and family members. Most participants explained the history to their visitors and were met with responses such as, “I had no idea this happened in Lecompton!” Many visitors have been impressed by Lecompton’s history. The conversation transitioned to visitors who are not friends or family members. One participant suggested, “We need to all learn our history a little better and learn how to promote Lecompton to unexpected visitors. Since the ‘birthplace of Civil War, where slavery came to die’ tagline has brought in people who are curious, we must explain it when they get here.” Finally, participants viewed the promotional tagline as successful because it’s authentic. Participants disagreed on whether Lincoln actually visited Lecompton, so they recommended limiting the town’s association with Lincoln.

5.3 Focus Group 2

The 2 p.m. focus group had fifteen participants, six males and nine females. All participants identified as white. One participant was between 41 to 50 years old, two were between 56 to 64 years old, four were bet

between 65 to 70 years old, and eight were aged 77 years or older. The majority of group participants were retired or self-employed, and had education levels ranging from a high school diploma to a master’s and/or Professional degree and annual household incomes ranging from less than $10,000 to $149,999. Participants in this focus group lived in Lecompton from periods ranging from zero consecutive years to more than 87 years. Some of this focus group’s participants were newer to the Lecompton area when compared to the previous focus group. Though they shared interest in removing Lecompton’s pro-slavery association, they were not as sensitive toward questions that addressed Lecompton’s weaknesses and its history. Participants contributed objective ideas to the discussion because they did not grow up hearing the same family histories about Lecompton. Overall, fewer participants regularly contributed to the discussion, which resulted in fewer spirited debates.

Pride and Collectivism: Lecompton’s Hallmark of Restoring Civil War History Participants enjoy living in Lecompton because they appreciate the town’s quiet nature and ease to get involved in community affairs. One of the younger participants liked Lecompton’s close proximity to larger cities, including Lawrence and Topeka.

Some participants related Lecompton’s history to “the story of our lives, and our forefathers on back.” Others remarked that Lecompton’s history frames their identity and roots. Those who lived in other Kansas towns said Lecompton’s sense of community was unmatched throughout the state. Participants discussed how Lecompton’s spirit is much bigger than the town and also brought up the Territorial Capital Museum and Community Building’s creation stories. “In other towns, a vacant building just falls apart. But here, we turned it into something great, and even developed a pride group to continue similar projects and to make sure this [abandonment] never happens again,” a participant said. Some of the Lecompton Reenactors discussed their pride in bringing history to life an exposing the younger generations to the area’s history. One participant contributed a story about a visitor who was reluctant to come to Lecompton but, at the end of her visit, indicated that that the reenactment had made her enjoy history by making it relatable, yet factual.

Visiting Lecompton

Most participants approved of the slogan. Many were glad that the “territorial slavery capital” phrase has been removed, though they still thought the slogan had pro-slavery connotations that caused misperceptions. One participant was glad the new tagline used the phrase “where slavery began to die” because it could help disprove Lecompton’s proslavery

slavery association. Two participants stated the town needs a better tagline. The moderator asked participants to discuss ideas relating to systemic causes for few visitors and new possible solutions for increasing tourism. Volunteers who have worked in the museums said that Lecompton must appeal to children. Without the ability to make a trip to Lecompton fun and interesting for children, volunteers said, parents would rather take family trips to other locations.

Key Findings of Focus Groups

As a whole, Lecompton residents expressed pride in their city and were interested in preserving their city’s history. Members of both focus groups agreed that Lecompton’s spirit was “wider than its boundaries” and that expanding tourism by increasing visits year-round and during special events such as Territorial Days and Bald Eagle Rendezvous would provide opportunities to create an even larger network of Lecompton supporters. Focus group members stated that the most important way to attract more visitors would be to appeal to children. Children are a secondary target both in schools (their teachers and administrators plan field trips and visits that relate to their Civil War studies) and at home (showing parents Lecompton’s appeal to visitors of all ages could result in more family trips and day trips). Members indicated that once families made their way to Lecompton, the city’s sites and welcoming atmosphere would make them eager to return.

Section 6: Survey

The purpose of a survey is to collect research from target audiences using dichotomous, open-ended, closeended, rating scale and contingency questions to determine the participants thoughts and opinions regarding a certain topic. We conducted three surveys in Qualtrics via email from October 6, 2013 to Nov. 7, 2013. The first survey was a generic survey, distributed via email and social media. The second survey was targeted to parents, which was distributed to parents in the surrounding areas. The third survey was sent to a teacher and school administrators in Lawrence, Kan., Topeka, Kan., and the surrounding areas. Below is a summary of the results of the surveys.

s Latino or Latina, and five percent identified as Native American. All respondents have obtained a high chool degree. Forty-one percent of respondents have obtained a bachelor’s degree, 28 percent of respondents have obtained some college credit but do not have a degree, 8 percent have obtained an associate degree, and eight percent have obtained a master’s degree.

6.1 Generic Survey

This online survey was administered October 6, 2013 to October 31, 2013, using Qualtrics.com. A link to the survey was distributed via personal email addresses and social media accounts. In total, 61 responses were collected.

Demographics In total, 61 people completed the survey. Of these respondents, sixty-seven percent were female, 30 percent were male and three percent chose not to disclose their gender. The majority of respondents (46 percent) were between the ages of 18 to 24, while 21 percent of respondents were between the ages of 51 to 75, 15 percent of respondents were between the ages of 25 to 32, 12 percent of respondents were between the ages of 33 to 50 and seven percent of respondents were aged 76 and older. A majority of respondents (81 percent) were employed, and 10 percent were retired. Fifty-two percent of respondents were single, while 39 percent were married or in a domestic partnership. Sixty-eight percent of respondents indicated they lived in Kansas, with the majority of respondents (40.9 percent) living in Lawrence. Twenty-eight percent of respondents indicated they lived in Missouri, with eighteen percent living in Kansas City, Mo. Eight percent of respondents lived in Kansas City, Kan., and the rest of respondents lived in towns in Kansas and Missouri, including Topeka, Kan., Clay Center, Kan., Independence, Mo., and others. Seventy-five percent of respondents identified as white, while seven percent identified as Hispanic, Lati

American history Respondents were asked to answer on a 5-point scale (not interested, somewhat interested, neutral, interested, very interested) how interested they are in American history. Forty-one percent of respondents were “interested” in American history, 22 percent were “very interested,” while 23 percent were “not interested” or “somewhat interested.” The age group who most commonly indicated that they were “interested” or “very interested” were those between the ages of 51 to 64 (82 percent); 67 percent of respondents ages 65 and older and those between the ages of 24 to 32 indicated that they were “interested” or “very interested.” Additionally, 75 percent of respondents who are married or in a domestic partnership indicated that they were “interested” or “very interested,” compared to 59 percent of respondents who are single who indicated similar levels of interest. Historical Reenactments Respondents were asked to answer on a 5-point scale (not interested, somewhat interested, neutral, interested, very interested) how interested they are in

historical re-enactments. Close to half of the respondents (47.5 percent) reported that they were “somewhat interested” or “neutral.” Thirty-three percent of respondents indicated that they were “not interested,” and 19.5 percent of respondents indicated that they were “interested” or “very interested.”

Day Trips to Historical Sites

Respondents were asked to answer on a 5-point scale (not interested, somewhat interested, neutral, interested, very interested) how interested they are in taking day trips to historical sites. More than half of the respondents (53 percent) of respondents indicated that they were “interested” or “very interested,” while 39.5 percent of respondents indicated that they were “neutral” or “somewhat interested.” Specifically, respondents’ income level seemed to determine their interest in taking day trips to historical sites. Eighty percent of respondents with an income of $60,000 or greater were “interested” or “very interested,” compared to 51.8 percent of respondents who had an income of less than $60,000. Our results further confirmed our secondary research that boomers have the most interest in historical sites. Participants between the ages of 51 to 64 indicated that they were more interested in visiting historical sites than any other age group (73 percent).

Children and Historic Sites

Respondents were asked to answer on a 5-point scale (not interested, somewhat interested, neutral, interested, very interested) how interested they are in bringing their children or grandchildren to visit historical sites (if applicable). 57 percent of respondents indicated that they were “interested” or “very interested,” while only 10.7 percent of respondents were “not interested.” Consistent with prior findings, respondents with a higher income level ($60,000 or greater) were interested in bringing their children or grandchildren to visit historic sites (84.6 percent), whereas only 52.3 percent of respondents with an income of less than $60,000 dollars indicated that they were “interested” or “very interested.”

Popularity

Respondents were presented with a dichotomous question that asked them whether they

had ever visited a historical site. The majority of the respondents (96 percent) indicated that they had visited a historical site.

Choosing a Destination

Respondents were presented with a dichotomous question that asked them whether they had ever chosen a trip destination based solely on a town’s historical significance. The results of this question were fairly split, with 52 percent of respondents answering yes and the remaining 48 percent answering no.

Traveling Companions

Respondents were asked to indicate whom they had traveled to historical sites with by selecting all answers that applied. The most common answer for this question was family (95 percent), followed by friends (49 percent), a tour group (18 percent) and traveled alone (13 percent). Fifteen percent of respondents answered “other,” and the most common answer was school or class.

Awareness of Historical Destinations

Respondents were asked to indicate how they had heard of their destination (the historical site they had previously been to) by selecting all answers that applied. The majority of respondents (60 percent) indicated that they heard of their destination through friends or family, with the next highest response (thirteen percent) being a brochure. However, 24 percent indicated “other,” and the most common answers were schools, teachers and history books. The least common answers were billboard (five percent) and magazine (three percent).

Awareness of Lecompton

Respondents were presented with a multiplechoice question that asked them whether they had ever heard of or been to Lecompton. Forty-two percent of respondents indicated that they have heard of Lecompton, 31 percent of respondents indicated that they had been to Lecompton and 28 percent of respondents indicated that no, they have not heard of or been to Lecompton.

First responses to the Society’s website

Respondents who had not previously heard of or been to Lecompton were asked to copy and paste The Society’s website into a new browser, and then rank

then rank the website (0 being worst, 100 being best) based on the following categories: Visual Appeal: The average value was 38.38. Organization: The average value was 51.54. Information Provided: The average value was 67.85. Helpfulness: The average value was 57.

Visiting Lecompton

Respondents who had not previously heard of or been to Lecompton were asked whether they would now be interested in visiting after learning more about Lecompton by visiting the Society’s website. Seventy-seven percent of respondents answered “yes” or “maybe,” and 24 percent of respondents said, “no.”

Knowledge of Lecompton

Respondents who indicated that they had previously been to Lecompton had the option to briefly explain what they know about Lecompton in an open-ended response. Those who answered seemed to be aware of Lecompton’s historical significance in relation to the Civil War, and a few were aware that it was the territorial capital of Kansas and that the Lecompton constitution was drafted there. Additionally, multiple respondents were aware of Constitution Hall. No respondents mentioned anything about the city being pro-slavery.

Respondents who indicated that they had previously heard of Lecompton had the option to briefly explain what they know about Lecompton in an open-ended response. Primarily, respondents knew very little or nothing about Lecompton, except that it is an exit located off of I-70 between Topeka and Lawrence. A few were aware of the fact that it has significance in Kansas’ early history, but almost nobody knew the specific

Return Trips to Lecompton

Respondents who had previously been to Lecompton were asked to answer a multiple-choice question that answered whether they would go back to Lecompton. The majority of the respondents indicated that they would go back (74 percent).

Lecompton as a Civil War historic site

Respondents who had previously heard of Lecompton were presented with a multiplechoice question that asked whether they consider Lecompton to be a Civil War historic site. Consistent with answers to the previous question, the majority of respondents were unaware of Lecompton being a Civil War related historic site (76 percent), while only 16 percent indicated yes. Eight percent of participants indicated no.

Awareness of Lecompton’s Annual Events

All respondents were presented with a dichotomous question that asked them whether they had heard of the Bald Eagle Rendezvous. A vast majority of respondents (92 percent) had never heard of this event. Only 5 percent of respondents indicated that they have heard of the Bald Eagle Rendezvous but had not been to it. All respondents were presented with a dichotomous question that asked them whether they had heard of Territorial Days. A majority of respondents (69 percent) had never heard of this event. Twenty-three percent of respondents have heard of the event but have never been, and 8 percent of respondents had been to the event. It is important to note that no respondents indicated that they had heard of the event but were not interested in attending.

6.2 Key Findings for General Survey

Overall, the group that was most interested in American history was those ages 51 to 64, which is in line with history enthusiasts discussed in the secondary research. Additionally, baby boomers and respondents with an income of $60,000 or greater were most interested in taking day trips to historical sites. A majority of respondents were interested in bringing their children or grandchildren to historic sites, and those with a higher income ($60,000 or greater) were most interested in bringing their children or grandchildren. People most commonly traveled with family, and their main method of learning about destinations was through friends and family. Although a majority of respondents (42 percent) had previously heard of Lecompton, they knew very little information about the city, and a majority of these respondents (76 percent) were unaware that Lecompton is a Civil War-related historic site, which suggests a need for education about Lecompton’s history. Those who had previously been to Lecompton (31 percent) were aware of the town’s historical significance, and a majority (74 percent) would go back, suggesting that they had a positive experience. Respondents who had not previously been to or heard of Lecompton (28 percent) indicated that the Society’s website had helpful information but lacked visual appeal and organization. However, 74 percent of these respondesnt

respondents did indicate that after learning about Lecompton, they would be interested in visiting. A general lack of awareness is an issue when it comes to attracting visitors to Lecompton. For example, a majority of respondents (92 percent) had never heard of the Bald Eagle Rendezvous, and 69 percent of respondents had never heard of Territorial Days, suggesting a general lack of awareness in the surrounding community. Nevertheless, these results present an opportunity for 360o Media Group to strategize promotional tactics to raise awareness, solidify Lecompton’s role in Civil War history and increase attendance to events such as Bald Eagle Rendezvous and Territorial Days.

6.3 Parent Survey

The online survey was administered to parents in the Kansas City and Lawrence areas from October 6, 2013 to October 31, 2013, using Qualtrics.com. A link to the survey was distributed via personal email addresses. In total, 57 responses were collected. All respondents identified as mothers or fathers who have at least one child under 18 years of age.

Demographics

In total, 57 people completed the survey. Of these respondents, 49 percent were female and 51 percent were male. The majority of respondents (47 percent) were between the ages of 41 and 50, while 24 percent were 33-40, 16 percent were 25-32 and 14 percent were 51-55. A majority of respondents (88 percent) were employed, eight percent chose not to answer and four percent were self-employed. Ninety-four percent were married or in a domestic partnership, four percent were divorced and two percent chose not to answer. Seventy-five percent of respondents lived in Kansas, with many respondents living in Lawrence or Leavenworth. Twenty-two percent lived in Missouri, with most from Kansas City or Platte City. Two lived in Tulsa, Oklahoma. Eighty-four percent were white, six percent chose not to answer, four percent identified as “other” (Native American/White and English-American,) two percent were Hispanic, two percent were Black and two percent were Asian/Pacific Islander. Six percent did not identify themselves.

Sixty-seven percent had a master’s degree, 24 percent had a bachelor’s degree, four percent had an associate degree, four percent had some college credit but no degree and two percent chose not to answer. Forty-three percent of households earned $100,000 to $149,999 per year, 14 percent earned $90,000 to $99,999, 12 percent earned more than $150,000, eight percent earned $80,000 to $89,999, eight percent earned $50,000 to $59,999, eight percent chose not to answer, four percent earned $70,000 to $79,999 and two percent earned $30,000 to $39,999. Respondents had 122 children total. Thirtyseven percent had two children, 21 percent had three children, 19 percent had one child, five percent had four children and four percent had five children. Ages of respondent’s children ranged from three months to 30 years old. The average child’s age was 11.4 years old.

percent of respondents were very interested in historical reenactments, 32 percent were interested, 23 percent were neutral, 25 percent were somewhat interested and 18 percent were disinterested. Education level was related to an interest in historical reenactments, with 88 percent of respondents with master’s degrees and 75 percent of respondents with bachelor’s degrees responding that they were “very interested” or “interested.”

American history

Children and Historic Sites

Respondents were asked to answer on a 5-point scale (not interested, somewhat interested, neutral, interested, very interested) how interested they are in American history. Fifty-three percent of respondents said they were “very interested” in American history, 30 percent were interested, 12 percent were somewhat interested and six percent were disinterested or neither interested nor disinterested. Male respondents were most likely to indicate they were “very interested” (65 percent, compared to 40 percent of females). Similar to the previous survey result, high income respondents expressed more interest in American history. One hundred percent of respondents earning $80,000 to $89,999 and 75 percent of respondents earning $50,000 to $59,000 were “very interested.” Respondents earning $100,000 to $149,999 created the mode, with nine respondents responding that they were “very interested.” In addition, respondents with master’s degrees were more likely to be “very interested” in American history, with 62 percent selecting the option.

Historical Reenactments

Respondents were asked to answer on a 5-point scale (not interested, somewhat interested, neutral, interested, very interested) how interested they are in historical reenactments. Thirty-five

Day Trips to Historic Sites

Respondents were asked to answer on a 5-point scale (not interested, somewhat interested, neutral, interested, very interested) how interested they are in taking day trips to historic sites. Fortyfour percent were interested in taking day trips to historic sites, 40 percent were very interested and 16 percent of respondents answered that they were neutral or somewhat interested. No respondents were disinterested. Respondents were asked to answer on a 5-point scale (not interested, somewhat interested, neutral, interested, very interested) how interested they are in bringing their children or grandchildren to visit historical sites (if applicable). Forty-four percent were very interested in bringing their children to historic sites, 40 percent were interested and 20 percent of respondents were neutral or somewhat interested. No respondents were disinterested. Education level also was related to interest in bringing children to historic sites, with 88 percent of respondents with master’s degrees and 75 percent of respondents with bachelor’s degrees “very interested” or “interested.”

Children and American History

Respondents were asked to answer on a 5-point scale (not interested, somewhat interested, neutral, interested, very interested) how interested they are in educating their child(ren) about American history. Seventy-two percent were very interested in educating their children about American history, 23 percent were interested and two percent were somewhat interested. No respondents were neutral or disinterested. Ninety-seven percent of respondents with master’s degrees were very interested in educating children about American history.

Children and Historical Reenactments

Respondents were asked to answer on a 5-point scale (not interested, somewhat interested, neutral, interested, very interested) how interested they are in taking their child(ren) to watch historical reenactments. Forty-seven percent of respondents were interested in taking their children to watch historical reenactments, 19 percent were neutral, 12 percent were somewhat interested, 12 percent were disinterested and nine percent were very interested.

Children and Historic Sites

Respondents were presented with a dichotomous question that asked them whether they had taken their child(ren) to historic sites before. Eighty-two percent had taken children to historic sites, and 18 percent had not.

Experience taking trips based on a townâ&#x20AC;&#x2122;s historical significance

Respondents were presented with a dichotomous question that asked them whether they had ever chosen a trip destination based solely on a townâ&#x20AC;&#x2122;s historical significance. Sixty-eight percent chose destinations based on their historical significance, while 32 percent had not. 77 percent of males had chosen destinations based on historical significance.

Travel Companions

Respondents were asked to indicate whom they had traveled to a historical site with by selecting all answers that applied. Ninety-eight percent traveled to historic sites with family, 45 percent traveled with friends, 30 percent traveled alone, 26 perc

percent traveled with an organization (such as a school or an employer) and 15 percent traveled with a tour group. One hundred percent of female respondents had traveled to a historic site with their family. Respondents could select more than one answer.

How they heard about destination

Respondents were asked to indicate how they had heard of their destination (the historical site they had previously been to) by selecting all answers that applied. Sixty percent heard about their destination from friends or family. Females were more likely to hear about destinations from friends or family (75 percent compared to 50 percent for males). Thirtyfive percent heard from other sources (school, personal interest, textbooks, movies), 21 percent heard from websites, including Wikipedia, search engines and Kansas City “Things to Do,” 16 percent heard from a brochure, 12 percent heard from television, seven percent heard from a newspaper, five percent heard from social media, two percent heard from a magazine and two percent heard from a billboard. Respondents could select more than one answer.

Why they would bring children to a historic site

This open-ended question asked respondents why they chose to bring their children to a historic site. Ten respondents wrote answers saying they would bring children to a historic site if it offered a mixture of fun and educational activities, if the site had minimal travel time, if the historic site was related to an event that was easy for children to understand and if activities were age appropriate and “hands-on.” “Younger children need to have activities and not be told not to touch,” one respondent said.

Awareness of Lecompton

This question asked respondents whether they knew about Lecompton by providing the following choices: yes, I’ve heard of Lecompton; yes, I’ve been to Lecompton; no, I’ve not heard of or been to Lecompton. Fifty-three percent of respondents had heard of Lecompton, 36 percent had not heard of Lecompton and 11 percent (six respondents) had heard of and visited Lecompton.

First responses to the Society’s website

Respondents who had not previously heard of or been to Lecompton were asked to copy and

paste the Society’s website into a new browser and then rank the website (0 being worst, 100 being best) based on the following categories: Visual Appeal: The average value was 59. Organization: The average value was 63. Information Provided: The average value was 75. Helpfulness: The average value was 70.

Interest in bringing children to visit, based on information learned from site

Respondents who had not previously heard of or been to Lecompton were asked whether the would not be interested in visiting after learning more about Lecompton and visiting the Society’s website. Sixtyseven percent would “maybe” bring their children to Lecompton, 22 percent would visit Lecompton with their children and 11 percent would not. Overall, men seemed more interested in taking their children to Lecompton, with 79 percent choosing “yes” (compared to 38 percent of women).

What people who have visited Lecompton know about the city

Respondents who indicated that they had previously been to Lecompton had the option to briefly explain what they know about Lecompton in an open-ended response. One respondent said Lecompton was Kansas’ first capital and the seat of pro-slavery. Other respondents stated that they did not know much about Lecompton.

Those who have been to Lecompton are interested in going back

Respondents who had previously been to Lecompton were asked to answer a multiple-choice question that answered whether they would go back to Lecompton. Eighty-three percent (five of six respondents) would return to Lecompton, but 17 percent would not. Respondents who previously visited Lecompton would return because it was historically significant or interesting or because it provided a quick day trip for their family. Of these respondents, half would take their children back to Lecompton and half might take their children to Lecompton.

Whether respondents who have visited Lecompton consider it a Civil War site

Respondents who had previously visited Lecompton were presented with a multiple-choice question that asked whether they consider Lecompton to be a Civil War historic site. Eighty-three percent (five of six respondents) considered Lecompton a Civil War historic site, while 17 percent did not. Respondents who have not visited Lecompton but read its webpage were presented with a multiplechoice question that asked whether they consider Lecompton to be a Civil War historic site. Sixtyeight percent did not know whether Lecompton was a Civil War historic site, 25 percent considered it one and seven percent did not consider it historic. Respondents with master’s degrees were most likely to say Lecompton was related to the Civil War (31 percent).

The Society’s Website’s Effect on Visit Desire

Respondents who have not visited Lecompton, but read its webpage, were presented with a multiplechoice question that asked whether they would take their children to Lecompton, based on information they saw on the site. Fifty-nine percent would take their children to Lecompton, 37 percent would consider taking their children and four percent would not.

Awareness of the Bald Eagle Rendezvous

All respondents were presented with a dichotomous question that asked them whether they had heard of the Bald Eagle Rendezvous. Ninety percent had not heard of the Bald Eagle Rendezvous, while eight percent had heard of it and one percent had been to it.

Awareness of Territorial Days

All respondents were presented with a dichotomous question that asked them whether they had heard of Territorial Days. Seventy-six percent had not heard of Territorial Days and 24 percent had heard of it but had not been.

Awareness of Lecompton Sites

All respondents were presented with a dichotomous question that asked them whether they had heard of various Lecompton sites. Seventynine percent of respondents had heard of the Territorial Capital Museum, 57 percent had heard of Constitution Hall, 14 percent had heard of the Lecompton City Jail, 14 percent had heard of Kroeger’s Country Meats and percent had heard of the Democratic Headquarters. Respondents could select multiple answers.

Key Findings for Parent Survey

Overall, respondents were interested in American history and hoped to teach their children about history. Respondents were open to taking their children on trips that provided educational opportunities. For respondents, some of the most important aspects of planning an educational trip included a short travel distance and interactive, engaging activities that could keep young children interested and entertained. Respondents expressed that they were more likely to take their children on educational trips if they were school-aged, or old enough to understand the site’s value. Male respondents seemed more interested in taking trips to historic sites (96 percent), while female respondents were more likely to take trips with their families (100 percent). Generally, respondents with higher education levels were more interested in visiting historic sites (88 percent). However, families of various income levels expressed an interest in visiting historic sites, and there was little variation between families earning more than $100,000 and those earning less than $100,000. Several respondents emailed the research team after they had taken the survey and said they planned to take their families to Lecompton in the near future. This research supports intercept interview findings that suggested parents with children in school would be interested in traveling to Lecompton.

Field trips per year

The first question asked the number of field trips that a school takes each year. Thirty percent of respondents said they take one field trip per school year, 26 percent of respondents said they take two field trips per school year, 22 percent of respondents said they take three field trips per school year, 11 percent of respondents said they take four field trips per school year and 11 percent of respondents said they did not take any field trips. Interactive teaching methods All but two respondents indicated using interactive teaching methods. Respondents were allowed to select as many options that were applicable to their teaching methods. Respondents indicated using videos (91 percent), photos (86 percent), field trips (82 percent), guest speakers (63 percent) and plays (45 percent). Respondents listed other interactive methods including games, computer applications, audio books and projects.

Effectiveness of field trips

Respondents were asked about the effectiveness of field trips. Ninety-one percent of respondents indicated that field trips are “very effective,” “effective,” or “somewhat effective.” Only two respondents indicated that field trips are “neither effective or ineffective” and four indicated that field trips are “very ineffective.”

6.5 Teacher Survey

This survey was sent to teachers and school administrators in Lawrence, Kan., Topeka, Kan., and the surrounding areas via email. A total of 79 participants completed this survey. All respondents identified themselves as a teacher, principal or administrator at a school in northeast Kansas.

A meaningful experience on field trips

The majority of respondents indicated that interactive exhibits make field trips a meaningful experience for students (89 percent). Additionally, respondents indicated that tours (72 percent), reenactments (52 percent), videos (51 percent), museums (51 percent), games (37 percent), photos (37 percent) and food (35 percent) make field trips a meaningful experience for students. Open-ended responses included spending time with students outside of the classroom, visual arts, other people providing the instruction, experiencing real life interactions and teamwork.

Choosing field trip destinations

Respondents were asked how they choose field trip locations. Seventy-seven percent of respondents choose field trip locations based on recommendations from other schools and teachers. Sixty-six percent of respondents identified that they take the same field trips every year, 34 percent utilize an internet search and 32 percent choose field trips based on brochures sent to them. The determining factor for a teacher in deciding to take a different field trip was heavily related to budget (91 percent). Other factors include relevance to curriculum (83 percent), location (72 percent), event tailored to students (57 percent), site offerings (51 percent), experience (37 percent) and museums (6 percent).

Teaching “Bleeding Kansas” and the Civil War to Students

Respondents had the option to answer an open-ended question to explain the variety of ways they specifically teach Bleeding Kansas to their students. “[Bleeding Kansas] is not discussed in the social studies text but we usually do something in January surrounding Kansas Day activities. We also take field trips to Constitution Hall and Territorial Capital Museum in Lecompton.” “We have visited museums in Osawatomie, Lawrence and Topeka. We have also watched pertinent videos and documentaries.” “We spend about six weeks studying the history of Lawrence, Bleeding Kansas, the Civil War and slavery.” “We do a nine week study of Kansas history of which “Bleeding Kansas” is a part. We use primary sources and guest speakers.” “Pictures, old letters, diaries, books, videos that are available and appropriate for grade level.”

Awareness of Lecompton

Ninety-four percent of respondents indicated that they had heard of Lecompton, whereas six percent indicated they had not heard of Lecompton, Kan.

Respondents listed what they had heard about Lecompton

Respondents had the option to answer an open-ended question regarding what they know about Lecompton. “I know there is some rich history there about the Civil War but not the specifics.” “It was the Territorial Capital and pro-slavery capital.” “We took our students last year; it was an excellent field trip.” “The Lecompton Constitution, which would have admitted Kansas to the Union as a slave state, was drafted in Lecompton’s Constitution Hall.” “It was the first ‘capitol,’ I think. It was a judicial and political center in eastern Kansas during the last half of the 19th century.”

Destinations in Lecompton

Seventy-seven percent of respondents had heard of Constitution Hall, 74 percent had heard of the Territorial Capital Museum and 47 percent had heard of Kroeger’s Country Meats. However, only 28 percent had heard of the Lecompton City Jail, 21 percent had heard of Democratic Headquarters and four percent had heard of Claymama’s Art Shop and Recollections Gift Shop.

Field Trips to Lecompton

Ninety-one percent of respondents had not taken a class field trip to Lecompton. Nine percent of respondents had taken a class field trip to Lecompton. Those who had not taken field trips to Lecompton were asked to briefly view its website. After browsing the website, 83 percent of respondents said they would consider taking a field trip to Lecompton and 17 percent said they would not. Reasons for not taking a field trip to Lecompton include that it’s not relevant to coursework (57 percent), budget (43 percent), distance (43 percent) and political reasons (14 percent).

“Bleeding Kansas” play performance

Respondents were informed that the Lecompton Reenactors who perform the play “Bleeding Kansas” sometimes travel to different local schools to perform the play. Sixty percent of respondents indicated they would be interested in having the Lecompton Reenactors come to their school to perform, while forty percent would not be interested.

Sending information home to parents

The last question asked in the survey asked if the teachers would be willing to send information about the Society and the attractions it has to offer home with students to give to their parents. Seventyone percent answered that they would be willing to send information home, and 29 percent would not be willing to.

Key Findings of Teacher Survey

The majority of respondents take one to two field trips per school year (56 percent). Nearly all respondents surveyed utilize interactive teaching methods. These methods include video, photos, field trips, guest speakers and plays. The vast majority of respondents indicated that field trips are “effective.” To have a meaningful experience on a field trip, respondents indicated the importance of interactive exhibits (89 percent), tours (72 percent) and reenactments (52 percent). Respondents are most likely to decide a field trip destination based on recommendations from other teachers. The major factor prohibiting respondents from taking a new field trip was related to school budgets (91 percent). Many respondents had heard of Lecompton and were aware of a small amount of Lecompton’s pre-Civil War history. Regarding destinations in Lecompton, 77 percent had heard of Constitution Hall and 74 percent had heard of Territorial Capital Museum. After viewing the website, 83 percent of those who had not been to Lecompton said they would consider taking a field trip to Lecompton. Sixty-six percent indicated they would be interested in visiting Lecompton for a specific event and would visit Lecompton’s museums in the same visit. Seventy-one percent of respondents answered that they would be willing to send information about the Society home, and 29 percent would not be willing to.

Of those who said they would consider taking a field trip to Lecompton, 66 percent indicated they would be interested in visiting Lecompton for a specific event and would visit Lecomptonâ&#x20AC;&#x2122;s museums same

in the same visit. Twenty percent indicated they be interested in visiting historic sites, and 14 percent indicated they would rather visit for a specific event.

SWOT ANALYSIS

â&#x20AC;&#x153;

SWOT stands for strengths, weaknesses, opportunities and threats. The strengths and weaknesses are focused internally and relate to current issues whereas opportunities and threats lie in the external marketing environment and potential future events.

â&#x20AC;?-SWOT Analysis Page 68

SWOT ANALYSIS

A SWOT analysis is a tool strategic communicators use to make sense of the information they have collected through research. Planners analyze data about the organization, its brand, consumers and competition to help make informed judgments and interpretations of research results. SWOT stands for strengths, weaknesses, opportunities and threats. The strengths and weaknesses are focused internally and relate to current issues, whereas opportunities and threats lie in the external marketing environment and potential future events. Below is a list of detailed explanations of each component in the SWOT analysis.

Strengths: Positive traits that relate to current

issues an organization possesses and has some degree of control over, especially as they relate to the issues that the Society is presently facing. This component mainly focuses on internal positive factors.

Weaknesses: Negative factors that currently exist,

especially as they relate to the Societyâ&#x20AC;&#x2122;s competitors. Competitors are defined as anything that competes for the attention and resources of the targeted publics. This component mainly focuses on internal negative factors.

Opportunity: An area in which a company can develop advantage over its competitors in the future. This component mainly focuses on external positive factors.

Threat: Negative factors that may exist in the future,

especially as they relate to the issues the Society is addressing. This component mainly focuses on external negative factors.

SWOT Grid Strengths

Weaknesses

Opportunities

Threats

Significant, authentic history of Kansas Strong group of current volunteers Willingness to educate K-12 audiences Abundance of artifacts and information related to the Civil War era Organized tour itinerary Near Topeka, Kansas City and Lawrence Near I-70 highway Good signage in town New York Times article (national coverage) Current advertisements in area tourism magazines Status as a “Freedom’s Frontier” historic site

Building brand identity More formalized marketing Website optimization Local and regional media relations Social media Museum organization Recruit a wider volunteer base Redesigned merchandise Expand gift shop selection Reenactment experience enhancement Food and drink sales during activities Renewed interest in the Civil War Kansas Days participation Create and utilize new businesses in town Market Lecompton regionally Interactive displays in museums Automated tour for museum visitors

Lack of brand identity Ad-hoc marketing Unorganized website Lack of social media Society members’ lack of online media expertise (website and social media) Poor, hard-to-read highway signage on I-70 Lack of amenities in Lecompton Limited number of annual events Lincoln’s rumored visitation Potentially confusing reenactment Limited hours of operation Organization of the Territorial Capital museum Small gift shops with limited merchandise Volunteer base is in danger of “aging out” Biased historical significance Slavery association Possible loss of state funding Lack of public school funding to organize potential field trips to Lecompton

Narrative and Analysis Strengths

Significant, authentic history for KansasSignificant historical events leading up to the Civil War occurred in Lecompton. The Lecompton Constitution was created by proslavery politicians in Constitution Hall. The resulting controversy contributed to the start of the Civil War. Strong group of current volunteers- The current volunteer base is dedicated to helping the Society accomplish its goals. Volunteers truly care about Lecompton and are incredibly eager to share their knowledge about the town’s history with visitors. Willingness to educate K-12 audiences- Paul Bahnmaier and his volunteers are eager and willing to educate the younger generation about the historical significance of Lecompton. They are willing to travel to schools to do reenactments when the schools cannot afford to take field trips to Lecompton. Abundance of artifacts and information related to the Civil War- The Territorial Capital Museum, Constitution Hall and the Democratic Headquarters possess a wealth of historical information and artifacts. Organized tour itinerary- The Society provides organized tours for visitors, which include two museum visits and meals. Near Topeka, Kansas City and Lawrence- Cities near Lecompton provide dining and lodging opportunities for people who wish to take day trips to Lecompton. Near I-70 highway- Lecompton is located near the I-70, which makes it accessible to potential visitors. Good signage in town- Lecompton’s in-town signage directs visitors to historical sites and helps them navigate the town without a tour guide. New York Times article (national coverage)- The New York Times profiled the city of Lecompton, Paul Bahnmaier and the city’s connection to the election of Abraham Lincoln. Current advertisements in area tourism magazines- The Society has experience placing advertisements in relevant media vehicles. Status as a “Freedom’s Frontier” historic siteLecompton’s status as a “Freedom’s Frontier” site solidifies its cultural credibility.

Weaknesses

Brand identity- Lecompton doesn’t have a consistent brand identity, which makes it hard to market. Building names are often referred to inconsistently, both in the way Society members refer to them and on the Society’s website. For example, Lane University and the Territorial Capital Museum are both used to refer to the same building. Ad-hoc marketing- The Society doesn’t have a comprehensive, year-round marketing plan. All marketing efforts occur on an ad-hoc basis. Unorganized website- The website is difficult to navigate and could be confusing to potential visitors. There is not a user-friendly way to schedule a visit to Lecompton online. Further, there is no calendar of events for the museum or the Society. Lack of social media- The Society doesn’t currently engage with potential visitors on its Facebook page. Other than Facebook, the Society doesn’t utilize social media in its self-promotion efforts. Society members’ lack of online media expertise (website and social media)- Volunteers don’t know how to update the website or generate social media content. Poor, hard-to-read highway signage on I-70- The existing signage is hard to read while driving on the highway. Further, it doesn’t provide visitors with compelling reasons to visit. Lack of amenities in Lecompton- Because there are few amenities (i.e., restaurants, lodging), Lecompton may be less attractive to potential visitors, especially when the two annual events are not occurring. Limited number of annual events- There are only two large events in Lecompton annually-Territorial Days and the Bald Eagle Rendezvous. During the rest of the year, there are a limited amount of activities people can do. Lincoln’s rumored visitation- The historical significance of Lecompton is lessened by the fact that Abraham Lincoln never visited Lecompton, according to Jonathan Earle, associate professor of history at the University of Kansas. Potentially confusing reenactment- Although the reenactment includes relevant content, it is confusing to visitors at times. Further, the content may not be suitable for children. Limited hours of operation- The museum’s limited hours of operation restrict the times when tourists

are able visit the historical sites. Organization of the Territorial Capital MuseumThe exhibits in the Territorial Capital Museum have a cluttered, unorganized appearance that may overwhelm visitors. Small gift shops with limited merchandise- The merchandise offered isn’t branded, and the selection is limited. Volunteer base is in danger of “aging out”- The Society’s volunteers are getting older, which creates concerns about the next generation of volunteers.

Opportunities

Brand identity- By creating a coherent brand identity that follows consistent brand guidelines (for fonts, colors, etc.), Lecompton will build brand awareness, which will contribute to an increase in tourism. More formalized marketing- The Society should create marketing with increased consistency and formality to evoke a sense of professionalism. Website optimization- Tourists will be more likely to visit Lecompton if they can easily navigate the website to set up visits and learn about Lecompton’s historical significance. Media relations- By building relationships with area journalists, the Society could help ensure its content receives media attention. News coverage could help drive more visitors to Lecompton. Social media- Social media provides the Society with an opportunity to connect with potential visitors and media sources about Lecompton’s historical significance. Museum reorganization- The wealth of artifacts and information in the Territorial Capital Museum could be reorganized by era and/or topic to better focus tourists on the most relevant pieces. By rotating the exhibits, the Society could showcase different themes during different parts of the year, which could help increase the amount of repeat visitors. Recruit a wider volunteer base- Current residents have a strong sense of pride for their town. The Society could leverage this pride to recruit the next generation of volunteers from Lecompton. Redesigned merchandise- By selling Lecomptonbranded merchandise in the gift shops at the Territorial Capital Museum and Constitution Hall, the Society can increase their profit and turn visitors into ambassadors who advertise the town.

Expand gift shop selection- The selection of merchandise available in the gift shops at the Territorial Capital Museum and Constitution Hall should be expanded to include inexpensive items such as postcards and magnets, as well as items that appeal to children (i.e., coonskin caps). Reenactment experience- The wealth of information presented in the reenactment could be strengthened by handing out a program that included character biographies and adding an introduction to the reenactment itself. This would provide background information to help establish historical significance. The program also creates the opportunity to advertise local businesses to tourists. A different version of the reenactment could be created to perform to children to promote historical understanding and eliminate mature content. Finally, increasing interaction between characters could prove beneficial. Water/food sales during activities- During events like Territorial Days and the Bald Eagle Rendezvous, visitors will stay longer if they are not hungry or thirsty. This provides an opportunity to increase revenues from each event. Renewed interest in the Civil War- Lecompton’s role in the “historical renaissance” could be leveraged to attract visitors and revenue. Kansas Days- The January Kansas Days provide a good outreach opportunity for Lecompton to showcase its historical significance to schools. Utilize new businesses in town- New restaurants and shops will provide visitors with choices when visiting Lecompton. Promoting and utilizing amenities available to visitors could encourage them to extend their stay. Could market Lecompton in nearby citiesLecompton’s proximity to Kansas City, Topeka and Lawrence could be leveraged to attract visitors for day trips. Interactive displays in museums- Making museums interactive will make the Society’s historical sites more fun for children. Families will be more likely to visit if they know their kids will enjoy the museums. Automated tour for visitors- By creating an automated tour experience, visitors could learn about Lecompton’s history more effectively, even without a tour guide.

Threats

Biased historical significance- There are many conflicting versions of history, including the possibility that President Lincoln visited Lecompton. Lecompton needs to clearly define its established historical significance. Slavery connotation- Lecompton must overcome its association with slavery, especially its reputation as a “slave area” in a free state. State funding- If the Kansas state government is unable to provide funds, the Society’s operations would depend entirely on donations. Lack of public school funding to organize potential field trips to Lecompton- Because schools don’t have funding, Lecompton must position itself as vital to the curriculum to attract school groups. Lecompton’s historical significance should be emphasized to entice schools with limited funding to choose the town as a field trip location.

Summary

Among all the strengths listed in the SWOT analysis, the group determined that Lecompton’s authentic history, multitude of artifacts and information, status as a Freedom’s Frontier historical site and dedicated volunteers are its most significant strengths, especially in regard to year-round tourism. The news coverage in the New York Times and advertisements in area tourism magazines are strengths that help the Society achieve its goals and increase brand awareness of Lecompton as the birthplace of the Civil War. However, while the passionate, knowledgeable volunteers are a strength, the Society may face struggles as its volunteer base ages. The Society’s historical reenactment provides visitors with a unique experience; however it is also a potential weakness because of the mature, and often confusing, content of the play. Although the reenactments occur throughout the year, the Society hosts two annual events--Territorial Days and the Bald Eagle Rendezvous. This factor is significant because the Society only hosts events for less than one week each year. Although this is a current weakness, there is an opportunity for more annual events at different times throughout the year to increase year-round tourism.

The Society’s online presence also creates concerns. Its official website is difficult to navigate, which could turn away potential visitors. In addition, the Society has a Facebook page, but it does not utilize other social media sites to connect with potential visitors. The Society members do not know how to update the website, generate content or utilize other social media platforms, which inhibits its ability to connect with interested parties. The Society will need to utilize popular social media tools such as Facebook and Twitter to establish its credibility. In addition, the aging volunteer base is a cause for concern. If no younger volunteers assume responsibility for the Society and its duties when the current volunteers retire, the Society will eventually disintegrate. This will render the Society unable to educate visitors on its rich history. Additionally, decreased educational funding restricts the opportunity for educators to plan potential field trips to Lecompton. As the Society grows, development opportunities in Lecompton would arise. Further, an increase in historical interest could contribute to growing tourism in Lecompton. The Society has the opportunity to repurpose and optimize its museum, gift shop and historical sites to better connect with visitors. Further, social media provides the Society with an inexpensive way to increase communication with potential visitors, which would help increase its success. As projects are completed and tourism increases, Lecompton as a whole could benefit. The Civil War sesquicentennial has sparked renewed interest in history among many Americans. Since Lecompton is one of the few Civil War sites in northeastern Kansas, the Society should take advantage of this opportunity by marketing itself as such, especially because of recent tourism trends in the state of Kansas. Increased tourism would not only help the Society, but could also positively impact the town. Although the Society is facing threats such as the association with slavery and decreased state funding for the maintenance of historic sites, the group has developed potential tactics in the planning section to overcome these difficulties.

PLANNING SECTION

Incorporate a private webpage to create interactive displays, which will be featured on large tablets in kiosks. These will be accompanied by an informational booklet to increase visitor engagement. The application will include videos, games and additional information about museum displays.

-Goal 1, Objective 4, Tactic 3 Page 80

PLANNING SECTION Introduction:

360° Media Group’s five goals are (1) to establish a more professional image for the Lecompton Historical Society; (2) to brand Lecompton as a historically significant locale; (3) to increase year-round tourism; (4) to increase attendance at the annual Territorial Days celebration; and (5) to increase attendance at the annual Bald Eagle Rendezvous. We believe that our sixth goal, to recruit volunteers, can be accomplished by completing our other goals. We conducted a wide breadth of primary and secondary research to establish target markets and to analyze our client’s current environment and perception. For the planning phase, we adopted the management by objective approach and developed several objectives and tactics that were in line with each goal. We conducted two focus groups in Lecompton, Kan. with Lecompton Historical Society members and other residents of the town. In these discussions, we explored current perceptions of Lecompton. Several residents had strong ties to Lecompton and were invested in the town’s future. Many participants emphasized Lecompton’s community spirit through narrative about neighbors helping each other. We also created three separate surveys: one general survey, one targeted at teachers and one targeted at parents. Additionally, we conducted intercept interviews at the Bald Eagle Rendezvous. 360° Media Group members attended the Bald Eagle Rendezvous on September 27 and 28, 2013 in Lecompton, Kan. The Rendezvous is an annual event in Lecompton featuring living history actors, the First Santa Fe Trail Plainsmen. Through our secondary research, we analyzed how Lecompton fit into local and national demographics and trends for travel. In addition to analyzing the economic situation of the United States, Kansas and Lecompton, we researched travel trends and several different types of travelers. We narrowed down the travelers to four target audiences: educators, baby boomers, history enthusiasts and day trippers. We also researched the Society’s direct and indirect competitors.

After conducting thorough research on the Society and other relevant factors, we proceeded to the planning stage of our campaign. We developed several objectives and tactics to improve the current state of the Society to align with the five goals stated above. An objective of high priority is to improve and increase the Society’s online and social media presence. Fulfilling this objective would allow the Society to expand its reach when recruiting visitors and promoting events such as the Bald Eagle Rendezvous or the annual Territorial Days. Projected cost: Rough estimate is $23,000. We are currently awaiting quotes from vendors. Publics: Primary History enthusiasts Day trippers Baby boomers Intervening Teachers, educators and administrators in Kansas Tour group operators Parents of children in elementary and middle school Homeschool groups Local and regional media

Goal 1: To establish a more professional image for the Society. Objective #1: To improve and increase the Society’s online and social media presence by March 2014. Tactic #1: Redesign the Society’s website. Brief Description: The Society website needs a modern, updated look that is more user-friendly. The new website will include different pages targeted toward different audiences. The home page will also include relevant information, including a promotional video. The website will feature easy access to information about special events.

Timeline: January 2014 Target Audiences: History enthusiasts, day trippers, baby boomers, teachers/educators/ administrators in Kansas, tour group operators, parents of children in elementary and middle school in Lawrence, Topeka and the Kansas City metropolitan area, homeschool groups, and local and regional media Budget: $10,000 Tactic #2: Create a page on the Society’s website about Lecompton’s history. Brief Description: The page will contain information about Lecompton’s role in Kansas’ history and the Civil War. It would also include brief descriptions of the specific historical attractions in Lecompton. Additionally, it will include a virtual timeline in order to establish Lecompton’s historical relevance. Timeline: January 2014 Target Audiences: History enthusiasts, day trippers, baby boomers, teachers/educators/ administrators in Kansas, tour group operators, parents of children in elementary and middle school in Lawrence, Topeka and the Kansas City metropolitan area, homeschool groups, and local and regional media Budget: Included in $10,000 budget to redesign website. Tactic #3: Create a page on the Society’s website targeted at visitors. Brief Description: This page would help increase the ease of planning a visit to Lecompton by making information readily accessible. The page would include a map of Lecompton, a sample itinerary and a list of the best things to do in Lecompton. Timeline: January 2014 Target Audiences: History enthusiasts, day trippers, baby boomers, teachers/educators/ administrators in Kansas, tour group operators, parents of children in elementary and middle school in Lawrence, Topeka and the Kansas City metropolitan area, homeschool groups, and local and regional media Budget: Included in $10,000 budget to redesign website.

Tactic #4: Provide information for tour group operators on the visitors page on the Society’s redesigned website. Brief Description: To increase ease of planning group tours, accessibility of information and perceived credibility, a part of the webpage created for visitors should cater to tour group operators. This section should include a description of group activities, a sample itinerary and booking information. Timeline: January 2014 Target Audience: Tour group operators Budget: Included in $10,000 budget to redesign website. Tactic #5: Create a page on the Society’s website targeted at school administrators and teachers. Brief Description: This page would help teachers plan field trips, make information readily accessible and increase the Society’s credibility. The page should include information about the Rendezvous and the informational presentation. Timeline: January 2014 Target Audiences: Elementary and middle school teachers in Kansas, also homeschool group leaders Budget: Included in $10,000 budget to redesign website. Tactic #6: Create a page on the Society’s website targeted at media. Brief Description: The page should provide contact information for sources and information about obtaining press passes, in addition to information about Lecompton’s historical relevance and a calendar of events. Timeline: January 2014 Target Audiences: Local media Budget: Included in $10,000 budget to redesign website. Tactic #7: Create a YouTube channel. Brief Description: YouTube is a video-sharing website. Creating a channel specifically for the Society will give the administrator of the account the option of uploading promotional clips and videos from events in Lecompton. Additionally, the videos created from this campaign will be posted on the channel. The fac

videos posted to the YouTube channel will also be posted on the website and Facebook. Timeline: January 2014 Target Audiences: History enthusiasts, day trippers, baby boomers, teachers/educators/ administrators in Kansas, tour group operators, parents of children in elementary and middle school in Lawrence, Topeka and the Kansas City metropolitan area, homeschool groups, and local and regional media Budget: Free Tactic #8: Utilize TravelKS.com Event and Web Listing. Brief Description: Events can be added to the TravelKS.com Event and Web listing by contacting Jennifer Haugh at jennifer.haugh@ travelks.com or (785) 296-7091. Timeline: January 2014 Target Audiences: History enthusiasts, day trippers, baby boomers, teachers/educators/ administrators in Kansas, tour group operators, parents of children in elementary and middle school in Lawrence, Topeka and the Kansas City metropolitan area, homeschool groups, and local and regional media Budget: Free Tactic #9: Create a Twitter account for the Society. Brief Description: The account would be used for tweeting information about Lecompton and the Society’s events, as well as increasing the Society’s credibility. Timeline: January 2014 Target Audiences: History enthusiasts, day trippers, baby boomers, teachers/educators/ administrators in Kansas, tour group operators, parents of children in elementary and middle school in Lawrence, Topeka and the Kansas City metropolitan area, homeschool groups, and local and regional media Budget: Free Tactic #10: Create a content calendar for the Society’s Facebook and Twitter sites. Brief Description: The content calendar will include information about upcoming events and Lecompton fun facts. It will also give the dates and times the posts would be sent from each social media platform. Timeline: January 2014

Target Audiences: History enthusiasts, day trippers, baby boomers, teachers/educators/ administrators in Kansas, tour group operators, parents of children in elementary and middle school in Lawrence, Topeka and the Kansas City metropolitan area, homeschool groups, and local and regional media Budget: Free Tactic #11: Add a “history” informational section to the Historic Lecompton Facebook page. Brief Description: The section will feature information on Lecompton’s historical attractions, such as Constitution Hall, Territorial Capital Museum and Democratic Headquarters. Timeline: January 2014 Target Audiences: History enthusiasts, day trippers, baby boomers, teachers/educators/ administrators in Kansas, tour group operators, parents of children in elementary and middle school in Lawrence, Topeka and the Kansas City metropolitan area, homeschool groups, and local and regional media Budget: Free Tactic #12: Add an “events” section to the Historic Lecompton Facebook page. Brief Description: The section will provide a list of upcoming events in Lecompton. Timeline: January 2014 Target Audiences: History enthusiasts, day trippers, baby boomers, teachers/educators/ administrators in Kansas, tour group operators, parents of children in elementary and middle school in Lawrence, Topeka and the Kansas City metropolitan area, homeschool groups, and local and regional media Budget: Free Tactic #13: Design pictures/logos that could be used on the Society’s social media profiles. Brief Description: Design pictures/logos to use as the profile pictures for the Society’s Facebook, Twitter and Youtube sites. Design a cover photo for the Society’s Facebook page. Timeline: January 2014 Target Audiences: History enthusiasts, day trippers, baby boomers, teachers/educators/ administrators in Kansas, tour group operators, parents of children in elementary and middle school in Lawrence, Topeka and the Kansas

City metropolitan area, homeschool groups, and local and regional media Budget: Reference Objective 2, Tactic 3 Tactic #14: Create and place signs that contain the Society’s social media information at the Territorial Capital Museum. Brief Description: The signs should include the Society’s Facebook and Twitter information to encourage museum visitors to engage with them online. Timeline: January 2014 Target Audiences: History enthusiasts, day trippers, baby boomers, teachers/educators/ administrators in Kansas, tour group operators, parents of children in elementary and middle school in Lawrence, Topeka and the Kansas City metropolitan area, homeschool groups, and local and regional media Budget: $8.29 per sign from www.staples.com, allocate $40 Tactic #15: Consolidate websites. Brief Description: The websites for Territorial Days and the Society should be merged. The information for Territorial Days can be housed on the special events section of the Society’s website. Timeline: January 2014 Target Audiences: History enthusiasts, day trippers, baby boomers, teachers/educators/ administrators in Kansas, tour group operators, parents of children in elementary and middle school in Lawrence, Topeka and the Kansas City metropolitan area, homeschool groups, and local and regional media Budget: Included in $10,000 budget to redesign website. Tactic #16: Post the Society’s events on community event calendars. Brief Description: To raise awareness of the Society and its events, post the Society’s events, including Territorial Days, the Bald Eagle Rendezvous and the “Bleeding Kansas” lecture series on community event calendars, specifically those targeted toward Northeast Kansas residents. These calendars can be found on city websites (example) and on websites for media outlets, such as newspapers, radio and television (example).

Timeline: January 2014 Target Audiences: History enthusiasts, day trippers, baby boomers, teachers in Kansas, parents of children in elementary and middle school in Lawrence, Topeka and the Kansas City metropolitan area, homeschool groups, and local and regional media. Budget: Free Objective #2: To standardize brand identity for the Society by January 2014. Tactic #1: Create a communication guide. Brief Description: The communication guide focuses on all aspects of media and potential customer relations. The guide will detail how to create a proper, informative press release, proper posts and responses to social media outlets as well as email correspondence and website story additions. In addition the guide will contain a historical breakdown of the town to reflect details of history in order to maintain a unified explanation of history. The communication guide will be distributed as a PDF. Timeline: January 2014 Target Audiences: History enthusiasts, day trippers, baby boomers, teachers/educators/ administrators in Kansas, tour group operators, parents of children in elementary and middle school in Lawrence, Topeka and the Kansas City metropolitan area and homeschool groups. Budget: Free Tactic #2: Provide media training for Bahnmaier. Brief Description: Incorporate guidelines and tips for media interaction in the brand guide that Bahnmaier can use for reference. Timeline: January 2014 Target Audience: Local and regional media Budget: Free Tactic #3: Hire a freelance graphic design student from the University of Kansas. Brief Description: Hire a freelance graphic design student to edit the dates and information on fliers, brochures, advertisements, etc. as needed. Further, he/she could assist in designing merchandise for the gift shop and in the website redesign process. He/she could

also design any new promotional materials needed. The freelance graphic designer could be paid per project and could work remotely. Examples of projects include pie baking contest, scholarship announcements, Bald Eagle Rendezvous announcements, Territorial Days announcements, photobooth collateral, social media profile pictures and cover photos, merchandise, museum booklet, “Bleeding Kansas” lecture series announcements, storytime announcements and reenactment announcements. Utilize KU Career Connections via career.ku.edu. Timeline: January 2014 Target Audience: Local and regional media Budget: $100 per flier, $300 for children’s booklet, estimated 15 projects per year; $1,800 total Objective #3: To make the “Bleeding Kansas” play a more interactive experience for visitors by February 2014. Tactic #1: Create an introduction for the “Bleeding Kansas” play. Brief Description: Write an introductory explanation to be read by a Society member before the play begins. During this introduction, a Society member would explain the historical context of the play as well as what the audience can expect. Providing audience members with background information will enable them to comprehend and enjoy the play experience more. Timeline: February 2014 Target Audiences: History enthusiasts, day trippers, baby boomers, teachers/educators/ administrators in Kansas, tour group operators, parents of children in elementary and middle school in Lawrence, Topeka and the Kansas City metropolitan area and homeschool groups. Budget: Free Tactic #2: Redesign the current playbill for the “Bleeding Kansas” play. Brief Description: Improve the playbill to include character bios and background information. In the future, the Society could use advertising sales to generate revenue.

Timeline: February 2014 Target Audiences: History enthusiasts, day trippers, baby boomers, teachers/educators/ administrators in Kansas, tour group operators, parents of children in elementary and middle school in Lawrence, Topeka and the Kansas City metropolitan area and homeschool groups. Budget: Free Objective #4: To create a more cohesive museum experience by January 2014. Tactic #1: Organize the museum by topic and era. Brief Description: The artifacts can be reorganized according to themes and time periods. Timeline: January 2014 Target Audiences: History enthusiasts, day trippers, baby boomers, teachers/educators/ administrators in Kansas, tour group operators, parents of children in elementary and middle school in Lawrence, Topeka and the Kansas City metropolitan area and homeschool groups. Budget: Free - Tactic completed by The Society’s volunteers. Tactic #2: Emphasize “Bleeding Kansas” and Civil War history on the first floor of the Territorial Capital Museum. Brief Description: The first floor of the museum will contain objects and information relevant to “Bleeding Kansas” and the Civil War. Timeline: January 2014 Target Audiences: History enthusiasts, day trippers, baby boomers, teachers/educators/ administrators in Kansas, tour group operators, parents of children in elementary and middle school in Lawrence, Topeka and the Kansas City metropolitan area and homeschool groups. Budget: Free Tactic #3: Make the Territorial Capital Museum more interactive. Brief Description: Incorporate a private webpage to create interactive displays, which will be featured on large tablets in kiosks. These will be accompanied by an informational booklet to increase visitor engagement. The application will include videos, games and additional information about museum displays.

Timeline: November 2014 Target Audiences: History enthusiasts, day trippers, baby boomers, teachers/educators/ administrators in Kansas, tour group operators, parents of children in elementary and middle school in Lawrence, Topeka and the Kansas City metropolitan area and homeschool groups. Budget: $8,100 total--$900 for each monitor ($6,000 total with tax for six HP All-in-One PCs with Intel Core i3-4010U Processor, 4GB Memory, 20” Display, 8GB SSD Cache, Touchscreen and Windows 8 from Walmart); $90 wall mount ($600 total with tax for six OmniMounts, wall mount for flat panel display); $1,500 for improved WiFi; website upgrade price is included in $10,000 budget to redesign website. Tactic #4: Enhance the merchandise offered in the Territorial Capital Museum gift shop. Brief Description: Place the logo on a variety of merchandise to sell at the gift shop, including t-shirts, mugs, magnets, baseball caps and more. Add more kid-friendly items to the gift shop, such as stickers, raccoon hats, bald eagle stuffed animals and old-time toys. Timeline: May 2014 Target Audiences: History enthusiasts, day trippers, baby boomers, parents of children in elementary and middle school in Lawrence, Topeka and the Kansas City metropolitan area and homeschool groups. Budget: $3,000 Tactic #5: Create a booklet for children to accompany the museum’s exhibit. Brief Description: This booklet, which is targeted at elementary and middle school children and aims to make the museum experience more engaging, will include games, puzzles, trivia questions and a museum scavenger hunt.

Timeline: May 2014 Target Audience: Elementary and middle school children Budget: $1,500 Objective #5: To make the Society’s offerings more suitable for children. Tactic #1: Make the Territorial Capital Museum more interactive. Brief Description: See goal 1, objective 4, tactic 3. Timeline: November 2014 Target Audience: Elementary school and middle school children. Budget: See goal 1, objective 4, tactic 3. Tactic #2: Provide storytime for children during the “Bleeding Kansas” Lecture Series. Brief Description: Have a Reenactor read a historic story to children while in costume. Timeline: January 2014 Target Audience: Elementary school children Budget: Free Tactic #3: Create a Junior Sheriff program for visitors to the museum. Brief Description: After exploring the museum and answering questions and completing activities in the booklet (see goal 1, objective 4, tactic 5), children can receive a sheriff ’s badge and become a Lecompton Junior Sheriff. Timeline: January 2015 Target Audience: Elementary school and middle school children Budget: $250 Tactic #4: Create a historical photo booth for the Territorial Capital Museum. Brief Description: Kids and their families can dress up in old time costumes and take pictures

against a historical backdrop. These photos can be uploaded to the Society’s Facebook page. Timeline: June 2014 Target Audience: Elementary school and middle school children Budget: $85 for backdrop (www.backdropoutlet. com); $429.99 for Canon DSLR camera; $51.99 for tripod from Best Buy; allocating $650 Tactic #5: Create a booklet for children to accompany the museum’s exhibit. Brief Description: See goal 1, objective 4, tactic 5. Timeline: May 2014 Target Audience: Elementary and middle school children Budget: Cost of booklet is included in the $1,500 in goal 1, objective 4, tactic 5.

Goal 2: To brand Lecompton as a historically significant locale. Objective #1: To inform 500 elementary and middle school teachers in Kansas about Lecompton’s historical significance by April 2014. Tactic #1: Create an informational presentation for teachers. Brief Description: The informational presentation will include information about Lecompton’s historical significance and what students will see and learn about while visiting Lecompton. The presentation will be emailed to teachers and put on website page targeted at teachers. Timeline: January 2014 Target Audience: Elementary and middle school teachers in Kansas. Budget: Free

Tactic #3: Give field trip and class visit pitches at school board meetings. Brief Description: The pitch, which will be delivered by Bahnmaier, will explain Lecompton’s historical significance, and show how visiting Lecompton would help students understand Kansas’ role in the Civil War. Additionally, Bahnmaier will show the promotional video, give the school board members the general Lecompton brochure, and board members will be made aware of services offered in Lecompton, including the various museums and the “Bleeding Kansas” reenactment. Timeline: April 2014 Target Audience: Elementary and middle school teachers in Kansas Budget: $250 for mileage; cost of brochures will be included in the $400 in goal 2, objective 1, tactic 2. Tactic #4: Send a mass email to elementary and middle school teachers in Kansas. Brief Description: Send a mass email to elementary and middle school teachers in Kansas that includes a short description of Lecompton’s historical significance and attractions, an embedded promotional video, pictures and a link to the Society’s website. Timeline: April 2014 Target Audience: Elementary and middle school teachers in Kansas Budget: Free

Tactic #2: Create a general brochure. Brief Description: The brochures would include picture(s), pricing, hours of operation, Facebook and Twitter information, website information, a map of Lecompton and a description of attractions and services. Timeline: January 2014 Target Audience: Parents of elementary and middle school children Budget: 3000 brochures printed on 80lb glossy paper, tri folded would be $400. That is for a flat size of 8.5x11. Price is quoted by Kinkos.

Objective #2: To inform history enthusiasts about Lecompton’s historical significance by May 2014. Tactic #1: Host an educational seminar with Bahnmaier and “Bleeding Kansas” book authors to explain Lecompton’s historical significance. Brief Description: Invite history enthusiasts to an educational seminar focusing on Lecompton’s importance in February 2014. During the seminar, Bahnmaier would highlight Lecompton’s historical significance during the Civil War era. Film the seminar and post it to the YouTube channel. Serve light refreshments, and consider a partnership with Aunt Netter’s Cupcakes. Timeline: February 2014 Target Audience: General history enthusiasts and Western history enthusiasts Budget: $25 for a dozen of cupcakes from Aunt Netters Cupcakes; allocate $50. Tactic #2: Write about Lecompton’s historic sites and history museums on travel websites. Brief Description: Introduce Lecompton as a historically significant locale on travel websites such as TripAdvisor. Include a brief history of Lecompton and its role and significance during the Civil War era. Timeline: March 2014 Target Audience: General history enthusiasts and Western history enthusiasts Budget: Free Tactic #3: Partner with other museums in Kansas to promote Lecompton’s “Bleeding Kansas” and Civil War-related sites. Brief Description: Place brochures in other museums, such as the KU Natural History Museum and the Brown v. Board of Education National Historical Site in Topeka, Kan., introducing Lecompton as a historically significant locale. Timeline: March 2014 Target Audience: General history enthusiasts and Western history enthusiasts Budget: Cost of brochures will be included in the $400 in goal 2, objective 1, tactic 2; allocate $250 for postage.

Objective #3: To inform 25 media outlets, local and regional, about Lecompton’s historical significance by May 2014. Tactic #1: Conduct a media tour for journalists in Lawrence, Topeka and the Kansas City metropolitan area reporting on education and arts and culture-related stories. Brief Description: Have the Society send a media advisory to local and regional media inviting journalists to visit Lecompton for a free guided tour. Promote community news and events year-round, such as the “Bleeding Kansas” lecture series, Kansas Day reenactments, the Lecompton Territorial Days Ambassador Scholarship, the Bald Eagle Rendezvous and Territorial Days. Timeline: May 2014 Target Audience: Local and regional media Budget: $50 for refreshments Tactic #2: Create a digital media kit. Brief Description: Create a digital media kit that includes news releases for events, a backgrounder and fact sheet highlighting Lecompton’s historical significance, high resolution press photos, the promotional video, contact information for sources, a PDF version of the brochure and a calendar of events. Make sure to include information about year-round community news and events, such as the “Bleeding Kansas” lecture series, Kansas Day reenactments, the Lecompton Territorial Days Ambassador Scholarship, the Bald Eagle Rendezvous and Territorial Days. Timeline: May 2014 Target Audience: Local and regional media Budget: Free Tactic #3: Pitch a news story to media. Brief Description: Pitch a news story using a backgrounder and fact sheet (provided in the media kit) that promotes Lecompton’s historical significance while increasing awareness of the festival opportunities. Pitch community news and events year-round, such as the “Bleeding Kansas” lecture series, Kansas Day reenactments, the Lecompton Territorial Amb

Days Ambassador Scholarship, the Bald Eagle Rendezvous and Territorial Days. Timeline: May 2014 Target Audience: Local and regional media Budget: Free Objective #4: To inform 50 tour group operators about Lecompton’s historical significance by March 2014. Tactic #1: Create informational rack cards about Constitution Hall to be included in the informational packet. Note: Rack cards are informational documents that are typically used for commercial advertising, specifically in the travel and tourism industry. They are usually 4 inches by 9 inches in size. Brief Description: The rack cards would include brief copy about the site and its significance, picture(s), pricing, hours, Facebook and Twitter information and website information and brief copy about the site and its significance. Timeline: March 2014 Target Audience: Tour group operators Budget: 2500 rack cards on a 120lb cardstock would be $300 for single sided. This is for a size of 8.5x3.6. Price is quoted by Kinkos. Tactic #2: Create informational rack cards about the Territorial Capital Museum and Democratic Headquarters to be included in the informational packet. Brief Description: The rack cards would include brief copy about the sites and their significance, picture(s), pricing, hours, Facebook and Twitter information and website information. Timeline: March 2014 Target Audience: Tour group operators Budget: 2500 rack cards on a 120lb cardstock would be $300 for single sided. This is for a size of 8.5x3.6. Price is quoted by Kinkos. Tactic #3: Update the current tour group operator packet. Brief Description: Inform tour group operators about Lecompton’s historical significance and its amenities for tour groups. The packet will include a letter to tour director, lunch information,

information, Lecompton Historical Society brochure, a sample itinerary and information leading them to the website. Timeline: March 2014 Target Audience: Tour group operators (i.e. motor coach tour operators, church groups, etc.) Budget: Cost of brochures will be included in the $400 in goal 2, objective 1, tactic 2; $100 (itinerary); and $100 (letter). Tactic #4: Send a mass email to tour group operators. Brief Description: Send a mass email to tour group operators with a link to the promotional video and the Society’s website. Timeline: March 2014 Target Audience: Tour group operators Budget: Free Objective #5: To educate all of the Society’s members to reflect Lecompton’s detailed history by February 2014. Tactic #1: Host an educational seminar with Bahnmaier and a “Bleeding Kansas” historian to explain Lecompton’s historical significance and events. Brief Description: Invite Society members to an educational seminar focusing on the accurate history of Lecompton. During the seminar, Bahnmaier would highlight Lecompton’s historical significance during the Civil War and “Bleeding Kansas” era. A fact and myth section should be included in the seminar to reinforce what did or did not actually happen in Lecompton (all of which should be verified by the attending historian). Timeline: February 2014 Target Audience: Lecompton Historical Society members Budget: Free Objective #6: Develop a promotional campaign to create awareness of Lecompton’s role during the Civil War era by April 2014. Tactic #1: Develop and purchase a print advertisement in Travel Kansas. Brief Description: The print advertisement would include brief copy about the Society’s

sites and their significance. Picture(s), pricing, hours, Facebook and Twitter information, website information would all be included in the advertisement. Timeline: April 2014 Target Audience: General history enthusiasts and Western history enthusiasts Budget: $1,000 Tactic #2: Develop and purchase a radio advertisement. Brief Description: The radio advertisement would include brief copy about the Society’s sites, Lecompton’s historical significance and the Society’s website information. The advertisements could be placed on radio stations that serve Topeka, Lawrence and the Kansas City metropolitan area, including 98.1 FM in Kansas City, Kan., and 99.3 FM in Topeka. Timeline: April 2014 Target Audience: General history enthusiasts and Western history enthusiasts Budget: $550 per month for three ads to play per week between the times of 8 a.m. and 10 p.m., $6,600 per year, plus $900 for production costs, $7,500 total Tactic #3: Produce a digital travel guide to all historical sites in Lecompton (Territorial Capitol Museum, Constitution Hall, Democratic Headquarters and the Lecompton City Jail) to be placed on TravelGuidesFree.com. Brief Description: Visitors select travel guides they’d like to receive (these can be provided by mail or as digital downloads) while providing their contact information, email address, gender, household income, expected number of travels and expected travel dates. Everyone requesting a travel guide will land on a confirmation page after submitting their request and will receive a confirmation email with links to your destination’s website. Timeline: April 2014 Target Audience: General history enthusiasts and Western history enthusiasts

Budget: You’re only charged for leads generated through the program at a cost of $0.99/lead for a maximum monthly total of $400. Any additional leads generated beyond that point (410 leads a month) are free. Allocate $1,200 for a three month trial period. Tactic #4: Promote the events held by the Society (Territorial Days, Bald Eagle Rendezvous, Parade and more) through a listing on TravelKS.com. Brief Description: The listing would include details for each event at no cost. Timeline: April 2014 Target Audience: General history enthusiasts and Western history enthusiasts Budget: Free Tactic #5: Develop and purchase an advertisement on TravelKS.com to feature events held by the Society (Territorial Days, Bald Eagle Rendezvous, Parade and more) through a listing on TravelKS. com. Brief Description: The featured event advertisement will be placed on several pages throughout TravelKS.com The advertisement spaces receive more than 1.4 million annual views and included in the price is an event mass email and Kansas Tourism’s social media outlets. Timeline: June 2014 Target Audience: General history enthusiasts and western history enthusiasts Budget: $500/month, $6,000 for a year; $5,000 will be in the expansion budget (year-round tourism) and the remaining $1,000 will be in the primary budget for Territorial Days.

Goal 3: To increase year-round tourism in Lecompton Objective #1: To inform 500 Kansas elementary and middle school teachers about the opportunity to educate students about Kansas and Civil War history by November 2014. Note: Depending on the size of the school, teachers may teach all subjects. All teachers at these schools should be targeted accordingly. Tactic #1: Send mass emails to teachers. Brief Description: See goal 2, objective 1, tactic 4. Timeline: March 2014 Target Audience: Elementary and middle school teachers in Kansas Budget: Free Tactic #2: Deliver informational packets about Lecompton to teachers via mail. Brief Description: The informational packets would include fliers for children to take home, email text for teachers to send to parents, field trip information brochures for teachers, descriptions of attractions and services, pictures and pricing. Kansas history is part of the curriculum. Depending on the school district, this information is taught at different times throughout the elementary and middle school period. Timeline: March 2014 Target Audience: Elementary and middle school teachers in Kansas Budget: Cost of fliers will be included in the $400; cost of brochures will be included in the $400 in goal 2, objective 1, tactic 2; allocate $200 for postage

Tactic #3: Create a promotional video. Brief Description: The promotional video would demonstrate Lecompton’s historical significance. The video could be used for many purposes, including embedding it in mass emails and on the Society’s website, posting it on YouTube, showing it at pitches and including it in the media kit. Timeline: November 2013 Target Audience: Elementary and middle school teachers in Kansas Budget: Free - 360° Media Group create the video. Tactic #4: Create a page on the Society’s website targeted at school administrators and teachers. Brief Description: See goal 1, objective 1, tactic 5. Timeline: January 2014 Target Audience: Elementary and middle school teachers in Kansas (also home school group leaders) Budget: Included in $10,000 budget to redesign website. Tactic #5: Create an informational flier about Lecompton. Brief Description: This flier will be included in the informational packet and sent home with students to give to their parents. The flier will include information about the Territorial Capital Museum, Constitution Hall and Democratic Headquarters, as well as the Society’s website, email address, phone number and Twitter handle. Timeline: March 2014 Target Audience: Parents of elementary and middle school children Budget: Cost of fliers will be included in the $400 in goal 3, objective 1, tactic 2. Tactic #6: Create a general brochure about Lecompton. Brief Description: See goal 2, objective 1, tactic 1. Timeline: January 2014 Target Audience: Parents of elementary and middle school children Budget: Cost of brochures will be included in the $400 in goal 2, objective 1, tactic 2.

Tactic #7: Create an informational presentation. Brief Description: See goal 2, objective 1, tactic 1. Timeline: January 2014 Target Audience: Elementary and middle school teachers in Kansas Budget: Allocate $500 for mileage Tactic #8: Around Kansas Day, send emails to teachers to inform them about the Lecompton Reenactors and their ““Bleeding Kansas”” play. Brief Description: During early January (Kansas Day is January 29), inform teachers about the services offered by the Lecompton Reenactors. Timeline: January 2014 Target Audience: Elementary and middle school teachers in Kansas Budget: Free Objective #2: To encourage school board members, principals and superintendents of 15 elementary and middle schools in Kansas to allocate teachers with funding for field trips to Lecompton by November 2014. Tactic #1: Give pitches at school board meetings. Brief Description: See goal 2, objective 1, tactic 3. Timeline: May 2014 Target Audience: School board members, principals and superintendents of elementary and middle schools in Kansas who have the ability to determine how funding will be spent. Budget: Cost of mileage will be included in the $250 in goal 2, objective 1, tactic 3 Tactic #2: Create a general brochure about Lecompton. Brief Description: See goal 2, objective 1, tactic 2. Brochures would be distributed at pitches at school board meetings. Timeline: January 2014 Target Audiences: School board members, principals and superintendents of elementary and middle schools in Kansas who have the ability to determine how funding will be spent. Budget: Cost of brochures will be included in the $400 in goal 2, objective 1, tactic 2.

Tactic #3: Send follow-up emails to principals. Brief Description: After giving the pitch about Lecompton to school board members, a reminder email will be sent to the principal encouraging him or her to organize field trips to Lecompton. Email will include brief copy about Lecompton and a link to the website. Timeline: April 2014 Target Audiences: Principals of elementary and middle schools in Kansas who have the ability to determine how funding will be spent Budget: Free Tactic #4: Create promotional video. Brief Description: See goal 3, objective 1, tactic 3. Timeline: November 2013 Target Audience: School board members, principals and superintendents of elementary and middle schools in Kansas who have the ability to determine how funding will be spent Budget: Free - 360° Media Group create the video. Objective #3: To encourage 10 home school group leaders to organize group field trips to Lecompton by July 2014. Tactic #1: Send mass emails to home school group leaders. Brief Description: See goal 2, objective 1, tactic 4. Timeline: April 2014 Target Audience: Home school group leaders Budget: Free Tactic #2: Send brochures about Lecompton to home school group leaders. Brief Description: Send informational brochure (goal 2, objective 1, tactic 2) to home school group leaders. Timeline: January 2014 Target Audience: Home school group leaders Budget: Cost of brochures will be included in the $400 in goal 2, objective 1, tactic 2; allocate $100 for postage Tactic #3: Create promotional video. Brief Description: See goal 3, objective 1, tactic 3.

Timeline: November 2013 Target Audience: Home school group leaders Budget: Free - 360° Media Group create the video. Tactic #4: Create a page on the Society’s website targeted at home school group leaders (same as the page for school administrators and teachers). Brief Description: See goal 1, objective 1, tactic 5. Timeline: January 2014 Target Audiences: Home school group leaders, but also school administrators and teachers. Budget: Included in $10,000 budget to redesign website. Tactic #5: Create an informational flier about Lecompton. Brief Description: See goal 3, objective 1, tactic 5. Timeline: March 2014 Target Audience: Home school group leaders Budget: Cost of fliers will be included in the $400 in goal 3, objective 1, tactic 2. Objective #4: To encourage 500 parents of elementary and middle school children to bring their children to Lecompton by March 2014. Tactic #1: Create a general brochure about Lecompton. Brief Description: See goal 2, objective 1, tactic 2. Brochures would be given to the teachers in the informational packets to distribute to the parents via their students. Brochures would also be placed in places where parents visit, including local parks and recreation departments and libraries. Timeline: January 2014 Target Audience: Parents of elementary and middle school children Budget: Cost of brochures will be included in the $400 in goal 2, objective 1, tactic 2. Tactic #2: Create promotional video. Brief Description: See goal 3, objective 1, tactic 3. Timeline: November 2013 Target Audience: Visitors, but will apply to

parents of elementary and middle school children Budget: Free Tactic #3: Create a page on the website targeted at visitors. Brief Description: See goal 1, objective 1, tactic 3. Timeline: January 2014 Target Audience: Visitors, but will apply to parents of elementary and middle school children Budget: Included in $10,000 budget to redesign website. Tactic #4: Create a short blurb about Lecompton for schools to send out via a parent newsletter or parent portal. Brief Description: The blurb would include information about Lecompton, attractions and services, website link and a photo. Timeline: February 2014 Target Audience: Parents of elementary and middle school children Budget: Free Tactic #5: Create an email for teachers to send to students’ parents about Lecompton. Brief Description: The email will encourage parents to take their children to Lecompton and will include a link to website and a PDF version of the brochure. Timeline: February 2014 Target Audience: Parents of elementary and middle school children Budget: Free Tactic #6: Host the ““Bleeding Kansas”” play for children on Kansas Day. Brief Description: To coincide with Kansas Day, invite children and their parents to a larger showing of the ““Bleeding Kansas”” play. The play could be show in the Lecompton Community Building to allow a larger audience. The invitations could be sent out via emails from teachers and school newsletters. Timeline: January 2014 Target Audience: Parents of elementary and middle school children Budget: Free

Objective #5: To encourage people interested in Western history to visit Lecompton by September 2014. Tactic #1: Create promotional video. Brief Description: See goal 3, objective 1, tactic 3. Timeline: November 2013 Target Audience: General history enthusiasts and Western history enthusiasts Budget: Free Tactic #2: Create a page on the Society’s website targeted at visitors. Brief Description: See goal 1, objective 1, tactic 3. Timeline: January 2014 Target Audience: General history enthusiasts and Western history enthusiasts Budget: Included in $10,000 budget to redesign website. Tactic #3: Target history bloggers and travel websites to increase awareness. Brief Description: Send emails that include information about Lecompton, the promotional video and a link to the website to learn more. Timeline: January 2014 Target Audience: General history enthusiasts and Western history enthusiasts Budget: Free Tactic #4: Create a general brochure about Lecompton. Brief Description: See goal 2, objective 1, tactic 2. Brochures would be placed at other Civil War sites in Kansas, local hotels, I-70 rest stops and places the public might frequent, including retirement communities, golf courses and country clubs. Timeline: March 2014 Target Audience: General history enthusiasts and Western history enthusiasts Budget: Cost of brochures will be included in the $400 in goal 2, objective 1, tactic 2. Tactic #5: Redesign print advertisements that are placed in regional historical and travel publications. Brief Description: Redesign the print advertisements that promote the attractions

in Lecompton. We will need to make advertisements of all different sizes for different publications. Timeline: November 2013 Target Audience: General history enthusiasts and Western history enthusiasts Budget: Free Tactic #6: Place targeted web ads on historical and travel websites. Brief Description: Create targeted website advertisements that drive traffic to the Society’s website to get more information. Timeline: January 2014 Target Audience: General history enthusiasts and Western history enthusiasts Budget: $2,000 Tactic #7: Obtain coverage about Lecompton on local news stations. Brief Description: As accomplished by the tactics for goal 3, objective 7. Timeline: January 2014 - August 2014 Target Audience: General history enthusiasts and western history enthusiasts Budget: Free (digital media kit, which includes the news release, backgrounder and fact sheet), part of the $10,000 to redesign Society’s website (page on Society’s website targeted at media) and free (promotional video). Tactic #8: Consider future opportunities to partner with local businesses in Lecompton. Brief Description: Consider partnering with Kroeger’s Country Meats, Aunt Netter’s Cupcakes, the bed-and-breakfast, etc. Timeline: January 2014-August 2014 Target Audience: General history enthusiasts and western history enthusiasts Budget: Free Objective #6: To encourage 50 tour group operators to provide tours to Lecompton by May 2014. Tactic #1: Update informational packets about Lecompton to give to tour group operators. Brief Description: See goal 2, objective 4, tactic 3. Timeline: February 2014 Target Audience: Tour group operators in the Midwest.

Budget: Cost of brochures will be included in the $386.46 in goal 2, objective 1, tactic 2; cost of printing itineraries will be included in the $100 in goal 2, objective 4, tactic 3; and cost of printing letters will be included in the $100 in goal 2, objective 4, tactic 3.

itinerary, booking information and a link to the website. Timeline: February 2014 Target Audience: Historical tour group operators Budget: Free

Tactic #2: Provide information for tour group operators on the visitors page on the Societyâ&#x20AC;&#x2122;s redesigned website. Brief Description: See goal 1, objective 1, tactic 4. Timeline: January 2014 Target Audience: Tour group operators Budget: Included in $10,000 budget to redesign website.

Objective #7: Pitch digital media kits to 15 local and regional media outlets by January 2014.

Tactic #3: Create a general brochure about Lecompton. Brief Description: See goal 2, objective 1, tactic 2. Brochures would be sent to historical tour group operators via mail. Timeline: March 2014 Target Audience: Historical tour group operators Budget: Cost of brochures will be included in the $400 in goal 2, objective 1, tactic 2.

Tactic #2: Create a page on the Societyâ&#x20AC;&#x2122;s website targeted at media. Brief Description: See goal 1, objective 1, tactic 6. Timeline: January 2014 Target Audience: Local and regional media Budget: Included in $10,000 budget to redesign website.

Tactic #1: Create a digital media kit. Brief Description: See goal 2, objective 3, tactic 2. Timeline: January 2014 Target Audience: Local and regional media Budget: Free

Tactic #3: Create promotional video. Brief Description: See goal 3, objective 1, tactic 3. Timeline: November 2013 Target Audience: Local and regional media Budget: Free Tactic #4: Create a general brochure about Lecompton. Brief Description: See goal 2, objective 1, tactic 2. Brochures would be included in the media kit. Timeline: January 2014 Target Audience: Local and regional media Budget: Cost of brochures will be included in the $400 in goal 2, objective 1, tactic 2.

Tactic #4: Send targeted mass emails to tour group operators. Brief Description: Email pitches should explain why tour group operators should organize tours to Lecompton. The email should include a description of group activities, a sample stephanie

Tactic #5: Pitch a news story to 15 media outlets in Kansas by June 2014. Brief Description: See goal 2, objective 3, tactic 3. Timeline: June 2014 Target Audience: Local and regional media Budget: Free

Objective #8: To encourage 15 day camps to come to Lecompton by June 2014. Tactic #1: Contact regional day camps regarding Lecomptonâ&#x20AC;&#x2122;s reenactments and educational tours for a field trip. Brief Description: Email area day camps such as YMCA, Boys and Girls Clubs, etc., with a flier encouraging day camps to take field trips to Lecompton. Timeline: Send email in early May Target Audience: Summer camps in Shawnee, Douglas, Johnson, Leavenworth, Jefferson, Osage and Franklin counties. Budget: Free Tactic #2: Include Lecompton in sections of the Topeka and Lawrence library newsletters and websites. Brief Description: Email library administrators with details of what Lecompton has to offer and a short paragraph description to put in newsletters and on websites. Timeline: Send email in early June 2014 Target Audience: Families who visit the Topeka and Lawrence public libraries. Budget: Free Tactic #3: Include Lecompton in sections of the regional YMCA and Boys and Girls Club newsletters and websites. Brief Description: Email area YMCA and Boys and Girls Club administrators with details of what Lecompton has to offer and a short paragraph description to put in newsletters and on websites. Timeline: Send email in late June 2014 Target Audience: Families whose children attend the YMCA and the Boys and Girls Club. Budget: Free

Goal 4: To increase attendance at the annual Territorial Days celebration Objective #1: To increase 2014 Territorial Days attendance by 10 percent in non-Lecompton residents by June 2014. Tactic #1: Promote Territorial Days through media coverage. Brief Description: Write a pitch to local media to get media coverage for Territorial Days. Timeline: One week before Territorial Days (June 2014) then follow up with the Friday before the event. Target Audience: Local and regional media Budget: Free Tactic #2: Create and send news releases to promote Territorial Days. Brief Description: Send news releases to local media about Territorial Days. Timeline: One week before Territorial Days (June 2014) then follow up with the Friday before the event. Target Audience: Local and regional media Budget: Free Tactic #3: Develop and purchase a radio advertisement for Territorial Days. Brief Description: The radio advertisement would include brief copy about Territorial Days, including event activities and dates, as well as the Societyâ&#x20AC;&#x2122;s website information. The advertisements could be placed on radio stations that serve Topeka, Lawrence and the Kansas City metropolitan area, including 98.1 FM in Kansas City, Kan., and 99.3 FM in Topeka. Timeline: Beginning in May 2014 with a minimal frequency per week that increases in frequency as the event nears in June. Target Audience: General history enthusiasts and Western history enthusiasts Budget: $2,000 (free production) Tactic #4: Create and promote the Lecompton Territorial Days Ambassador Scholarship. Brief Description: This scholarship will be awarded to two qualified Kansas high school seniors who will be attending a college or university located within the state of Kansas.

Timeline: March 2014 Target Audience: High school seniors (and their parents) who will be attending a college or university in Kansas for the 2014-2015 academic year Budget: Scholarship awards will be $500 each for a total of $1,000. Tactic #5: Implement a pie-baking contest. Brief Description: Create and promote a contest to bake the best pie. Judges will be local Lecompton celebrities. Promote it on social media, on the website and via fliers around town. Timeline: May 2014 Target Audience: History enthusiasts, day trippers, baby boomers, teachers/educators/ administrators in Kansas, tour group operators, parents of children in elementary and middle school in Lawrence, Topeka and the Kansas City metropolitan area and homeschool groups. Budget: Cost of fliers will be included in the $400 in goal 3, objective 1, tactic 2;; and $200 cash prize

of Lawrence) to attend Territorial Days and provide food to attendees. Timeline: May 2014 Target Audience: History enthusiasts, day trippers, baby boomers, teachers/educators/ administrators in Kansas, tour group operators, parents of children in elementary and middle school in Lawrence, Topeka and the Kansas City metropolitan area and homeschool groups. Budget: Free Tactic #7: Post the Society’s events on community event calendars. Brief Description: See goal 1, objective 1, tactic 16. Timeline: January 2014 Target Audience: History enthusiasts, day trippers, baby boomers, parents of children in elementary and middle school in Lawrence, Topeka and the Kansas City metropolitan area, homeschool groups, and local and regional media. Budget: Free Objective #2: To increase 2014 Territorial Days attendance in families with school-aged children by 10 percent. Tactic #1: Create a kids’ area at Territorial Days. Brief Description: The kids’ area should provide activities suitable for children of all ages. Activities could include craft making, coloring and storytime. Approach Lecompton and Lawrence businesses about sponsoring or cosponsoring this area. Timeline: Promote kids area in all Territorial Days promotions, beginning in May 2014 Target Audience: Parents of elementary and middle school children in Shawnee, Douglas, Johnson, Leavenworth, Jefferson, Osage and Franklin counties. Budget: $500

Tactic #6: Coordinate a food truck to serve food to Territorial Days attendees. Brief Description: Arrange for a food truck (i.e., the Blissful Bite food truck, based out Lawrecnce

Tactic #2: Create a short blurb about Territorial Days for schools to send out via a parent newsletter or parent portal. Brief Description: The blurb would include information about Lecompton, attractions and services, website link and a photo. Timeline: Early May 2014

Target Audience: Parents of elementary and middle school children Budget: Free Tactic #3: Include Territorial Days in the “Upcoming Events” section of school newsletters and websites. Brief Description: Email area school administrators with details of the event and a short paragraph description to put in newsletters and on websites. Timeline: Send email in early May 2014 Target Audiences: Parents of elementary and middle school children in Shawnee, Douglas, Johnson, Leavenworth, Jefferson, Osage and Franklin counties. Budget: Free Tactic #4: Include Territorial Days in the “Upcoming Events” section of the Topeka and Lawrence library newsletters and websites. Brief Description: Email library administrators with details of the event and a short paragraph description to put in newsletters and on websites. Timeline: Send email in early June 2014 Target Audience: Families who visit the Topeka and Lawrence public libraries. Budget: Free

Tactic #5: Include Territorial Days in the “Upcoming Events” section of area day camp newsletters and websites. Brief Description: Email area YMCA and Boys and Girls Club administrators with details of the event and a short paragraph description to put in newsletters and on websites. Timeline: Send email in late June 2014 Target Audience: Families whose children attend the YMCA and the Boys and Girls Club. Budget: Free Objective #3: To increase 2014 Territorial Days attendance in tour operators by 10 percent. Tactic #1: Update the current tour group operators packet. Brief Description: See goal 2, objective 4, tactic 3. Timeline: March 2014 Target Audience: Tour group operators in Topeka, Lawrence and Kansas City. Budget: Cost of brochures will be included in the $386.46 in goal 2, objective 1, tactic 2; cost of printing itineraries will be included in the $100 in goal 2, objective 4, tactic 3; and cost of printing letters will be included in the $100 in goal 2, objective 4, tactic 3.

Tactic #2: Provide information for tour group operators on the visitors page on the Society’s redesigned website. Brief Description: See goal 1, objective 1, tactic 4. Timeline: January 2014 Target Audience: Historical tour group operators Budget: Included in $10,000 budget to redesign website. Objective #4: To increase 2014 Territorial Days attendance among Lecompton residents by 10 percent. Tactic #1: Meet with Lecompton small business owners to discuss supporting Territorial Days. Brief Description: Send delegates from the Society to meet with Lecompton small business owners to help prepare their businesses for visitors. Encourage small business owners to tell customers about the event. Provide food service businesses with a reduced permit fee to sell food at the event. Timeline: February 2014 Target Audience: Lecompton area small business owners Budget: Allocate $25 for mileage Tactic #2: Improve upon the existing annual Territorial Days parade. Brief Description: Meet with members of the Lecompton Historical Society to plan logistics for a town pride parade during Territorial Days. Residents and non-resident Lecompton enthusiasts will create floats (no bigger than the size of a small truck) or costume pieces to display pride. Create a small trophy for the winning participant(s) that they can display for one year. For the future, consider implementing a “Miss Territorial Days” or other pageant to promote Lecompton pride among young Lecompton citizens. Timeline: Begin planning no later than April 2014; parade will be held on June 21, 2014. Target Audience: Lecompton residents, Boy Scout Troops, Girl Scout Troops, VFW groups, church groups, Shriners, 4-H groups, PerryLecompton high school organizations, PerryLecompton high school band, etc.

Budget: Estimated $1,000 (for a banner, trophy, fliers, candy, flags) Tactic #3: Create and promote the Lecompton Territorial Days Ambassador Scholarship. Brief Description: See goal 4, objective 1, tactic 4. Timeline: March 2014 Target Audience: Lecompton residents, specifically high school seniors (and their parents) who will be attending a college or university in Kansas for the 2014-2015 academic year Budget: $1,000 for scholarship award Tactic #4: Implement a pie-baking contest. Brief Description: See goal 4, objective 1, tactic 5. Timeline: May 2014 Target Audience: History enthusiasts, day trippers, baby boomers, teachers/educators/ administrators in Kansas, tour group operators, parents of children in elementary and middle school in Lawrence, Topeka and the Kansas City metropolitan area and homeschool groups. Budget: Cost of fliers will be included in the $400 in goal 3, objective 1, tactic 2; and $200 cash prize will be included in goal 4, objective 1, tactic 5. Tactic #5: Coordinate a food truck to serve food to Territorial Days attendees. Brief Description: See goal 4, objective 1, tactic 6. Timeline: May 2014 Target Audience: History enthusiasts, day trippers, baby boomers, teachers/educators/ administrators in Kansas, tour group operators,

parents of children in elementary and middle school in Lawrence, Topeka and the Kansas City metropolitan area and homeschool groups. Budget: Free

Goal 5: To increase attendance at the annual Bald Eagle Rendezvous Objective #1: To increase 2014 Bald Eagle Rendezvous attendance in non-Lecompton residents by 10 percent. Tactic #1: Promote Bald Eagle Rendezvous through media coverage. Brief Description: Write a pitch to local media to get media coverage for the Bald Eagle Rendezvous. Timeline: One week before the Bald Eagle Rendezvous (September 2014) then follow up with the Friday before the event. Target Audience: Local and regional media Budget: Free Tactic #2: Create and send news releases to promote the Bald Eagle Rendezvous. Brief Description: Send news releases to local media about Bald Eagle Rendezvous. Timeline: One week before the Bald Eagle Rendezvous (September 2014) then follow up with the Friday before the event. Target Audience: Local and regional media Budget: Free Tactic #3: Develop and purchase a radio advertisement for the Bald Eagle Rendezvous. Brief Description: The radio advertisement would include brief copy about the Bald Eagle Rendezvous, including event activities and dates, as well as the Society’s website information. The advertisements could be placed on radio stations that serve Topeka, Lawrence and the Kansas City metropolitan area, including 98.1 FM in Kansas City, Kan., and 99.3 FM in Topeka. Timeline: Beginning in August 2014 with a minimal frequency per week that increases in frequency as the event nears in September. Target Audience: General history enthusiasts

and western history enthusiasts Budget: $2,000 (free production) Tactic #4: Post the Society’s events on community event calendars. Brief Description: See goal 1, objective 1, tactic 16. Timeline: January 2014 Target Audience: History enthusiasts, day trippers, baby boomers, teachers in Kansas, parents of children in elementary and middle school in Lawrence, Topeka and the Kansas City metropolitan area, homeschool groups, and local and regional media. Budget: Free Objective #2: To encourage 500 elementary and middle school teachers to go on field trips to the 2014 Bald Eagle Rendezvous by August 2014. Tactic #1: Contact school administrators to distribute information regarding Bald Eagle Rendezvous. Brief Description: Email area school administrators with a sample email and flier encouraging parents to take their children to Bald Eagle Rendezvous. Timeline: Send email as early as possible to arrange meetings with faculty who determine field trips dates and sites Target Audiences: Elementary and middle school administrators in Shawnee, Douglas, Johnson, Leavenworth, Jefferson, Osage and Franklin counties. Budget: Free Tactic #2: Include Bald Eagle Rendezvous in the “Upcoming Events” section of school newsletters and websites. Brief Description: Email area school administrators with details of the event and a short paragraph description to put in newsletters and on websites. If students cannot take field trips to Bald Eagle Rendezvous with their classes, their parents may see the opportunity and take a family trip to the festival. Timeline: Send email in early August 2014 Target Audience: Parents of elementary and middle school children in Shawnee, Douglas,

Johnson, Leavenworth, Jefferson, Osage and Franklin counties. Budget: Free Tactic #3: Include Bald Eagle Rendezvous in the “Upcoming Events” section of the Topeka and Lawrence library newsletters and websites. Brief Description: Email library administrators with details of the event and a short paragraph description to put in newsletters and on websites. Timeline: Send email in early August or September 2014 Target Audience: Families who visit the Topeka and Lawrence public libraries. Budget: Free Tactic #4: Include Bald Eagle Rendezvous in the “Upcoming Events” section of area after-school care newsletters and websites. Brief Description: Email area YMCA and Boys and Girls Club administrators with details of the event and a short paragraph description to put in newsletters and on websites. Timeline: Send email in late August 2014 Target Audience: Families whose children attend the YMCA and the Boys and Girls Club. Budget: Free

Timeline: January 2014 Target Audience: Historical tour group operators Budget: Included in $10,000 budget to redesign website. Objective #4: To increase 2014 Bald Eagle Rendezvous attendance in Lecompton residents by 10 percent. Tactic #1: Meet with Lecompton small business owners to discuss supporting Bald Eagle Rendezvous. Brief Description: Send delegates from the Society to meet with locals to help prepare their businesses for visitors. Encourage small business owners to tell customers about the event. Provide food service businesses with a reduced permit fee to sell food at the event. Timeline: begin making contacts as soon as possible Target Audience: Lecompton area small business owners Budget: Allocate $25 for mileage.

Objective #3: To increase 2014 Bald Eagle Rendezvous attendance in tour operators by ten percent. Tactic #1: Update the current tour group operator packet. Brief Description: See goal 2, objective 4, tactic 3. Timeline: February 2014 Target Audience: tour group operators in Topeka, Lawrence and Kansas City. Budget: Cost of brochures will be included in the $400 in goal 2, objective 1, tactic 2; cost of printing itineraries will be included in the $250 in goal 2, objective 4, tactic 3; and cost of printing letters will be included in the $250 in goal 2, objective 4, tactic 3. Tactic #2: Provide information for tour group operators on the visitors page on the Society’s redesigned website. Brief Description:See goal 1, objective 1, tactic 4.

Goal 6: To recruit volunteers 360º Media Group believes that this goal can be accomplished by executing the aforementioned tactics. The tactics listed above will help increase awareness of the Society and any related volunteer opportunities. Increasing volunteerism can benefit the Society in many ways. For example, if more volunteers are recruited, the Society should consider expanding the hours of operation for the Territorial Capital Museum, which, in turn, will increase tourism.

EXECUTIONS

Title: Create a page on the website targeted at visitors. Brief Description: This page would help increase the ease of planning a visit to Lecompton by making information readily accessible. The page would include a map of Lecompton, a sample itinerary and a list of the best things to do in Lecompton.

-Goal 1, Objective 1, Tactic 3 Page 104

EXECUTIONS Goal 1, Objective 1, Tactic 1

Title: Redesign the Societyâ&#x20AC;&#x2122;s website. Brief Description: The Society website needs a

modern, updated look that is more user-friendly. The new website will include different pages targeted toward different audiences. The home page will also include relevant information, including a promotional video. The website will feature easy access to information about special events. Status: Mockup created.

100

L E C O M P TO N THE BIRTHPLACE OF THE CIVIL WAR, WHERE SLAVERY BEGAN TO DIE WATCH OUR STORY

C O N N E C T

Visit the Lecompton Historical Society to experience live history through museum tours and historical reenactments. We invite you to take a step back in time and see the rich heritage upon which Kansas was created.

EXPLORE

640 E. WOODSON

LEARN LECOMPTON, KS

DISCOVER (785) 887-6285

EMAIL US

101

Goal 1, Objective 1, Tactic 2

Title: Create a page on the Society’s website about Lecompton’s history.

Brief

Description: The page will contain information about Lecompton’s role in Kansas’ history and the Civil War. It would also include brief descriptions of the specific historical attractions in Lecompton. Additionally, it will include a virtual timeline in order to establish Lecompton’s historical relevance. Status: Mockup created.

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WE KEEP HISTORY

ALIVE SEE OUR HISTORY

The Lecompton Historical Society works to preserve the history of its city, state and country. In addition to providing tours of Lecomptonâ&#x20AC;&#x2122;s historical sites, the Society hosts two annual events that keep history alive. During the Bald Eagle Rendezvous, visitors watch reenactors in authentic period clothing and explore a time when plainsmen and merchants camped along the Kansas River. At the annual Territorial Days, guests witness history come to life by watching the Battle of Fort Titus reenactment and experiencing interactive activities and entertainment for all ages.

EXPLORE history at Democratic Headquarters.

640 E. WOODSON

For more information or to set up a group tour (785) 887-6285 www.LecomptonKansas.com historiclecompton@gmail.com

LEARN

DISCOVER

during reenactments at Territorial Capital Museum.

Constitution Hall, a national landmark.

LECOMPTON, KS

(785) 887-6285

EMAIL US

103

Goal 1, Objective 1, Tactic 3

Title: Create a page on the website targeted at visitors.

Brief Description: This page would help increase the ease of planning a visit to Lecompton by making information readily accessible. The page would include a map of Lecompton, a sample itinerary and a list of the best things to do in Lecompton. Status: Tab needs to be added to website.

Goal 1, Objective 1, Tactic 4

Title: Provide information for tour group operators

on the visitors page on the Society’s redesigned website. Brief Description: To increase ease of planning group tours, accessibility of information and perceived credibility, a part of the webpage created for visitors should cater to tour group operators. This section should include a description of group activities, a sample itinerary and booking information. Status: Tab needs to be added to website.

Goal 1, Objective 1, Tactic 5

Title: Create a page on the Society’s website targeted

at school administrators and teachers. Brief Description: This page would help teachers plan field trips, make information readily accessible and increase the Society’s credibility. The page should include information about the Rendezvous and the informational presentation. Status: Tab needs to be added to website.

Goal 1, Objective 1, Tactic 6

Title: Create a page on the Society’s website targeted at media.

Brief Description: The page should provide

contact information for sources and information about obtaining press passes, in addition to information about Lecompton’s historical relevance and a calendar of events. Status: Tab needs to be added to website.

104

L E C O M P TO N THE BIRTHPLACE OF THE CIVIL WAR, WHERE SLAVERY BEGAN TO DIE WATCH OUR STORY

C O N N E C T

EXPLORE

640 E. WOODSON

LEARN LECOMPTON, KS

DISCOVER (785) 887-6285

EMAIL US

105

Goal 1, Objective 1, Tactic 7

Title: Create a YouTube channel. Brief Description: YouTube is a video sharing

website. Creating a channel specifically for the Society will give the administrator of the account the option of uploading promotional clips and videos from events in Lecompton. Additionally, the videos created from this campaign will be posted on the channel. The videos posted to the YouTube channel will also be posted on the website and Facebook. Status: Completed. Login and password information included in the communication guide.

106

Goal 1, Objective 1, Tactic 8

Title: Utilize TravelKS.com Event and Web Listing. Brief Description: Events can be added to the TravelKS.com Event and Web listing by contacting Jennifer Haugh at jennifer.haugh@travelks.com or (785) 296-7091. Status: Not completed.

Goal 1, Objective 1, Tactic 9

Title: Create a Twitter account for the Society. Brief Description: The account would be used for tweeting information about Lecompton and the Society’s events, as well as increasing the Society’s credibility. Status: Completed. Login and password information include in the communication guide.

Goal 1, Objective 1, Tactic 10

Title: Create a content calendar for the Society’s

Facebook and Twitter sites. Brief Description: The content calendar will include information about upcoming events and Lecompton fun facts. It will also give the dates and times the posts would be sent from each social media platform. Status: Completed. Located in appendix F.

107

Goal 1, Objective 1, Tactic 11

Title: Add a “history” informational section to the

Historic Lecompton Facebook page. Brief Description: The section will feature information on Lecompton’s historical attractions, such as Constitution Hall, Territorial Capital Museum and Democratic Headquarters. Status: Copy completed.

Vital Information about Lecompton Lecompton is located in Douglas County, about halfway between Topeka and Lawrence, Kan., near highway 40, highway 24 and I-70. The city was founded in 1854 and was originally called Bald Eagle. The name was later changed to Lecompton in honor of Samuel D. Lecompte, the chief justice of the Territorial Supreme Court. It served as the territorial capital of Kansas from 1855 to 1861 and was the epicenter of violent disputes between anti-slavery and pro-slavery forces. In 1855, Lecompton became the capital of the Kansas Territory, and President James Buchanan appointed a governor and officials to establish government offices there. The Lecompton Constitution, which was drafted for the Kansas Territory, permitted slavery and became a major topic of the Lincoln-Douglas debates. When Kansas was admitted to the Union as an antislavery state in 1861, Lecompton was inevitably seen by the world as a “pro-slavery hotbed” and therefore largely ignored.

A. Constitution Hall

Constitution Hall is the only site in Lecompton that has retained its exact location since the 1850s. It was built by Samuel Jones, the notorious sheriff in Douglas County, in 1856 and became the place where the Kansas territorial government convened. The Lecompton Constitutional Convention later gathered at the hall and drafted a pro-slavery constitution on October 19, 1857, which sparked a chain of events that divided the nation and led to the incitement of the Civil War. The first floor of Constitution Hall was leased out for use as the territory’s federal land office and as private law offices. The building was known as one of the busiest places in the Kansas Territory where thousands of settlers and speculators engaged in brawls for newly opened lands. Today, it operates as a museum and showcases Lecompton and “Bleeding Kansas” history.

108

B. Territorial Capital Museum and Lane University

This building would have served as the Territorial Capitol of Kansas had the Lecompton Constitution not been defeated by a mere eight Senate votes. Work on the building ceased when anti-slavery forces took over and the $50,000 appropriated from Congress was used up. In 1882, Lane University was constructed in the same location. Today, the building is used as a museum that contains artifacts that document the pre-Civil War period.

C. Democratic Headquarters

This stone building was the Democratic party’s headquarters during the Kansas Territorial period from 1854 to 1861. At that time, men gathered in the cabin to discuss political issues, plot strategies and make decisions that influenced the destiny of the Kansas government. Later, the cabin was acquired by the Atchison, Topeka and Santa Fe Railroad to be used as a pay station. The Society acquired the building in 1998.

D. Territorial Days

This annual event occurs in June each year and is held to commemorate the dedication of Constitution Hall as a national historic landmark. It brings history to life through the reenactment of the Battle of Fort Titus, interactive activities and entertainment for all ages.

F. The Lecompton Historical Society

The Society was founded in July 1982. Paul Bahnmaier is the Society’s current president. The attractions managed by the Society include the Territorial Capital Museum, Constitution Hall and Democratic Headquarters. The Society is a part of Freedom’s Frontier National Heritage Area and currently partners with the Kansas Historical Society and the Kansas City Convention and Visitors Association to help increase awareness of Lecompton’s historical sites. The Society hosts two annual events: Territorial Days in June and the Bald Eagle Rendezvous in September. The Society also conducts year-round guided tours and can accommodate large groups of visitors.

Reenactment Introduction Today, at this political meeting, you will meet some of the people of the Civil War era. You will hear monologues delivered by real characters, taken from real speeches that were given before and during the Civil War. Today, you will hear from characters from both sides of this debate: those who wanted to prohibit slavery in Kansas, and those who wanted to allow it. So listen carefully to their opinions, their politics and their stories of personal hardship, because soon, you the settlers will cast your vote for a constitution to decide whether Kansas will for slavery or free!

E. Bald Eagle Rendezvous

This annual event occurs in September each year, bringing history to life through period “living history” reenactments, cooking demonstrations, flintknapping, gunsmithing, tanning, blacksmithing, a trader’s row, “Flintlock talk” firearm discussions and demonstrations and flint and steel fire making. The Rendezvous also provides a variety of engaging activities. Visitors can explore a time when traders, plainsmen and merchants camped along the Kansas River to conduct commerce while watching reenactors in their authentic period clothing.

109

Goal 1, Objective 1, Tactic 12

Goal 1, Objective 1, Tactic 13

Lecompton Facebook page. Brief Description: The section will provide a list of upcoming events in Lecompton. Status: Not completed.

the Society’s social media profiles. Brief Description: Design pictures/logos to use as the profile pictures for the Society’s Facebook, Twitter and Youtube sites. Design a cover photo for the Society’s Facebook page. Status: Completed.

Title: Add an “events” section to the Historic

Title: Design pictures/logos that could be used on

Profile photo below:

Cover photo below:

110

Goal 1, Objective 1, Tactic 14

Title: Create and place signs that contain the

Society’s social media information at the Territorial Capital Museum. Brief Description: The signs should include the Society’s Facebook and Twitter information to encourage museum visitors to engage with them online. Status: Completed.

Lecompton Historical Society Connect with us on social media! Like and check in!

www.facebook.com/historiclecompton

Follow and tweet at us! @LecomptonKS

Goal 1, Objective 1, Tactic 15

Title: Consolidate websites. Brief Description: The websites for Territorial Days and the Society should be merged. The information for Territorial Days can be housed on the special events section of the Society’s website. Status: Not completed.

111

Goal 1, Objective 1, Tactic 16

Title: Post the Society’s events on community event calendars.

Brief Description: To raise awareness of the Society

and its events, post the Society’s events, including Territorial Days, the Bald Eagle Rendezvous and the “Bleeding Kansas” lecture series on community event calendars, specifically those targeted toward Northeast Kansas residents. These calendars can be found on city websites (for example, see http://www. visitlawrence.com/events) and on websites for media outlets, such as newspapers, radio and television (for example, see http://bit.ly/GWDZoA). Status: Completed. We posted information about Territorial Days and the Bald Eagle Rendezvous on the following community event calendars:

KCTV 5 News: www.kctv5.com Fox 4 News: www.fox4kc.com KSHB (NBC): www.kshb.com

Radio

KJTY Family Life Radio (Topeka) KJNW Life 88.5 (Kansas City, Mo.) KUCR (Kansas City, Mo.) Kansas Public Radio KFKF Country 94.1 99.3 The Eagle (Kansas City, Mo.), V100 Topeka’s Rock Leader: Country Legends 106.9 (Topeka) KMAJ 1440, Sports Radio 1490 KTOP Mix 93.3(Kansas City, Mo.)

Newspapers

Kansas City Star: www.kansascity.com LJ World: www2.ljworld.com CJ Online: www.cjonline.com Wichita Eagle: www.kansas.com Ink Kansas City: www.inkkc.com

Goal 1, Objective 2, Tactic 1

Title: Create a communication guide. Brief Description: The communication guide

focuses on all aspects of media and potential customer relations. The guide will detail how to create a proper, informative press release, proper posts and responses to social media outlets as well as email correspondence and website story additions. In addition the guide will contain a historical breakdown of the town to reflect details of history in order to maintain a unified explanation of history. The communication guide will be distributed as a PDF. Status: Completed and is located in appendix D.

Goal 1, Objective 2, Tactic 2

Title: Provide media training for Society volunteers. Brief Description: Incorporate guidelines and tips

for media interaction in the brand guide that Society volunteers can use for reference. Status: Completed. Located in communication guide in appendix D.

Goal 1, Objective 2, Tactic 3

Title: Hire a freelance graphic design student from

the University of Kansas. Brief Description: Hire a freelance graphic design student to edit the dates and information on fliers, brochures, advertisements, etc. as needed. Further, he/she could assist in designing merchandise for the gift shop and in the website redesign process. He/she could also design any new promotional materials needed. The freelance graphic designer could be paid per project and could work remotely. Examples of projects include pie baking contest, scholarship announcements, Bald Eagle Rendezvous announcements, Territorial Days announcements, photobooth collateral, social media profile pictures and cover photos, merchandise, museum booklet, “Bleeding Kansas” lecture series announcements, storytime announcements and reenactment announcements. Utilize KU Career Connections via career.ku.edu. Status: Not completed.

112

Goal 1, Objective 3, Tactic 1

Title: Create an introduction for the “Bleeding

Welcome to Lecompton, Kansas Territory!

Brief

On May 30, 1854, President Franklin Pierce signed the Kansas-Nebraska act, which opened up two new territories for westward expansion. Previously, because of the Missouri Compromise of 1820, no new slave states would be permitted north of a line marked at 36’30’ N latitude and west of Missouri. However, the Kansas-Nebraska act rescinded these provisions, which ignited a fire. This fire grew in intensity until it enveloped the nation in civil war. The fuel for the fire was slavery, and the tinder for the fire was popular sovereignty, or power vested in the people. Now, the settlers in the new territories will vote for their own constitution that will allow or prohibit the ownership of slaves. Today, at this political meeting, you will meet some of the people of the era. You will hear monologues delivered by different characters, taken from real speeches that were given before and during the Civil War. Listen carefully to their opinions, their politics and their stories of personal hardship. Soon, you the settlers will cast your vote for a constitution to decide whether Kansas will be slave or free!

Kansas” play.

Description:

Write an introductory explanation to be read by a Society member before the play begins. During this introduction, a Society member would explain the historical context of the play as well as what the audience can expect. Providing audience members with background information will enable them to comprehend and enjoy the play experience more. Status: Completed.

113

Goal 1, Objective 3, Tactic 2

Title: Redesign the current playbill for the “Bleeding Kansas” play.

Brief Description: Improve the playbill to include

character bios and background information. In the future, the Society could use advertising sales to generate revenue. Status: Completed.

Who Are The Lecompton Reenactors? We are a diverse group of people of different ages, occupations and backgrounds who share a love of the history and heritage of our Nation and State. Using monologues written by Howard Duncan, the group’s founder, we attempt to give a sense of what it may have been like to be alive at a pivotal time in our Nation’s history. We are all volunteers, providing our own authentic to the period garments and accouterments to create our character impressions. We give two, slightly different presentations, “Bleeding Kansas” and “Kansas Territorial Characters”. “Bleeding Kansas” is a more generalized make up of historical men and women intended to show the diverse opinions in Kansas Territory and the country regarding slavery in the mid 1800’s. “Kansas Territorial Characters” helps educators enhance the classroom experience by allowing their students to “meet” and interact with the people who played a role in our Kansas Territorial history. The presentation supports the Kansas 7th Grade History Standards. We give about 50 presentations a year at historical sites in Kansas and Missouri, living history events, and to church, community, civic and historic interest groups. For more information or to arrange a presentation, please contact:

Tim Rues, Site Administrator Constitution Hall - State Historic Site 319 Elmore St Lecompton, KS 66050 (785) 887-6520 consthall@kshs.org

Bleeding Kansas

By J Howard Duncan Presented by the

Lecompton Reenactors Lecompton Kansas Territory

114

Welcome to Lecompton, Kansas Territory!

Those Who May Attend Today’s Meeting:

You the Settlers who have come to the Kansas Territory

Today, at this political meeting, you will meet some of the people of the era. You will hear monologues delivered by different characters, taken from real speeches that were given before and during the Civil War. Listen carefully to their opinions, their politics and their stories of personal hardship. Soon, you the settlers will cast your vote for a constitution to decide whether Kansas will be slave or free!

Dr. Charles Robinson.....................Agent of New England Emigrant Aid Society

James Lane......................Politician and Free State Leader Sheriff Samuel Jones................Sheriff of Douglas County Mahala Doyle.........................................................A Widow Judge Rush Elmore.......................Justice of the Territorial Supreme Court John Brown........................................................Abolitionist Harriet Beecher Stowe....................Author of Uncle Tom’s Cabin Clarina Nichols.......................................Newspaper Editor Sara Robinson.........................Author and wife of Charles Robinson

Senator David Rice Atchison..............Former US Senator from Missouri Andrew Reeder..................................Territorial Governor The Rev Thomas Johnson............Founder of the Shawnee Indian Mission School

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Goal 1, Objective 4, Tactic 1

Title: Organize the museum by topic and era. Brief Description: The artifacts can be reorganized according to themes and time periods. Status: Suggestions provided.

Goal 1, Objective 4, Tactic 2

Title: Emphasize “Bleeding Kansas” and Civil War

history on the first floor of the Territorial Capital Museum. Brief Description: The first floor of the museum will contain objects and information relevant to “Bleeding Kansas” and the Civil War. Status: Suggestions provided.

Here are 360 Media Group’s suggestions regarding organizing the Territorial Capital Museum in a format that provides a basis for interactive features. For the second floor main room, create consistent backdrops for all displays. This can be done by choosing one color for the background material and by retyping item descriptions. Print descriptions in black ink on white cardstock to create a uniform look, and consider laminating or framing the descriptions for a formal finish. Use the second floor main room to emphasize items that relate to the Civil War. Expanding the museum’s emphasis on wartime displays could help increase visitor interest, since many potential visitors are interested in viewing warrelated items.The museum has enough items from the Civil War and the 20th century wars to fill three display cases, which could be placed near the center of the room.

Another display that could drive interest could be one that focuses on items relating to Lane University. Modeling the exhibit after the Lecompton High School hallway display helps give more information about the city’s history. This display could be made in place of some of the glassware displays, which could be relocated to the first floor. Many important documents are hidden below or behind other items. These documents could be points of interest for visitors, especially history enthusiasts, and should be moved into more prominent locations. These items have historical significance that directly relate to Lecompton. For the first floor and third floor, it might be beneficial to have a create and hang documents on the wall to give a general overview or theme of the room. If these were present, visitors would know the significance of the items and how they relate to one another. Some news articles and old photos in first floor displays were visually appealing, but were hidden behind other items. For example, the blue map located near the staircase could make a great focal point in the main room. Consider moving these items to a second floor display. The first floor’s bedroom and clothing room contains many items, which makes it difficult for visitors to see the entire selection. Consider looking through items and placing them in the displays based on their relevance.

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Goal 1, Objective 4, Tactic 3

Title: Make the Territorial Capital Museum more interactive.

Brief Description: Incorporate a private webpage

to create interactive displays, which will be featured on large tablets in kiosks. The displays will be accompanied by an informational booklet to increase visitor engagement. The application will include videos, games and additional information about museum displays. Status: Suggestions provided on the right and in Appendix G on page 214.

Creating an interactive component that would be displayed in the main room on the Territorial Capital Museum’s second floor could encourage families with children to visit. 360 Degree Media Group suggests fostering interactivity through large tablet computer kiosks. These user-friendly kiosks would feature interactive displays run through a private webpage on Lecompton’s website. This webpage could not be accessed anywhere other than the museum kiosks. The six kiosks would relate to prominent displays. They could feature the Civil War, the military and military outfits, Native Americans, Lane University, Lecompton household items from the past and President Eisenhower’s Lecompton connection. Each kiosk would follow a regimented process. First would be an automated set of formalized instructions to show visitors how to use the kiosk. If visitors already know the process, they can skip the instructions. Second, one reenactor would introduce him or herself in a 2 minute video. Each kiosk would feature a different reenactor to introduce visitors to many historical figures. The reenactor also would describe the exhibit’s contents. After the video is an interactive quiz, in which visitors would answer questions about the display. Questions could be in true or false, multiple choice and matching formats. Following the quiz would be a page that matches the display. Items would have circle icons that would link to a small pop-up box to give visitors item descriptions. Some items could link to a page with a video or additional information. All displays could relate to the interactive paper booklet. 360 Degree Media Group met with Daryl Bugner of Design Brilliance to discuss this project’s feasibility. Bugner previously worked to make the Haskell University Cultural Center’s webpage more interactive (see http://www.haskell. edu/cultural/index.html to learn more), and suggested that the interactive element be part of a new website redesign to create a cohesive facade. Bugner’s budget estimates are included in the budget section.

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Goal 1, Objective 4, Tactic 4

Title: Enhance the merchandise offered in the

Territorial Capital Museum gift shop. Brief Description: Place the logo on a variety of merchandise to sell at the gift shop, including t-shirts, mugs, magnets, baseball caps and more. Add more kid-friendly items to the gift shop, such as stickers, raccoon hats, bald eagle stuffed animals and old-time toys. Status: Suggestions completed. T-shirt mockup completed.

LECOMPTON

The birthplace of the Civil War, where slavery began to die.

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Goal 1, Objective 4, Tactic 5

Goal 1, Objective 5, Tactic 1

the museum’s exhibit. Brief Description: This booklet, which is targeted at elementary and middle school children and aims to make the museum experience more engaging, will include games, puzzles, trivia questions and a museum scavenger hunt. Status: Completed.

interactive.

Title: Create a booklet for children to accompany

Here are 360° Media Group’s Suggestions: Create an interactive paper booklet to increase engagement among younger visitors. This booklet would be modeled after a coloring book and will be constructed from two pages of paper folded down the center. The interactive booklet can be designed by a consultant, and could be modeled after examples from the Nelson-Atkins Museum.

Title: Make the Territorial Capital Museum more Brief Description: See Goal 1, Objective 4, Tactic 3. Status: Completed.

Goal 1, Objective 5, Tactic 2

Title: Provide storytime for children during the “Bleeding Kansas” Lecture Series. Brief Description: Have a reenactor read a historical story to children while in costume. Status: Not completed.

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Goal 1, Objective 5, Tactic 3

Goal 1, Objective 5, Tactic 4

the museum.

Territorial Capital Museum. Brief Description: Kids and their families can dress up in old time costumes and take pictures against a historical backdrop. These photos can be uploaded to the Societyâ&#x20AC;&#x2122;s Facebook page. Status: Completed.

Title: Create a Junior Sheriff program for visitors to Brief Description: After exploring the museum

and answering questions and completing activities in the booklet (see Goal 1, Objective 4, Tactic 5), children can receive a sheriff â&#x20AC;&#x2122;s badge and become a Lecompton Junior Sheriff. Status: Completed.

Title: Create a historical photo booth for the

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Goal 1, Objective 5, Tactic 5

Title: Create a booklet for children to accompany the museumâ&#x20AC;&#x2122;s exhibit. Brief Description: See Goal 1, Objective 4, Tactic 5. Status: Completed.

Goal 2, Objective 1, Tactic 1

Title: Create an informational presentation. Brief Description: The informational presentation

will include information about Lecomptonâ&#x20AC;&#x2122;s historical significance and what students will see and learn about while visiting Lecompton. The presentation will be emailed to teachers and put on website page targeted at teachers. Status: Completed and is located in appendix C.

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Goal 2, Objective 1, Tactic 2

Title: Create a general brochure. Brief Description: The brochures would include

picture(s), pricing, hours of operation, Facebook and Twitter information, website information, a map of Lecompton and a description of attractions and services. Status: Completed.

n 1855, the town became the permanent and only official capital of the Kansas Territory. Lecompton is now a peaceful community full of people who are proud of their part in Kansas and our nationâ&#x20AC;&#x2122;s history. We would like to extend an open invitation to you to take a step back in time and look at the rich heritage that led to the formation of the state of Kansas.

Lecompton

ecompton is located about halfway between Topeka and Lawrence near highway 40, highway 24 and I-70.

For more information or to set up a group tour (785) 887-6285 www.LecomptonKansas.com historiclecompton@gmail.com

CONNECT

ecompton was founded in 1854 and was originally called Bald Eagle. The name was later changed to Lecompton in honor of Samuel D. Lecompte, the chief justice of the Territorial Supreme Court.

@LecomptonKS

LEC O M P TON

THE BIRTHPLACE OF THE CIVIL WAR, WHERE SLAVERY BEGAN TO DIE

/HistoricLecompton

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CONSTITUTION HALL

onstitution Hall was built in 1855 to accommodate the Kansas Territorial legislature. Here, members of the Lecompton Constitutional Convention drafted the controversial Lecompton Constitution, which sparked a chain of events that divided the nation and the incitement of the Civil War.

Monday & Tuesday by appointment only Wednesday-Saturday 10 a.m. to 5 p.m. Sunday 1 p.m. to 5 p.m.

EXPLORE this national landmark to learn why Lecompton was the center of national news.

DEMOCRATIC HEADQUARTERS

his stone building was the headquarters of the Democratic Party during the turbulent Kansas Territorial period from 1854-1861. Within these walls, ambitious and influential men gathered to discuss issues, plot strategies and make decisions that helped shape the destiny of Kansas politics and government. Call the Territorial Capital Museum at (785) 887-6285 to make an appointment.

LEARN

how Kansas contributed to the start of the Civil War.

TERRITORIAL CAPITAL MUSEUM

his building was originally intended to be the Kansas Capitol. Construction began in 1855 but was abandoned in 1857 when it became apparent that the Capitol would be located elsewhere. This historic building was completed in 1882 and operated as Lane University until 1902.

Monday & Tuesday by appointment only Wednesday-Saturday 11 a.m. to 4 p.m. Sunday 1 p.m. to 5 p.m.

DISCOVER exciting historical reenactments alongside pre-Civil War artifacts.

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Goal 2, Objective 1, Tactic 3

Title: Give pitches at school board meetings. Brief Description: The pitch, which will be

delivered by Bahnmaier, will explain Lecompton’s historical significance, and show how visiting Lecompton would help students understand Kansas’ role in the Civil War. Additionally, Bahnmaier will show the promotional video, give the school board members the general Lecompton brochure, and board members will be made aware of services offered in Lecompton, including the various museums and the “Bleeding Kansas” reenactment. Status: Not completed.

Goal 2, Objective 1, Tactic 4

Title: Send a mass email to elementary and middle school teachers in Kansas. Brief Description: Send a mass email to elementary and middle school teachers in Kansas that includes a short description of Lecompton’s historical significance and attractions, an embedded promotional video, pictures and a link to the Society’s website. Status: Copy completed. Looking for an interactive way to explore Kansas’ Civil War history? Lecompton, Kansas provides an immersive environment in which students can take a step back in time to explore the rich heritage that led to Kansas’ formation. Lecompton was founded in 1854 and became Kansas Territory’s first capital in 1855. The town drafted a pro-slavery Constitution in 1857, under which Kansas would have been admitted as a slave state. This conflict divided the Democratic Party and led to President Lincoln’s election. Kansas entered as a free state, and the Civil War began. Please view the following video and pictures to learn more about Lecompton.

historic site in 1986. The two-story building contains documents, objects and information related to the Lecompton Constitution. The Territorial Capital Museum, formerly Lane University, contains three floors of artifacts from pre-Civil War Kansas. The museum’s chapel, which today hosts living history reenactments, was the site of President Eisenhower’s parents’ wedding. The Democratic Headquarters stone cabin contains items used by the Democratic Party during deliberations. The second field trip opportunity is the Bald Eagle Rendezvous, a festival held from 9 a.m to 5 p.m. on September 25-27, 2014. The event is free of charge and takes place at Bald Eagle River View Park. It features hands-on demonstrations and provides students with an opportunity to interact with mountain men, plainsmen, American Indians, camp traders, musicians and early day skills demonstrators. Event highlights include period reenactments, craft demonstrations and a “trader’s row” gift shop. For more information about either of these opportunities, visit http://www.lecomptonkansas. com or contact Paul Bahnmaier, Lecompton Historical Society president, at historiclecompton@ gmail.com for more information. Thanks for your interest, and we hope to see you soon!

Lecompton offers two opportunities for students to learn hands-on. For $3 per student, schools can take field trips year-round to visit three historic sites and attend one reenactment. Constitution Hall, where the Lecompton Constitution was drafted, was designated as a state

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Goal 2, Objective 2, Tactic 1

Goal 2, Objective 2, Tactic 2

and “Bleeding Kansas” book authors to explain Lecompton’s historical significance. Brief Description: Invite history enthusiasts to an educational seminar focusing on Lecompton’s importance in February 2014. During the seminar, Bahnmaier would highlight Lecompton’s historical significance during the pre-Civil War era. Film the seminar and post it to the YouTube channel. Serve light refreshments, and consider a partnership with Aunt Netter’s Cupcakes. Status: Not completed.

promote Lecompton’s “Bleeding Kansas” and Civil War-related sites. Brief Description: Place brochures in other museums, such as the KU Natural History Museum and the Brown v. Board of Education National Historical Site in Topeka, Kan., introducing Lecompton as a historically significant locale. Status: Not completed.

Title: Host an educational seminar with Bahnmaier

Title: Partner with other museums in Kansas to

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Goal 2, Objective 3, Tactic 1

Title: Conduct a media tour for journalists in

Lawrence, Topeka and the Kansas City metropolitan area reporting on education and arts and culturerelated stories. Brief Description: Have the Society send a media advisory to local and regional media inviting journalists to visit Lecompton for a free guided tour. Promote community news and events year-round, such as the “Bleeding Kansas” lecture series, Kansas Day reenactments, the Lecompton Territorial Days Ambassador Scholarship, the Bald Eagle Rendezvous and Territorial Days. Status: Media advisory completed. Completed.

Contact: Paul Bahnmaier Lecompton Historical Society President (785) 887-6148 historiclecompton@gmail.com The Lecompton Historical Society to Host a Free Guided Tour to Media

WHAT

Lecompton, Kan., the state’s first capital, invites members of the media to a guided tour of the city’s historic sites. On March 12, 2014, from 1-4 p.m., visitors can visit Constitution Hall, the Territorial Capital Museum and Democratic Headquarters. The Lecompton Reenactors, a group that brings the 1854-1861 Territorial Kansas era to life through historical reenactments, will present ““Bleeding Kansas”,” a set of monologues regarding the state’s formation at 3:00 p.m. In addition, visitors are invited to lunch at Aunt Netter’s Cupcakes, a local restaurant and bakery.

WHERE

March 12, 2014 Lecompton Historical Society - Main Office 640 E. Woodson Lecompton, KS 66050 1:00 p.m.-4:00 p.m.

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WHY

Lecompton was founded in 1854 and became Kansas Territory’s first capital in 1855. The town drafted a pro-slavery constitution in 1857, under which Kansas would have been admitted as a slave state. This conflict divided the Democratic Party and led to President Lincoln’s election. Kansas entered as a free state, and the Civil War began. Today, Lecompton keeps history alive. Constitution Hall, where the Lecompton Constitution was drafted, was designated as a state historic site in 1986. The two-story building contains documents, objects and information related to the Lecompton Constitution. The Territorial Capital Museum, formerly Lane University, contains three floors of artifacts from pre-Civil War Kansas. The museum’s chapel, which today hosts living history reenactments, was the site of President Eisenhower’s parents’ wedding. The Democratic Headquarters stone cabin contains items used by the Democratic Party during deliberations. About the Lecompton Historical Society The Lecompton Historical Society and its volunteers preserve the history of the pre-Civil War events that took place in Lecompton, Kan., through period reenactments and tours. The Society also conducts tours of Constitution Hall, Democratic Headquarters and the Territorial Capital Museum. To set up a tour, contact Paul Bahnmaier at (785) 887-6148.

MEDIA NOTE

All members of the media are welcome to attend the events. If interested in an interview with Lecompton Historical Society members, please contact Paul Bahnmaier. ###

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Goal 2, Objective 2, Tactic 1

Title: Create a digital media kit. Brief Description: Create a digital media kit that includes news releases for events, a backgrounder and fact sheet highlighting Lecompton’s historical significance, high resolution press photos, the promotional video, contact information for sources,

a PDF version of the brochure and a calendar of events. Make sure to include information about year-round community news and events, such as the “Bleeding Kansas” lecture series, Kansas Day reenactments, the Lecompton Territorial Days Ambassador Scholarship, the Bald Eagle Rendezvous and Territorial Days. Status: Completed. Collateral completed.

Lecompton Historical Society FOR IMMEDIATE RELEASE May 1, 2014

640 E. WOODSON LECOMPTON, KS 66050 (785) 887-6285

FOR MORE INFORMATION: Paul Bahnmaier Lecompton Historical Society President (785) 887-6148 Office

LECOMPTON, Kan.—The Lecompton Historical Society will host its thirty-ninth annual Historic Lecompton Territorial Days on June 27 and 28, 2014 in Lecompton, Kan. The event began as the Harvest Home annual summer picnic but became an official event after Lecompton’s Constitution Hall was dedicated as a National Historic Landmark. Today, the twoday celebration is considered Lecompton’s highlight of the year. Territorial Days’ interactive activities provide entertainment that is suitable for families and organized tour groups. “Territorial Days celebrates the significant role Lecompton played in the pre-Civil War history of Kansas and the United States,” said Paul Bahnmaier, president of the Lecompton Historical Society president. “The weekend provides visitors the opportunity to experience our town’s pride in our history,” he said. Event highlights include a carnival and an evening concert on June 27 and a Pioneer Skills Living History demonstration, a town pride parade, the “Bleeding Kansas” play, and park social activities on June 28. The Lecompton Historical Society and its volunteers preserve the history of the pre-Civil War events that took place in Lecompton, Kan., through period reenactments and tours. The Society also conducts tours of Constitution Hall, Democratic Headquarters and the Territorial Capital Museum. To set up a tour, contact Paul Bahnmaier at (785) 887-6148. ###

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Lecompton Historical Society FOR IMMEDIATE RELEASE May 1, 2014

640 E. WOODSON LECOMPTON, KS 66050 (785) 887-6285

FOR MORE INFORMATION: Paul Bahnmaier Lecompton Historical Society President (785) 887-6148 Office

LECOMPTON, Kan.—The Lecompton Historical Society will host its eleventh annual Bald Eagle Rendezvous from 9 a.m to 5 p.m. on September 25-27, 2014 in Lecompton, Kan. The event takes place at Bald Eagle River View Park and is free of charge. The event began after the First Santa Fe Trail Plainsmen paired together with the Lecompton Historical Society volunteers to provide area residents with living history reenactments from preCivil War history. Today, the three-day celebration, which is co-sponsored by Constitution Hall, a state historic site, continues to expose visitors of all ages to Lecompton’s history. Bald Eagle Rendezvous’ interactive activities provide entertainment that is suitable for families, school groups and organized tour groups. “The Bald Eagle Rendezvous provides visitors of all ages with many hands-on experiences to learn about the skills necessary to live in Kansas prior to the 1850's,” said Paul Bahnmaier, president of the Lecompton Historical Society. The event will feature participants such as mountain men, plainsmen, American Indians, camp traders, musicians and early day skills demonstrators. Event highlights include period reenactments, craft demonstrations and a “trader’s row” gift shop. The Lecompton Historical Society and its volunteers preserve the history of the pre-Civil War events that took place in Lecompton, Kan., through period reenactments and tours. The Society also conducts tours of Constitution Hall, Democratic Headquarters and the Territorial Capital Museum. To set up a tour, contact Paul Bahnmaier at (785) 887-6148. ###

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Lecompton Historical Society FOR IMMEDIATE RELEASE May 1, 2014

640 E. WOODSON LECOMPTON, KS 66050 (785) 887-6285

FOR MORE INFORMATION: Paul Bahnmaier Lecompton Historical Society President (785) 887-6148 Office

Brief History of Lecompton LECOMPTON, Kan. – Lecompton is located in Douglas County, about halfway between Topeka and Lawrence, Kan., near highway 40, highway 24 and off of I-70. The city was founded in 1854 and was originally known as Bald Eagle. The name was later changed to Lecompton in honor of Samuel D. Lecompte, the chief justice of the Territorial Supreme Court. It served as the territorial capital of Kansas from 1855 to 1861 and was the epicenter of violent disputes between anti-slavery and pro-slavery forces. In 1855, Lecompton became the capital of the Kansas Territory, and President James Buchanan appointed a governor and officials to establish government offices there. The Lecompton Constitution, which was drafted for the Kansas Territory, permitted slavery and it became the prime topic of the Lincoln-Douglas debates. When Kansas was admitted to the Union as an anti-slavery state in 1861, Lecompton was inevitably seen by the world as a “pro-slavery hotbed,” and was therefore largely ignored. A. Constitution Hall Constitution Hall is the only site in Lecompton that has retained its exact location since the 1850s. It was built by Samuel Jones, who was the notorious sheriff in Douglas County, in 1856, and it became the place where the Kansas Territorial Government convened. The Lecompton Constitutional Convention later gathered at the hall and drafted a pro-slavery constitution on October 19, 1857, which sparked a chain of events that divided the nation and the incitement the Civil War. The first floor of Constitution Hall was leased out to be used as the federal land office for the territory and as private law offices. The building was known as one of the busiest places in the Kansas Territory, where thousands of settlers and speculators engaged in brawls for newly opened lands, which once rightfully belonged to the Native Americans of the Kansas Territory. Today, it is opened as a museum to showcase the history of Lecompton and Bleeding Kansas. -more-

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B. Territorial Capital Museum and Lane University This building was initially set to be the Territorial Capitol of Lecompton if the Lecompton Constitution had not been defeated by a mere eight votes in the Senate. Work on the building ceased when anti-slavery forces took over and the $50,000 appropriated from Congress was used up. In 1882, Lane University was constructed using the exact same location. Today, the building is used as a museum containing artifacts that document the lives of people from the pre-Civil War period. C. Democratic Headquarters This stone building was the headquarters of the Democratic Party during the Kansas Territorial period from 1854 to 1861. At that time, men gathered in the cabin to discuss political issues, plot strategies and make decisions that influenced the destiny of the Kansas government. Later, the cabin was acquired by the Atchison, Topeka and Santa Fe Railroad to be used as a pay station. The building was acquired by the Society in 1998 and it is currently vacant. D. Territorial Days This annual event occurs in June each year and is held to commemorate the dedication of Constitution Hall as a national historic landmark. It brings history to life through the Battle of Fort Titus reenactment with interactive activities and entertainment for all ages. E. Bald Eagle Rendezvous This annual event occurs in September each year, where history is brought to life through period “living history” reenactments, primitive lodge encampments and cooking demonstrations, beadwork, flintknapping, gunsmithing, tanning, blacksmithing, a trader’s row, “Flintlock talk” firearm discussions and demonstrations and flint and steel fire making. The Rendezvous also provides a variety of engaging activities. Visitors can explore a time when traders, plainsmen and merchants camped along the Kansas River to conduct commerce while watching reenactors in their authentic period clothing. -more-

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F. The Lecompton Historical Society The Society was founded in July, 1982. Paul Bahnmaier is the society’s current president. The attractions managed by the Society include the Territorial Capital Museum, Constitution Hall and the Democratic Headquarters. It is currently partnering with Freedom’s Frontier National Heritage Area, the Kansas Historical Society and the Kansas City Convention and Visitors Association to make visitors aware of Lecompton’s historical sites. It hosts two annual events: the Territorial Days in June and the Bald Eagle Rendezvous in September. It also conducts yearround guided tours, especially for motor-coach tourists. For more information please visit our website: www.lecomptonkansas.com. You may also check us out on Facebook at www.facebook.com/historiclecompton. ###

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Lecompton Historical Society FOR IMMEDIATE RELEASE May 1, 2014

640 E. WOODSON LECOMPTON, KS 66050 (785) 887-6285

FOR MORE INFORMATION: Paul Bahnmaier Lecompton Historical Society President (785) 887-6148 Office

Location: Lecompton is located in Douglas County, about halfway between Topeka and Lawrence, Kan., near highway 40, highway 24 and off of I-70. Significance: Lecompton was founded in 1854 and was originally known as Bald Eagle. It served as the territorial capital of Kansas from 1855 to 1861 and was the epicenter of violent disputes between anti-slavery and pro-slavery forces. Lecompton Historical Society: The Society was founded in July 1982, and Paul Bahnmaier is the current president. Partnerships: It is currently partnering with Freedom’s Frontier National Heritage Area, the Kansas Historical Society and the Kansas City Convention and Visitors Association to make visitors aware of Lecompton’s historical sites. Historic Sites: The sites managed by the Society include the Territorial Capitol Museum and theDemocratic Headquarters. Another historical site, Constitution Hall, is managed by the state government but the Society fosters a close tie with the administrator in promoting Lecompton. Territorial Days: This annual event occurs in June each year, and it is held to commemorate the dedication of Constitution Hall as a national historic landmark. It brings history to life through the Battle of Fort Titus reenactment with interactive activities and entertainment for all ages. Bald Eagle Rendezvous: This annual event occurs in September each year where history is brought to life through period living history reenactments, primitive lodge encampments and cooking demonstrations, beadwork, flintknapping, gunsmithing, tanning, blacksmithing, a trader’s row, “Flintlock talk” firearm discussions and demonstrations and flint and steel fire making. The Rendezvous also provides a variety of interactive activities. -more-

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Other Facts: The city of Lecompton and its historical significance was featured in the New York Times on Nov. 22, 2012. The article is titled “A Kansas Town Seeks Fame as a Chapter in Lincoln’s Rise.” Link to article: http://www.nytimes.com/2012/11/23/us/lecompton-kansaspromotes-role-in-lincolns-rise.html?_r=0. The Philadelphia Inquirer reported that James Buchanan’s attempt to push through the Lecompton Constitution led to a split in the Democratic Party and this inevitably paved the way for Lincoln’s successful presidential election in 1860. Link to article: http://articles.philly.com/2002-01-10/news/25343966_1_brindle-slavery-party-ties. ###

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The Lecompton Territorial Days Ambassador Scholarship Presented by the Lecompton Historical Society Academic Year 2014-2015 Thank you for applying for the Lecompton Territorial Days Ambassador Scholarship. This $500 scholarship is awarded to a qualified Kansas high school senior who will be attending a college or university located within the state of Kansas. The scholarship money will be paid directly to the college or university and must be used within 30 months of the date it is awarded or it will be forfeited. Please read and follow the instructions carefully as any incomplete application will not be considered during the review process. PLEASE DO NOT APPLY IF YOU WILL NOT BE ATTENDING A COLLEGE OR UNIVERSITY IN THE STATE OF KANSAS. To be eligible, this scholarship needs to be postmarked by May 31, 2014 and sent to

Please include â&#x20AC;˘ â&#x20AC;˘

Lecompton Historical Society 640 E. Woodson Lecompton, KS 66050

Official high school transcript Completed application

If you have questions about this application, please direct them to historiclecompton@gmail.com. Again, thank you for taking the time to apply for our scholarship. We wish you the best of luck on winning this scholarship and success in all that you do in the future!

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ď Ź Section 1: Student Information Sheet Personal Information: Name Address Telephone Email Parent(s) or Legal Guardian: Name(s) Address Telephone Occupation: Father Mother

Scholarship to be used at the following institution: College/University you plan to attend in Kansas: Have you applied for admission? Have you been accepted? Major field of study: List other schools you are considering if you have not decided as of date:

Education History: Name of High School Address Class ranking __ out of __ in class; GPA __

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Section 2: School Achievements 1) Extra-curricular school activities and positions held (number of years).

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Section 3: Community Service and Part-Time Employment (attach additional page if preferred) 1) Type of community service participated in (number of years). Also, please describe any future plans involving community service.

2) Type of part-time work (number of hours/week) and position(s) held.

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Section 4: Essay (attach additional page if preferred) Please submit your 250-500 word essay on the following topic (Do not generalize. Be specific): â&#x20AC;&#x153;The importance of learning about history and how it impacts everyday life. â&#x20AC;?

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Goal 2, Objective 3, Tactic 1

Title: Conduct a media tour for journalists in

Contact: Paul Bahnmaier Lecompton Historical Society President (785) 887-6148 historiclecompton@gmail.com The Lecompton Historical Society to Host a Free Guided Tour to Media

WHAT

WHERE

March 12, 2014 Lecompton Historical Society - Main Office 640 E. Woodson Lecompton, KS 66050 1:00 p.m.-4:00 p.m.

140

WHY

Goal 2, Objective 3, Tactic 2

Title: Create a digital media kit. Brief Description: Create a digital media kit that

includes news releases for events, a backgrounder and fact sheet highlighting Lecompton’s historical significance, high resolution press photos, the promotional video, contact information for sources, a PDF version of the brochure and a calendar of events. Make sure to include information about year-round community news and events, such as the “Bleeding Kansas” lecture series, Kansas Day reenactments, the Lecompton Territorial Days Ambassador Scholarship, the Bald Eagle Rendezvous and Territorial Days. Status: Completed. Collateral completed. See Goal 2, Objective 2, Tactic 1.

Goal 2, Objective 3, Tactic 2

Title: Pitch a news story. Brief Description: Pitch a news story using a

backgrounder and fact sheet (provided in the media kit) that promotes Lecompton’s historical significance while increasing awareness of the festival opportunities. Pitch community news and events year-round, such as the “Bleeding Kansas” lecture series, Kansas Day reenactments, the Lecompton Territorial Days Ambassador Scholarship, the Bald Eagle Rendezvous and Territorial Days. Status: Not completed.

MEDIA NOTE

All members of the media are welcome to attend the events. If interested in an interview with Lecompton Historical Society members, please contact Paul Bahnmaier. ###

141

Goal 2, Objective 4, Tactic 1

Title: Create informational rack cards about

Constitution Hall to be included in the informational packet. Brief Description: The rack cards would include brief copy about the site and its significance, picture(s), pricing, hours, Facebook and Twitter information and website information and brief copy about the site and its significance. Status: Completed.

Goal 2, Objective 4, Tactic 2

Title: Create informational rack cards

about the Territorial Capital Museum and Democratic Headquarters to be included in the informational packet. Brief Description: The rack cards would include brief copy about the site and its significance, picture(s), pricing, hours, Facebook and Twitter information and website information and brief copy about the site and its significance. Status: Completed.

LECOMPTON THE BIRTHPLACE OF THE CIVIL WAR, WHERE SLAVERY BEGAN TO DIE

640 E. WOODSON

LECOMPTON, KS

142

EXPLORE

history at Democratic Headquarters

LEARN

during reenactments at Territorial Capital Museum

DISCOVER Constitution Hall, a national landmark

CONNECT

For more information or to set up a group tour (785) 887-6285 www.LecomptonKansas.com historiclecompton@gmail.com

@LecomptonKS /HistoricLecompton

143

Goal 2, Objective 4, Tactic 3

Title: Update the current tour group operator packet.

Brief Description: Inform tour group operators

about Lecomptonâ&#x20AC;&#x2122;s historical significance and its amenities for tour groups. The packet will include a letter to tour director, lunch information, Lecompton Historical Society brochure, a sample itinerary and information leading them to the website. Status: Completed.

Dear <company or operator name>, We invite you to travel back to a time before the Civil War began. Back to when Lecompton was on the headlines of newspapers across the country. Learn from historical reenactments how important decisions were made here. We thank you for your interest in bringing a tour group to Lecompton. We welcome groups of all sizes to Lecompton including church groups, motor coach tours or school field trips. In the fall of 1857 a convention met at Constitution Hall in Lecompton, the territorial capitol of Kansas, and drafted the famous Lecompton Constitution. This constitution would have would have admitted Kansas as a slave state. Lecompton is considered the birthplace of the Civil War, where slavery began to die. Kansas entered the Union as a free state because of decisions made here. Explore the buildings and artifacts that remain from this era, today. Lecompton has put aside its turbulent past and is now a delightfully quiet, pretty place and the people are proud of their part in the history of Kansas and the nation. We would like to extend an open invitation to you, to take a step back in time and see the rich heritage that led to the formation of our town and the state of Kansas. Visit Lecompton to experience live history through museum tours and historical reenactments. Please look through the enclosed information and we hope you choose to book a tour of Lecompton.

Sincerely,

Paul Bahnmaier, President The Lecompton Historical Society

144

Itinerary for Tour of Lecompton Arrival at Territorial Capital Museum One hour: “Bleeding Kansas” play 45 minutes: Territorial Capital Museum tour 30 minutes: Constitution Hall tour 30 minutes: Democratic Headquarters tour One hour: Lunch at the United Methodist Church All suggested times can change to meet your group’s schedule.

145

Lunch Options for Group Tours • Groups with more than 20 visitors: $10 per plate at the Lecompton United Methodist Church • Groups with more than 15-19 visitors: $12 per plate Lecompton United Methodist Church • Groups with less than 15 visitors: See the Kroger’s Country Meats Menu Entrees: Ham or fried chicken Sides:

Twice baked potato, mashed potatoes or hash brown casserole Corn, green beans or baked beans Relish (carrots, pickles, celery), coleslaw Rolls or cornbread

Dessert: Cake, brownies, gingerbread peach cobbler or cherry cobbler Specials: Italian Meal: Spaghetti with meat sauce, salad, garlic bread and choice of dessert from the above list. Soup Dinner: Potato soup or chili with chips, relishes, choice of bread and choice of dessert from the above list.

146

147

Goal 2, Objective 4, Tactic 4

Title: Send a mass email to tour group operators. Brief Description: Send a mass email to tour group

operators with a link to the promotional video and the Society’s website. Status: Copy completed. Looking for an interactive way to explore Kansas’ Civil War history? Lecompton, Kansas provides an immersive environment through which visitors can take a step back in time to explore the rich heritage that led to Kansas’ formation. Lecompton was founded in 1854 and became Kansas Territory’s first capital in 1855. The town drafted a pro-slavery Constitution in 1857, under which Kansas would have been admitted as a slave state. This conflict divided the Democratic Party and led to President Lincoln’s election. Kansas entered as a free state, and the Civil War began. Please view the following video to learn more about Lecompton. Lecompton offers multiple opportunities that offer hands-on exploration. Visitors can take year-round trips to three historic sites and can attend a reenactment. Constitution Hall, where the Lecompton Constitution was drafted, was designated as a state historic site in 1986. The two-story building contains documents, objects and information related to the Lecompton Constitution. The Territorial Capital Museum, formerly Lane University, contains three floors of artifacts from pre-Civil War Kansas. The museum’s chapel, which today hosts living history reenactments, was the site of President Eisenhower’s parents’ wedding. The Democratic Headquarters stone cabin contains items used by the Democratic Party during deliberations.

Year-round tour packages are available. For $10, adults can attend the interactive reenactments and tours of all historic sites. If desired, tour groups can request a meal from the United Methodist Church for $10 per person. Groups also can attend the Historic Lecompton Territorial Days on June 27 and 28, 2014. The event began as the Harvest Home annual summer picnic, but became an official event after Lecompton’s Constitution Hall was dedicated as a National Historic Landmark. Today, the two-day celebration is considered Lecompton’s highlight of the year, and its interactive activities provide entertainment that is suitable for families and organized tour groups. Event highlights include a carnival and an evening concert on June 27 and a Pioneer Skills Living History demonstration, a town pride parade, the “Bleeding Kansas” play, and park social activities on June 28. Admission is free. Bald Eagle Rendezvous, a festival held on September 25-27, 2014 from 9 a.m to 5 p.m., also presents a travel opportunity. The event takes place at Bald Eagle River View Park and is free of charge. It features participants including mountain men, plainsmen, American Indians, camp traders, musicians and early day skills demonstrators. Event highlights include period reenactments, craft demonstrations and a “trader’s row” gift shop. For more information about any of these opportunities, visit http://www.lecomptonkansas. com or contact Paul Bahnmaier, Lecompton Historical Society president, at historiclecompton@ gmail.com for more information. Thanks for your interest, and we hope to see you soon!

148

Goal 2, Objective 5, Tactic 1

Title: Host an educational seminar with Bahnmaier and a “Bleeding Kansas” historian to explain Lecompton’s historical significance and events. Brief Description: Invite Society members to an educational seminar focusing on the accurate history of Lecompton. During the seminar, Bahnmaier would highlight Lecompton’s historical significance during the Civil War and “Bleeding Kansas” era. A fact and myth section should be included in the seminar to reinforce what did or did not actually happen in Lecompton (all of which should be verified by the attending historian). Status: Not completed.

149

Goal 2, Objective 6, Tactic 1

Title: Develop and purchase a print advertisement

Eighth page ad:

in Travel Kansas.

Brief Description: The print advertisement would

include brief copy about the Societyâ&#x20AC;&#x2122;s sites and their significance. Picture(s), pricing, hours, Facebook and Twitter information, website information would all be included in the advertisement. Status: Completed.

The birthplace of the Civil War, where slavery began to die.

EXPLORE history at Democratic Headquarters

/HistoricLecompton

LEARN

during reenactments at Territorial Capital Museum (785) 887-6285

DISCOVER Constitution Hall, a national landmark

@LecomptonKS

Quarter page ad:

The birthplace of the Civil War, where slavery began to die.

EXPLORE history at Democratic Headquarters.

/HistoricLecompton

LEARN during reenactments at Territorial Capital Museum.

(785) 887-6285

DISCOVER Constitution Hall, a national landmark.

@LecomptonKS

150

Half page ad:

The birthplace of the Civil War, where slavery began to die.

EXPLORE

LEARN

DISCOVER

history at Democratic Headquarters.

during reenactments at Territorial Capital Museum.

Constitution Hall, a national landmark.

/HistoricLecompton

(785) 887-6285

@LecomptonKS

151

Goal 2, Objective 2, Tactic 1

Goal 2, Objective 2, Tactic 2

Title: Host an educational seminar with Bahnmaier

Title: Partner with other museums in Kansas to

152

Goal 2, Objective 6, Tactic 2

Title: Develop and purchase a radio advertisement. Brief Description: The radio advertisement

would include brief copy about the Society’s sites, Lecompton’s historical significance and the Society’s website information. The advertisements could be placed on radio stations that serve Topeka, Lawrence and the Kansas City metropolitan area, including 98.1 FM in Kansas City, Kan., and 99.3 FM in Topeka. Status: Completed.

153

Goal 2, Objective 6, Tactic 3

Title: Produce a digital travel guide to all historical

sites in Lecompton (Territorial Capitol Museum, Constitution Hall, Democratic Headquarters and the Lecompton City Jail) to be placed on TravelGuidesFree.com. Brief Description: Visitors select travel guides they’d like to receive (these can be provided by mail or as digital downloads) while providing their contact information, email address, gender, household income, expected number of travels and expected travel dates. Everyone requesting a travel guide will land on a confirmation page after submitting their request and will receive a confirmation email with links to your destination’s website. Status: Completed. Collateral included: digital media kit, brochure, flier and promotional video.

Goal 2, Objective 6, Tactic 4

Title: Promote the events held by the Society

(Territorial Days, Bald Eagle Rendezvous, Parade and more) through a listing on TravelKS.com. Brief Description: The listing would include details for each event at no cost. Status: Not completed.

Goal 2, Objective 6, Tactic 5

Title: Develop and purchase an advertisement on

TravelKS.com to feature events held by the Society (Territorial Days, Bald Eagle Rendezvous, Parade and more) through a listing on TravelKS.com. Brief Description: TravelKS.com The advertisement spaces receive more than 1.4 million annual views and included in the price is an event mass email and Kansas Tourism’s social media outlets. Status: Not completed.

Goal 3, Objective 1, Tactic 1

Title: Send mass emails to teachers. Brief Description: See Goal 2, Objective 1, Tactic 4. Status: Copy completed.

Goal 3, Objective 1, Tactic 2 Title:

Deliver informational packets about Lecompton to teachers via mail. Brief Description: The informational packets would include fliers for children to take home, email text for teachers to send to parents, field trip information brochures for teachers, descriptions of attractions and services, pictures and pricing. Kansas history is part of the curriculum. Depending on the school district, this information is taught at different times throughout the elementary and middle school period. Status: Not completed.

Goal 3, Objective 1, Tactic 3

Title: Create a promotional video. Brief Description: The promotional video would

demonstrate Lecompton’s historical significance. The video could be used for many purposes, including embedding it in mass emails and on the Society’s website, posting it on YouTube, showing it at pitches and including it in the media kit. Status: Completed.

Goal 3, Objective 1, Tactic 4

Title: Create a page on the Society’s website targeted at school administrators and teachers. Brief Description: See Goal 1, Objective 1, Tactic 5. Status: Tab needs to be added to website.

Goal 3, Objective 1, Tactic 5

Title: Create an informational flier about Lecompton. Brief Description: This flier will be included in the

informational packet and sent home with students to give to their parents. The flier will include information about the Territorial Capital Museum, Constitution Hall and Democratic Headquarters, as well as the Society’s website, email address, phone number and Twitter handle. Status: Completed.

154

What happened here created the conflict that started the Civil War. Explore the Territorial Capital Museum and watch skilled reenactors perform. Learn about the Democratic Headquarters, where influential men plotted the future of Kansas politics. Discover Constitution Hall, where politicians drafted the controversial Lecompton Constitution. Book a tour to see for yourself. Historic Lecompton: the birthplace of the Civil War where slavery began to die. (785) 887-6285

LecomptonKansas.com

/HistoricLecompton

@LecomptonKS

155

Goal 3, Objective 1, Tactic 6

Goal 3, Objective 2, Tactic 2

Tactic 1. Status: Completed.

2. Brochures would be distributed at pitches at school board meetings. Status: Completed.

Title: Create a general brochure about Lecompton. Brief Description: See Goal 2, Objective 1,

Goal 3, Objective 1, Tactic 7

Title: Create an informational presentation. Brief Description: See Goal 2, Objective 1, Tactic 1. Status: Completed.

Goal 3, Objective 1, Tactic 8

Title: Around Kansas Day, send emails to teachers

to inform them about the Lecompton Reenactors and their â&#x20AC;&#x153;Bleeding Kansasâ&#x20AC;? play. Brief Description: During early January (Kansas Day is January 29), inform teachers about the services offered by the Lecompton Reenactors. Status: Not completed.

Goal 3, Objective 2, Tactic 1

Title: Give pitches at school board meetings. Brief Description: See Goal 2, Objective 1, Tactic 3. Status: Not completed.

Title: Create a general brochure about Lecompton. Brief Description: See Goal 2, Objective 1, Tactic

Goal 3, Objective 2, Tactic 3

Title: Send follow-up emails to principals. Brief Description: After giving the pitch about

Lecompton to school board members, a reminder email will be sent to the principal encouraging him or her to organize field trips to Lecompton. Email will include brief copy about Lecompton and a link to the website. Status: Not completed.

Goal 3, Objective 2, Tactic 4

Title: Create promotional video. Brief Description: See Goal 3, Objective 1, Tactic 3. Status: Completed.

Goal 3, Objective 2, Tactic 5

Title: Send mass emails to home school group leaders.

Brief Description: See Goal 2, Objective 1, Tactic 4. Status: Copy completed.

156

Goal 3, Objective 3, Tactic 1

Title: Send mass emails to home school group leaders.

Brief Description: See Goal 2, Objective 1, Tactic 4. Status: Copy completed.

Goal 3, Objective 3, Tactic 2

Title: Send brochures about Lecompton to home school group leaders.

Brief Description: Send informational brochure

(Goal 2, Objective 1, Tactic 2) to home school group leaders. Status: Completed.

Goal 3, Objective 3, Tactic 3

Title: Create promotional video. Brief Description: See Goal 3, Objective 1, Tactic 3. Status: Completed.

Goal 3, Objective 3, Tactic 4

Title: Create a page on the Societyâ&#x20AC;&#x2122;s website targeted

at home school group leaders (same as the page for school administrators and teachers). Brief Description: See Goal 1, Objective 1, Tactic 5. Status: Tab needs to be added to website.

Goal 3, Objective 3, Tactic 5

Title: Create an informational flier about Lecompton. Brief Description: See Goal 3, Objective 1, Tactic 5. Status: Completed.

Goal 3, Objective 4, Tactic 1

Title: Create a general brochure about Lecompton. Brief Description: See Goal 2, Objective 1, Tactic

2. Brochures would be given to the teachers in the informational packets to distribute to the parents via their students. Brochures would also be placed in places where parents visit, including local parks and recreation departments and libraries. Status: Completed.

Goal 3, Objective 4, Tactic 2

Title: Create promotional video. Brief Description: See Goal 3, Objective 1, Tactic 3. Status: Completed.

Goal 3, Objective 4, Tactic 3

Title: Create a page on the website targeted at visitors.

Brief Description: See Goal 1, Objective 1, Tactic 3. Status: Tab needs to be added to website.

157

Goal 3, Objective 4, Tactic 4

Title: Create a short blurb about Lecompton for

schools to send out via a parent newsletter or parent portal. Brief Description: The blurb would include information about Lecompton, attractions and services, website link and a photo. Status: Copy completed.

Territorial Days: The Lecompton Historical Society will host its thirty-ninth annual Historic Lecompton Territorial Days on June 27 and 28, 2014 in Lecompton, Kan. The event began as the Harvest Home annual summer picnic but became an official event after Lecompton’s Constitution Hall was dedicated as a National Historic Landmark. Today, the two-day celebration is considered Lecompton’s highlight of the year. Event highlights include a carnival and an evening concert on June 27 and a Pioneer Skills Living History demonstration, a town pride parade, the ““Bleeding Kansas”” play, and park social activities on June 28. Visit http://www.lecomptonkansas.com or contact Paul Bahnmaier, Lecompton Historical Society president, at historiclecompton@gmail.com for more information.

Bald Eagle Rendezvous: The Lecompton Historical Society will host its eleventh annual Bald Eagle Rendezvous from 9 a.m to 5 p.m. on September 25-27, 2014 in Lecompton, Kan. The event takes place at Bald Eagle River View Park and is free of charge. The event began after the First Santa Fe Trail Plainsmen paired together with the Lecompton Historical Society volunteers to provide area residents with living history re-enactments from pre-Civil War history. Today, the three-day celebration, which is co-sponsored by Constitution Hall, a state historic site, continues to educate visitors of all ages to Lecompton’s history. The event will feature participants such as mountain men, plainsmen, American Indians, camp traders, musicians and early day skills demonstrators. Event highlights include period reenactments, craft demonstrations and a “trader’s row” gift shop. Visit http://www.lecomptonkansas.com or contact Paul Bahnmaier, Lecompton Historical Society president, at historiclecompton@gmail. com for more information.

158

General about Lecompton: Lecompton was founded in 1854 and became Kansas Territory’s first capital in 1855. The town drafted a pro-slavery Constitution in 1857, under which Kansas would have been admitted as a slave state. This conflict divided the Democratic Party and led to President Lincoln’s election. Kansas entered as a free state, and the Civil War began. Today, Lecompton keeps history alive. Constitution Hall, where the Lecompton Constitution was drafted, was designated as a state historic site in 1986. The two-story building contains documents, objects and information related to the Lecompton Constitution. The Territorial Capital Museum, formerly Lane University, contains three floors of artifacts from pre-Civil War Kansas. The museum’s chapel, which today hosts living history reenactments, was the site of President Eisenhower’s parents’ wedding. The Democratic Headquarters stone cabin contains items used by the Democratic Party during deliberations. Visit http://www.lecomptonkansas.com or contact Paul Bahnmaier, Lecompton Historical Society president, at historiclecompton@gmail.com for more information.

159

Goal 3, Objective 4, Tactic 5

Goal 3, Objective 5, Tactic 4

students’ parents about Lecompton. Brief Description: The email will encourage parents to take their children to Lecompton and will include a link to website and a PDF version of the brochure. Status: Not completed.

2. Brochures would be placed at other Civil War sites in Kansas, local hotels, I-70 rest stops and places the public might frequent, including retirement communities, golf courses and country clubs. Status: Completed.

Title: Create an email for teachers to send to

Goal 3, Objective 4, Tactic 6

Title: Host the “Bleeding Kansas” play for children on Kansas Day.

Brief Description: To coincide with Kansas Day,

invite children and their parents to a larger showing of the “Bleeding Kansas” play. The play could be show in the Lecompton Community Building to allow a larger audience. The invitations could be sent out via emails from teachers and school newsletters. Status: Not completed.

Goal 3, Objective 5, Tactic 1

Title: Create promotional video. Brief Description: See Goal 3, Objective 1, Tactic 3. Status: Completed.

Goal 3, Objective 5, Tactic 2

Title: Create a general brochure about Lecompton. Brief Description: See Goal 2, Objective 1, Tactic

Goal 3, Objective 5, Tactic 5

Title: Redesign print advertisements that are placed

in regional historical and travel publications. Brief Description: See Goal 2, Objective 6, Tactic 1. Redesign the print advertisements that promote the attractions in Lecompton. We will need to make advertisements of all different sizes for different publications. Status: Completed.

Goal 3, Objective 5, Tactic 6

Title: Place targeted web ads on historical and travel websites.

Brief

Description:

Create targeted website advertisements that drive traffic to the Society’s website to get more information. Status: Not completed.

Title: Create a page on the Society’s website targeted

Goal 3, Objective 5, Tactic 7

Brief Description: See Goal 1, Objective 1,

news stations.

at visitors.

Tactic 3. Status: Tab needs to be added to website.

Goal 3, Objective 5, Tactic 3

Title: Obtain coverage about Lecompton on local Brief Description: As accomplished by the Tactics for Goal 3, Objective 7. Status: Completed.

Title: Target history bloggers and travel websites to

Goal 3, Objective 5, Tactic 8

Brief Description: Send emails that include

local businesses in Lecompton Brief Description: Consider partnering with Kroeger’s Country Meats, Aunt Netter’s Cupcakes, the bed-and-breakfast, etc. Status: Completed.

increase awareness.

information about Lecompton, the promotional video and a link to the website to learn more. Status: Not completed.

Title: Consider future opportunities to partner with

160

Goal 3, Objective 6, Tactic 1 Title:

Update informational packets Lecompton to give to tour group operators. Brief Description: See Goal 2, Objective 4, Tactic 3. Status: Completed.

about

Goal 3, Objective 6, Tactic 2

Title: Provide information for tour group operators on the visitors page on the Society’s redesigned website. Brief Description: See Goal 1, Objective 1, Tactic 4. Status: Tab needs to be added to website.

Goal 3, Objective 6, Tactic 3

Title: Create a general brochure about Lecompton. Brief Description: See Goal 2, Objective 1, Tactic 2. Brochures would be sent to historical tour group operators via mail. Status: Completed.

Goal 3, Objective 6, Tactic 4

Title: Send targeted mass emails to tour group operators.

Brief Description: See Goal 2, Objective 2, Tactic

2. Email pitches should explain why tour group operators should organize tours to Lecompton. The email should include a description of group activities, a sample itinerary, booking information and a link to the website. Status: Copy completed.

Goal 3, Objective 7, Tactic 1

Title: Create a digital media kit. Brief Description: See Goal 2, Objective 3, Tactic 2. Status: Completed. Collateral completed.

Goal 3, Objective 7, Tactic 3

Title: Create promotional video. Brief Description: See Goal 3, Objective 1, Tactic 3. Status: Completed.

Goal 3, Objective 7, Tactic 4

Title: Create a general brochure about Lecompton. Brief Description: See Goal 2, Objective 1, Tactic 2. Brochures would be included in the media kit. Status: Completed.

Goal 3, Objective 7, Tactic 5

Title: Pitch a news story to 15 media outlets in Kansas by June 2014. Brief Description: See Goal 2, Objective 3, Tactic 3. Status: Not completed.

Goal 3, Objective 8, Tactic 1

Title: Contact regional day camps regarding

Lecompton’s reenactments and educational tours for a field trip. Brief Description: Email area day camps such as YMCA, Boys and Girls Clubs, etc., with a flier encouraging day camps to take field trips to Lecompton. Status: Not completed.

Goal 3, Objective 8, Tactic 1

Title: Include Lecompton in sections of the Topeka

and Lawrence library newsletters and websites. Brief Description: Email library administrators with details of what Lecompton has to offer and a short paragraph description to put in newsletters and on websites. Status: Copy completed. Reference digital media kit (Goal 2, Objective 3, Tactic 2).

Goal 3, Objective 7, Tactic 2

Title: Create a page on the Society’s website targeted at media.

Brief Description: See Goal 1, Objective 1, Tactic 6. Status: Tab needs to be added to website.

161

Goal 3, Objective 8, Tactic 1

Goal 4, Objective 1, Tactic 1

YMCA and Boys and Girls Club newsletters and websites. Brief Description: Email area YMCA and Boys and Girls Club administrators with details of what Lecompton has to offer and a short paragraph description to put in newsletters and on websites. Status: Copy completed. Reference digital media kit (Goal 2, Objective 3, Tactic 2).

coverage.

Title: Include Lecompton in sections of the regional

Title: Promote Territorial Days through media Brief Description: Write a pitch to local media to

get media coverage for Territorial Days. Status: Completed. Reference digital media kit (Goal 2, Objective 3, Tactic 2).

162

Goal 4, Objective 1, Tactic 2

Goal 4, Objective 1, Tactic 6

Territorial Days.

Territorial Days attendees. Brief Description: Arrange for a food truck (i.e., the Blissful Bite food truck, based out of Lawrence) to attend Territorial Days and provide food to attendees. Status: Completed.

Title: Create and send news releases to promote Brief Description: Send news releases to local

media about Territorial Days. Status: Completed. Reference digital media kit (Goal 2, Objective 3, Tactic 2).

Goal 4, Objective 1, Tactic 3

Title: Coordinate a food truck to serve food to

Title: Develop and purchase a radio advertisement

Goal 4, Objective 1, Tactic 7

Brief Description: The radio advertisement would

calendars.

for Territorial Days.

include brief copy about Territorial Days, including event activities and dates, as well as the Society’s website information. The advertisements could be placed on radio stations that serve Topeka, Lawrence and the Kansas City metropolitan area, including 98.1 FM in Kansas City, Kan., and 99.3 FM in Topeka. Status: Copy completed. (See radio script on the left page.)

Goal 4, Objective 1, Tactic 4

Title: Create and promote the Lecompton Territorial

Days Ambassador Scholarship. Brief Description: This scholarship will be awarded to two qualified Kansas high school seniors who will be attending a college or university located within the state of Kansas. Status: Completed. Reference digital media kit (Goal 2, Objective 3, Tactic 2).

Goal 4, Objective 1, Tactic 5

Title: Implement a pie baking contest. Brief Description: Create and promote a contest

to bake the best pie. Judges will be local Lecompton celebrities. Promote it on social media, on the website and via fliers around town. Status: Not completed.

Title: Post the Society’s events on community event Brief Description: See Goal 1, Objective 1, Tactic 16. Status: Completed.

Goal 4, Objective 2, Tactic 1

Title: Create a kids’ area at Territorial Days. Brief Description: The kids’ area should provide

activities suitable for children of all ages. Activities could include craft making, coloring and storytime. Approach Lecompton and Lawrence businesses about sponsoring or cosponsoring this area. Status: Not completed.

Goal 4, Objective 2, Tactic 2

Title: Create a short blurb about Territorial Days for

Goal 4, Objective 2, Tactic 3

Title: Include Territorial Days in the “Upcoming

Events” section of school newsletters and websites. Brief Description: Email area school administrators with details of the event and a short paragraph description to put in newsletters and on websites. Status: Copy completed. Reference Goal 2, Objective 1, Tactic 4.

163

Goal 4, Objective 2, Tactic 4

Goal 4, Objective 4, Tactic 2

Events” section of the Topeka and Lawrence library newsletters and websites. Brief Description: Email library administrators with details of the event and a short paragraph description to put in newsletters and on websites. Status: Copy completed. Reference Goal 3, Objective 8, Tactic 2.

Days parade.

Title: Include Territorial Days in the “Upcoming

Goal 4, Objective 2, Tactic 5

Title: Include Territorial Days in the “Upcoming Events” section of area day camp newsletters and websites. Brief Description: Email area YMCA and Boys and Girls Club administrators with details of the event and a short paragraph description to put in newsletters and on websites. Status: Copy completed. Reference Goal 3, Objective 8, Tactic 3.

Goal 4, Objective 3, Tactic 1

Title: Update the current tour group operators

Title: Improve upon the existing annual Territorial Brief Description: Meet with members of the

Lecompton Historical Society to plan logistics for a town pride parade during Territorial Days. Residents and non-resident Lecompton enthusiasts will create floats (no bigger than the size of a small truck) or costume pieces to display pride. Create a small trophy for the winning participant(s) that they can display for one year. For the future, consider implementing a “Miss Territorial Days” or other pageant to promote Lecompton pride among young Lecompton citizens. Status: Completed.

Goal 4, Objective 4, Tactic 3

Title: Create and promote the Lecompton Territorial Days Ambassador Scholarship. Brief Description: See Goal 4, Objective 1, Tactic 4. Status: Completed.

Goal 4, Objective 4, Tactic 4

Brief Description: See Goal 2, Objective 4,

Title: Implement a pie-baking contest. Brief Description: See Goal 4, Objective 1,

Goal 4, Objective 3, Tactic 2

Goal 4, Objective 4, Tactic 5

on the visitors page on the Society’s redesigned website. Brief Description: See Goal 1, Objective 1, Tactic 4. Status: Tab needs to be added to website.

Territorial Days attendees. Brief Description: See Goal 4, Objective 1, Tactic 6. Status: Completed.

packet.

Tactic 3. Status: Completed.

Title: Provide information for tour group operators

Goal 4, Objective 4, Tactic 1

Title: Meet with Lecompton small business owners

to discuss supporting Territorial Days. Brief Description: Send delegates from the Society to meet with Lecompton small business owners to help prepare their businesses for visitors. Encourage small business owners to tell customers about the event. Provide food service businesses with a reduced permit fee to sell food at the event. Status: Completed.

Tactic 5. Status: Not completed.

Title: Coordinate a food truck to serve food to

Goal 5, Objective 1, Tactic 1

Title: Promote Bald Eagle Rendezvous through media coverage.

Brief Description: Write a pitch to local media to get media coverage for the Bald Eagle Rendezvous. Status: Not completed.

Goal 5, Objective 1, Tactic 2

Title: Create and send news releases to promote the

Bald Eagle Rendezvous. Brief Description: Send news releases to local media about Bald Eagle Rendezvous. Status: Completed. (See photo on the right)

164

Lecompton Historical Society FOR IMMEDIATE RELEASE May 1, 2014

640 E. WOODSON LECOMPTON, KS 66050 (785) 887-6285

FOR MORE INFORMATION: Paul Bahnmaier Lecompton Historical Society President (785) 887-6148 Office

165

Goal 5, Objective 1, Tactic 3

Title: Develop and purchase a radio advertisement. Brief Description: The radio advertisement would

include brief copy about the Bald Eagle Rendezvous, including event activities and dates, as well as the Society’s website information. The advertisements could be placed on radio stations that serve Topeka, Lawrence and the Kansas City metropolitan area, including 98.1 FM in Kansas City, Kan., and 99.3 FM in Topeka. Status: Not completed.

Goal 5, Objective 1, Tactic 4

Title: Post the Society’s events on community event calendars.

Brief Description: See Goal 1, Objective 1, Tactic 16. Status: Completed.

Goal 5, Objective 2, Tactic 1

Title: Contact school administrators to distribute

information regarding Bald Eagle Rendezvous. Brief Description: Email area school administrators with a sample email and flier encouraging parents to take their children to Bald Eagle Rendezvous. Status: Not completed.

Goal 5, Objective 2, Tactic 2

Title: Include Bald Eagle Rendezvous in the

“Upcoming Events” section of school newsletters and websites. Brief Description: Email area school administrators with details of the event and a short paragraph description to put in newsletters and on websites. If students cannot take field trips to Bald Eagle Rendezvous with their classes, their parents may see the opportunity and take a family trip to the festival. Status: Copy completed. Reference Goal 4, Objective 2, Tactic 3.

Goal 5, Objective 2, Tactic 4

Title: Include Bald Eagle Rendezvous in the

“Upcoming Events” section of area after-school care newsletters and websites. Brief Description: EEmail area YMCA and Boys and Girls Club administrators with details of the event and a short paragraph description to put in newsletters and on websites. Status: Copy completed. Reference Goal 3, Objective 8, Tactic 1.

Goal 5, Objective 3, Tactic 1

Title: Update the current tour group operator packet. Brief Description: See Goal 2, Objective 4, Tactic 3. Status: Completed.

Goal 5, Objective 3, Tactic 2

Goal 5, Objective 3, Tactic 1

Title: Meet with Lecompton small business owners

to discuss supporting Bald Eagle Rendezvous. Brief Description: Send delegates from the Society to meet with locals to help prepare their businesses for visitors. Encourage small business owners to tell customers about the event. Provide food service businesses with a reduced permit fee to sell food at the event. Status: Completed.

Goal 5, Objective 2, Tactic 3

Title: Include Bald Eagle Rendezvous in the

“Upcoming Events” section of the Topeka and Lawrence library newsletters and websites. Brief Description: Email library administrators with details of the event and a short paragraph description to put in newsletters and on websites. Status: Copy completed. Reference Goal 3, Objective 8, Tactic 2.

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167

BUDGET SUMMARY

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Produce a digital travel guide to all historical sites in Lecompton (Territorial Capitol Museum, Constitution Hall, Democratic Headquarters and the Lecompton City Jail) to be placed on TravelGuidesFree.com (3 month trial).

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-Tactic 47 Page 171

169

BUDGET SUMMARY Tactic

Goal, Objective, Tactic

Additional Primary Budget Budget

1. Redesign the Society’s website.

1,1,1

$10,000

2. Create a page on the Society’s website about Lecompton’s history.

1,1,2

Part of the $10,000 to redesign the website

3. Create a page on the Society’s website targeted at visitors.

1,1,3; 3,4,3; 3,5,2 Part of the $10,000 to redesign the website

4. Provide information for tour group operators on the visitors page on the Society’s redesigned website.

1,1,4; 4,3,2; 5,3,2 Part of the $10,000 to redesign the website

5. Create a page on the Society’s website targeted at teachers and school administrators.

1,1,5; 3,1,4; 3,3,4 Part of the $10,000 to redesign the website

6. Create a page on the Society’s website targeted at the media.

1,1,6; 3,7,2

Part of the $10,000 to redesign the website

7. Create a YouTube channel.

1,1,7

Free

8. Utilize TravelKS.com event and web listing.

1,1,8

Free

9. Create a Twitter account for the Society.

1,1,9

Free

10. Create a content calendar for the Society’s Facebook and Twitter sites.

1,1,10

Free

11. Add a “history” informational section to the Historic Lecompton Facebook page.

1,1,11

Free

12. Add an “events” section to the Historic Lecompton Facebook page.

1,1,12

Free

13. Design pictures/logos that could be used on the Society’s social media profiles.

1,1,13

Free

14. Create and place signs that contain the Society’s social media information at the Territorial Capital Museum.

1,1,14

$40

15. Consolidate websites.

1,1,15

Part of the $10,000 to redesign the website

170

Tactic

Goal, Objective, Tactic

16. Post the Society’s events on community event calendars.

1,1,16; 4,1,7; 5,1,4

Free

17. Create a communication guide.

1,2,1

Free

18. Providing media training for Paul Bahnmaier.

1,2,2

Free

19. Hire a freelance graphic design student from the University of Kansas.

1,2,3

$1,800

20. Create an introduction for the Bleeding Kansas play.

1,3,1

Free

21. Redesign the current playbill Bleeding Kansas play.

1,3,2

Free

22. Organize the museum by topic and era.

1,4,1

Free

23. Emphasize Bleeding Kansas and Civil War history on the first floor of the Territorial Capital Museum.

1,4,2

Free

24. Make the Territorial Museum more interactive.

1,4,3; 1,5,1

$8,100

25. Enhance the merchandise offered in the Territorial Capital Museum gift shop.

1,4,4

$3,000

26. Create a booklet for children to accompany the museum’s exhibit.

1,4,5; 1,5,5

$1,500

27. Provide storytime for children during the Bleeding Kansas Lecture Series.

1,5,2

Free

28. Ceate a Junior Sheriff program for visitors to the museum.

1,5,3

$250

29. Create a historical photo booth for the Territorial Capital Museum.

1,5,4

$650

30. Create an informational presentation.

2,1,1; 3,1,7

Free

31. Create a general brochure.

2,1,2; 3,2,2; 3,5,4; 3,7,4;

$400

for the

3,1,6; 3,4,1; 3,6,3; 4,5,4

Additional Primary Budget Budget

171

Tactic

Goal, Objective, Tactic

Additional Primary Budget Budget

32. Give pitches at school board meetings.

2,1,3; 3,2,1

$250

33. Send a mass email to elementary and middle school teachers in Kansas.

2,1,4; 3,1,1

Free

34. Host an educational seminar with Bahnmaier and Bleeding Kansas book authors to explain Lecompton’s historical significance.

2,2,1

$50

35. Write about Lecompton’s historic sites and history museums on travel websites.

2,2,2

Free

36. Partner with other museums in Kansas to promote Lecompton’s Bleeding Kansas and Civil War-related sites.

2,2,3

$250

37. Conduct a media tour for journalists in Lawrence, Topeka and Kansas City metropolitan areas reporting on education and arts and culture-related stories.

2,3,1

$50

38. Create a digital media kit.

2,3,2

Free

39. Pitch a news story.

2,3,3; 3,7,5

Free

40. Create informational rack cards about Constitution Hall to be included in the informational packet.

2,4,1

$300

41. Create informational rack cards about the Territorial Capital Museum and Democratic Headquarters to be included in the informational packet.

2,4,2

$300

42. Update the current tour group operator packet.

2,4,3; 3,6,1; 4,3,1;

$200

43. Send a mass email to tour group operators.

5,3,1

Free

44. Host an educational seminar with Bahnmaier and a Bleeding Kansas historian to explain Lecompton’s historical significance and events.

2,4,4

Free

45. Develop and purchase a print advertisement in Travel Kansas.

2,5,1

$1,000

172

Tactic

Goal, Objective, Tactic

Additional Primary Budget Budget

46. Develop and purchase a radio advertisements 2,6,2 to run year-round.

$7,500

47. Produce a digital travel guide to all historical 2,6,3 sites in Lecompton (Territorial Capitol Museum, Constitution Hall, Democratic Headquarters and the Lecompton City Jail) to be placed on TravelGuidesFree.com (3 month trial).

$1,200

48. Promote the events held by the Society 2,6,4 (Territorial Days, Bald Eagle Rendezvous, Parade and more) through a listing on TravelKS. com.

Free

49. Develop and purchase an advertisement 2,6,5 on TravelKS.com to feature events held by the Society (Territorial Days, Bald Eagle Rendezvous, Parade and more) through a listing on TravelKS.com.

$1,000 for Territorial $5,000 for Bald Eagle Days advertisements Rendezvous and year-round tourism advertisements

50. Deliver informational packets about 3,1,2 Lecompton to teachers via mail.

$200

51. Create a promotional video.

Free

3,1,3; 3,2,4; 3,3,3; 3,4,2; 3,5,1; 3,7,3

52. Create an informational flier about 3,1,5; 3,3,5 Lecompton.

Part of the $400 to print fliers

53. Around Kansas Day, send emails to 3,1,8 teachers to inform them about the Lecompton Reenactors and their “Bleeding Kansas” play.

Free

54. Send follow-up emails to principals.

3,2,3

Free

55. Send mass emails to home school group 3,3,1 leaders.

Free

56. Send brochures about Lecompton to home 3,3,2 school group leaders.

$100

57. Create a short blurb about Lecompton for 3,4,4 schools to send out via a parent newsletter or parent portal.

Free

58. Create an email for teachers to send to 3,4,5 students’ parents about Lecompton.

Free

173

Goal, Objective, Tactic

Additional Primary Budget Budget

59. Host the “Bleeding Kansas” play for children on Kansas Day.

3,4,6

Free

60. Target history bloggers and travel websites to increase awareness.

3,5,3

Free

3,5,5

Free

Tactic

61. Redesign print advertisements that are placed in regional historical and travel publications. 62. Place targeted web ads on historical and travel websites.

3,5,6

63. Obtain coverage about Lecompton on local news stations.

3,5,7

Free

64. Consider future opportunities to partner with local businesses in Lecompton.

3,5,8

Free

65. Send targeted mass emails to tour group operators.

3,6,4

Free

66. Contact regional day camps regarding Lecompton’s reenactments and educational tours for a field trip.

3,8,1

Free

3,8,2

Free

68. Include Lecompton in sections of the regional YMCA and Boys and Girls Club newsletters and websites.

3,8,3

Free

69. Promote Territorial Days through media coverage.

4,1,1

Free

70. Create and send news releases to promote Territorial Days.

4,1,2

Free

71. Develop and purchase a radio advertisement for Territorial Days.

4,1,3

$2,000

72. Create and promote the Lecompton Territorial Days Ambassador Scholarship.

4,1,4; 4,4,3

$1,000

73. Implement a pie-baking contest.

4,1,5; 4,3,4; 4,4,4

74. Coordinate a food truck to serve food to Territorial Days attendees.

4,1,6; 4,4,5

67. Include Lecompton in sections of the Topeka and Lawrence library newsletters and websites.

$2,000

$200 Free

174

Tactic

Goal, Objective, Tactic

Additional Primary Budget Budget

75. Create a kid’s area at Territorial Days.

4,2,1

$500

76. Create a short blurb about Territorial Days for schools to send out via a parent newsletter or parent portal.

4,2,2

Free

77. Include Territorial Days in the “Upcoming Events” section of school newsletters and websites.

4,2,3

Free

78. Include Territorial Days in the “Upcoming Events” section of the Topeka and Lawrence library newsletters and websites.

4,2,4

Free

79. Include Territorial Days in the “Upcoming Events” section of area day camp newsletters and websites.

4,2,5

Free

80. Meet with Lecompton small business owners to discuss supporting Territorial Days.

4,4,1

$25

81. Improve upon the existing annual Territorial Days parade.

4,4,2

$1,000

82. Promote Bald Eagle Rendezvous through media coverage.

5,1,1

Free

83. Create and send news releases to promote the Bald Eagle Rendezvous.

5,1,2

Free

84. Develop and purchase a radio advertisement for the Bald Eagle Rendezvous.

5,1,3

$2,000

85. Contact school administrators to distribute information regarding Bald Eagle Rendezvous.

5,2,1

Free

86. Include Bald Eagle Rendezvous in the “Upcoming Events” section of school newsletters and websites.

5,2,2

Free

87. Include Bald Eagle Rendezvous in the “Upcoming Events” section of the Topeka and Lawrence library newsletters and websites.

5,2,3

Free

175

Tactic

Goal, Objective, Tactic

Additional Primary Budget Budget

88. Include Bald Eagle Rendezvous in the 5,2,4 “Upcoming Events” section of area afterschool care newsletters and websites.

Free

89. Meet with Lecompton small business 5,4,1 owners to discuss supporting Bald Eagle Rendezvous.

$25

Primary Budget Additional Total: $24,890 Budget Total: $27,000 Expansion Budget Total: $51,890

176

177

APPENDICES

“

We’re excited for our new restaurant because people like to go visit somewhere and sit down and eat. This could help bring people from Lawrence, Topeka and other nearby cities.

”

-Focus Group 2 Question 6, Page 185

179

APPENDIX A Survey Questions: Teacher Survey 1. Consent: I agree to participate in this survey. 2. Are you currently a teacher, principal or an administrator at a school? 3. If no, end the survey. If participant is a teacher, principal or administrator: 4. What is your gender? 5. What school do you teach at? Please provide the name, city and state. 6. What grade(s) do you teach (Please select all that apply) 7. On average how many field trips do you take a year? 8. Do you teach history or social studies to students? 9. Do you use any interactive teaching methods? (Please select all that apply) 10. How effective are fieldtrips for enriching students’ learning experiences? 11. What makes field trips a meaningful experience for students? (Please select all that apply) 12. How do you choose field trip locations? (Please select all that apply) 13. What would determine if your class was able to take a different field trip than the classes in the previous years have taken? (Please select all that apply) 14. How do you teach “Bleeding Kansas” or the Civil War to your students? 15. Have you heard Lecompton, Kansas? If teachers have not heard of Lecompton: 16. Please copy and paste the link below into a new browser and explore the Lecompton Historical Society’s website for one minute. After, please rank it on the following scales (0 being worst, 100 being best). 17. After learning what you have about Lecompton, how good of a learning experience do you think visiting Lecompton would be for your students?

If teachers have heard of Lecompton: 18. What have you heard about Lecompton, Kansas? 19. What places have you heard of ? (Please select all that apply) 20. Please copy and paste the link below into a new browser and explore the Lecompton Historical Society’s website for one minute. After, please rank it on the following scales (0 being worst, 100 being best). 21. After learning what you have about Lecompton, how good of a learning experience do you think visiting Lecompton would be for your students? 22. Have you ever taken a class field trip to Lecompton, Kansas? If teachers have taken a field trip to Lecompton: 23. How enjoyable was your experience? 24. How beneficial was it to your students? 25. How much did it relate to your curriculum? 26. How enriching was the experience? 27. What places did you visit? 28. Would you take a different group of students back to Lecompton? If teachers have not taken a field trip to Lecompton: 29. After learning what you have about Lecompton, Kansas, would you consider taking a field trip there? 30. Why are you not interested in taking a field trip to Lecompton? 31. Would you rather come for a specific event, or just to visit the various historical sites? All teachers: 32. The Lecompton reenactors who perform the play “Bleeding Kansas” sometimes travel to different local schools to perform the play. Would you be interested in having them come to your school to perform the play?

180

Teachers not interested in reenactors: 33. Why would you not be interested in having the Lecompton Reenactors come to your school to perform “Bleeding Kansas”?

17. Any other information you would like to provide? 18. How did you hear of your destination? (Please select all that apply)

Teachers interested in reenactors: 34. What would you (your school) be willing to pay to have them come

Parents who have not visited a historical site with their children: 19. What would attract you to bring your child(ren) to a historical site? 20. Why have you not traveled to a historical site with your child(ren)? (Please select all that apply)

All teachers: 35. Would you be willing to send provided information about the Lecompton Historical Society and the attractions they have to offer home with students to give to their parents?

Parent Survey: 1. Consent: I agree to participate in this survey. 2. Do you have children under the age of 18 living in your household? 3. If no, end the survey. All parents: 4. How interested are you in American history? 5. How interested are you in historical reenactments? 6. How interested are you in taking day trips to historical sites? 7. How interested are you in bringing your children or grandchildren to historic sites? 8. Have you ever taken your children to a historical site? Parents who have visited a historical site with their children: 9. Have you ever chosen a trip destination solely based on a town’s historical significance? 10. Who have you travel to historical sites with? (Please select all that apply) Parents who have visited a historical site with their children: Think of one recent historical trip that you’ve taken your child(ren) to and answer the questions below: 11. Where did you go? 12. Why did you go? 13. What time of the year did you go? 14. What did you do? 15. What did you enjoy? 16. What did you dislike?

All parents: 21. Have you heard of or been to Lecompton, Kansas? Parents who have not heard of Lecompton: 22. Please read some brief background information about Lecompton, and then answer a few questions. 23. Please copy and paste the link below into a new browser and explore the Lecompton Historical Society’s website for a minute. After, please rank it on the following scales (0 being worst, 100 being best). 24. After learning what you have about Lecompton, would you be interested in bringing your children to visit? Parents who have been to Lecompton: 25. Please briefly explain what you know about Lecompton. 26. Do you consider Lecompton a Civil War historic site? 27. Why or why not? (If you don’t know, please skip) 28. Would you go back to Lecompton? 29. Why or why not would you go back to Lecompton? 30. What improvements or suggestions do you have for the town of Lecompton? 31. How enjoyable was your experience? 32. How beneficial was it in learning about the Civil War? 33. How enriching was the experience? 34. How much did your children enjoy the visit? 35. What places did you visit? 36. Would you take your child(ren) back to Lecompton?

181

Parents who have heard of, but have not been to Lecompton: 37. Please briefly explain what you know about Lecompton. 38. Do you consider Lecompton a Civil War historic site? 43. Please copy and paste the link below into a new browser and explore the Lecompton Historical Society’s website for a minute. After, please rank it on the following scales (0 being worst, 100 being best). 44. After learning what you have about Lecompton, would you be interested in bringing your children to visit? All parents: 45. Have you heard of the Bald Eagle Rendezvous? 46. Have you heard of Territorial Days? Parents who have attended Bald Eagle Rendezvous: 47. What did you think of the Bald Eagle Rendezvous? 48. What suggestions do you have for improving the event? Parents who have attended Territorial Days: 49. What did you think of Territorial Days? 50. What suggestions do you have for improving the event? All parents: 51. What is your gender? 52. How many children do you have? 53. Please list the ages of all your children. 54. How old are you? 55. Are you employed? 56. What is your marital status? 57. Where do you live? (Please provide city and state) 58. Which racial/ethnic group do you most identify with? (Please check all that apply) 59. What is the highest degree or level of school you have completed? If currently enrolled, please list the highest degree you have received. 60. Annual Household Income.

General Survey All Respondents: 1. How interested are you in American history? 2. How interested are you in historical reenactments? 3. How interested are you in taking day trips to historical sites? 4. How interested are you in bringing your children or grandchildren to historic sites? 5. Have you visited a historical site? Respondents who have visited a historical site: 6. Have you ever chosen a trip destination solely based on a town’s historical significance? 7. Who have you traveled to a historical site with? (Please select all that apply) Think of one recent historical trip that you’ve been on and answer the questions below. 8. Where did you go? 9. Why did you go? 10. What time of the year did you go? 11. What did you do? 12. What did you enjoy? 13. What did you dislike? 14. Any other information you would like to provide? 15. How did you hear of your destination? (Please select all that apply) Respondents who have not visited a historical site: 16. What would attract you to visit a historical site? 17. Why have you not traveled to a historical site? (Please select all that apply) All respondents: 18. Have you heard of or been to Lecompton, Kansas? 19. Please read some brief background information about Lecompton, and then answer a few questions.

182

Respondents who have not heard of Lecompton: 20. Please copy and paste the link below into a new browser and explore the Lecompton Historical Society’s website for a minute. After, please rank it on the following scales (0 being worst, 100 being best). 21. After learning what you have about Lecompton, would you be interested in visiting? Respondents who have been to Lecompton: 22. Please briefly explain what you know about Lecompton. 23. Do you consider Lecompton a Civil War historic site? 24. Why or why not? (if you don’t know, please skip) 25. Would you go back to Lecompton? 26. Why or why not would you go back to Lecompton? 27. What improvements or suggestions do you have for the town of Lecompton? Respondents who have heard of, but have not been to Lecompton: 28. Please briefly explain what you know about Lecompton. 29. Do you consider Lecompton a Civil War historic site? 30. Why or why not? (if you don’t know, please skip) 31. From what you know, what improvements or suggestions do you have for the town of Lecompton?

Participants who have attended Territorial Days: 36. What did you think of Territorial Days? 37. What suggestions do you have for improving the event? All participants: 38. What is your gender? 39. How old are you? 40. Are you employed? 41. What is your marital status? 42. Where do you live? (Please provide city and state) 43. Which racial/ethnic group do you most identify with? (Please check all that apply) 44. What is the highest degree or level of school you have completed? If currently enrolled, please list the highest degree you have received. 45. Annual Household Income.

All respondents: 32. Have you heard of the Bald Eagle Rendezvous? 33. Have you heard of Territorial Days? Participants who have attended Bald Eagle Rendezvous: 34. What did you think of the Bald Eagle Rendezvous? 35. What suggestions do you have for improving the event?

183

APPENDIX B Focus Group Notes:

Focus Group 1:

1. Do you currently live in Lecompton? Over your lifetime, how long have you lived in Lecompton?

1. Do you currently live in Lecompton? Over your lifetime, how long have you lived in Lecompton? 2. What is the best thing about living in Lecompton? 3. How does Lecompton overcome its history? 4. Has anything changed since the signs changed? 5. Describe Lecompton in three words or using three adjectives. 6. What do you think about Lecompton’s future? 7. Where would you take a visiting friend or family member?

F ocus Group 2: 1. Over your lifetime, how long have you lived in Lecompton? 2. What is the best thing about living in Lecompton? 3. What does Lecompton’s history and community mean to you? 4. How do you view your slogan? 5. How do you view your slogan? 6. What are you proud of ? 7. How can Lecompton bring in new visitors? 8. Describe Lecompton in three words or using three adjectives.

- Yes. I’ve lived in Lecompton since 1942. - Yes, since 1940. - No, not since 1979. I live west of town. - Howard: No, not since 1967, but I associate myself with the area because went to high school here. Lecompton has a sense of community that is wider than its boundaries. We have a very deep sense of pride. People will drive in once a year, twice a year. - I was born and raised here, then moved away for 40 years. I came back because I missed home and my family. - I moved to California after high school. I’ve been back for five years. - I moved here from Richmond, Virginia in 1951, and have lived here ever since.

2. What is the best thing about living in Lecompton?

- The people. - Community pride. We all work together and pull together in tough times. If someone needs someone, we’re here in a heartbeat. - All the things we’ve accomplished in this little town of 620 people. - Robert Skaggs, the only slave in Lecompton, was taken to Texas in 1859. Upon the end of the Civil War, he came back to Lecompton. Someone asked, “Why would you come to the former ‘slave capital’ of Kansas?” Skaggs said that when his master was mean to him, he was taken care of by others in Lecompton. - A lot has happened here. We’ve increased community spirit. In 1970, this building [the Territorial Capital Museum] was in shambles, but the Historical Society’s pride began a long continuing campaign to improve it. We lobbied the state legislator. Our community rebuilt the old high school to make sure this doesn’t happen again.

184

- This was once the largest town in Kansas. We came out the Depression and WWII and people were poor, but knew the history of Lecompton. One time I came back on a vacation and saw this beautiful building. This shows what happens when people care enough to go to the legislature and put up time and money to reach their goal. - We have a Cinderella complex with Perry. It took our businesses, schools and fulltime post office. Perry is slightly larger, but has always been the railroad town’ Lecompton’s the slave capital. It came to be that we were the slave state by the federal government, not the people who settled here. We’ve been the ones to bear the burden, though not by choice.

3. How does Lecompton overcome its history?

- The victors write the history, it’s political. We weren’t taught anything about the Confederacy in school. Not in Kansas history. We have a national history to promote because of our unique history. It’s a draw, because look how much the southern states make based on civil war history. We have a great history here with no embellishment; a lot of the buildings are still around. - People think Lawrence’s free state status prevents people from wanting to come. Reenactors have done the “Bleeding Kansas” play all over Kansas, but were only invited to Lawrence once. - In Lawrence, I always heard about what Lecompton was supposed to be. I’d come out here and never understand why. - Man who lives in Lawrence disagrees: so many people in Lawrence are brand new that they don’t even know about Lecompton. Financial constraints and priorities prevent them from coming. - Paul: I’ve been introduced on the news as “Paul from the slavery capital.” The state put up those signs that say “slave capital.”

4. Has anything changed since the signs changed?

- Yes, but it takes awhile to overcome changes. There are still people in the south, and Lawrence, who still want to fight the civil war and Quantrill. - Some people think Lecompton is just another small town. People overlook our presence. Very little said about Lecompton.

5. Describe Lecompton in three words or using three adjectives.

- Historic, sacrifice, pearl city of the kaw, pride, helping, church (when there’s a death in community, even if only one church, doesn’t matter if individual went there, but we take care of their needs)

6. What do you think about Lecompton’s future?

- As we get older, will the heart of Lecompton still be here? We try not to exclude newer people, but are unsure if they share the same interest. I worry. - Elsie: This could also be part of the times, as volunteer spirit and group spirit wanes everywhere. Is it because everyone is too tuned in to electronics that we don’t tune into each other as much? - We had ice cream socials for 50 years and never accomplished anything, but political help was essential. We received a grant through legislature and matching system with the federal government. All this pride helped, but political maneuvering got it accomplished. - Lecompton is unique- the population has grown despite losing things [including its high school and fulltime post office.] People live here all their lives and don’t move as they get older. - We need new people to join the Society. [Participants considered “new” people as those who’ve been here for 30 years but were not getting involved in town activities.] - The Methodist church serves as a community organization more than a Methodist group. We don’t join church, but contribute because it does so much community good to provide for people. - Every family in here [the focus group] has been since the 1850s/60s. None were pro slavery. The politicians sent from DC were. History is history, and we can’t do anything about it. - We don’t understand why the state misses economic development by promoting its history without recognizing the Confederacy. The South is very successful. - Lecompton is the Territorial capital, NOT the territorial slave capital, that phrase came about later. - We need a place for visitors to sit down and talk and meet the local characters. We’re hoping the new restaurant can do that.

185

- We need to make our museum more interactive and tech-y to get young people and kids interested. We’ve seen some museums around the country do this to great success. - We’ve thought about trying things such as scavenger hunts that require kids to find objects, and rewarding them with a prize. Kids these days have too much to compete with their attention. - We need presence at other historic sites in other towns, since people who tend to go to one place will go to other places.

7. Where would you take a visiting friend or family member? - I take visitors from Arizona and Nebraska to the Territorial Capital Museum, Constitution Hall, the Democratic Headquarters and the Lecompton City Jail. As I’m doing that, I introduce them to the history. Here’s what happened here and here. People say, “I had no idea this happened in Lecompton!” They’re always positively impressed. - We need to all learn our history a little better and learn how to promote Lecompton, since the “birthplace of civil war, where slavery came to die” signs bring in people who see it and are curious to learn more. Our history is easy to explain when they get here. - Our town is the best-kept secret of federal and state government. - How come nobody knows about it? When I was growing up, it didn’t exist, and then I realized what it was. Outsiders are very impressed. It’s just hard to get them here.

Focus Group 2: 1. Over your lifetime, how long have you lived in Lecompton?

- I’ve lived on a farm west of Lecompton for 12 years. - All my life (74 years.) - 50 years. - 45 years. - 50 years. - I’ve lived in Big Springs, Kan. for 30 years, but am on the museum board. - 40 years. - Six years. I came here, loved the town, ran for mayor and was elected. - 18 years. - 87 years. - 83 years. - 50-plus years. - Since 1960. - Since 1960. - I visit Lecompton a lot, but don’t live here. I’m involved in the reenactments.

2. What is the best thing about living in Lecompton?

- It’s a quiet, nice place to live. - I love the people. - I enjoy being involved. - Lecompton has a great location—it’s convenient to Lawrence and Topeka. It’s a nice community with good roads and streets. - I love the Christmas Vespers. - We have two great museums.

3. What does Lecompton’s community mean to you?

history

and

- It’s the story of our lives, and our forefathers on back. - Three generations of my family have lived here. - Another historical society came here and said that their ancestors were shooting at ours. It was strange to think that my grandparents and great grandparents were whom they were talking about. - Lecompton frames my identity—it has its roots in our history. There’s more sense of this in Lecompton than any other community in Kansas.

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- Lecompton’s a little town w a big history. It made headlines all over. No one appreciates or understands now because you must dig to find it. It’s a place of peace where we can reflect on what happened. - Lecompton’s a little town w a big history. It made headlines all over. No one appreciates or understands now because you must dig to find it. It’s a place of peace where we can reflect on what happened. - Anywhere else, a vacant building just falls apart, but here, we turned it into something great. We developed the pride group. We’re a strong community and care about history because it’s part of who we are. It impacts what we do in the community today. - Making history come alive for students has been a big part of the Historical Society. Once, a Leavenworth school group needed parents to move students. One woman went, reluctantly, but enjoyed the tour. She told me, “You turned me onto history. I’m going to read everything I can from now on.” - We make history interesting and something people can relate to, though it’s still factual. - Charlene: One of my biggest moments of pride was when the state of Kansas printed a history book for junior high kids. They couldn’t find a picture of Mahala Doyle, so they used mine instead.

4. How do you view your slogan?

- The pro-slavery connotation comes from the government, and we need to change misperception. - I like the slogan, since it’s evolve over the years. It’s great that they added “where slavery began to die” part.

5. What are you proud of?

- Everyone’s proud of something. I’m proud of our pride committee. - I remember when the first WPA toilet was installed in my house. My dad borrowed money from the bank. We’ve come a long way since then. - Once you get through all historians, the people who came to Kansas came for opportunity, land and a new life. We’re the real people of Kansas, and have pride in what happened because it was a huge event of history. The pro-slavery people left. The people here stayed.

6. How can Lecompton bring in new visitors?

-We’re excited for our new restaurant because people like to go visit somewhere and sit down and eat. This could help bring people from Lawrence, Topeka and other nearby cities. - We plan to bring three to four hundred visitors from across the country for our Sunday bleeding Kansas Series. We’ve advertised through flyers, ads and church newletters. - People always say, “We didn’t know Lecompton was here! Now, learning its history, we realize how important Lecompton is.” We need to bring people here so they discover Lecompton. - Schools barely teach Kansas history. For field trips, schools want to go somewhere fun when traveling with the kids, not an educational place. We need to make Lecompton more interactive to encourage schools to come here. - Social media will be next step to get word out. Our Facebook page needs regular updates relating to Lecompton. - Let’s put “Bleeding Kansas” on YouTube! - All Texas school kids go to the Alamo- could we get all the Kansas students to come to Lecompton? We have three major sites; 4 if we include Fort Titus. - More people will be retiring in the next years, so they could visit Lecompton. The traffic is light, and they could walk around. - We need to spread out our big events over the year to create more consistency. - We need to improve our handicap accessibility. People look at this stuff when they organize tours. We need to fix the Territorial Capital Museum bathrooms, and the elevator in the community building. - We need a digital presence. Articles get read and disappear, but videos stay around forever. - Let’s encourage more non-partisan political participation.

7. Describe Lecompton in three words or using three adjectives. -

History, family, church Idyllic setting Family-oriented Home Connected Calming Lincoln’s close call

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APPENDIX C Powerpoint for Schools:

Field Trip to Lecompton, Kansas The Birthplace of the Civil War, where slavery began to die.

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Note: Video will be embedded

Lecompton

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Lecomptonâ&#x20AC;&#x2122;s History Lecompton was the capital of the Kansas Territory from 1854 to 1861.

Lecompton Constitution The Lecompton Constitution, which permitted slavery in Kansas, was drafted in 1857.

Abolitionist Jim Lane rabble-rousing at Constitution Hall in Lecompton on Sept. 7, 1857

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Free State Kansas was later admitted to the Union as a free state in 1861. The Lecompton Constitution did not pass and Lecompton did not become the state capitol of Kansas.

Agenda Arrival at the Territorial Capital Museum One hour: “Bleeding Kansas” play 45 minutes: Territorial Capital Museum tour 30 minutes: Constitution Hall tour 30 minutes: Democratic Headquarters tour One hour: Lunch at the United Methodist Church

All suggested times can be changed to meet your group’s schedule.

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Constitution Hall The Kansas Territorial Government met here in the 1850s. This building was one of the busiest places in the Kansas Territory. The Lecompton Constitutional Convention later drafted a pro-slavery constitution here on October 19, 1857. Today, the building is a museum and is the oldest, wooden civilian building still standing in Kansas.

Territorial Capital Museum This building was originally built to be the Capitol of the Kansas Territory, but stopped when the Lecompton Constitution did not pass.

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Democratic Headquarters This building was the headquarters of the Democratic Party from 1854 to 1861. At that time, men gathered in the cabin to discuss political issues, plot strategies and make decisions that influenced the destiny of the Kansas government.

Lecompton Reenactors During the â&#x20AC;&#x153;Bleeding Kansasâ&#x20AC;? play, you will meet some of the people of the Civil War era including James Lane, Sheriff Samuel Jones, Mahala Doyle, Judge Rush Elmore and John Brown. You will hear monologues delivered by different characters, taken from real speeches that were given before and during the Civil War.

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Lecompton Territorial Days Territorial Days occurs in June each year and is held to commemorate the dedication of Constitution Hall as a national historic landmark. It brings history to life through the reenactment of the Battle of Fort Titus, interactive activities and entertainment for all ages.

Bald Eagle Rendezvous The Bald Eagle Rendezvous brings history to life through period “living history” reenactments, cooking demonstrations, flintknapping, gunsmithing, tanning, blacksmithing and a trader’s row. Visitors can explore a time when traders, plainsmen and merchants camped along the Kansas River to conduct commerce while watching reenactors in authentic period clothing.

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We look forward to seeing you in Lecompton!

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APPENDIX D Communication Guide:

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Lecompton Historical Society Communication Guide

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About Lecompton

Lecompton Reenactors

Building Names

Slogan

Refer to buildings in a consistent manner in person, print and online. Territorial Capital Museum • Formerly the Lane University building • Not Lane Museum • Not Lane University • Not Territorial Capitol Museum Constitution Hall • Not Constitutional Hall • Not Constitutional Hall Museum Democratic Headquarters • Spell out headquarters, do not abbreviate as HQ •Not First Democratic Headquarters in Kansas Lecompton Community Building •Formerly Lecompton Rural High School Lecompton United Methodist Church •Formerly Windsor Hotel Lecompton City Jail •Not Capital Jail •Not Historic Lecompton Jail

When referring to the Lecompton Reenactors, do not hyphenate the word “Reenactors.” To keep brand identity consistent, avoid calling them the Lecompton Re-enactors in print or online.

To keep brand identity consistent, don’t alter the slogan. The full slogan is, “Lecompton: the birthplace of the Civil War, where slavery began to die” and is most informative and impactful when used in full. Do not amend it to say “Civil War birthplace” or other similar phrasing.

Logo The logo should be placed on all official documents, except for the branded letterhead. Using the logo consistently will help increase brand identity. We have provided a copy of the logo for the Society’s use.

Letterhead Use official letterhead when writing letters, news releases or similar communication with the public. Using the letterhead provides accurate contact information and makes it easier to identify the organization. We have provided a copy of the letterhead for the Society’s use.

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Colors To increase brand identity, standardize colors and use them consistently throughout all publications. For reference, the CMYK values we used for our executions are as follows. Cream: 0, 0, 14, 0

Red: 17, 98, 95, 7

Yellow: 10, 40, 97, 0

Grey: 0, 0, 0, 79 Black: 0, 0, 0, 100

Fonts Standardize fonts and use them consistently throughout all publications to increase brand identity. For reference, the fonts we used for our executions are as follows.

Liberation •For titles, headings or other large text •Download it here: http://www.dafont. com/liberation-serif.font

Minion Pro

• For larger bodies of text in print. • Download it here: https://typekit.com/ fonts/minion-pro

InaiMathi • For larger bodies of text online. • Download it here: http://www. fontburner.com/2008/04/23/inaimathi/

Email Address Standardize the Society’s email address and use it consistently throughout all communications and publications. To keep brand identity consistent, transition lanemuseum@aol. com to the updated email address we have provided (historiclecompton@gmail.com). Refer to the social media section of this guide for login information for the Gmail account.

Best Practice Media Tips Think of three main points you want the interviewer to remember about the Society or event. These main points should tie directly into the Society’s key messages and goals. Be sure to fully shape your message and stay on track in an interview. Be sure to refer to Lecompton’s historical landmarks in a consistent way. Refer to the branding section of this guide for the correct terms to use. Anticipate any difficult or challenging questions that might be asked to best prepare the response that you want to put out there.

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It is okay to correct a reporter if s/he refers to an aspect of the Society incorrectly. For example, when a reporter refers to Lecompton as the “slave capital of Kansas.”

Vital Information About Lecompton Lecompton is located in Douglas County, about halfway between Topeka and Lawrence, Kan., near highway 40, highway 24 and I-70. The city was founded in 1854 and was originally called Bald Eagle. The name was later changed to Lecompton in honor of Samuel D. Lecompte, the chief justice of the Territorial Supreme Court. It served as the territorial capital of Kansas from 1855 to 1861 and was the epicenter of violent disputes between anti-slavery and pro-slavery forces. In 1855, Lecompton became the capital of the Kansas Territory, and President James Buchanan appointed a governor and officials to establish government offices there. The Lecompton Constitution, which was drafted for the Kansas Territory, permitted slavery and became a major topic of the LincolnDouglas debates. When Kansas was admitted to the Union as an anti-slavery state in 1861, Lecompton was inevitably seen by the world as a “pro-slavery hotbed” and therefore largely ignored.

Constitution Hall Constitution Hall is the only site in Lecompton that has retained its exact location since the 1850s. It was built by Samuel Jones, the notorious sheriff in Douglas County, in 1856 and became the place where the Kansas territorial government convened. The Lecompton Constitutional Convention later gathered at the hall and drafted a pro-slavery constitution on October 19, 1857, which sparked a chain of events that divided the nation and led to the incitement of the Civil War. The first floor of Constitution Hall was leased out for use as the territory’s federal land office and as private law offices. The building was known as one of the busiest places in the Kansas Territory where thousands of settlers and speculators engaged in brawls for newly opened lands. Today, it operates as a museum and showcases Lecompton and Bleeding Kansas history.

Territorial Capital Museum and Lane University This building would have served as the Territorial Capitol of Kansas had the Lecompton Constitution not been defeated by a mere eight Senate votes. Work on the building ceased when anti-slavery forces took over and the $50,000 appropriated from Congress was used up. In 1882, Lane University was constructed in the same location. Today, the building is used as a museum that contains artifacts that document the pre-Civil War period.

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Democratic Headquarters This stone building was the Democratic party’s headquarters during the Kansas Territorial period from 1854 to 1861. At that time, men gathered in the cabin to discuss political issues, plot strategies and make decisions that influenced the destiny of the Kansas government. Later, the cabin was acquired by the Atchison, Topeka and Santa Fe Railroad to be used as a pay station. The Society acquired the building in 1998.

Territorial Days This annual event occurs in June each year and is held to commemorate the dedication of Constitution Hall as a national historic landmark. It brings history to life through the reenactment of the Battle of Fort Titus, interactive activities and entertainment for all ages.

Bald Eagle Rendezvous This annual event occurs in September each year, bringing history to life through period “living history” reenactments, cooking demonstrations, flintknapping, gunsmithing, tanning, blacksmithing, a trader’s row, “Flintlock talk” firearm discussions and demonstrations and flint and steel fire making. The Rendezvous also provides a variety of engaging activities. Visitors can explore a time when traders, plainsmen and merchants camped along the Kansas River to conduct

commerce while watching reenactors in their authentic period clothing.

The Lecompton Historical Society The Society was founded in July 1982. Paul Bahnmaier is the Society’s current president. The attractions managed by the Society include the Territorial Capital Museum, Constitution Hall and Democratic Headquarters. The Society is a part of Freedom’s Frontier National Heritage Area and currently partners with the Kansas Historical Society and the Kansas City Convention and Visitors Association to help increase awareness of Lecompton’s historical sites. The Society hosts two annual events: Territorial Days in June and the Bald Eagle Rendezvous in September. The Society also conducts year-round guided tours and can accommodate large groups of visitors.

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Social Media Overview Social Media Login Information Gmail Gmail Email address: historiclecompton@gmail.com Password: paullecompton (note: this password can be changed) Twitter Username: @LecomptonKS Password: paullecompton (note: this password can be changed) YouTube The YouTube account is linked to the historiclecompton@gmail.com account and can be accessed with the same username and password. Hootsuite Username: historiclecompton@gmail.com Password: paullecompton (note: this password can be changed)

What is Twitter? According to twitter.com, Twitter is a free social networking site that allows users to interact with the other millions of Twitter users. Each user has a different @username, or

handle, which is a unique identity that is used to mention and send messages. For example, the Society’s username is @LecomptonKS. From their profile, users share short messages, or “Tweets,” of 140 characters or less with their followers. However, Tweets can be more than just words. Users can add photos, videos and links to Tweets. Users can either make their Twitter accounts private or public, which determines who is able to view their Tweets. If your account is private, only people who you accept to follow you are able to view your Tweets; if your account is public, anyone can view your Tweets. A public account is recommended for the Society. Registered users are able to post and read Tweets, while unregistered viewers are only able to view them. You can follow a user by searching for them and then clicking “Follow” on their page. It is important to follow other related accounts in order to make new connections, get ideas for content and future strategy, and stay up to date with what’s happening. The Society should follow other historical societies, tourism organizations, Kansas-related accounts, local news and media accounts, local businesses and other relevant accounts. If you like someone else’s Tweet, you can let them know by Favoriting it (click the starshaped button). Or, if you would like to share their Tweet with your followers, you can do so by Retweeting it. If you Retweet a Tweet, it will show up on your profile as being said by the person you Retweeted.

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How to Favorite:

@LecomptonKS” This would mean that they mentioned you, and it would provide a good opportunity for the Society to Favorite and/or ReTweet this Tweet.

How to Reply:

How to Retweet:

How to Tweet at someone:

You can start a conversation with another user by replying to their Tweet. When you reply to a Tweet it will automatically start your Tweet with @[TheirTwitterHandle] so that it replies directly to that user. Additionally, if you send a Tweet you are able to Tweet it at someone, which is called a mention. For instance, someone might Tweet, “Can’t wait for the field trip to Lecompton tomorrow!

On Twitter you can also use a hashtag, which is a word or phrase prefixed with the pound (#) symbol, and it is a way to group things. For example, a hashtag that the Society might use is #CivilWar, #LecomptonTerritorialDays, #VisitLecompton or #KansasFacts. Twitter hyperlinks all hashtags to Twitter search results for the hashtagged words. There are also “Trending Topics” on the Twitter home page, which display the current, most popular hashtags.

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The Hashtag #CivilWar

Hootsuite Hootsuite is a tool for social media marketing. It allows users to simultaneously be logged into multiple social media accounts and manage them from one interface. Lecompton will use Hootsuite in conjunction with Facebook and Twitter. Hootsuite allows users to monitor the Society’s news feed, send and schedule posts, follow mentions and retweets, and generate analytics.

Tabs and Streams

tab there are columns of “streams.” Each stream is a live feed of a certain type of content for that account. The Twitter tab has the most streams – you can scroll to the right to view more streams. Toward the left are streams of content that we have created, including scheduled tweets, which is one of the most useful streams for managing outgoing tweets. The general news feed stream is useful to monitor other users’ content to share posts, find people to connect with or to get ideas for campaigns to emulate.

Add Facebook to Hootsuite To add Lecompton’s Facebook page to Hootsuite, look underneath the “getting started” or “Twitter” tab. Click the “Add Social Network” button. From “Add Social Network”, go to the “Facebook” icon. Click “Connect with Facebook.” From there, a popup window will instruct the user to log into the Society’s Facebook account.

Hootsuite Homepage

When users log into Hootsuite, they are directed to the Hootsuite “dashboard.” This is the homepage for managing the Society’s social media accounts. There will be two tabs across the top left of the page – one for each social media profile managed through Hootsuite: Historic Lecompton (Facebook), and @LecomptonKS (Twitter). Within each

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Scheduling Posts 1. Click compose message box in the top lefthand corner 2. Type message. 3. Click to select a profile(s) from the profile picker. When Facebook is added to Hootsuite, you will see another icon next to the small picture with the blue bird in the corner. Select one social network or both to post to that social media profile.

Compose Message

After Clicking Calendar Icon

7. Click the paperclip icon to attach an image, if applicable. 8. To add a video or website link to a post, use the “add a link” box, which shortens all links to a format that will fit under Twitter and Facebook’s character limits. Shorten all links, because it allows users to monitor analytics. 9. Click schedule. This post will appear in the “Scheduled Post” stream and may also be edited from the “Publish” page.

Adding Multimedia

4. Click the calendar icon. 5. Select the date for the message to be sent. 6. Select the time for the message to be sent. Alternatively, you can turn “Autoschedule” on and Hootsuite will automatically pick a convenient high traffic time that doesn’t conflict with your already scheduled posts.

Navigating Pages Along the left-hand side of the page is a gray menu bar for navigation. When users hover

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over the bar, it expands, showing several different pages users can navigate to within the dashboard. The main pages the Society users will need are “Streams” (covered under “Tabs and Streams”), Publisher and Analytics. “Publisher” allows users to review and edit any scheduled posts. Users can view them in a list or by day, week or month. This is a useful tool to make sure timing between tweets is appropriate. It is good practice to periodically review scheduled tweets before they go out to make sure they are timely and appropriate.

Analytics Another useful page is the Analytics page. The “Quick Analytics” tool is very easy to access. “Owly summary stats” show the number of clicks links from any account have received during a specified time range. This is important, because it shows users what links are most popular. From this, they can develop future content that is most relevant to followers. Users can also generate more extensive reports through the “Custom Analytics” tab, but be careful, because some of the reports cost money.

Social Media Content Guide Volunteer Spotlight On the first day of every month, post a Q&A with a different Society volunteer. The Q&A will consist of three to five questions. Include a photo of the volunteer. Suggested questions are as follows. • How long have you lived in Lecompton? • What is the best thing about living in Lecompton? • What does Lecompton’s history and community mean to you? • Why should people come to Lecompton? • What is your favorite thing about Territorial Days?

From the Archives

On Mondays, post a photo, document, etc. from before the 1930s that has historical significance. Posts can begin with “From the archives,” followed by the description of the photo or document and end with the hashtag “#FromTheArchives.”

Trivia Tuesday On Trivia Tuesday, post trivia facts from Lecompton’s history. Posts can begin with

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“Did you know?,” followed by a relevant Lecompton fact. Make sure to include the hashtag “#TriviaTuesday” in each post.

Throwback Thursday Throwback Thursday is an Internet theme day where people post old photographs on social networking sites, such as Facebook and Twitter. Participate in Throwback Thursday by posting a photograph of an event, document, group of people, etc. from after the 1930s and include the hashtag “#ThrowbackThursday” in the post.

Social Media Content Calendar See attachments in Excel.

For example, a Throwback Thursday post could be a photograph from the first Territorial Days with a caption describing the photograph that includes #ThrowbackThursday.

Favorite Memories Encourage conversation with Facebook users by asking users to post a favorite memory of a Lecompton event (i.e. Territorial Days, high school years, last year’s Rendezvous, etc.).

Community Engagement The Society’s social media pages can post about things related to the surrounding area (including Topeka, Lawrence and Kansas City). For example, Good luck to the Jayhawks tonight as they take on (opponent). @KansasJayhawks #kubball

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APPENDIX E Website: SEARCH

L E C O M P TO N THE BIRTHPLACE OF THE CIVIL WAR, WHERE SLAVERY BEGAN TO DIE WATCH OUR STORY

C O N N E C T

EXPLORE

640 E. WOODSON

LEARN LECOMPTON, KS

DISCOVER (785) 887-6285

EMAIL US

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WE KEEP HISTORY

ALIVE SEE OUR HISTORY

EXPLORE history at Democratic Headquarters.

640 E. WOODSON

For more information or to set up a group tour (785) 887-6285 www.LecomptonKansas.com historiclecompton@gmail.com

LEARN

DISCOVER

during reenactments at Territorial Capital Museum.

Constitution Hall, a national landmark.

LECOMPTON, KS

(785) 887-6285

EMAIL US

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APPENDIX F Calendar:

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APPENDIX G Interactive Program Outline:

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What was Lecomptonâ&#x20AC;&#x2122;s original name? A. Bald Eagle

B. Freedom Land

C. Rising Sun

D. Lanesville

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CORRECT! The original name of Lecompton was Bald Eagle because of the many eagles nestled along the Kansas River.

next question

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This helmet was worn by an American soldier during World War I.

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SOURCES

“

Today’s consumer is looking for authentic [experiences]… and the cool diner or bar they stumble upon could be the reason they tell their friends. Random discovery is a destination’s best friend. Cultivate it.

”

-Personal Communication September 17, 2013

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SOURCES

“10 Best Tourism Advertising Campaigns and Videos,” Consumer Traveler, online: http://www. consumertraveler.com/today/10-best-tourism-advertising-campaigns-and-videos/. “2005 Kansas Interstate Tourist Travel Flow Survey, Kansas Department of Commerce,” Division of Travel and Tourism Department. Online: http://www.travelks.com/includes/content/docs/media/2005-KansasInterstate-Tourist-Travel-Flow-Survey.pdf. “2012 Social Media and Tourism Industry Statistics,” Stikky Media, online: http://www.stikkymedia.com/ blog/2012-social-media-and-tourism-industry-statistics. Anonymous, personal communication, September 27, 2013. “Changes and Trends in Social Media of 2013,” Moz, online: http://moz.com/ugc/changes-and-trends-insocial-media-in-2013. Cultural Heritage Tourism 2012 Factsheet, Cultural Heritage Tourism, online: http://culturalheritagetourism. org/documents/2012CHTFactSheet_000.pdf. Cultural Heritage Visitor Profile, Cultural Heritage Tourism, online: http://www.culturalheritagetourism. org/resources/visitorProfile.htm. D. Larson and M. Ball, personal communication, September 27, 2013. D. Waliser, personal communication, September 27, 2013. Databases, Tables & Calculators by Subject, U.S. Bureau of Labor Statistics, online: http://data.bls.gov/ timeseries/LNS14000000. “Demographic Profile America’s Gen Y,” MetLife Mature Market Institute, online: https://www.metlife.com/ assets/cao/mmi/publications/Profiles/mmi-gen-y-demographic-profile.pdf. “Demographic Profile America’s Gen X,” MetLife Mature Market Institute, online: https://www.metlife.com/ assets/cao/mmi/publications/Profiles/mmi-gen-x-demographic-profile.pdf. “Demographic Profile America’s Older Boomers,” MetLife Mature Market Institute, online: https://www. metlife.com/assets/cao/mmi/publications/Profiles/mmi-older-boomer-demographic-profile.pdf. “Demographic Profile America’s Young Boomers,” MetLife Mature Market Institute, online: https://www. metlife.com/assets/cao/mmi/publications/Profiles/mmi-younger-boomer-demographic-profile.pdf. “Driving holidays in North America,” Mintel Reports, October 2013, online: http://academic.mintel.com/ display/680744/ Eisenhower Museum Website, online: http://www.eisenhower.archives.gov/index.html. “eMarketer Webinar: Key Digital Trends for 2013,” eMarketer, online: http://www.slideshare.net/eMarketerInc/ emarketer-webinar-key-digital-trends-for-2013.

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Employment & Economy Charts, Kansas Department of Commerce, online: http://www.kansascommerce. com/index.aspx?NID=483. “Estimated 235,000 attend Gettysburg’s 150th,” Gettysburg Convention & Visitors Bureau, 8 December 2013. Online: http://www.gettysburg.travel/media/news_detail.asp?news_id=463. “Geotourism” Survey Shows Millions of Travelers Care, National Geographic, Jonathan B. Tourtellot, October 24, 2003, online: http://news.nationalgeographic.com/news/2003/10/1024_031024_travelsurvey_2.html. “Gettysburg Travel Resources,” Gettysburg Convention and Visitors Bureau, online: http://www.gettysburg. travel/visitor/travel_resources.asp. “Get a Gettysburg Visitors Guide!,” Gettysburg Convention and Visitors Bureau, online: http://www. gettysburg.travel/visitor/guide.asp. Gonzalo, Frederic. “Social Media & Mobile in Travel Industry [VIDEO].” Frederic Gonzalo. N.p., 21 Mar. 2012. Web. 10 Oct. 2013. http://fredericgonzalo.com/2012/03/21/social-media-mobile-in-travel-industryvideo/. H. Kuder, personal communication, September 27, 2013. “Historic Lecompton,” Lecompton Historical Society website, online: http://www.lecomptonkansas.com/. History Channel Club media kit, Portals/0/2013HistoryChannelMediaKit.pdf.

online:

http://www.northamericanmediagroup.com/

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