I N T E R N A T I O N A L
2015
STYLE GUIDE
WWW.AMERILAND.COM
CONTENTS LOGO IDENTITY Clear Space Logo Color Variations Logo Do Nots
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COLOR USAGE Color Guide North and South American Maps Color Do Nots
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TYPOGRAPHY Futura Century Gothic
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MARKETING Business Cards Signage 3D Cut Out Store Front Signage Narative
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REFERENCES Websites of sources used
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LOGO IDENTITY
LOGO clear space : the logo can be used at any size but must maintain the following clear space.
X
X = THE WIDEST WIDTH OF SOUTH AMERICA
X
X
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X
X
LOGO color variations :
*one color
*transparent
*ameriland color
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LOGO IDENTITY
LOGO use : only use the logo as defined in this style guide. Below are incorrect uses of the logo.
DO NOT!
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DO NOT!
NEVER : never use the logo without the North and South American shapes. Never black out the North and South American form.
For approval and/or logo questions please email marketing at DESIGN@ameriland.com
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COLOR USAGE
COLOR the character of Ameriland : the specified colors can only be used when representing AMERILAND INTERNATIONAL in any way.
RGB FOR WEB USE R: 0 G:192 B: 232 CMYK FOR PRINTING USE C:69 M:14 Y:0 K:0
RGB FOR WEB USE R: 246 G: 228 B: 66 CMYK FOR PRINTING USE C:6 M: 3 Y: 86 K: 0
RGB FOR WEB USE R: 57 G: 91 B: 163 CMYK FOR PRINTING USE C:90 M:82 Y:27 K:13 RGB FOR WEB USE R: 235 G: 45 B: 51 CMYK FOR PRINTING USE C:1 M:96 Y:87 K:0
RGB FOR WEB USE R: 255 G: 199 B: 38 CMYK FOR PRINTING USE C:7 M:26 Y:91 K:0
RGB FOR WEB USE R: 47 G: 72 B: 126 CMYK FOR PRINTING USE C:90 M:82 Y:27 K:13
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RGB FOR WEB USE R: 62 G: 164 B: 76 CMYK FOR PRINTING USE C:77 M:11 Y:96 K:0
RGB FOR WEB USE R: 0 G: 0 B: 0 CMYK FOR PRINTING USE C:0 M:0 Y:0 K:100 *do not use registration black
COLOR the flags The colors selected represent the primary colors of North and South America. Ameriland is an International corporation and its colors, brand, and collateral encompass the world it represents.
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COLOR USAGE
COLOR the character of Ameriland : though they are similar the AMERILAND colors are not the
exact primary colors of the color spectrum. Don not deviate from this guide.
DO NOT!
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DO NOT!
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TYPOGRAPHY
THE TYPE of Ameriland : the specified type fonts can only be used when referencing the Ameriland brand in all designs. AMERILAND INTERNATIONAL can only be written in Futura.
AB CDEF GH JKLM NOPQRSTU VWXYZ
abcdefghijklmnopqrstuvwxyz
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ABCDEFGHJKLM NOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
AB CDE FGHI JKLM Q P O N Z Y X W xyz V w v U u t T s r S Rcdefghijklmnopq ab M L K J I H G F E ABCDRSTUVWyXz YZ Q wx v P u t s r O q p N ijklmno
abcdefg
h
YZ X W V U T RS Q P O N M z IJKL y x H w G v F E u t D s qr p ABC o n m l k j ghi f e d c b Z a Y X W V U RST Q P O N KLM J yz I x H w G v F u E t s D r pq ABC o n m l k j i h abcdefg
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MARKETING
THE LOOK and feel of the Ameriland Brand : all interior and exterior installations of the Ameriland
logo must be approved by the Ameriland marketing director. All applications and web sites can not be duplicated or modified. All printed material must have the Ameriland Logo in one of the 3 variations only.
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15 THE LOOK and feel of the Ameriland Brand : any representation of the AMERILAND INTERNATIONAL
brand must have a crisp and linear feel. Distorted, altered and pixelated versions of the AMERILAND logo do not represent the AMERILAND brand.
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MARKETING THE narative
“Imagine yourself traveling around the world. Let us take you across two continents and into enchanted lands for the experience of a lifetime.
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Your land is waiting for you, just consider us a guide.�
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REFERENCES WORLD MAP AND FLAGS : http://kidspressmagazine.com/science-for-kids/images-clip-art/american-flags/north-south-american-countries.html MOCK UPS: http://graphicburger.com 3D MAP: http://paolareinaamerica.com/wp-content/uploads/2013/12/1.jpg45d8e558-02a1-4479-bb29-c2e940357d08Large.jpg
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