Myspace Really Be
Cool? We’re Almost Convinced
I’m sitting in Salt Lake City Airport, shocked at the number of people wearing flip flops, and I want nothing more than to be in Myspace’s fun room of young, beautiful artists grabbing at one another amidst fluorescent confetti. Their instruments and skateboards may be breakable but they are not. They smash faces and tangle limbs and fall on the floor, but this video gives us the sense that these fiery singers, models, DJs, and rappers will never flame out.
After Justin Timberlake’s reboot, can the same be said for Myspace (capital S begone)? We weren’t sure the social network could drag itself away from obsolescence, but this spot seems to be doing just that, and with a bang. If Myspace is a room filled with the likes of DIIV, Iggy Azalea, Pharrell Williams, Sky Ferreira and Schoolboy Q, then it is anything but irrelevant. If you don’t know those names, you better learn them. And check out the new Myspace while you’re at it; it seems to be the cool thing to do.
and
announce note after the
Credits
MySpace
jump. “Today MySpace, a social network rebuilt by creative, is being launched by creative. The platform was informed and designed to serve the growing creative community by giving them the tools to create and broadcast their world through the social web. Detonated by Justin Timberlake in a tweet at 9AM PST today, the new MySpace arrives via a commercial directed by Ryan McGinley featuring Pharrell Williams, Mac Miller, Erin Wasson, Ciara, Sky Ferreira, Trash Talk, CHARLI XCX, Daniel Romano, Riff Raff, Terry Kennedy, Chance the Rapper, ScHoolboy Q, Zedd, Ryan Hemsworth, Iggy Azalea, DIIV, The Dough Rollers, Hit-Boy, Kenna, Scott Vener…”
Myspace Credits: Chief Creative Officer: Eric Tilford and Keith Tilford Creative Director/Art Director: Marshall Rake Associate Creative Director/Copywriter: Gregory Shadwick Designer: Jesse Merrell Executive Producer: Lalita Koehler Associate Producer: Rachel Chapman Marketing: Christian Parkes
VP Brand Development: April Thrun Music Supervisor: Scott Vener Myspace Graphics: Jason Yeh, Eugene Art Seo Myspace Artist Relations: Roslynn Cobarrubias, Lisette Paulson, Randy Nangpi, Lisa Binkert Myspace collaborators: Duy Nguyen, Kevin Bennet, Jason Cosgrave, Todd Mumford Director: Ryan McGinley
Editorial Company: Rock Paper Scissors Editor: Damion Clayton Assistant Editor: Will Butler Executive Producer: Carol Lynn Weaver Producer: Kendra Desai Post Facility: A52 Telecine/Online Artist: Paul Yacono Executive Producer: Megan Meloth Producer: Terry O’Gara Audio Post Company: Lime Engineer: Mark Meyuhas Assistant Engineer: Matt Miller
Music: This is Myspace #1 “Mallrats (La La La)” by The Orwells This is Myspace #2 “5 to 9” by Fidlar Source Credit : https:// www.adweek.com/agencyspy/could-new-myspa ce-really-be-cool-were-almost-convinced/50580/ c