BUSINESS ACTIVATION PLAN
Revitalising and promoting Lismore and Nimbin town centres
2021-2023
lism re
page 2
Acknowledgement of Country Lismore City Council acknowledge the Widjabul Wia-bal people of Bundjalung nation, Traditional Owners of the land on which we work. We honour their continuing connection to the land, water and community. We pay our respects to them and their culture, their Elders and community leaders past, present and emerging.
DOGWHISTLE CREATIVE
BUSINESS ACTIVATION PLAN 2021-2023
page 3
Contents Introduction, Purpose, and Principles Business Activation Plan Snapshot Operating Context Business Activation Plan Actions Theme 1: Place Theme 2: Businesses and Events Planning for success
4 6 9 12 14 24 28
List of Acronyms BAP
Business Activation Plan
LCC
Lismore City Council
LGA
Local Government Area
NNIC
Nimbin Neighbourhood and Information Centre
SBRVL Special Business Rate Variation Levy CBD AO CBD Activation Officer (Project Manager for Business Activation Plan at Lismore City Council)
© Lismore City Council, August 2021 Design: Dogwhistle Creative Images: Dogwhistle Creative , Photography by Natsky, Trevor Worden, NSW Dept Planning, Industry and Environment, Lismore Regional City Action Plan
Revitalising and promoting Lismore and Nimbin town centres
DOGWHISTLE CREATIVE
page 4
Introduction Lismore City Council recognises important opportunities to renew Lismore and Nimbin as dynamic and flourishing business centres, celebrating our local community and enticing people here to the heart of the Northern Rivers. DOGWHISTLE CREATIVE
Council’s Economic Development Team, along with colleagues and stakeholders, are conscious of ongoing impacts of COVID-19, flood and bushfires, along with considerable social and economic changes that now drive growth and pressures across the region. With the Lismore and Nimbin Business Activation Plan (BAP) we seek to enhance shared spaces and experiences in our town centres, and to boost promotions and support opportunities that benefit local business, events and community members. We have developed this Plan for action with key stakeholders.
Lismore Local Government Area (LGA) is known as the heart of the Northern Rivers. The regional city of Lismore supports a large urban population and provides vital services for many outlying villages, hamlets, and rural areas. The Lismore town centre is 30 minutes from Nimbin, which is recognised as a world-famous alternative lifestyle capital. With current population of 43,6671, characterised by younger families and older people, Lismore LGA has a strong sense of community, diversity and resilience. With world-class health, education, arts and sporting facilities; our beautiful surrounds and renowned food and agribusiness; and strong services and regional interconnections; this is a great place to live, work and play.
Image 1: Headline strengths for Lismore City Council identified from horizon scan and community engagement DOGWHISTLE CREATIVE
Health and University Facilities
BUSINESS ACTIVATION PLAN 2021-2023 DOGWHISTLE CREATIVE
Exceptional Food and Agribusiness
Desirable Climate and Natural Attractions
1
ABS, Estimated Resident Population 2020
page 5
There are over 4,000 businesses registered in Lismore2 and the number of registered businesses grew slightly from 2019 to 2020 despite COVID-19. Tourism data shows a growth in visitor nights from 672,000 to 812,000 in Lismore from 2018 to 2020 and almost 600,000 domestic day trips.3 Even with international borders closed, Lismore and the Northern Rivers region continue to see day and overnight visitors locally. While Lismore LGA has its strengths, as shown in Image 1, it also has several opportunities for change. These include needing to prioritise Council spending on service delivery and asset maintenance costs within current budgets; flood mitigation and managing other environmental impacts; the need for business investment; and streamlining how businesses can work with Council processes.
Scope, locations and timing The Business Activation Plan guides actions spanning two financial years to 30 June 2023. The Plan identifies targeted initiatives for the Economic Development Team to deliver within this timeframe, and shows where the Economic Development Team will work with other parts of Council to support improved business outcomes. Primarily funded through Special Business Rate Variation Levy contributions in Lismore (SBRVL, which continues at current rate until 30 June 2023), this Plan also informs the pursuit of other grant opportunities for Nimbin and beyond the scope of SBRVL resources. With necessarily focus on Lismore at the outset of the Plan in line with SBRVL expenditure requirements, we will work with the new Tourism Destination Officer and business community stakeholders in Nimbin to progress activation priorities and funding opportunities there. While the short-term horizon is the priority for actions detailed here, we have developed the Business Activation Plan to provide a platform for longer term initiatives and outcomes which can inform Council’s strategic decision making.
Proximity to Major Transport Corridors
THE BUSINESS ACTIVATION PLAN IS ADAPTIVE AND COVIDCONSCIOUS - WE ARE RESPONSIVE TO NEW OPPORTUNITIES ALONG WITH CHANGING IMPACTS, AND WORKING WITH OTHER PARTS OF COUNCIL TO DELIVER IMPROVED BUSINESS OUTCOMES.
Renowned Art and Sustainability-based Industries
Revitalising and promoting Lismore and Nimbin town centres
2 3
ABS, Counts of Australian Business, Cat. No. 8165.0, www.abs.gov.au. Tourism Research Australia, LGA and regional reports, www.tra.gov.au.
page 6
Business Activation Plan Snapshot
PLACE GOALS
OBJECTIVES
Reporting & reflecting Regular reporting and analysis are vital to the ongoing success of any business development project. See page 28 for overview of Plan monitoring, evaluation and communication processes.
BUSINESS & EVENTS
VIBRANCY People are excited about being in Lismore and Nimbin business centres. Spaces and activities engage people to try out new things, reflecting our creative and resilient community
EXPERIENCE Streets and spaces are attractive and easy to get around. People feel safe and a sense of connection
PROMOTION Local centres, events and business community are showcased. Signature events are well loved and attended, and businesses leverage these event opportunities
SUPPORT
V1. Build on Lismore Laneways pilot to creatively and strategically enable activities and connect sites across the city
E1. Enhance wayfinding to meaningfully connect business centre precincts and attractions
P1. Deliver new Business Activation marketing and communications strategy, amplifying promotions, stories and engagement for growth
S1. Offer local businesses access to learning and training programs, which benefit growth, resilience and innovation
V2. Leverage key events across Lismore and Nimbin, to boost visitor numbers, attendees’ experience, and local business patronage
E2. Mobilise parklets to create appealing and versatile spaces for people to enjoy taking time in business centres
P2. Highlight upcoming events to benefit local business, community members and visitor engagement
S2. Pilot microgrant program, supporting new and innovative activation ideas to be realised in town business spaces
V3. Celebrate our community, including First Nations and local people’s diverse heritage, stories and vision for the future
E3. Increase urban greening across business centres for shade, street appeal, and wellbeing benefits
S3. Support local businesses to access sustainable innovation opportunities, leverage online technologies and encourage startup community development
V4. Bring spaces to life and engage visitors with cultural placemaking
E4. Contribute to improved streetscapes, benefiting business centre ambience, perceived safety, and boosting day and nighttime economy
S4. Communicate helpful information that supports business stakeholders to achieve shared goals for Lismore and Nimbin
BUSINESS ACTIVATION PLAN 2021-2023
Programs, opportunities and information resources are offered to help existing and new businesses to flourish in Nimbin and Lismore
Purpose and themes for action The primary purpose of the Business Activation Plan is to support existing business communities in Lismore and Nimbin, recognising that supporting local businesses now will have flow-on effects into the future. Progressing placebased outcomes for the centres of Lismore and Nimbin is good for business and for the people who live or visit here. Two priority themes have been identified to deliver immediate impact and positive flow-on effects:
page 7 1. PLACE – enhancing the vibrancy and experience of local spaces and events 2. BUSINESS AND EVENTS – promoting and supporting our local businesses and events to thrive. These themes underpin four primary goals to guide Business Activation Plan implementation.
TREVOR WORDEN
.
Image 2: Themes and primary goals for the Lismore and Nimbin Business Activation Plan
theme 1: place VIBRANCY
People are excited about being in Lismore and Nimbin business centres. Spaces and activities engage people to try out new things, reflecting our creative and resilient community
EXPERIENCE
Streets and spaces are attractive and easy to get around. People feel safe and a sense of connection.
Revitalising and promoting Lismore and Nimbin town centres
theme 2: business & events PROMOTION
Local centres,events and business community are showcased. Signature events are well loved and attended, and businesses leverage these event opportunities
SUPPORT Programs, opportunities and information resources are offered to help existing and new businesses to flourish in Nimbin and Lismore
PHOTOGRAPHY BY NATSKY
Building from previous experiences and success
page 8
We developed this Plan informed by a broad suite of activities and consultation that have already been done by Lismore City Council, the Nimbin and Lismore Chambers of Commerce, and many other community groups and individuals. In bringing this Plan together, LCC drew on previous knowledge and good ideas, along with new research about business activation and engagement with local business and community. Many community ideas and concerns have been synthesised into actions outlined here, and suggestions that are beyond this Plan’s scope have been collected to inform other Council teams, including assets, maintenance services, procurement, development, events, engagement, and broader economic development initiatives. See Appendix for overview of
BUSINESS ACTIVATION RECOGNISES THAT PARTNERING AND COLLABORATING IS KEY TO SUCCESS
engagement and horizon scan findings (available at lismore.nsw.gov.au/ business-activation-Plan ). This Plan gives Lismore City Council a way to prioritise and realise action, underpinned by sound evaluation and communication frameworks.
Plan Principles Building on a simple framework and targeted actions, this Plan recognises that partnering and collaboration is key to success. Actions have longer lasting and effects if initiatives are worked on together: with business owners, organisations, residents, visitors and Council. To meet this goal, the actions in this Plan have been informed by the principles outlined below.
Table 1: Lismore Business Activation Plan Principles. Adapted from Hip v. Hype Sustainability (2019) Shaping the Lismore CBD Report.
Principle
How this guides business activation Planning
Connected
Supports or develops connections across and between town centres
Inclusive
Focuses on person-centred activities that are accessible to all
Collaborative & in Partnership
Presents opportunities to partner with other organisations, agencies and peak bodies
Strategic
Leverages work underway, and aligns with priorities identified in Council, State and Federal government Plans and strategies
Experimental
Tries and tests new ideas that support business activation
BUSINESS ACTIVATION PLAN 2021-2023
Operating Context - existing strategies and policies
page 9
The actions of the Business Activation Plan are supported by regional and local priorities. The following guiding frameworks informed the development of this Plan.
STATE
Common themes across these plans include: • The role of Lismore as an important regional city, and significant opportunities as the Northern Rivers is a NSW Growth Centre
NSW Government North Coast Regional Plan 2036 NSW Government and Councils Northern Rivers Regional Economic Development Strategy 2018-2021 Lismore Regional City Action Plan - draft 2021 NSW Government 20-Year Economic Vision for Regional NSW - 2021 refresh
• Village lifestyle as a priority and key asset across the local area • Recognised need to support improved connections and revitalisation within town centres • Recognised need to leverage tourism, culture, sport and links to the region’s agri-economy • A reputation linked to sustainability and innovation
LOCAL LCC Community Stretgic Plan 2017-2027 LCC Local Strategic Planning Statement - draft 2020-2040 LCC Economic Development Strategy 2019-2024 LCC Lismore Business Promotion Program 2016-18 LCC Shaping the Lismore CBD Report 2019 NNIC Sustainable Nimbin Community Plan 2016-2021
• The role of all tiers of government in providing support for business success and economic development opportunities.
BUSINESS ACTIVATION PLAN
Revitalising and promoting Lismore and Nimbin town centres
Image 3: State and Local Plans and reports informing the Business Activation Plan
Showcasing Lismore and Nimbin
page 10
Lismore As the regional city of the Northern Rivers, Lismore serves essential business, health, education, judicial, aviation, industrial and retail functions for local and regional residents.
DOGWHISTLE CREATIVE
Lismore’s features include: • Charming historical buildings in the town centre laid out in a grid - ‘The Block’ - alongside increasingly dynamic business centres in South and North Lismore, Lismore Square, Lismore Base Hospital and Southern Cross University. There are opportunities to create reasons for people to walk around into the town centre and between places. TREVOR WORDEN
TREVOR WORDEN
• Diversity of cosmopolitan food, artisanal shops, street art showcased by the Back Alley Gallery in Lismore Laneways, thanks to vibrant businesses and community members. • Excellent sporting facilities that attract major national and international events for rugby league, football, baseball and cricket. • Celebrated regional institutions, including NORPA theatre company at Lismore City Hall and Lismore Regional Gallery, Lismore Library and the Northern Rivers Conservatorium, which are situated around The Quad.
DOGWHISTLE CREATIVE
PHOTOGRAPHY BY NATSKY
• Annual events include the Lismore Youth Festival, Lismore Lantern Festival, Eat the Street, the Lismore Masters Games, Tropical Fruits New Year’s Eve Festival and a suite of other activities. Key to activating Lismore is linking the different parts of the town and embracing Wilsons River as a strength and opportunity. Following a major flood in 2017, Lismore’s town centre is continuing to update roads, footpaths and building facades impacted by the flood waters.
BUSINESS ACTIVATION PLAN 2021-2023 TREVOR WORDEN
REBECCA RUSHBROOK
page 11
Nimbin Nimbin town centre’s features include: • Compelling tourism offering with visitors attracted by leadership in alternative living and sustainability, the proximity to national parks and features such as Nimbin Rocks and Djungbung Gardens.
DOGWHISTLE CREATIVE
DOGWHISTLE CREATIVE
• The main street, Cullen Street, is attractive and colourful with eclectic shopping options. • Strong and identifiable sense of community, and active recognition of history and heritage, both First Nations and settlers. • Largest village in the Lismore Local Government Area (LGA) - Nimbin is located in the north of Lismore LGA and 30 minutes from Lismore centre, and also serves neighbouring Kyogle and Tweed Shire Councils.
TREVOR WORDEN
TREVOR WORDEN
• Key events include the Nimbin Markets and Nimbin Country Show, Nimbin Roots Festival, Nimbin Poetry World Cup, Nimbin MardiGrass, and the Nimbin Markets and Farmers’ Markets • New opportunities emerging with confirmed funding for stage one of the Rainbow Road, and new LCC Tourism Destination Officer based in Nimbin. Key to activating Nimbin is ensuring ready access to surrounding villages and towns, and leveraging tourism by allowing for easy wayfinding around the village through good signage, information and walkable access. Identifying funding opportunities for Nimbin to develop amenities and attractions is a priority acknowledged across BAP actions.
DOGWHISTLE CREATIVE
DOGWHISTLE CREATIVE AFL
Revitalising and promoting Lismore and Nimbin town centres DOGWHISTLE CREATIVE
DOGWHISTLE CREATIVE
page 12
DOGWHISTLE CREATIVE
PHOTOGRAPHY BY NATSKY
CONTRIBUTED
Business Activation Plan Actions The Business Activation Plan has been designed for the next two years with focus on the vibrancy and experience of places, and ways to support businesses and events. The Plan identifies: • Actions that can be done now (financial year 202122) and progressed in the second year (financial year 2022-2023) • Opportunities to prepare for leveraging grant funding and partnerships to enable longer-term and largerscale activation projects • Initiatives that require Planning, engagement and collaboration to facilitate outcomes aligned with diverse stakeholders. With a COVID-conscious approach to Planning and activation, we are responsive to changing impacts on work, travel and social environment. This Plan is designed to be a simple framework for
BUSINESS ACTIVATION PLAN 2021-2023
action, review, optimisation and adaptation – building on activities and Planning already underway, and invaluable input from business and community stakeholders. Actions have been informed by engaging with business and community representatives, along with analysis of relevant reports, strategies and engagement to date. Based on Special Business Rate Variation expenditure in Lismore, the Plan acknowledges links to current grant projects and will inform applications for further funding. Connecting and collaborating is key to effectively delivering value with this Plan, to complement largerscale projects across Council, and to contribute to economic development and other strategic goals for Lismore, Nimbin and the LGA.
We will work closely with the new Tourism Destination Officer in Nimbin, along with our colleagues across events and tourism, development and Planning, and assets and services teams. See budget summary along with activation updates at lismore.nsw.gov.au/ business-activation-Plan. Plan timeframes and budgets may vary in response to environmental changes (for instance, potential pandemic, flood, bushfires or other significant external impacts); to complement emerging opportunities and relevant projects driven by other parts of Council; and with the evaluation of Plan actions, learnings and feedback.
page 13
ALEX CLARKE
Stakeholders include:
• Nimbin Chamber of Commerce
• Local community groups and organisations • Bundjalung and First Nations community members • Creative and cultural industries
• Regional Development Australia • Destination NSW • Federal, State and Local Government • Lismore City Council Aboriginal Advisory Group
• Sports and recreation industries
• Lismore City Council Access and Inclusion Advisory Group
• Local and regional tourism industries • Event organisers DOGWHISTLE CREATIVE
• Landcare and environmental groups • Local education providers including Southern Cross University, TAFE NSW, schools and training organisations • Professional services
DOGWHISTLE CREATIVE
• Lismore Chamber of Commerce and Industry
• Local traders and business partners
• Local health sector
EDEN CRAWFORD-HARRMAN
VICTORIA
• Police and community service organisations
• Nimbin Advisory Group • NORPA Cultural Alliance • Lismore City Council Public Art Reference Group • Lismore City Council Traffic Advisory Group • Lismore City Council Social Justice and Crime Prevention Committee • Various teams across Lismore City Council
TASMANIA Revitalising and promoting Lismore and Nimbin town centres
MANY COMMUNITY IDEAS AND CONCERNS HAVE BEEN SYNTHESISED INTO ACTIONS OUTLINED HERE
GOAL: Vibrancy
page 14
THEME: PLACE
People are excited about being in Lismore and Nimbin business centres. Spaces and activities engage people to try out new things, reflecting our creative and resilient community.
TIMEFRAME
LOCATIONS Lismore Laneways
• Strong event attendance, featuring at least 60% local food vendors and creative performers
COVID-safe activations October 2021 (Eat the Street event date TBC)
V1.2. Program and support new activation projects within the Lismore Laneways to be delivered by local businesses and organisations with COVID-conscious Planning - engaging with new lighting, artworks, interactive phone booth installations, and community spaces
• A minimum of 1 new activation project delivered per year
October 2021 – June 2022
Lismore Laneways
V.1.3. Extend Lismore Laneways activation programming across business centres linking with other placemaking assets – for instance The Quad, NORPA, river, shopping centres, parklands and ovals
• A minimum of 2 new activation projects identified and delivered
OBJECTIVES
ACTIONS
PERFORMANCE MEASURES
V1. Build on Lismore Laneways pilot to creatively and strategically enable activities and connect sites across the city
V1.1. Launch activation of newly developed Laneways with the annual ‘Eat the Street’ event, celebrating our exceptional food and cultural attractions
• Event delivered successfully within COVID-19 safety guidelines
• Visitation numbers and feedback recorded • A minimum of 5 businesses / organisations engaged to leverage laneway activation per year
July 2022 – June 2023
• Evaluation includes economic value, quality of public space, and social benefits December 2021 – June 2023
TBC across Lismore, South Lismore, North Lismore and Goonellabah
• Visitation numbers and feedback recorded • A minimum of 5 businesses / organisations engaged to leverage activation • Benefits assessed include economic value, quality of public space, and social benefits
V1.4 Work with business and building owners to activate vacant premises within business centres
• A minimum of 1 initiative developed, delivered and evaluated
November 2021 – June 2023
Lismore
V1.5. Identify opportunities for strategic infrastructure and project investment, to inform future funding applications
• A minimum of 1 new business case developed to progress placemaking opportunities
November 2021 – July 2023
Across LGA
BUSINESS ACTIVATION PLAN 2021-2023
GOAL: Vibrancy
page 15
CONSIDERATIONS
• The Lismore Laneways development project is funded by a NSW Government grant and is being implemented in 2021. • Underpinning this work, a new Activation Playbook is in development to inform ideas and event Planning in line with LCC Event Guidelines, engagement within COVID-19 safety guidelines, and the evolution of the BAP based on targeted pilots, learnings and feedback. With community engagement to date, we anticipate activation projects may include (but are not limited to) music and performance, pop ups, workshops, narrative and poetry, creative and interactive experiences, live and digitally-augmented projects, retail and dining experiences, and pilots to encourage development of the local night-time economy. • Support for community-led Laneways activation projects may include initial advice and information resources, engagement to help leverage project with local businesses, promotion, and/or financial support through Event Activation Sponsorship or the Lismore Activation Microgrants pilot – see Plan V2.1, S2.1 and guidelines at lismore.nsw.gov.au/business-activation-Plan.
Bark Design Pty Ltd
THEME: PLACE
People are excited about being in Lismore and Nimbin business centres. Spaces and activities engage people to try out new things, reflecting our creative and resilient community.
Artist’s impression of Lismore laneway activation – Courtesy NSW Dept Planning, Industry and Environment, Lismore Regional City Action Plan
Revitalising and promoting Lismore and Nimbin town centres
TASMANIA
GOAL: Vibrancy
page 16
THEME: PLACE
People are excited about being in Lismore and Nimbin business centres. Spaces and activities engage people to try out new things, reflecting our creative and resilient community.
OBJECTIVES
ACTIONS
PERFORMANCE MEASURES
V2. Leverage key events across Lismore and Nimbin, to enhance visitor numbers, attendees’ experience, and increase local business patronage
V2.1. Sponsor key events of community and economic benefit - current support has included: Lismore Chamber of Commerce Business Awards, SHINE Festival, Lismore Masters Games, Lismore Lantern Parade and Our Kids Darrel Chapman Fun Run
• Sponsorship through funding and/or in-kind support for a minimum of 5 key events per year
V2.2 Engage local businesses and community groups to capitalise on event offerings – such as marketing, special event offers, and complementary activities
• A minimum of 10 business operators engaged to participate in event activation
V2.3 Support investigation of new, adapted and/or expanded events – for instance, potential expansion of the SHINE Festival to tour villages in LGA
• Contributions made to engagement and Planning meetings, with new Nimbin Tourism Destination Officer and other key staff and stakeholders, to understand interests and opportunities
• Event evaluation reporting through acquittals, addressing economic and social value, event visitation and feedback, local supplier engagement, promotional outcomes, learnings and future opportunities
TIMEFRAME
LOCATIONS
August 2021- June 2022
Lismore
July 2022 – June 2023
Nimbin when funding secured
Annually
Entire LGA
Under investigation November 2021 – June 2022
Nimbin and other villages to be determined – pending funding
• Resource kit and case studies developed • Survey delivered to identify visitation and yield outcomes, opportunities and feedback
• Funding and partnership opportunities identified • A minimum of 1 funding application supported (through support letter, in-kind and/or seeking potential cocontribution to proposed grant funding) - for instance the 50th anniversary of the Aquarius Festival in Nimbin V2.4 Support the attraction of key sports, arts, entertainment and business events
• Contributions made to engagement and Planning meetings • Funding and partnership opportunities identified • A minimum of 1 new event supported (financial and/or in-kind sponsorship, through V2.1)
V2.5 Facilitate and support complementary opportunities to leverage the regional event calendar and night-time economy in business centres
BUSINESS ACTIVATION PLAN 2021-2023
• A minimum of 1 new activation project supported (financial and/or in-kind sponsorship, see V2.1 and S2.1 opportunities) • Visitation numbers and feedback recorded
July 2022 – June 2023
Under investigation September 2021 – June 2022
Entire LGA
July 2022 – June 2023 September 2022 – June 2023
Lismore Nimbin when funding secured
GOAL: Vibrancy
page 17
People are excited about being in Lismore and Nimbin business centres. Spaces and activities engage people to try out new things, reflecting our creative and resilient community.
CONSIDERATIONS
• Collaboration with other LCC teams underpins these actions, which will be delivered and evolve in alignment with the Imagine Lismore – Community Strategic Plan and the Innovate Lismore Economic Development Strategy.
Bark Design Pty Ltd
• See Event Activation Sponsorship Guidelines at https://lismore.nsw.gov.au/business-activation-Plan and note this opportunity complements the LCC Major Events Group Funding (which will have updated guidelines in line with new Tourism and Events Strategies in development 2021-2022).
Artist’s impression of Lismore sports and recreation – Courtesy NSW Dept Planning, Industry and Environment, Lismore Regional City Action Plan
Revitalising and promoting Lismore and Nimbin town centres
TASMANIA
GOAL: Vibrancy
page 18
THEME: PLACE
People are excited about being in Lismore and Nimbin business centres. Spaces and activities engage people to try out new things, reflecting our creative and resilient community.
TIMEFRAME
LOCATIONS
• A minimum of 1 initiative identified and supported (financial and/or in-kind sponsorship, see V2.1 and S2.1 opportunities) • A minimum of 1 funding opportunity identified and application supported through support letter, in-kind and/or seeking potential co-contribution to proposed grant funding) for Nimbin initiative/s
September 2022 – June 2023
Lismore
V3.2 Incorporate Indigenous art, heritage and storytelling opportunities within placemaking projects – for instance, artist talks, tours, workshops, audio-visual attractions and interpretive signage
• A minimum of 1 initiative supported (financial and/or in-kind sponsorship, see S2.1 and guidelines)” • A minimum of 1 funding opportunity identified and application supported (through support letter and/or potential resourcing funded through grant) for Nimbin initiative/s
September 2022 – June 2023
V3.3 Investigate how local art, heritage, nature, bushfoods and sound trails can be expanded and leveraged to enrich visitors and local community experiences - complementing existing initiatives in Lismore, Nimbin and surrounds
• A minimum of 1 new understand business case developed, to progress placemaking opportunities
Under investigation 2021 – 2022
Entire LGA
• Support a minimum of 1 initiative (financial and/or inkind sponsorship, see BAP guidelines)
2021-2023
Pending additional funding
OBJECTIVES
ACTIONS
V3. Celebrate our community, including First Nations and local people’s diverse heritage, stories and vision for the future
V3.1 Engage community and business leaders to identify celebration opportunities – for instance: • Lismore - ‘the Blockie’ (bringing people together in walking the CBD block), highlighting excellent local dining and food culture, and sharing stories behind notable anniversaries
PERFORMANCE MEASURES
Nimbin when funding secured
• Nimbin – highlighting sustainable innovation pioneers, and 50 years anniversary of the Aquarius Festival and Coordination Cooperative (2023)
CONSIDERATIONS
Lismore Nimbin when funding secured
• Community engagement underpins these actions, so outcomes are yet to be determined. Based on community input to date, we anticipate engaging local First Nations community members, LGBTIQ+ community, inclusive arts programs, youth organisations and other community representatives to develop diverse activation initiatives. • This process will be informed through the Activation Working Group, Lismore Regional Gallery and working with various Council teams. • Support for community-led activation projects may include initial advice and information resources, engagement to help leverage project with local businesses, promotion, and/or financial support through the Lismore Activation Microgrants pilot – sS2,1 and guidlines at lismore.nsw.gov.au/business-activation-Plan.
BUSINESS ACTIVATION PLAN 2021-2023
GOAL: Vibrancy
page 19
THEME: PLACE
People are excited about being in Lismore and Nimbin business centres. Spaces and activities engage people to try out new things, reflecting our creative and resilient community.
TIMEFRAME
LOCATIONS
October 2021-June 2023
Lismore
Lismore
• A minimum of 2 meetings delivered annually
October 2021-June 2023
• A minimum of 1 initiative identified, with initial engagement and funding and partnerships sought
October 2021 – June 2022
Lismore and Nimbin - pending additional funding
OBJECTIVES
ACTIONS
V4. Bring spaces to life and engage visitors with cultural placemaking
V4.1 Sponsor Back Alley Gallery to refresh and commission new street art, managed through the Lismore Regional Gallery
• Back Alley Gallery artworks refreshed
V4.2 Establish a working group, linking key arts and cultural institutions and business stakeholders – anticipated focus on collaboration opportunities, complementary programming, new events and public artworks, developing economic impact with synergy with BAP.
• Terms of Reference and group membership developed
V4.3 Identify opportunities for art to enliven and spark connections across public and private spaces in business centres
CONSIDERATIONS
PERFORMANCE MEASURES • Iconic new artwork installed in strategic sites
• Delivered working with Lismore Regional Gallery, which coordinates the Public Art Reference Group and funding for associated projects including Back Alley Gallery maintenance and new street art works. • Underpinning these actions is collaboration with other LCC teams and external stakeholders, in alignment with Imagine Lismore – Community Strategic Plan and Innovate Lismore Economic Development Strategy, so outcomes are yet to be determined. Anticipated small-scale arts placemaking projects may include street art; designs on power poles, garbage bins, seating; interactive technologies; decals on vacant shop windows; art trail and tours; live performance and other ideas put forward by local creatives. Larger-scale public arts projects will be investigated with working groups and stakeholders, for strategic funding proposals and partnerships.
VICTORIA
Revitalising and promoting Lismore and Nimbin town centres
TASMANIA
GOAL: Experience
page 20
THEME: PLACE
Experience - Streets and spaces are attractive and easy to get around. People feel safe and a sense of connection.
TIMEFRAME
LOCATIONS
• Town centre maps updated and readily available
Maps 2021
Lismore
• Annual survey delivered (as part of V2.2)
Wayfinding assets delivered from January 2022 – June 2023
Nimbin when funding secured
OBJECTIVES
ACTIONS
PERFORMANCE MEASURES
E1. Enhance wayfinding to meaningfully connect business centre precincts and attractions
E1.1 Deliver signage and online resources, helping to lead people efficiently into business centres and to explore local highlights
E1.2 Deliver new promotional flags across business centres to highlight attractions and current events – scope TBC
• First sets of flag promotions integrated into marketing strategy
October 2021 – June 2022
• Improved flag infrastructure and new guidelines delivered
Improvements and ongoing promotions Jan 2022 – July 2023
• Signage strategically positioned • Benefits assessed include quality of public space and economic value
• Flag sets refreshed a minimum of 2 times per year E1.3 Encourage delivery of interactive wayfinding assets - leveraging emerging technologies to benefit visitor experience, business engagement, and boost marketing and smart data use – complementing initiatives underway in Nimbin
CONSIDERATIONS
• Wayfinding technology audit completed • A minimum of 1 initiative delivered and tracked • Annual review, maintenance and project recommendations made, with business case and funding opportunities identified for further investment if value demonstrated
September 2021 – June 2022
Lismore, South Lismore, North Lismore and Goonellabah Lismore Nimbin when funding secured
Potential expansion July 2022 – June 2023
• Complementing new wayfinding strategies in Lismore Laneways (delivered by Back Alley Gallery in 2021); new visitor information signage and website updates (led by Nimbin Chamber of Commerce in 2021), and Rainbow Road implementation in Nimbin; and proposed projects linking Town Hall to Wilsons River, bridge to bridge river loop, and Lismore Square to parklands and CBD (funding applications under assessment 2021).
BUSINESS ACTIVATION PLAN 2021-2023
GOAL: Experience
page 21
THEME: PLACE
Experience - Streets and spaces are attractive and easy to get around. People feel safe and a sense of connection.
OBJECTIVES
ACTIONS
E2. Mobilise parklet infrastructure to create appealing and versatile spaces for people to enjoy taking time in business centres
E2.1 Relocate parklets to alternate sites in Lismore business precincts, and potentially throughout the Local Government Area
CONSIDERATIONS
PERFORMANCE MEASURES • Parklets (x2) moved 2 times per year - suitable parklet locations identified in consultation with the business community and Lismore’s Traffic Advisory Group
TIMEFRAME
LOCATIONS
July and January relocation, annually
Lismore and Nimbin sites to be determined
January 2022-June 2023
Lismore
• Increase to positive visitor feedback recorded, and benefits assessed include quality of public space E2.2 Maintain parklets to ensure ongoing amenity – including structure safety, artworks, shade and Plants, with potential upgrades including solar lighting, wi-fi and power charge stations
• Upgrade opportunities assessed • Targeted upgrades delivered and evaluated
Nimbin when funding secured
• Piloting parklet infrastructure (including shading upgrades in June 2021) was part of a NSW Government-funded project to help make Lismore more pedestrian-friendly during COVID recovery.
VICTORIA
Revitalising and promoting Lismore and Nimbin town centres
TASMANIA
GOAL: Experience
page 22
THEME: PLACE
Experience - Streets and spaces are attractive and easy to get around. People feel safe and a sense of connection.
TIMEFRAME
LOCATIONS
• A minimum of 1 Lismore Laneways greening project showcased
August 2021-June 2022
Lismore Laneways
• Laneway activation and feedback analysed for economic benefit and shared with business community
Ongoing
• Suite of suitable urban greening projects Planned, including engagement, design and maintenance
July 2022 - June 2023
E3.2 Develop relationships with owners and stakeholders of private and public spaces, to create pockets of urban green for community enjoyment
• Public and private spaces identified and mapped
January-June 2022
Lismore and Nimbin business centres
E3.3 Deliver urban greening projects – details to be determined based on E3.1 and E3.2 outcomes
• A minimum of 1 urban greening project delivered
July 2022 - June 2023
Lismore
OBJECTIVES
ACTIONS
E3. Increase urban greening across business centres for shade, street appeal, and wellbeing benefits
E3.1 Support engagement and delivery of Lismore Laneways community greening
PERFORMANCE MEASURES
• Owners and stakeholders engaged and opportunities assessed
• A minimum of 1 funding opportunity identified and application supported (through support letter and/or potential resourcing funded through grant) for Nimbin initiative/s, for instance proposed Aquarius Park
Nimbin when funding secured
• Community feedback and perceptions of wellbeing benefits tracked
CONSIDERATIONS
• E3.1 implementation of 2021 greening projects is primarily funded through the Lismore Laneways Project, as part of a NSW Government grant, and delivered through the Liveable and Active Communities Team, in collaboration with other LCC parks, assets and maintenance teams. Planning and the case for additional SBRVL funding in 2022-2023 will be made through evaluating E3.2 and E3.3 actions.
BUSINESS ACTIVATION PLAN 2021-2023
GOAL: Experience
page 23
THEME: PLACE
Experience - Streets and spaces are attractive and easy to get around. People feel safe and a sense of connection.
OBJECTIVES
ACTIONS
E4. Contribute to improved streetscapes, benefiting business centre ambience, perceived safety, and help boost day and night-time economy
E4.1 Deliver targeted streetscape lighting project – integrating with promotional and special event campaigns in business centres, and complementing City Safe audit of current assets
• Engagement, feedback and promotional outcomes with local businesses
E4.2 Develop streetscape activation lighting project Plans to support future investment which may include:
• Project Plans reflect E4.1 evaluation and engagement, city design requirements, and sustainability and maintenance considerations across business centres
• Molesworth Street, Woodlark Street, Keen Street, Magellan Street, Uralba Street (CBD to Lismore Square), river bridges
PERFORMANCE MEASURES
TIMEFRAME
LOCATIONS
October 2021-June 2022
Lismore
Planning in 2022, for implementation 20222023 pending secured funding
Lismore
• Appropriate lighting infrastructure installed and benefits communicated
• Number of funding opportunities sought • A minimum of 1 lighting project delivered
Nimbin when funding secured
• Linking adjacent CBD precincts • Nimbin streets and public spaces – eg. main street solar project
CONSIDERATIONS
E4.3 Leverage LCC infrastructure projects by incentivising property and business owners to improve facades and help improve town centre appearance
• A minimum of 1 streetscape improvement program offered - complementing key infrastructure projects delivered by LCC colleagues
December 2021 - June 2023
Lismore
E4.4 Help identify and advocate for funding opportunities for street and space improvements - such as street surfaces, maintenance, seating and shading, cyclingfriendly assets, outdoor fitness and games equipment, safety and accessibility in business centres, and smart-city solutions
• Contribution to Council infrastructure and grant project working groups
Ongoing
Across LGA
Nimbin when funding secured
• Regular updates shared with business community about upcoming improvement projects and outcomes
VICTORIA
• Further community engagement along with ongoing collaboration with LCC assets, parks and maintenance teams required, to ensure effective whole-ofCouncil approach to Planning, resourcing, sustainability and benefits of infrastructure upgrades.
Revitalising and promoting Lismore and Nimbin town centres
TASMANIA
GOAL: Promotion
page 24
THEME: BUSINESSES AND EVENTS
Local centres, events and business community are showcased. Signature events are well loved and attended, and businesses leverage these event opportunities.
OBJECTIVES
ACTIONS
P1. Deliver new Business Activation marketing and communications strategy, amplifying promotions, stories and engagement for growth
P1.1 Develop and implement strategy, which defines key promotional campaigns, success measures, target audiences and opportunities, and creates key marketing templates
• Specialist engaged and strategy developed
P1.2 Promote a buy local campaign, working with Chambers and participating businesses to increase patronage in town centres
• Campaign successfully delivered
P1.3 Promote sponsored events and microgrant recipients’ activation projects
• Timely promotions through LCC channels
P2.1 Distribute marketing collateral to inform businesses, locals and visitors about event calendar, in collaboration with key stakeholders
• Event calendar collateral distributed
P2.2 Listen to business community and industry leaders, to help make the most of local events and opportunities
• Annual survey of local businesses (as part of V.2) to develop shared understanding of local economic benefit of events and visitor engagement, opportunities and changing needs
P2. Highlight upcoming events to benefit local business, community members and visitor engagement
CONSIDERATIONS
PERFORMANCE MEASURES • Targeted marketing campaigns identified and activated each year • Evaluation of metrics and feedback utelised for marketing strategy and BAP development
TIMEFRAME
LOCATIONS
12m strategy to be in action by September 2021, with implementation ongoing
Various online and tangible channels for local and visiting audiences
Annually
• Economic value evaluated
• Insightful stories and case studies developed to demonstrate outcomes and opportunities
• Snapshot of upcoming events shared early with business community where possible, to support their Planning and buy-in for events
In line with programming
Quarterly and annual updates and distribution, ongoing
LGA and across region, with partners and LCC online channels
April 2022 April 2023
• Collaboration with other LCC teams underpins these actions, in alignment with Imagine Lismore – Community Strategic Plan and Innovate Lismore Economic Development Strategy, and complementing work by LCC Events, Tourism, Community Engagement and Communications colleagues. Marketing and event promotions to adapt as needed to address COVID-19 restrictions and virtual engagement opportunities.
BUSINESS ACTIVATION PLAN 2021-2023
GOAL: Support
THEME: BUSINESSES AND EVENTS
Programs, opportunities and information resources are offered to help existing and new businesses to flourish in Nimbin and Lismore.
OBJECTIVES
ACTIONS
S1. Offer local businesses access to learning and training programs, which benefit growth, resilience and innovation
S1.1 Work in collaboration with other agencies to support targeted delivery of learning and/or training programs that address local business needs, broader trends and emerging opportunities
• A minimum of 1 program per year supported for partners’ delivery (financial and/or in-kind sponsorship)
S1.2 Work collaboratively to deliver information programs to support businesses to work with Lismore City Council - for instance LCC event, development and procurement processes
• A minimum of 1 program per year supported and delivered
CONSIDERATIONS OBJECTIVES S2. Pilot microgrant program, supporting new and innovative activation ideas to be realised in business centre spaces
PERFORMANCE MEASURES
TIMEFRAME
LOCATIONS
October 2021 – June 2023
Lismore
March 2022 – June 2023
Lismore
• Feedback and evaluation reviewed for next year’s programming
• Feedback and evaluation reviewed for next year’s programming
Nimbin when funding secured
• Engagement with local businesses, Chambers and key service providers underpins these actions, so outcomes are yet to be determined. This process will be informed through the Activation Working Group.
ACTIONS
PERFORMANCE MEASURES
S2.1 Pilot up to 2 rounds of Lismore Activation Microgrant - $1000 up to $5,000 for local community groups, businesses and sole traders to deliver projects in business centres that create vibrancy, connection and visitation (see guidelines for details)
• Number of applications received, funded and acquitted
S2.2 Review first outcomes of microgrants programs for improvement and reporting
• Acquittals reviewed, with overall assessment of proposed and actual outcomes
• Insightful stories and case studies developed to demonstrate outcomes and opportunities
TIMEFRAME
LOCATIONS
September 2021 – June 2022
Lismore
2021-2022, 2022-2023
• Recommendations made for future programming
CONSIDERATIONS
Nimbin when funding secured
• See Lismore Activation Microgrant Guidelines for this pilot initiative at lismore.nsw.gov.au/business-activation-Plan
Revitalising and promoting Lismore and Nimbin town centres
VICTORIA
TASMANIA
Nimbin when funding secured
page 25
GOAL: Support
page 26
THEME: BUSINESSES AND EVENTS
Programs, opportunities and information resources are offered to help existing and new businesses to flourish in Nimbin and Lismore.
OBJECTIVES
ACTIONS
S3. Support local businesses to access sustainable innovation opportunities, leverage online technologies and encourage startup community development
S3.1 Work with government, social and/ or private enterprise partners to offer a sustainable innovation program for Lismore and Nimbin
CONSIDERATIONS
PERFORMANCE MEASURES • Partnerships developed • Local opportunities and needs audited • A minimum of 1 innovation program delivered in partnership for Lismore and Nimbin businesses
TIMEFRAME
LOCATIONS
July 2021 - June 2023 (programming TBD)
Lismore Nimbin when funding secured
• Feedback received to support future programming.
• Actions underpinned by effective partnership, collaboration, and alignment with the Innovate Lismore: Economic Development Strategy, with further details to be developed. Early engagement suggests possibilities include (but are not limited to) attracting research partnerships and investment to develop smart projects, innovation challenges, coworking and collaborative business community development, and/or entrepreneurial programs for building solutions relevant to the local community.
PHOTOGRAPHY BY NATSKY
BUSINESS ACTIVATION PLAN 2021-2023
GOAL: Support
THEME: BUSINESSES AND EVENTS
Programs, opportunities and information resources are offered to help existing and new businesses to flourish in Nimbin and Lismore.
OBJECTIVES
ACTIONS
S4. Communicate helpful information that supports business stakeholders to achieve shared goals for Lismore and Nimbin.
S4.1 Share upcoming grant opportunities with business community
PERFORMANCE MEASURES • A minimum of 4 digital Business newsletters delivered per year that highlighting upcoming funding opportunities and Grant Guru access
LOCATIONS
Annually
Entire LGA
November 2021 - June 2023
Lismore
• A minimum of 1 Local Matters articles to inform broader community S4.2 Deliver new business welcome kit, drawing on Northern Rivers NSW brand and LCC information resources
• Kit content developed in consultation with local Chambers • Kit delivered to new businesses • Survey undertaken to understand business benefit
CONSIDERATIONS
TIMEFRAME
S4.3 Promote simple resources to support business activation, working with Local and State Government
• A minimum of 2 resources shared via website and online channels
S4.4 Audit and analyse Lismore business centre vacancies
• A minimum of 1 vacancy audit conducted per year, analysed and reported
April 2022
Nimbin when funding secured
October 2021 – June 2023
Entire LGA
Annually
Lismore
• Traffic analytics and stakeholder feedback assessed for improvement
• Council’s Economic Development Grants and Project Development Officer drives grant identification and Council application processes, and will develop details of support and training available for business and community stakeholders (beyond this Plan’s scope). The CBD Activation Officer helps share updates about these opportunities with community. • Collaboration with internal and external stakeholders will be important to help useful resources be created, updated and shared with the business community.
VICTORIA
Revitalising and promoting Lismore and Nimbin town centres
TASMANIA
page 27
page 28
KATE HOLMES
DOGWHISTLE CREATIVE
PHOTOGRAPHY BY NATSKY
Planning for success Reporting and reflecting This Business Activation Plan is the responsibility of the LCC Economic Development team, and is supported by detailed project Planning along with ongoing engagement and evaluation. We will deploy various approaches to assess benefits and impacts, including the NSW Government Great Public Spaces Evaluation Tool, and .id Economic Impact Assessment. While local investment and relevance is primary, we also consider how BAP outcomes may positively align with United Nations Sustainable Development Goals. We developed this Plan with support from a Business Activation Plan Working Group, with representatives from Lismore Chamber of Commerce and Industry, Nimbin Chamber of Commerce, Lismore Square, Regional Development Australia – Northern Rivers, and Lismore City Council. A new Working Group will be established to provide guidance on Plan delivery, review and
BUSINESS ACTIVATION PLAN 2021-2023
enhancement, which will meet quarterly according to terms of reference. The Business Activation Plan reporting framework will feature: • Timely updates about relevant news and opportunities through the Economic Development Team’s monthly Business Enewsletter and Council’s Local Matters publication • Quarterly updates about outcomes, learnings and opportunities for the Working Group to provide expert insights
report annually
opportunities & projects identified projects prioritised
measure performance IMPLEMENTATION & REPORTING CYCLE
deliver project
• Six-monthly snapshots shared with business and community stakeholders • Alignment with the Economic Development Strategy and LCC Integrated Planning and Reporting Framework, with annual reports to Council.
lodge application
project design & costing
explore funding Image 7: Lismore City Council’s Implementation and Reporting Cycle
page 29
Many of the actions in this Plan require the Economic Development team to work with other parts of Council, supporting a whole-ofgovernment approach to business activation in Lismore and Nimbin. Reporting will address both direct actions and acknowledge links with other parts of Council and external partners.
TREVOR WORDEN
Bark Design Pty Ltd
DOGWHISTLE CREATIVE
Artist’s impression of Wilson River activation – Courtesy NSW Dept Planning, Industry and Environment, Lismore Regional City Action Plan
Revitalising and promoting Lismore and Nimbin town centres
TASMANIA
page 30
Existing funding and sourcing new opportunities
PLAN ENGAGEMENT AND OUTCOMES WILL INFORM NEW GRANT APPLICATIONS AND RESOURCING OPPORTUNITIES TO BENEFIT NIMBIN AND LISMORE BUSINESS COMMUNITIES
This Plan is all about building partnerships and collaboration for activation, which is true for resourcing as well. New funding will be required to advance all activation priorities. We will actively pursue external funding opportunities as part of BAP implementation. Activities will primarily be funded through the Special Business Rate Variation Levy (SBRVL), which supports promotion and revitalisation of the business environment in Lismore. Current levels of SBRVL funding continue until end June 2023, providing approximately $300,000 base funds in 2021-22 and $346,000 carried forward (plus salary, coordination and contingency costs) with recurring funds subject to indexation and rate-paying base changes. Beyond the scope of this Plan for SBRVL funds are the City Safe Program in Lismore
BUSINESS ACTIVATION PLAN 2021-2023
(which receives funding through a separate levy of approximately $204,000 in 2021/22) and the Nimbin SBRVL (approximately $16,000 in 2021/22). Some resourcing will also be available from Council’s Economic Development funds, with 2021-22 actions informing budget development for 2022-23. Complementing this Plan, other recent grant outcomes include $2,546,640 to Lismore City Council to build Stage 1 of the Rainbow Road Walking Track in Nimbin, and $117,647 to Nimbin Chamber of Commerce to develop tourism website and signage. There are also several successful and pending grants for Lismore parks, walking trails, infrastructure and economic development initiatives that we seek to leverage with this Plan, with outcomes to be included with BAP reporting.
page 31
There are diverse funding sources for which Council can apply from the State and Australian Governments. Partnering and collaborating between Council and local businesses and other key organisations are critical for success from many funding sources. Australian Government grants, for example, often require matched funding from applicants to be eligible. Examples include: • Building Better Regions Fund (Australian Government). Details: https://www.regional.gov.au/regional/ programs/building-better-regions-fund.aspx • Region Events Acceleration Fund (State Government). Details: https://www.nsw.gov.au/regional-growthfund/regional-events-acceleration-fund
• Stronger Country Communities Fund (State Government). Details: https://www.nsw.gov. au/regional-growth-fund/stronger-countrycommunities-fund • Regional Skills Relocation Grant (State Government). Details: https://www.investregional.nsw.gov.au/ investment-support/regional-skills-relocation-grant • Regional Growth Fund (State Government) – in November 2020 an additional $300 million investment was announced over two years for additional rounds of ‘Resources for Regions and Stronger Country Communities Fund. Details: https://www.nsw.gov.au/ regional-growth-fund
Revitalising and promoting Lismore and Nimbin town centres
PARTNERING AND COLLABORATING BETWEEN COUNCIL AND LOCAL BUSINESSES AND OTHER KEY ORGANISATIONS ARE CRITICAL FOR SUCCESS FROM MANY FUNDING SOURCES
lism re Artist’s impression of South Lismore Employment Area – Courtesy NSW Dept Planning, Industry and Environment, Lismore Regional City Action Plan
About Astrolabe Group Astrolabe Group are the recognised experts in urban growth and change management with a uniquely empathetic approach to client and community. Astrolabe worked with Lismore City Council and its stakeholders to develop the Business Activation Plan. In preparing the Plan, Astrolabe has made every effort to ensure the information included is reliable and accurate. Astrolabe is unable to accept responsibility for the use of this report by third parties.
Bark Design Pty Ltd
If you would like to find out more about this Plan or how you can be involved, get in touch with the Economic Development Team. Kathryn Gray, CBD Activation Officer 02 6625 0500 kathryn.gray@lismore.nsw.gov.au lismore.nsw.gov.au/business-activation-Plan
