A Class Apart Selling the finest Chicago and North Shore homes to the top Chicago, East Coast and international buyers.
lissaweinstein.com
a Message from Lissa Weinstein, Vice President Sales – RE/MAX Premier Properties Real estate services are highly personal. Even the most advanced technology has done little to dilute the value of a trustworthy relationship with an experienced professional agent.
RE/MAX Premier Properties / 1205-1207 N. Dearborn Parkway / Chicago, IL 60610 lissaweinstein.com / 773.405.6315
Lissa Weinstein, Broker Facilitate marketing, showing and negotiating of sales of properties. Outreach with co-op brokers and community. Provide direct client feedback.
Brokerage Marketing
Chicago/North Shore Coordinate network and outreach between Chicago & North Shore offices to promote properties to their clients moving to the City and empty nesters.
Online & Video Marketing
Christa Smith Videographer
Fontecha Designs Web & Graphic Design
East Coast Coordinate outreach with Westport, CT and Manhattan, NY offices to promote the properties to their clientele moving to Chicago or seeking second homes.
Symphonic Communications Communications Specialist (Creates online strategy)
Dustin Hallebeck
International
HallebeckCommunications
Properties promoted in 83 languages & currencies on global.remax.com and theremaxcollection.com.
Architectural Photography (Creates high-end photography)
Public Relations
Laura Orteleya Director of public relations, RE/MAX Corporate (Creates PR campaigns for highprofile properties and clientele)
Rendering created by Soucie Horner
Marketing plan for:
Goal: Strategy:
Sell property for highest possible dollar within 180+ days. Reposition the property and sell it as one of the most unique homes in the neighborhood.
Step #1: Create visual appeal.  Hire a top architectural photographer to make your property look irresistible.
310 S. Michigan Avenue photography - This property is 7600 SF of raw space, so we focused on the views and the iconic imagery of the building.
Step #2: Expose property to wealthy NY buyers moving to Chicago by working directly with Top Manhattan RE/MAX brokerages. »» E-blast to NYC brokerage community »» E-blast to private database of NYC clientele
Keeping the lifestyle... from New York to Chicago.
50 W. Schiller, #2D (right) - Successfully sold in the Gold Coast. First sale in building in 2 years.
Step #3: Get the attention of well-heeled buyers with the Wall Street Journal. »» Advertise in WSJ.com classified Ads
Keeping the lifestyle... from Wall Street to Michigan Avenue.
50 CHESTNUT ENTRANCE (right) - Successfully sold in the Gold Coast. 4000 SF. $3.1M.
Step #4: Expose the property to highly targeted East Coast clientele. »» Advertise in The RE/MAX Collection mailed to select NYC and East Coast zip codes »» Advertise in the Wall Street Journal “Mansion” classified ads.
Keeping the lifestyle... from the East Coast to Lake Michigan.
Step #5: Promote property with our top Connecticut offices in Westport, CT. »» Work with the brokerage to cross promote East Coast – Chicago & Chicago-East Coast relocation business. »» Connecticut market team creates blog posts in their real estate websites
Keeping the lifestyle... from the East Coast to Lake Michigan.
1326 N. CLEVELAND (right) - Successfully sold in Lincoln Park. Listing had expired with another broker and I sold it in 1 month of listing for $1.95M.
Step #6: Work the international market with sophisticated new global websites.  theremaxcollection.com and global.remax.com translate listings into 83 languages and currencies.
Helping international buyers call Chicago their home.
1224 N. Dearborn, #1S - Successfully sold in the Gold Coast in 50 days at 97% of ask price (previously listed with another brokerage).
No one in the city will work as hard or as smartly for you when it comes to selling your home for top dollars. Contact me to discuss a custom plan to market your home successfully.
LISSA WEINSTEIN, Vice President, Sales RE/MAX PREMIER PROPERTIES 1205 N. Dearborn Parkway Chicago, IL 60610 office: 877.542.6664 cell: 773.405.6315 email: lissa@lissaweinstein.com privatetourchicago.com | lissaweinstein.com
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