LOCAL SEARCH MARKETING Is it really important for local businesses? businesses
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WHAT IS LOCAL SEARCH MARKETING?
Online Users
Search for local product or service
See your website or business listing
Contact You
More Sales
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Local Search Marketing g Statistics
According to Google, 20% of all searches are related to location 43% off search h engine i users are seeking ki a local l l merchant h t to t buy b something offline. Source: comScore Networks 54% of search users have substituted Internet/search for the phone p book. Source: comScore Networks The Kelsey Group reports that 74 % of Internet users perform local searches
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80% off users research h online li b f ki before making a purchase Radio
30%
Local Newspapers
45%
Print Yellow Pages
40%
Word of Mouth
75%
Internet Yellow Pages
70%
Local Online Search
80% 0%
20%
40%
60%
80%
100%
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SMALL BUSINESS SEARCH MARKETING SURVEY RESULTS
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You What Statistics Tell You…… 1. More people search internet for local goods and services 2. Traditional marketing methods don’t work now! 3. Importance of creating an web presence 4. Can establish a formidable competitive advantage
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Benefits of Local Search Marketing
Enhance Your Online Visibility Target the Customers in Your Locality Acquire New Clients More Sales Increase Your ROI Develop An Online Brand Image
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Start Building An Online Presence
B C By Creating ti a B Business i W Website b it By Claiming Business Listings in Business Directories By Involving in Niche Online Social Networks
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Types Of Local Search Sites These are sites which people use online to find local business Search Engine Maps (Google, Bing and Yahoo) Review Sites (Yelp, Tripadvisor, Zagat) Business Directories (InfoUSA, Acxiom) Yellow Page Directories (Yellowpages.com, Superpages) Local Directories (CitySearch, Localeze) Niche, Industry Specific Directories (Health Grades)
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The Three Most Important
Get Listed In Search Engine Maps Google Places (Google Maps) Yahoo Local Bi Business Bing B i Portal P t l
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What does Local Search Marketing include?
1 Claim and Verify Local Listings 1. 2. Managing Listings for Several Locations 3 Optimize 3. O i i Local L l Listings Li i for f Increased I d Local L l SEO Traffic T ffi 4. Help You Monitor Customer Reviews and Feedbacks 5. Submit Your Business to Other Local Business Directories 6. Setup Traffic Analytics Properly to Track Local Activity 7. Promote Your Local Listings
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Local search marketing can be used by all local businesses and service providers to increase their customer footfall. www.list�of�companies.org
As the famous Golf player,Ben Hogan, once said "Placing the ball in the right position for the next shot is eighty percent of winning golf".
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Helping You Grow By
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