DIGITAL MARKETING NICF – PRACTICAL PRODUCT MARKETING
Learn key digital marketing tools and techniques Understand how to build effective digital marketing campaigns, measure and optimize marketing campaign results Learn how industry best practices can be applied to develop marketing campaigns in order to yield optimized campaign results
Apply knowledge through hands-on practical training workshops Receive guidance from experienced Learning Facilitator Get personalised coaching from Mentors Validate your digital marketing plan through 10 hours of small group mentoring sessions
Develop and implement a personalized digital marketing plan P itch the digital marketing plan and have it validated by a panel of experts Implement your plan at your workplace, bringing value to your employer
BONUS
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WHO SHOULD ATTEND? Employees in an intermediate stage of their marketing career Technical or non-marketing professionals who want to pursue a career in digital marketing Entrepreneurs to obtain practical Who shouldeager attend knowledge and tools to grow their business Project Professionals who professionals are looking to build/ management who wish to expand their network of expert industry pass the PMP/CAPM credential examination practitioners New graduates/project professionals who want to achieve Individuals pursuing a careerofinproject the a better understanding Creative industry management principles Project SMEsteam and Start-ups marketing members,with project stakeholders, or departments project managers who require certification or a more detailed understanding of project management to advance in their careers PROGRAMME OUTLINE
Orientation & Networking Orientation on programme, delivery, Mode & Duration student resources, learning management system, appointing teams Full time:deliverables 36 hours overand 5 days + 1.15 hours with mentors. assessment Understand Digital Marketing Part time: 12 evening sessions of Mix 3 hours per session + 1.15 hours assessment Objectives of a campaign Main concepts and metrics Digital marketing mix (Search Engine Course fee Marketing, E-Mail Marketing, Display Advertising and Mobile Advertising) S$2,800 (exclusive of GST)
Content Marketing What is content marketing? Funding How does it fit in Digital Marketing? Why Content is King? 70% WDA course fee funding applicable Content types and creation: key to for Singaporeans SPRcontent developing & great Content 20% marketing planning: Additional ETS funding applicable for Local Content plan & Calendar SME sponsored employees* (Singaporean & SPR employees only) Performance metrics PIC funding: for company-sponsored students Content deployment and management
Social Media Marketing Social Media importance Social Media content Business on Facebook Advertising on Facebook, Twitter, YouTube, LinkedIn Pinterest etc. Mentoring Target Sessions job roles Three weeks of face-to-face and online mentoring and coaching sessions to discuss Project Manager and evaluate the Digital Marketing Methods Project Coordinator and Digital Marketing Plan. IT Manager Final Pitch Present a Digital marketing plan that includes: Digital marketing strategy Digital Marketing Mix Campaign planning KPIs Results/Outcomes Conclusion
CERTIFICATES ISSUED
Course topics Upon successful completion of the programme and assessment, students will Project Integration Management be issued the followed WDA Statements of Project Scope Management Attainment (SOA): Project Time Management Project Cost Management marketing IT-MC-402S-1 Assess Project Quality Management opportunities within Project Human Resource Management international and/or Project Communication Management diverse markets Project Risk Management IT-BD-402S-1 and track the Project ProcurementEstablish Management organization’s market Professional Responsibility and Ethics
SCHEDULE
Certifications SESSIONS The following certificates will be issued to students Orientation & Networking after successfully completing the assessment:
Understand Digital Marketing IT-PM-403S-1 Manage project Mix scope IT-PM-406S-1 Manage project risk Content Marketing
Creating AdWords & Facebook Campaigns Company is eligble to claim additional funding for& theFacebook unfunded course fee via PIC Creating AdWords campaigns Social Media Marketing Getting familiar with Facebook Ad builder All students will receive the Project Management Body of Knowledge guide (PMBOK) official book. Getting familiar with Google AdWords Mentoring Sessions (3 weeks) Students have an option to take the PMP/CAPM certification exam after completing this course. Key points for designing successful campaigns How to read key metrics in order to optimize Final Pitch a Digital Marketing campaign
Lithan Hall Academy Pte. Ltd. Lithan Academy
Company Registration No:200202841R 200202841R Company Registration No: ERF Registration Period:Period: ERF Registration 8 6August 2014 toto 7 August 2018 August 2014 5 August 2018
11 Eunos Road 8
11Lifelong Eunos RoadInstitute 8 #07-02 Learning #07-02 Lifelong Learning408601 Institute Singapore Singapore 408601