Wellness & Travel, the Perfect Synergy

EDITED BY KAREN RUBIN TRAVEL FEATURES SYNDICATE GOINGPLACESFARANDNEAR.COM

Wellness travel is among the leading travel trends for 2023, as it has been for several years. But when the very act of breaking away from daily irritants, giving oneself the opportunity to rest, renew, recharge, revitalize, isn’t all travel wellness? The trend refers to the fact that people are traveling with greater intention to improve their physical, mental, emotional, even spiritual well-being.

It could be a visit to a wellness retreat or spa. But it could also be a hiking, biking, rafting, camping trip that gets you out into nature, pure air, with some physical exertion. It can be an itinerary that is spiritually uplifting or intellectually fulfilling, of doing something you love or even finding love. It could be travel that brings family and friends together, forging bonds and lifelong memories that also contribute to wellness, or even making new friends to conquer loneliness or isolation. Travel, at its essential core, is inevitably about life-enhancing, even life-changing experience. What’s new is people intentionally seeking out such experiences – and that the industry, from tour companies to hotels, cruiselines to destinations, from festivals and events to attractions – are tailoring their offerings to cater to the quest for wellness.

Not only does wellness impact how, where and why people travel, but through lifestyle changes, wellness also impacts longevity and financial security – which when you think about it, expands the market for travel with time, money and physical ability.

These themes emerged in the

Wellness is becoming ubiquitous, especially for travelers who seek out immersive nature and cultural experiences. Having just summated the 14,000-foot high Dead Woman’s Pass on Day 2 of Alpaca Expeditions’ four-day Inca Trail trek to Machu Picchu, one of our group leads yoga stretches © Karen Rubin/ goingplacesfarandnear.com

Global Wellness Summit’s report, “12 Wellness Trends for 2023” with implications of how travel, hospitality, even urban design, workplace policies (vacations are essential to recharge), government planning are accommodating. Among the key findings:

WELLNESS + TRAVEL: From Global Smorgasbord to Hyper-Indigenous

By Elaine Glusac

Wellness and wellness tourism have long resembled Disney’s “It’s a Small World”: buffets of global experiences typically divorced from place. Yoga, born in India, is ubiquitous worldwide; ayahuasca retreats have departed their Amazonian homelands; you can get a Hawaiian Lomi Lomi massage in Dubai.

But with a new critique of well- ness as a profound cultural appropriator, a rising social justice movement, and greater emphasis on authenticity, travelers are now seeking much deeper cultural experiences and showing interest in going to the source of ancient healing and knowledge to learn how they care for the land and for themselves. Indigenous travel and going to the cultural source for wellness is our travel trend for 2023.

Community-led Indigenous travel offerings are surging from the boreal forests of Canada to the Australian Outback and speak deeply to travelers seeking inclusive, sustainable and regenerative travel experiences. The fast-mounting interest in original cultures includes Indigenous wellness practices, from purification ceremonies to food and nutrition.

Concurrently, culturally-root- ed wellness experiences are booming globally and inspiring travelers to go to the original wellspring for authenticity. In Japan, traditional ryokans, or hot springs inns, are having an incredible renaissance as nature-based experiences that shift with the seasons. Resorts are exploring new menus of from-the-source wellness, whether traditional Arabic and Islamic medicine in the Middle East or Druidry in England. India, which gave the wellness world yoga, is poised to lure travelers back to the source with an upcoming center for traditional medicine partnered by the World Health Organization.

WELLNESS + SPORTS: New Business Models for Hospitality

By Lisa Starr

Savvy hospitality brands are responding to demands from wellness-focused clients looking beyond the basement gym, in search of pro-athlete-level equipment, fitness classes and wellness programming, whenever and wherever they travel. Some hotel brands are even creating facilities that cater to entire amateur or professional sports teams, expanding the function of the hotel and ensuring professional quality for the rest of us.

Hospitality brands like Kerzner International Holdings, owner of the Atlantis Resort and One&Only Resorts, are responding to the public preoccupation with sports with new concepts like the immersive global lifestyle brand SIRO, a “fitness and recovery hotel.” Zulal Wellness Resort by Chiva-Som in Qatar, the Middle East’s first full-immersion wellness resort, offers TAIM (tra-

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