Issue 2 - Little Industry Magazine by Birgir Birgisson

LITTLE INDUSTRY MAGAZINE

ISSUE 2 5

EDITOR’S NOTE

16 18

KLEINE FABRIEK MOOD SETTING YOUR SHOP

CAPTURE THE MOMENT / ÍGLÓ

22 IN PLAY WITH POCO NIDO 40

FLANNERY O’ KAFKA MEETS MÓI MY LILLE LIMÓN

MRS AGATHA

44 MICHKA AOKI LITTLE INDUSTRY MAGAZINE

PUBLISED BY MRKT SOUP NOVEMBER 2012 / ISSUE 2 EDITOR: Anne Myyrylainen COVER IMAGE: INDIKIDUAL Taken by Richie Hopson ADVERTISING: info@little-industry.org CONTRIBUTIONS: info@little-industry.org

60 68

INSIGHT - DANEFÆ

INDIKIDUAL

FEBRUAR 2013 ISSUE

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EDITOR’S NOTE “Come,” said the Wind to the Leaves one day. “Come over the meadow and we will play. Put on your dresses of red and gold. For summer is gone and the days grow cold.” A long time ago, if you had asked me if I liked Autumn, I would have said no, because Autumn is the season when all the trees and flowers die and are pretty much dormant until Spring comes again. However, now I’ve come to love seeing little red and gold leaves everywhere, it’s so pretty. In addition to that, I think that it’s poetic in a way. Life ends so that in another season new life can begin. Changing seasons is something we and all of you in the retail business are custom too.

We just don’t do them in chronological order. So light up the candles, rap yourself in a warm blanket and enjoy the lovely summer collections of Igló and Indikidual. And please check out Mischka Aoki and the pictures of Mói by Flannery O’Kafka, pure poetry don’t you think? When Autumn arrives it also means that Christmas is just around the corner. I get so excited anticipating it. I love everything about Christmas, it’s my favorite holiday. Life is great when you have a lot to be thankful for and you can share it with your family and friends. Also, if you’re like me then you love all the good food at Christmas. Family, friends and food. What could be better? Enjoy! Anne

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CAPTURE THE MOMENT The amazing Ígló just launched their SS 2013 Collection which is called “Capture the Moment”. Helga Ólafsdóttir, owner and designer of Ígló explains her new collection; “I was inspired by children who love to play freely and spontaneously using nature as their playground. Through innocence, children express themselves in peculiar and unpredictable ways using their inhibited imagination to create their own playful world. This world continues to surprise and challenge the imagination of the adults. I would like to invite you to the harmonious world of Ígló Kids that is full of surprises. I love to mix and match clothing, colours and patterns therefore our Spring/Summer 2012 collection is heavily influenced by nature.

I used intriguing animals such as lions, wolves and bunnies combined with various patterns like stripes, bows and dots making the collection more appealing to children. The colour mixes and shades I chose for this collection were gray and brown combined with bright colors. I used lime and lemons, sweet colors of strawberries and cherries mixed with flower print and romantic lace for the girls. Differently, for the boys we chose the color sky blue and gingham print.” For more information on Ígló please visit their website at: www.iglokids.com

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UNIQUE COMBINATION Chosen by committee, a mix of international brands and young designer labels present a high-quality selection for visiting buyers, with all kinds of brands from mid-priced to high-priced articles. Kleine fabriek makes a unique combination of fashion, home & gift, shoes, accessories and toys. Kleine fabriek offers participants stands with an open outlook in an inspiring surrounding. Space and visibility are taken into consideration when designing the lay out of the fair. INTERNATIONAL PLATFORM Kleine fabriek started in the summer of 2005, as a little sister of Modefabriek, the successful fashion trade show. Kleine fabriek has since then grown into an international leading event for professionals in the field of childrenâ&#x20AC;&#x2122;s fashion, shoes and accessories, in fact this summer we already celebrated our 15th edition. Each edition we welcome around 5000 national and international visitors and showcase almost 400 brands on a space of around 14.000 square meters. Next event: January 13-14 / 2013

PROFESSIONAL MEETINGPLACE Despite its growth, the original objective is as relevant today as when kleine fabriek was first launched: creating an inspiring environment and professional meeting place with a strong focus on innovation and creativity for childrenâ&#x20AC;&#x2122;s fashion and hardware. A carefully compiled mix of international brands and young designer labels present a high-quality selection for visiting buyers, with all kinds of brands from mid-priced to high-priced articles. Kleine fabriek offers a unique combination of fashion and home & gift products. www.kleinefabriek.nl LITTLE INDUSTRY MAGAZINE

LITTLE INDUSTRY MAGAZINE

MOOD-SETTING YOUR SHOP In clothes stores, sandwich bars, gyms and coffee shops we face a constant barrage of background music - music we notice but rarely listen to. How does it affect us? Who chooses it, and do they have sinister motives? There is some evidence to suggest that the tempo, volume, mode and other structural characteristics of background music influence consumer behavior. Little Industry Magazine will try to point out and identify few songs that could be perfect for your shop.

1 PERFORMED BY LISA EKDAHL SONG: VEM VET

2 PERFORMED BY TINA DICKOW SONG: YOU WANNA TEACH ME TO DANCE

3 PERFORMED BY OF MONSTER AND MEN SONG: LITTLE TALKS

NOTE: CLICK THE IMAGE TO HEAR

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IN PLAY WITH POCO NIDO Poco Nidoâ&#x20AC;&#x2122;s second season sees the range grow and expand to include unisex lo-rise toddler wellingtons. The collection is tremendous fun, based around simple functional shapes, covered in vibrant graphic pattern, colour and print. FUNCTIONAL UK based Poco Nido create modern limited edition footwear for the smallest family members. Concentrating on the functionality of the product they favour child friendly pull on shapes over fussy fastenings and prefer quirky illustrated scenes and repeat patterned animals to stuck-on surface decoration. Everything is made from natural materials such as 100% rubber, cotton and suede. The cotton is printed by hand in small runs to avoid mass production.

REDUCE PACKAGING WASTE All aspects of the Poco Nido product are carefully thought out, including the reusable packaging. The baby shoes come packaged in a tube box, which doubles as a postal or gift tube, supplied with a free craft instruction sheet, it can be recycled into something else by the older children. The wellingtons come in a handy cotton bag, which can be re-used. The ethos behind the company is exclusive design at an inclusive price. Great design for all kids. Visit www.poconido.com for more details.

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FLANNERY O’KAFKA MEETS MÓI Little Industry Magazine proudly teamed up with the amazing photographer Flannery O’ Kafka, Valerie of the Campell Collective and the scandinavian and funky little brand, Mói. The outcome speaks for itself and confirms the presence of urban coolness and style. Valerie Campbell studied Fine Art at Duncan of Jordanstone in Dundee, Scotland. She has a head of blazing ginger hair, makes cosmic/mountainous collages in her spare time, and plays keyboard in a synth-pop band. Flannery O’kafka is the alter-ego of Andrea, a Glasgow-based photographer and mildly exhausted mother-of-five. Her work often draws on the everyday mystery found in children--with an element of dark comedy and melancholy. She is currently shooting lookbooks for various designers, editorials, portrait commissions, and fine art work. Mói is a cool and urban children’s clothing brand originated from Scandinavia. Mói’s primary focus is creating stylish and funky clothes for children with a dash of attitude to inspire sustainable living, being free and of full of desire to make the earth a better place. This is done through certified production methods, which are responsible, ethical and organic. Mói’s urban design features comfortable garments that can be used by both boys and girls between the ages of 0–8 years. The classic designs blended with in-style basics are easy to mix and match and wear with comfort on all occasions whether being über cool, playing or partying.

Photography: Flannery O’Kafka www.flanneryokafka.blogspot.co.uk Collage: Valerie of the Campbell Collective Fashion: Mói www.moi-kidz.com

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MY LILLE LIMÓN Little Industry Magazine met up with Melanie Jespersen, owner of the Danish based web-boutique “My Lille Limón” and asked her few questions about her inspirations, background and her fabulous web shop. How would you describe your style? I would describe my style as very much inspired by minimalist design both in my wardrobe and in my home. I am attracted to comfortable clothes mostly those that have clean lines, natural fabrics and neutral colors. If I ever blogged about my ‘look of the day’ it would almost always include a cozy caramel cardigan! Although I love staying up to date with the latest trends my wardrobe is rarely influenced by them. I am drawn to classic designs and right now my favorite label is Sofie D’Hoore whose creations always make me feel good.

Why have your own store? I started My Lille Limón because after the birth of my daughter I was inspired to find new, different and innovative products for her. Having my own shop allows me to create a universe where I can share my love for sustainable fashion, design and the eco-friendly with others. Best thing(s) about having your own shop? The best thing about having my own online shop is that I can feature and support some fantastic independent labels and designers who I truly believe in. The most annoying part of being a retailer? The most annoying part of being a retailer is all the administrative work that goes into owning a shop. LITTLE INDUSTRY MAGAZINE

and ofcourse.. what’s the most fun part? The best part about being a retailer is the search for new brands and products to include on the site. I am always on the look out for great labels and designers and sometimes I get lucky and they find us. We will soon be adding some amazing brands (Moí, Indikidual, Hansel from Basel and Koobalah) to our universe! Any special projects at the moment? Starting in January I will become an agent in Denmark representing two of my favorite clothing brands Anïve for the minors and Modéerska Huset and that’s super exciting. You, in three words? Happy, funny and curious. LITTLE INDUSTRY MAGAZINE

[COOL FINDINGS]

tmas s i r h c .... for

PILI PALA Organic Cord Dress

ÓVITAR Eco-Wool Cardigan www.mylillelimon.dk

www.lojadada.com

MICU MICU Estrellas

MOLE “Blink” Sweater in Wool

KEK AMSTERDAM Forest Friend: Rabbit XL

www.pilipalachildrenswear.com

www.kindergallery.gr

TANNHAUSER Red Patch Leggings www.tannhauser.at

www.guttelus.no

OEUF Hair Bow Pin Red

www.derkleinesalon.at

BOBO CHOSES Socks Triangles

www.minimiks.nl

Bergstein Red Gumboots

www.shopmonkeybars.com

LITTLE INDUSTRY MAGAZINE

UNIQUE & LUXURIOUS Designed for the fashionista in mind, Mischka Aoki delivers luxury fashion for children range from 1 â&#x20AC;&#x201C; 10 years olds. Our emphasis is creating a range that is limited and exclusive â&#x20AC;&#x201C; unlike anything you have seen before. Mischka Aoki is an Australian label that since its launch in 2009, has fast becoming known around the globe for our stand out, show stopper pieces, unique designs and luxurious fabrics. In just a few short years, we have proven ourselves as an international luxury brand for children and can be found at high end boutiques and selected department stores worldwide including UK, US, Middle East, Spain, HK, Korea, Singapore and many more.

LITTLE INDUSTRY MAGAZINE

DAISY YELLOW SEQUINS Kissing spring with a breath of fresh soft new colour palettes, Mischka Aoki is presenting new gorgeous pieces into its Spring Summer 2012 collection all with the colours of white, dusky rose, sunshine yellow and magenta. Exclusive embroidered lace, Silky satin fabrics, sheer organza, divine flower appliqués, sequins and crystal beads, define Mischka Aoki Spring Summer 2012 collection. www.mischkaaoki.com

LITTLE INDUSTRY MAGAZINE

“Sunday and it looks like Spring” is a piece that you will fall in love with this season, with daisy yellow sequins and waves of flowy organza. It’s a must have piece for every little girl with busy social calendar. Drenched in thousands of white pastel flowers appliqué, delicately hand sewn piece by piece to perfection with layers of soft white tulle,” A thousand flowers a thousand love” – as impressive as the name, is certainly a dress that will impress and makes a statement in any crowd.

LIMITED EDITION Its piece de resistance – the limited edition ‘Oh snow..how I missed you? Coat’, is exclusively made of pure embroidered lace with a sprinkling of satin flowers and crystalline clear beads.. its clear to see why Mischka Aoki is putting the word ‘couture’ back into children fashion. Mischka Aoki who is now recognized for bringing touches of elegance and grace into its style through its choices of hand beaded fabrics, soft tulles and lace, is delighted to announce that the collections including its LIMITED EDITION pieces will now be available in selected high end boutiques in Australia, US, UK, Spain, Middle East, Hong Kong, Korea, Singapore and some other Asian countries this season.

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A WORD FROM ACROSS THE BLOG I´m always seeing mother+daughter or father+son outfit ideas around the web but never see mother+son outfits. As a mom of one boy I´ve been wondering why. Now I decided to stop wondering and start doing the mom+son outfit thing here! Both my son and me like relaxed style. There´s really nothing special in our outfits usually, just clothes that are easy to wear and nice to look at too. The outfits here are warm, stylish and relaxed. All I want from an outfit! All the clothes in these outfits are from H&M so the outfits are very easy to copy and imitate. Find my daily blog at mrsagathamarple.blogger.com

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INSIGHT - DANEFÆ Little Industry Magazine met up with the team behind the danish brand Danefæ. We wanted to explore the idea behind the brand and how and where it all started. Tell us a little bit about your background? Eric and Christine started off working as graphic and clothing designers in Surfwear for about 10 years. During the last 4 of those 10 years, they got together with sisters (and childhood friends of Christine’s) Nina and Louise, who came from a legal background, and together they created the brand Danefae. How would you describe your own style? We live by the code of the triple C’s : Clean , Consistent and Colorful.

What was your inspiration behind starting your own brand? Danefae began as a side project to our ‘day jobs’ of the time, the idea being to simply get the chance to do our own thing (in terms of both design and organization of the business) using what we had learned from working in our different fields, put it out there, and see what happened. Actually, the very first idea was to graphically revisit icons from Scandinavian mythology and create a line that locals would be proud to wear, and visitors eager to bring home. This lead the way to our first (and still running strong) viking, swan and mermaid logos. Nina and Louise had the idea to add a ladies raincoat to the range and those brightly striped and printed raincoats were very well received….opening up the doors for everything else. LITTLE INDUSTRY MAGAZINE

What is your favorite item in your current collection? We’ve been making it for years in many different colorways, but this season’s edition of the Helen Rain Jacket with navy/red hearts allover print and green zippers would have to be the one. And for graphics, we remain loyal to ERIK the viking, but the design department has a fetish for the HEJ!DYR print these days. Do you have any upcoming projects you can share with us? We can’t give it all away, but we do have a new shoe line in the works. www.danedae.dk

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BANANAS HITTING THE BEACH Bananas hit the beach this summer as indikidual reveal their new unisex capsule collection! Due to demand the range will now run from 3 months up to 7 years and will include some quirky swim pieces.

The range allows for layering and encourages mixing and matching to create individual looks and styles. With garments made in lightweight organic cotton and bamboo mixes, outfits are practical and comfy and as well as fashionable and expressive.

This season sees inspiration from geometrics patterns on Russian architecture with some bananas thrown in for good measure. Colours are cool and sophisticated but haven’t lost their element of primary playfulness. indikidual is about letting children’s personalities shine. It’s about encouraging playful self-expression, spontaneity and daring to be individual. Indikidual is for everyone, everyone is indikidual. LITTLE INDUSTRY MAGAZINE

LITTLE INDUSTRY MAGAZINE

FEBRUARY ISSUE PLAYTIME PARIS SHAMPOODLE CARAMEL JEN CARVER MEETS MINA & LOBILO TANNHAUSER LITTLE CREATIVE FACTORY .... AND MUCH MUCH MORE

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CONCEPTUAL BRANDS FOR CONCEPTUAL RETAILERS

LITTLE INDUSTRY MAGAZINE