Little Media Parenting Portfolio by Little Media

M E D I A PAC K 2 0 14 -1 5

The complete parenting pathway in print and online for affluent and aspirational families...

WELCOME

FROM OUR

PUBLISHER

Introducing our Parenting Portfolio from pregnancy to university

Annabella Ward Publisher

elcome to the Little Media Parenting Portfolio, a selection of luxury lifestyle brands available in print and online which have been created for the affluent and aspirational London parent about town. Baby London is the first step on our parenting pathway, focusing on that all-important period from pregnancy to nursery school. Then it’s time for Little London, packed full of ideas for parents of toddlers to 10-year-olds. We also have two regional magazines, Little Hampshire and Little Surrey, for families living outside the capital – and our Parenting Portfolio is completed by Independent School Parent, which provides invaluable guidance as children progress through private education.

Little Media is an arm of The Chelsea Magazine Company, leading publishers of specialist magazines. Previously published quarterly, our baby and children’s titles will in future be published six times a year and be presented in a larger, coffee-table format. Little Darlings has been re-christened Little London, and Baby Hampshire and Baby Surrey have been renamed Little Hampshire and Little Surrey to embrace a wider age range.

Starting from pregnancy, our aspirational titles deliver high quality content from page to page, issue to issue. L I T T L E M E D I A PA R E N T I N G P O R T FO L I O |

OUR PARENTING PORTFOLIO BABY LONDON

Luxury parenting lifestyle magazines to complement family life in the capital Allergies & intolerances

You’ve just given birth and the next vital thing is to give your newborn baby food. But wait – that very food makes them ill. WORDS: EMMA OLIVER

rom newborn, Esme, my eldest, was a delicate flower. Proof of this was the green diarrhoea she passed for the first six months of her life. Cows’ milk allergy and lactose intolerance were to blame. Her symptoms included severe colic and reflux, but silent reflux with no vomiting. Where the pain simply sits and burns within. For the first four months of her life, Esme cried. She was inconsolable. She wouldn't take a dummy. She was uncomfortable being held. She never napped. She simply screamed. I was dairy-free so that I could feed Esme myself, but she would arch her back in agony. Before long she stopped gaining weight. Esme was put on a reflux medicine and a hypoallergenic formula that we called her potato milk because of its odd starchy smell. In fact, it was cows’ milk, but she was able to digest it, because it is heavily hydrolysed. This process means the protein in the milk is broken down to the point where it is unrecognisable to the immune system, thus preventing an allergic response. Under the health visitor’s guidance, I waited until Esme was six months old

before weaning her. It didn’t take long to realise certain foods were a no-no. Esme couldn't stomach dairy for 18 months. And in the meantime, she would also suffer with hives, vomiting and wheezing. She was hospitalised several times within her first year. Three years down the line, Esme’s start was to be repeated on the allergic/intolerant front by her sister Sofia, who was born and two days later pre-

“Esme couldn’t stomach dairy for 18 months. And in the meantime, she would also suffer with hives, vomiting and wheezing.” sented with symptoms of silent reflux. Pretty much until Sofia turned two, she was clingy, blotchy and bad-tempered, passing up to eight diarrhoea nappies a day. Sofia only settled after she was given omeprazole; a far stronger drug for reflux; which not only prevented symptoms, but allowed her ulcerated digestive system to heal.

The attractive and fabulous paediatrician I saw with both girls highlighted the not so attractive and fabulous fact, that to have one allergic baby was rotten luck. But to have two; was just rotten. Fortunately, my daughters have since outgrown these issues; (87% of children do by the time they are three), but year on year, the number of food allergy sufferers increases by 5%. Half of those affected are children, with cows’ milk allergy (CMA) being the most common problem. It is also estimated that up to 20% of children suffer from food intolerance. Dr. Thapar, a Paediatric Gastroenterologist from Gt. Ormond Street Children’s Hospital (GOSH), tells me they see up to 1,500 patients a year with food allergies. He says, “I feel the rise in food reactions is contributed to by several factors. Firstly, there seems to be a growing number of people whose immune systems have become more sensitive. People also talk about the hygiene hypothesis – that we live in too clean an environment and our bodies are not getting challenged enough. This may have some truth but has probably led to a very gradual change in the immune system and how it deals with foods over generations. Secondly, 

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Pregnancy to four years A big and beautiful magazine for busy mums about town. xxxxxxxxx food forxxxxx kids

LITTLE LONDON

seasonalstylestyle seasonal Caleb wears

Knitted monster hat, £22.99, Barts, zip-up chunky knit cardigan, £128.95, 4-14y, Scotch Shrunk. Needlecord trousers,3-14y, £93. Shoes, Bonpoint.

Caleb wears

You want me to eat leaves?

kids wear TheThe kids wear

Knitted monster hat, £22.99, Barts, zip-up chunky knit cardigan, £128.95, 4-14y, Scotch Shrunk. Needlecord trousers,3-14y, £93. Shoes, Bonpoint.

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jumper, skinny knitknit jumper, £99,£99, greygrey skinny jeans, 2-14y, Stella jeans, £60,£60, bothboth 2-14y, Stella McCartney Kids. Bandana, models McCartney Kids. Bandana, models Oliver: Cotton shirt tweed own.own. Oliver: Cotton shirt and and tweed trouser £110, 0-9m, Ralph trouser set,set, £110, 0-9m, Ralph Lauren, 0-4y, Mamas Lauren, flatflat cap cap £10,£10, 0-4y, Mamas & Papas. Alice: Lambswool & Papas. Alice: Lambswool ponypony sweater, £54.95, xs-xl, Barbour, sweater, £54.95, xs-xl, Barbour, tutu, 12m-6y, pinkpink tutu, fromfrom £24,£24, 12m-6y, Ted Ted Baker at Debenhams, ballet pumps, Baker at Debenhams, ballet pumps, sizes 10-5, Lewis, £15,£15, sizes 10-5, JohnJohn Lewis, hairhair flower as before, Changing flower as before, Bea Bea Changing Bag,Bag, Sugarjack. Emily: burgundy £239£239 Sugarjack. Emily: burgundy pleated dress, 0-4y, Mamas pleated dress, £30,£30, 0-4y, Mamas & Papas, flower as before, & Papas, hairhair flower as before, Classic Wooden Along Classic Wooden PushPush Along withwith Blocks Silver Cross. Blocks £65,£65, Silver Cross.

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Do tomatoes equal tantrums? Peas cause pouts? Meal times can become a battle ground, so use our tips to help your children enjoy a healthy diet - without the drama.

Avocadoes, mushrooms, Brussels sprouts, lettuce - as every parent knows, getting kids to eat certain foods can be a challenge. But how do you encourage your children to have a healthy relationship with food and to try new flavours? We’ve all known the boy who wouldn’t eat anything except chicken nuggets for months, the girl obsessed with prawns and the many, many children who wouldn’t go near anything green. Meal times can become a huge battle if you’re not careful and instead of enjoying the variety of foods they are presented with, children can use food to manipulate their parents and misbehave. We all worry about a balanced diet. “There is so much contradictory information in the media about nutrition that it’s no wonder we’re all a little stressed and confused about what to feed our families. It seems almost each week we’re told something else we should be eating more of, or should cut down on,” says Registered Nutritionist and founder of Happy Eaters, Sam Perkins. “Some of these reports are valuable, especially when related to disease prevention or treating medical conditions. However it does, in my opinion, mean we sometimes get ‘bogged down’ with irrelevant advice and can neglect more basic food issues.”

I thinkI'veI've I think beena agood good been thisyear.. year.. boyboythis little Alice wears Alice wears

Smocked cotton Smocked cotton dress, dress, fromfrom £296, 2-6y, £296, 2-6y, Bonpoint. Bonpoint. Tights, £4 and Tights, £4 and ballet pumps, ballet pumps, sizes 10-5, £15,£15, sizes 10-5, Lewis. bothboth JohnJohn Lewis.

Caleb wears Caleb wears

Cotton velvet Cotton velvet jacket, £139, jacket, £139, 4-8y, Caramel 4-8y, Caramel & Child. BabyBaby & Child. Cotton pinstripe Cotton pinstripe shirt, shirt, £48,£48, 2-10y, Their 2-10y, Their Nibs. Nibs. Bow Bow tie,tie, £14.99, £14.99, Tie Tie Rack, Needlecord Rack, Needlecord trousers, trousers, £93,£93, 3-14y. Shoes, 3-14y. Shoes, Bonpoint, Bear, Bonpoint, Bear, as before, as before, glasses glasses fromfrom a selection a selection by by Ralph Lauren. Ralph Lauren.

Noah wears

Furry monster hat, £22.99, Furry monster Barts, hat, £22.99, Barts, yellow organic cotton yellow top, organic £32, cotton top, £32, military style jacket, military £115, style grey jacket, £115, grey skinny jeans, £60, all skinny 2-14y, jeans, Stella £60, all 2-14y, Stella McCartney Kids. Suede McCartney desert boots, Kids. Suede desert boots, £38, sizes 8-2, Clarks. £38, sizes 8-2, Clarks.

44 little

darlings

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44 little

darlings

Freddie wears Freddie wears

Check jacket, £242, 3-14y, Bonpoint. Cotton shirt, Check jacket, £242, 3-14y, Bonpoint. Cotton shirt, 4-14y, Scotch Shrunk. Burgundy cardigan, £17.95, £53,£53, 4-14y, Scotch Shrunk. Burgundy cardigan, £17.95, XS-XXL, trousers, 3-12y, Caramel XS-XXL, Gap.Gap. CordCord trousers, £76,£76, 3-12y, Caramel BabyBaby & & Child. Suede desert boots, sizes Clarks. Child. Suede desert boots, £38,£38, sizes 8-2,8-2, Clarks.

www.littledarlingsmagazine.com www.littledarlingsmagazine.com

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Two to ten years Embrace family life in the capital with your little ones.

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INTRODUCING THE AUDIENCE

A unique opportunity to reach over 100,000 of London’s most influential parents

In a market now worth £1.4 billion a year, our readers in London spend up to £240k on each of their children. This is a rise of 78% over the last decade! You can find our titles on-sale across the main supermarket outlets, independent retailers and other parent specific venues. Ensuring we reach the right audience we also distribute through door to door drops, and sponsor the leading parenting shows and events across the South.

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REGIONAL READS

London may host our flagship titles but the beauty doesn’t stop there

Little Hampshire and Little Surrey are luxury regional magazines bursting with local content, encompassing family life from pregnancy to four years. Our regional reads are the perfect companion for living with a young family in the South.

100 pages of high quality content specific to these beautiful counties, Little Hampshire and Little Surrey are available by subscription, on-sale across the main supermarket outlets as well as other independent retailers and parent specific venues.

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ADVERTISING RATIO 30-35% PAGINATIONS 100 Pages

2015

FORMAT 230 x 300

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31 July

1 August

22 August 14

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3 October

24 October 14

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28 November

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May/June

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Just found the latest edition on my desk, as ever, it’s gorgeous. Congratulations on another wonderful publication. Dawn Tomkins, Marketing Manager John Lewis 8

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EXCLUSIVELY EDUCATION For parents who choose to educate their children privately

schools, parents and advertisers, offering a multi-media portfolio of regular frequency magazines and a twice yearly guide to independent schools. Each print edition is delivered free on request to independent schools for onward distribution to parents.

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The next step Your essential university guide

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SENIOR EDITION SPRING 2013 www.independentschoolparent.com

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26 August

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Autumn Guide

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With separate editions for prep and senior schools, Independent School Parent is the only magazine that addresses educational issues, while supplying impartial advice that you can really trust. Independent School Parent is the trusted partner of

Independent School Parent offers a balance of sound advice and interesting insights into the diverse world of private education. Andrew Fleck, Headmaster Sedbergh School L I T T L E M E D I A PA R E N T I N G P O R T FO L I O |

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