THE GREAT CUSTOMIZATION

Prior to the Covid pandemic, the world of business was driven by corporations, CEO's, and a standardized way of thinking about how we work. At the onset of the pandemic the way we work simultaneously shifted to the individual. Working from home was not just a choice, it was a mandate. In many ways, companies and employees were successful at transitioning to this new reality, money continued to flow and the beat went on. However, as the pandemic continued, challenges began to surface. Parents had to become teachers for their children, those alone began to feel isolated and depressed, the collision of work and life began to crack the life/ work balance. In some industries, work flows began to show signs of weakness, but in other industries, it began to thrive.

Now, several years later, the pandemic has forever changed how we work, where we work, and even why we work. We are in the era of the Great Customization, a time where every company and every employee have evolved into a new way of thinking about work and its relevance to everyday life.

At the same time, the rise of AI suggests an even larger shift in the world of work. Instant Architecture, make believe worlds, generated photos surpassing real ones, all transform the possible into the reality... or does it...

As the working world seeks to redefine its culture and the working force demands equity, the questions of How we work, Where we work, and Why we work are the foundation of our evolving world. This book explores the possibilities, the realities, and even the impossible. The Great Customization is underway, are you ready?