MOBCYCLE BRAND BOOK
MobCycle Branding
BY SHEA SATTERLEE STUDIO 5
Table of Contents
CONTENTS
OUR GOAL
Page One
THE LOGO
Page Three
THE BRAND
Page Five
ONLINE
Page Ten
ON YOU
Page Thirteen
BUSINESS
Page Fifteen
STUDIO 5
ABOUT
FITNESS HAS NO SIZE. FITNESS HAS NO SHAPE. FITNESS HAS NO GENDER. FITNESS ISN’T SEASONAL. STUDIO 5
MobCycle Branding
Our goal is to inspire and empower our members to find the best possible version of themselves every time they walk through our doors. We ride together for a stronger and more inclusive group. Because for us, it’s not just about fitness, it’s about our MobCycle community.
Our Goal
OUR GOAL
IT’S NOT JUST ABOUT FITNESS, IT’S ABOUT COMMUNITY.
1
The MobCycle brand is about inclusivity in movement. The brand’s visual elements are elegant with pop of fun. MobCycle strives to create a visual language that is approachable and unique.
STUDIO 5
MobCycle Branding
STUDIO 5
2
The Logo
THE LOGO
A LOGO BUILT TO LAST, A LOGO BUILT TO WELCOME, A LOGO THAT IS VERSATILE. 3
The logo for MobCycle is built from a simple sans serif and the “o” and “b” together create a bicycle which then makes the secondary logo.
STUDIO 5
MobCycle Branding
PRIMARY LOGO
The primary logo should be used at bigger sizes and for the header of website pages.
SECONDARY LOGO
The secondary logo should be used at smaller sizes and can also be used without the text beneath. It should never be smaller than 1.5 in.
STUDIO 5
4
The Brand
THE BRAND
5
STUDIO 5
MobCycle Branding
MOBCYCLE’S LOOK AND FEEL AIMS TO SHOW THE FEELING FREE MOVEMENT GIVES US.
STUDIO 5
MobCycle branding is defined by its sleek look with a pop of color. This resembles business model of MobCycle being a classic spin class with a twist.
6
The Brand
7
STAPLES
ONE
The first staple of MobCycle branding is an off-white background with a thin black line as a border.
TWO
The second is sans-serif typography in an elegant layout with a strict grid structure.
THREE
The third staple is a bright yellow shape in the background to show the fun character of MobCycle. The shape should usually have something overlapping it.
STUDIO 5
STAPLES FOUR
STUDIO 5
MobCycle Branding
The final stape is a halftone effect on the photos to fit into the brand style. This can be done by making an image grayscale in photoshop and then clicking image > mode > bitmap > halftone.
8
The Brand
FONT
DAVID REGULAR
ABCDEFGHIJKLMNOP QRSTUVWXYZ abcedfghijklmnop qrstuvwxyz
SHAPES The shapes to the left are the only shapes that should be used in the background. If other shapes must be used, they should fit the style of the already existing shapes.
9
STUDIO 5
COLOR OFF WHITE TO INDICATE THE SIMPLE BUT ELEGANT SIDE OF THE STUDIO
BLACK TO COUNTER BALANCE THE WHITE NEON YELLOW TO SHOW THE UNIQUE EXCITEMENT AND POSITIVITY OF MOBCYCLE STUDIO 5
MobCycle Branding
Stretch #e6e4d7
Sprint #231f20
Endorphins #daff02
10
Online
ONLINE
MOBCYCLE’S WEB PRESENCE GIVES YOU THE OPPORTUNITY TO GET TO KNOW US BEFORE YOU COME IN.
11
MobCycle’s web presence is contemporary and strives to be as accessible as possible. The website offers profiles of instructors, a comprehensive schedule, and all of the information you need before stepping in our doors.
STUDIO 5
MobCycle Branding
STUDIO 5
12
Online
THE WEB PRESENCE IS CONTEMPORARY AND STRIVES TO BE AS ACCESSIBLE AS POSSIBLE.
13
STUDIO 5
MobCycle Branding
READY TO RIDE?
CONTACT
SCHEDULE
ABOUT
BUY CLASSES
MY ACCOUNT
RIDE TOGETHER RIDE TOGETHER RIDE TO M E E T O U R I N S T R U C TO R S
TRACY FAVORITE QUOTE Run through, never away. FAVORITE MOVE ON THE BIKE Hills GO-TO KARAOKE SONG Fiona Apple “Criminal” FAVORITE ARTIST Prince, Peaches, Robyn, and all the women of hip-hop Tracy is known for her tough love approach to resistance and form-focused classes. She believes that the mind is a powerful thing-“If you think you can, or if you think you can’t- you’re right.” It all starts with a mindset. Show up ready to work and she will get you there with heavy beats and lots of love.
M O R E I N S T R U C TO R S
TO D AY ’ S S C H E D U L E
UPCOMING THEME RIDE
ROSE & SOFIA R I D E F O R R E C O V E RY
W H AT YOU
SHOES
NEED
6 A M B R I T TA N Y
BOOK
7 A M C A R LY
BOOK
9AM ROSE
BOOK
10AM ANGELICA
BOOK
5PM CLAIRE
BOOK
6PM KAILA
BOOK
7PM MARGARET
BOOK
WATER BOTTLE
ARRIVE 15 MINS EARLY
Our classes are high intensity and it’s important to stay hydrated.
Arrive early to your first class so that our trained staff can assist you.
FOR YOUR FIRST CLASS Rent from us or bring your own to clip into our bikes.
STUDIO 5
14
On You
ON YOU
MOBCYCLE AIMS TO CREATE MERCHANDISE THAT OUR PATRONS ARE PROUD TO WEAR.
15
MobCycle branding fits nicely on merchandise as well. All merchandise is fitness and health adjacent because that’s what MobCycle is all about.
STUDIO 5
MobCycle Branding
STUDIO 5
16
Business
17
BUSINESS
STUDIO 5
MobCycle Branding
A LOOK THAT STANDS OUT WHILE ALSO BEING APPROPRIATE FOR BUSINESS TRANSACTIONS. STUDIO 5
The branding adapts nicely to the business side of things. Having a minimalist look that stands out while also being appropriate for business transactions.
18
Designed by Shea Satterlee 2020 STUDIO 5