UCL - MArch Architectural Design Student No. 20090534
Content
[1] Bentley Beyond
showroom design for cars, Beijing, China
[2] Activity Center
college factory renovation, Handan, China
[3] Urban Network
urban design based on Internet, Qingdao, China
[4] Community Centre
design of small public building, Shenzhen, China
[5] Gaotai Gallery
art gallery space design, Wulumuqi, China
[Otherworks] Yushan Appartment island appartment design, Yushan, China
Hebei University of Engineering Phone: 13582602666 Email: zop1@qq.com
[Otherworks] Drawings and Photographs
1. Bentley Beyond showroom design for cars Professional Work Supervisor: Lanqin Wang Size: 270m2 Location: Beijing, China Time: April, 2019
Bentley is the world-known luxury vehicle brand that not only represent the toppest manufactory qualit, but also represent curtain class and lifestyle. To build a showroom for potential clients to experience the Bentley lifestyle and better understand the culture and history, we decede to design a non-standard showroom with less car but more ways to experience the kind of life Bentley owners
should have. Also, in order to explore the Bentley vehicle in a more future and digital way, we design the unique showcases depend on the outstanding identities of different products.
Beyond Showroom, New way of Car Retailing 19 31 19 24 19 19
Rolls-Royce took over the assets of Bentley Motors (1919) Ltd and formed a subsidiary, Bentley Motors (1931) Ltd. Rolls-Royce had acquired the Bentley showrooms in Cork Street, the service station at Kingsbury, the complex at Cricklewood and the services of Bentley himself.
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Became widely known for winning the 24 Hours of Le Mans in the first time, as well as in 1927, 1928, 1929 and 1930.
Headquartered in Crewe, England, the company was founded as Bentley Motors Limited by W. O. Bentley in 1919 in Cricklewood, North London
Vo l k s w a g e n A G a c q u i r e d t h e v e h i c l e designs, model nameplates, production and administrative facilities, the Spirit of Ecstasy and Rolls-Royce grille shape trademarks, but not the rights to the use of the Rolls-Royce name or logo, which are owned by Rolls-Royce Holdings plc.
Bentley presented Queen Elizabeth II with an official State Limousine to celebrate her Golden Jubilee. In 2003, Bentley's two-door convertible, the Bentley Azure, ceased production, and Bentley introduced a second line, Bentley Continental GT, a large luxury coupĂŠ powered by a W12 engine built in Crewe.
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Bentley announced the first hybrid model ---- hybrid Bentayga.
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HISTORY OF BENTLEY
Bentley built the first brand showroom in China.
CHANGING OF COMMERCIAL
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Bentley Quality & Spirit in Architecture
Retail, using mail order, came of age during the mid-19th century. Although catalogue sales had been used since the 15th century, this method of retailing was confined to a few industries such as the sale of books and seeds. However, improvements in transport and postal services led several entrepreneurs on either side of the Atlantic to experiment with catalogue sales.
In major cities, the department store emerged in the mid- to late 19th century, and permanently reshaped shopping habits, and redefined concepts of service and luxury.
In the post-war period, an American architect, Victor Gruen developed a concept for a shopping mall; a planned, self-contained shopping complex complete with an indoor plaza, statues, planting schemes, piped music, and carparking. The first of these malls opened at Northland Mall near Detroit in 1954.
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eBay was founded by Pierre Omidyar in the autumn of 1995, and became a notable success story of the dot-com bubble. eBay is a multibillion-dollar business with operations in about 30 countries, as of 2011.
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Experiential retail or experiential commerce is a type of retail marketing whereby customers coming into a physical retail space are offered experiences beyond the traditional ones (such as in a clothing store: browsing merchandise, advice from live human salespeople, dressing rooms and cashiers). Amenities provided may include art (often interactive art), live music, virtual reality, cafĂŠs and lounges, and large video display walls.
In 1963, Carrefour opened the first hypermarket in St Genevieve-de-Bois, near Paris
History Timeline Between Bentley and Retailing Space
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Standard Showroom Functionality
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British Racing Green
Light
Black Car Brand
Brown Leather
Aluminium
Signal Coloration
Digital Lighting Display
Brand History Display
Cozy Furniture
Elegent Details
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Bentley Beyond Lifestyle Functionality
Product & Selling Space Arrangement
Lifestyle & Brand Culture Space Arrangement
Products Showroom
Lifestyle Culture Club
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The Bentley Collection
elegant Bentley products shown as decoration
Entrance Showcase
create attracting showcase from the view of main entrance
VR Experience
VR experience guiding customers into Bentley world of speed and luxury
Special Event & Banquet
with digital showcase as background and stand table for food & beverage
Brand Heritage
honour wall showing Bentlry history and culture with a showcase for
Bar
provide drinks and light food
Luxury Lounge
decent & cozy place for Bentley customers to gather and enjoy Bentley lifestyle
Bentley Continental GT
Bentley Continental Cabriolet
Bentley Mulsanne
Bentley Bentayga
Bentley Flying Spur
Racing
Passion
Elegant
Future
Smart
Efficency
Freedom
Stand Out
Hybrid
Comfort
Sport
Speed
Space
Feral
Innovative
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2. Activity Center college factory renovation Individual Work Size: 4000m2 Location: Handan, China Time: July, 2017
To enrich the spiritual and cultural life of college students, cultivate the sentiment of college student improve the overall quality of college students. To meet the needs of college students extracurricular activities, to provide students with self-practice and social participation opportunities, and for the good school students and their cultural associations to provide the appropriate venue, a
university to the current structural laboratory building expansion into a college student activity center. For the transformation of the plant site as the theme of the activities of the center of the design onein the economic feasibility of the industrial plant on the premise of the building regeneration and the old and new structure of the deal.
A point-point system of programmed activities a linear system for introducing human activities into the site, and a series of planes Non-procedural space system, so that the old house rebirth For the economically viable plant transformation, I held the basic situation is as little as possible in order to establish the original housing protection attitude.
3. Urban Network urban design based on Internet Individual Work Size: 24000m2 Location: Qingdao, China Time: June, 2016
Under the background of the Internet to the urban struclure, evolution will have what kind of problems, for example, is a city to the prototype in China. When its energy dried up, the original industrial buildings as the main building of the urban space will be how to change, urban construction spaoe will be how to reconstruct the internet. The Internet has always been aimed
at people, and no matter how times change, the basic needs of people are always inconvenient. Therefore the reconstruction of urbanconstruction space will be based on the basic needs of people and generate the virtual space that peovple need. The design will analyze the reconstruction of urban structure, function, community site and public space in interior space.
no In on the background of network space, a summary on the demand for ventilation time people don' t have the internet the ground form people needed for the virtual space, reorganize the space, make space orderly.
ACTIVITY SPACE
Recreational activities enrich spiritual life and provide a platform far residents to exchange.
SPIRITUAL CULTURE
demand DEMAND RATES need
no LEISURE VENUES need
Residents need to have public space, in which space needs to have enclosed space, and a semiepfclosed space is combined with open space.
4. Community Centre design of small public building Individual Work Size: 1200m2 Location: Shenzhen, China Time: February, 2017
Shenzhen is a typical Chinese modern city with sudden modernization and rapidly development. In city like this, the price of residence is hardly affordable for young people. Therefore only necessory functions can be arranged in their small apartment. Therefore, the activity centre is necessory for residencial communities. The activity centre serves as an extra functional
space for people who live in the same community to share as they wish. In the community avtivity centre, people drived not only by their functional needs, but also their emotional and social needs.
site location & ubran fabric
space emotional diagram
anger
joy
pleasure
site analysis
thin wave
relax
speed
expression
infinite
color
smooth
narrow space
cage
hard
enclosure
whole space
constitute esthetics
artistry
guide line
heavy
cozy
abstract
pace of life
music
masterplan
explode diagram
floor 6: rooftop outdoor space
floor 5: activity space
floor 4: multi-function transition
floor 3: large exhibition room
floor 2: enclosed exhibition
floor 1: open entrance hall
5. Gaotai Gallery art gallery space design Professional Work Supervisor: Lanqin Wang Size: 214m2 Location: Wulumuqi, China Time: August, 2019
Gaotai Gallery is located in the the basement of a shopping mall in Wumuluqi, surrounded by a commercial atmoshpere. So we start to shape an opposite pure art world to provide the commercial space a spiritual shelter. A dark tannel is designed to form the transition area from both material to mental and colorful to white. This art gallery also designed for multiple
usage which require certain flexibilty of space arrangement. So translucent curtains with guiding rails are used in the gallery to divide the space in a smoothy way.
shaping a transition layer
site: enclosed unitary space
Shopping Center
Mundane Surrounding
Pure Art Display
Current Situation
? attitude: environment, circulation or showy stage
multiple funtional space arrangement ART DISPLAY 200m2
3 11 1
2
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paintings wall/ceiling sculpture ground video screen wall
SERVICE 11m2 4 6
5 10
reception 3m2 storage 8m2 banquet
50m2
TRANSPORT 30m2 entrance 12m2 transition 14m2 staircase 4m2
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1 entrance 2 gallery introduce 3 reception 4 video display 5 hall #1 6 transit space 7 hall #2 8 hall #3 9 storage 10 staircase & seats 11 division curtain
It always been a question, that is the art work the main role of a gallery or the gallery itself. Better natural light, continuous path, or attractive form, what should be the best way to achieve pure art space.
open hall
open hall + seperate hall
2 open hall
open hall + 2 seperate hall
open hall + seperate hall+ video
3 seperate hall + video
Flexible Space Arrangement
vertical sapce division
Section A-A
Section B-B
Section C-C
Otherworks: island appartment design Professional Work Supervisor: Lanqin Wang Size: 350m2 Location: Yushan, China Time: July, 2019
Otherworks: Drawings and Photograghs Individual Work Time: 2014-2019