CHINA TEA
GouNaoGong
Special supply · Health · Fragrance Eternal green mountains and green waters
Student:Liu Kefu Student ID：619111060057
A young boy
Liu Kefu 2020
Age:20 Hello, World. I was born in 2000 and am now studying at Dhurakij Pundit University in Thailand I am very keen on video games and music Like to imagine the future development of games.Like to look for designers' novel and unique designs.
Try to find the way of design
The wonderful idea in the human brain is the most unique and wonderful thing in the world. I want to pursue her, find her, blend in with her, and create her.
Student:Liu Kefu Student IDďźš619111060057
Contents
4 Product selection 5 Historical background 6 Sales volume 7 Unfold drawing 9Finished product rendering 11Advertising effect picture 15Product display cabinet 17Shopping bags and box display
Product Selection
G
ounao Gong tea is produced in the area of Gounao Mountain in Tangxi Town, Zixing City, at the southern end of Luoxiao Mountains. It is not only the famous tea in Chenzhou, but also the royal tribute in ancient times. Gounao Gong tea is a kind of green tea, which is characterized by tight shape, skillful cookie roll, silver full drape, green and elegant color, brewing resistance, bright and bright soup color, sharp and lasting aroma, fresh and mellow taste, long aftertaste and even leaf bottom. It is a famous and high-quality tea with beautiful appearance, good color, aroma, taste and shape. Gounao Gong Tea is deeply welcomed by consumers because of its unique excellent quality, stable and reliable product quality and honest and trustworthy marketing.
Historical Background A
ccording to legend, Emperor Yan tasted all kinds of herbs to cure all diseases. Once, when he was passing by Zixing, he took his dog to a mountain and saw a tree of golden wild fruit. Yandi picked a fruit and put it in his mouth, and soon he was in a coma. It turned out that the wild fruit was poisonous. The dog bit its owner's sleeve and dragged Yan Emperor hard step by step, from day to night to dawn, but there was still no end to the winding mountain road, and the dog, who did not stop for a moment, dragged Yan Emperor to a tree in a mountain with his last breath, and then fell tired beside him. A ray of sunlight shone on the tree in the early morning, and a drop of dew dripped down the leaves into the mouth of Emperor Yan. After a while, Emperor Yan opened his hazy eyes and saw that his dog had fainted to death. Yan Emperor was so heartbroken that he later named the mountain "Gounao Mountain". Originally, the mountain was covered with tea trees, and it was the dew on the tea trees that saved Emperor Yan's life. Later, the local farmers picked up the tea from the mountain and paid tribute to the emperor every year, hence the name "Gounogong Tea". The emperor also carved a seal out of the dog's teeth, so there was a tooth seal on every box of tea.
Sales Volime S
ales volume: because the price of Gunao Gong fluctuates greatly, ranging from a maximum of 20000 to a minimum of 400, so the sales volume is not particularly large, and due to the detection of a large-scale copycat incident in May this year, the sales volume further decreased. Without obtaining permission from the company to use the trademark of "Gunao Gong", the two men privately purchased bulk Zixing green tea from Zixing and other places mentioned above. Through the packaging boxes and bags printed with the words "Gunao Gong", they are packaged and impersonated as "Gunao Gong" and sold to the outside world at prices ranging from 26,800 yuan per catty. A total of more than 5,000 jin of fake"Gunao Gong" brand tea were sold to 283 customers, with a total sales amount of more than 400000 yuan. As of the date of the survey, the wholesale price is 35 yuan per bag, and the retail price is the highest 1w6.
Unfold drawing C:49 M:46 Y:51 K:0
C:17 M:56 Y86: K:0
C:72 M:59 Y:76 K:21
C:72 M:59 Y:76 K:21
C:05 M:42 Y: 69 K:0
C:74 M: 42 Y:22 K:0
C:78 M: 72 Y:71 K:42
C: 09 M:2 Y: 36 K:0
The following three versions Castle
Golden clouds
wisp of lake water
8Finished product rendering
The classic shape of the tea jar, combined with the feelings of the landscape and the dog of Gunao Gong, has formed this appearance.
The classic shape of the tea jar, combined with the feeling of cloud and rosy clouds and the dog of Gunnao Gong, forms an ethereal feeling.
The classic shape of the tea jar, combined with the feeling of green mountains and green waters and the dog of Gunnao Gong, forms the feeling of clear water and blue sky.
Advertising effect picture
Advertising effect picture
Advertising effect picture
Advertising effect picture
Advertising effect picture
Product display cabinet
Create ideas
Since ancient times, the most prominent representative of the teapot is the purple sand teapot, which is round drum and fragrant, which is a must for tea culture lovers, so I chose the appearance of the purple sand teapot as the display case to show the Gunao tribute tea.
Shopping bags and box display
THINKING As one of the natural tea drinks Gunao Gong is very natural and pure, so we want to use paper bags as the basis of packaging, which is both environmentally friendly and light.
Shopping bags and box display
Liukefu 619111060057