Business

Bourbon Production: Distillery Production of bourbon, gin, moonshine, vodka and rye continue on the rise worldwide. Entrepreneurship and inflated egos drive the need to build and distill products from the ground up. However, there is a unique and specific manner to create world class bourbon, in less time and with a more profitable picture using less capital outlay. This business plan will layout this alternative structure.

Bourbon Profitability: Knowing the business of bourbon, bottling, labeling, creating the "story" and a sound marketing plan plus understanding what makes a great tasting bourbon, leads to a less stressful and lower dollar commitment entering this business sector on the national and international scale.

Specific and Unique Knowledge: Bourbon production, professional tasting ability and market distribution channels with inside information create the perfect storm of success in the bourbon and distilled products business climate.

What would happen if..

"World Class knowledge of distilling, marketing, distribution inclusive of a built in market of "sippers in the millions" collide, creating the first "World Class Bourbon" sourced from the world's finest bourbons in localized taste tests, exported back to America for special finishes which are produced and aged in a secure and deeply guarded production facility."

Expect Success and a Great Tasting Bourbon!

This Business Plan is created to continue discussions of forming a new LLC which would execute this unique business plan of marketing world class bourbon on a national and international scale. This plan is unique, as it combines the history, education, work and marketing experience of Randy and Michael Weckerly, brothers, who have built careers in and around the world of understanding growth and potential profitability the small craft production, marketing, distribution channels and sales while executing this plan.

Business Plan: Create a Bourbon Marketing and Distribution Company

• History: The Weckerly Brothers:

• Michael Weckerly: Masters in Advertising and Marketing: Northern Illinois University, DeKalb, Illinois; Doctorate A.B.D. Advertising and Political Consulting: Purdue University. Work Place:1986Current- Marketing Consultant Morning Star Media Group, LLC., Sycamore, Illinois. Former owner and creator of Driftless Glen Distillery of Baraboo, Wisconsin. Currently: Consultant to major national brands.

• Randy Weckerly: Communications Degree: Northern Illinois University, DeKalb, Illinois.

1974-1996 Agent/General Manager and On Air Personality for Mutual of Omaha, and Mutual of Omaha's Wild Kingdom with Marlin Perkins. 1997-Current Marketing and National Consultant to major golf, ecological, and media entities. SAG Card Holder.; owns Distillery Channel Media, LLC producing over 3000 on air interviews with weekly podcasts served on the MAJiik Interactive Media Network and 26 major podcast platforms. 6900 Craft Businesses with over 30 million followers make up the Distillery Channel Marketing network.

• The Opportunity: The extensive knowledge, education, and experience in marketing, building, executing and inside knowledge of the small craft bourbon and sipping world, with the ability to get the marketing story out on The Distillery Channel Media, LLC platform is unique and understandably, highly sought after entity. The Weckerly Brothers, through private conversations with many potential investors, are now considering bringing on a private investor as partner and executing this business plan.

This is neither an offering nor a solicitation for investment. This material is Private and Confidential; and limited to the persons or persona requesting a general overview for continuing in conversations to clarify some mutual points of interest.

Address for:

Distillery Channel Media, LLC.

157 Buena Vista Dr. DeKalb, Illinois 60115