& D e s i g ns s l a u Vi s
TABLE OF CONTENTS
1 2 3 4 5 6 7 8
VergeGir l Urban Outfitters Karma the Label Free People Dolls Kill Aerie Wilson Tennis Harley Davidson
project one:
VERGEGIRL C R E AT I V E C O N T E N T
Inspired by a love for fashion and photography, this project is taking the brand Verge Girl and creating a lookbook, ads, and social media creative content. It was important to hold a photoshoot with a local model, style her and take the photos that were used for all of the components of this project. With this project, it showcases photography and design, and how they work together to make creative content in order to sell fashion.
THE THE THE THE
HANNAH HANNAH HANNAH HANNAH
PURSE PURSE PURSE PURSE
THE MAddy JEANS
available on vergegirl.com
THE HEIDI HOOPS
THE NOBLE HEELS available in black, pink, and yellow
project two:
URBAN OUTFITTERS C R E AT I V E C O N T E N T
It’s time to be a boss. In this project it was taking Urban Outfitters and using their edgy and empowering style to photograph the chosen model. The wardrobe was intentional and important for this project. Pieces were chosen that felt like were representing Urban Outfitters as a brand and what could be seen in their stores and on their website. After shooting and editing the images, there were specific chosen ways to showcase the photo work and incorporating certain design elements. For example, different typefaces and Urban’s own personal logo to contrast with the bold look that was chosen for the model. They were also showcased on a billboard, on the website, and on tote bags for their stores. This project wants to make people feel like there is something powerful about being a girl boss, while selling fashion.
boss BE A
The Boss Suit
The Lane Heels
project three:
KARMA THE LABEL C R E AT I V E C O N T E N T
If one has ever grown up on the beach, they know their whole life has revolved around swimsuits being a big part of their wardrobe. For the brand Karma The Label, first step was getting the photos that representd who their brand was and what aesthetic they were aiming for. The photos were used for their website, to showcase the bikinis on the models. Along with a lookbook that was created, with the names of each indivudual bikini that is being sold online. Okay now, grab a suit because it’s time to hit the beach!
THE GOLDEN TOP
THE CHASER TOP
T H E C H E E TA H B O T T O M
THE GOLDEN TOP
THE GOLDEN TOP
THE CHASER BOTTOM
project four:
FREE PEOPLE C R E AT I V E C O N T E N T
Free People makes people feel free. Their long flowy dresses and beautiful statement pieces are what makes everyone so drawn to this brand. Inspired by this, it was fun to create creative content by again, shooting all of the photos. Calling a local model, stlying her, and directing her to create that “Free People Vibe.� It was important to embody a certain style in the photographs for their brand, shopping bags, and tags for the clothes in store. It was important to style the model in Free People, because their is truly nothing quite like it.
project five: DOLLS KILL C R E AT I V E C O N TENT From an inspiration of fashion and style, it was so much fun taking the brand Dolls Kill to create creative content for a picture lookbook and billboard. First, to make it all possible, it was exciting to shoot with a local model, style and direct to get the photos that were used for all of the components of this project. This project was to showcase photography and design skills, and to differentiate different styles and how they work together to make creative content in order to sell fashion.
project six:
AERIE
C R E AT I V E C O N T E N T
So comfortable it’s like a dream! This project was all about making creative content for the well known undergarment and fashion company, Aerie. To start off, it was first finding the models to wear the pieces and the right pieces for them to wear to truly embody this brand. The project was to emobdy the brand, but also to try to take a more editorial and fun approach. One would find these photos in store locations hanging to showcase the brand and the undergarments, or on shopping bags the customers would leave the store with their new purchases in.
project seven:
WILSON
C R E AT I V E C O N T E N T Let’s start a racket! Inspired by a love for tennis and girl power, this project was all about empowering women. Creating the photographs insisted on finding female models, styling them in their tennis outfits, and finding a tennis court location. These photos would be seen in a magazine or book, alongside a sports website working with Wilson. Because, she’s got BALLS!
project eight:
HARLEY DAVIDSON C R E AT I V E C O N T E N T
Time to ride! Inspired by adventure and photography, this project was all about being a bad ass. Harley Davidson embodies that style and feel, so it was super fun making creative content for their brand. Location, props, wadrobe, and the perfect model allowed the vision to come to life within the photographs. From there, it was time to create a lookbook and home page for Harley Davidson’s website. Renew, restart, recharge!
thank you!