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RATES CHART IN S
IDE The very best in advertisin g prices have bee n formulat ed for you in side
Keep us in mind when your budget is available We want to show you how responsible we are during this tough economic downturn... PLUS! with both print and online presence, start reaching customers today with cost-effective, responsible and measured advertising (investment)
+ Advertising rates_Design specs_Showcase your brand_Local, Regional and National advertising
News • Fashion • Health • Gay • History • Culture • Maritime
Property • Military • What’s On • Reviews • Business• Music
Media information Local, Regional and National Advertising We believe Liverpool to be the best place to live, work and socialise in and because of this, each issue covers lifestyle content that reflects this. Liverpool CityLife Magazine is distributed to the vast majority of public places, and to towns and villages located in and around Liverpool. These include multiple copies to bars, restaurants, cafes, live entertainment venues, accountants, solicitors, hotels, shopping centres, major retailers, and many more public places. Every copy of Liverpool CityLife Magazine is taken and read by somebody who has actively sought to pick up a copy. This willing readership base represents the heart and soul of our city and county. It isn’t boring, and it isn’t the same as the other magazines that we happily exist alongside. The more to read... ...the merrier we say!
Showcase you and your brand with us... Along with normal advertising methods, you can ‘Showcase’ your brand with us to the public. A showcase is a written piece about you, your product and your brand – supported with an advert, sometimes called an ‘advertorial’. There are times when an advert on its own will have little or no effect on your footfall. So with a ‘double impact’ on the reader, an advert and editorial about yourselves... Will showcase your brand above and beyond your competitors. For more info, look at the advertising and showcase table at the end of this media pack.
From Issue 3 onwards, we want to show you just how responsible we are in these tough economic times... ...with the most competitive advertising packages available in Liverpool. See our rates table for breakdown. Liverpool CityLife Magazine... National Quality... Local Publishing.
Magazine Content The content of Liverpool CityLife Magazine is concentrated on the subjects that Other sections cater for all aspects of City life, with additional editorial and are important to its reader base. With each section being clearly represented, features making Liverpool CityLife Magazine the definitive lifestyle magazine . it’s an easy task to put your finger on the section that you are looking for. We hope that you find us a responsible publication never shying away from The What’s On Guide is a poignant page that gives the in’s and out’s of the editorial that needs to be written, including not shying away from developments What, Where and When - an all you need to know about forthcoming events such as the fact that we as a Nation, are suffering from an economic downturn. in the City. Shows, concerts, events, listings, sporting fixtures and a whole lot We seem to be receiving confusing messages from our Government and the more. This essential guide gurantees the shelf life of the magazine throughout media in general and whilst we recognise the importance of reporting the the lifetime of each issue. economic downturn, we also recognise the importance that businesses need to continue and in most cases increase their advertising spend (investment) What are you wearing? What’s the latest look? The Fashion, Health & Beauty in order to overcome this downturn positively and quickly. section will keep you all up to date.
In a nutshell... • We are a free 52 page publication with a glossy front cover, which will be increasing to 72+ pages from early 2009. • Aimed at everyone between 18 - 80 who live, work and play in Liverpool. • Distributed to all major restaurants, bars, shops, city centre apartments and selected Hotels. • 15,000 copies distributed equally between business and residential, which will increase to 20,000 by the second quarter of 2009. • Estimated readership of 45k.
Advertising
• We are a unique independent publication, offering a robust and new editorial mix to sit alongside the other publications already in Liverpool. • Our Editorial (60%) and Advertising (40%) has a healthy split. • Each Account has a dedicated Account Manager to manage your investment. • We always accept editorial for possible inclusion via editorial@liverpoolcitylife.co.uk LIVERPOOL
CITYLIFE
Editorial
Example campaign recently undertook
MAGAZINE
ISSUE 1
Client: Liverpool NHS THE 40’S RETRO EDITIO N FEA TURING A TRIBUTE TO ..
BETTE DAVIS
Project: Customise their brand’s campaign to achieve maximum coverage throughout the publication.
40’S G LA M O UR | FA SHIO N | HISTO RY | BEA UTY | M USIC | M ILITA RY | LA W
Taster
Issue1
What we did: After talking to the team, it became apparent that the solution to the campaign’s awareness would have to be in the use of multiple impact images throughout the publication. We suggested the use of a ‘Creep banner’ which allows the brand to stay in the mind of the reader. Our concepts led us to engage the use of the front cover and also a full page within the publication.
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£1 where
Our solution has given them something that is slightly different from the ‘norm’ which ultimately increases their brand’s effectiveness.
Issue 2
Advertising rates STANDARD ADVERTISING
RATE (1 INSERTION)
3 MONTHS (3 INSERTIONS)
6 MONTHS (6 INSERTIONS)
12 MONTHS (12 INSERTIONS)
QUARTER PAGE
£99
£267
£534
£1069
HALF PAGE
£198
£594
£1069
£2376
FULL PAGE
£396
£1069
£2138
£4276
1 INSERTION
3 INSERTIONS
6 INSERTIONS
12 INSERTIONS
OPPOSITE CONTENTS
£792
£2138
£4276
£8552
INSIDE BACK
£792
£2138
£4276
£8552
1 INSERTION
3 INSERTIONS
6 INSERTIONS
12 INSERTIONS
OUTSIDE BACK
£1500
£4050
£8100
£14,580
1ST DPS
£1584
£4276
£8553
£15,395
CENTRE DPS
£1584
£4276
£8553
£15,395
1 SHOWCASE
3 PER YEAR
6 PER YEAR
PLEASE NOTE..
HP ADVERTORIAL
£250
£675
£1350
FP ADVERTORIAL
£500
£1350
£2700
FP AD + FP ADVERTORIAL
£750
£2025
£4050
QP + QP
£299
£807
£1614
HP + HP All prices are subject to VAT
£599
£1617
£3234
PREMIUM ADVERTISING
SUPER PREMIUM ADVERTISING
SHOWCASE ADVERTISING
Design specifications
Formats accepted
Banner
Artwork to be supplied on disk, or via email to: artwork@liverpoolcitylife.co.uk.
180 x 56.7mm
Quarter Page 111 x 155mm including bleed
Half Page 180 x 131mm
Full Page
Please ensure all fonts are converted to curves / paths, that images are 300dpi, and all artwork is in CMYK format.
k Talu s o t
If any of the above is gobbledygook don’t hesitate to contact us.
TO ADVERTISE CALL TODAY ON:
0151 236 8896 OR EMAIL US AT:
216 x 303mm including bleed
DPS +
216 x 303mm including bleed Supplied as two single pages
hello@liverpoolcitylife.co.uk www.liverpoolcitylife.co.uk Suites 1 & 3, City Buildings, 21 Old Hall Street, Liverpool, L3 9BS Liverpool CityLife Magazine is published by Pier Publishing Limited. Reg No. 6618423
Distribution Radio City Tower – City Tower Mercedes - Pall Mall Lancaster Audi - Pall Mall Williams BMW - 4 Great Howard Street Radisson SAS Hotel - 107 Old Hall Street Exchange Deli & Café - 1st Floor, Atrium, Old Hall Street Via Veneto - 25/31 Old Hall Street Café Connect - Cotton Exchange Mange Tout - 21-23 Old Hall Street Coffee Corporation - 6 Dale Street Dot-Art - Oriel Close, Water Street Newz Bar - 18 Water Street Simply Heathcote - Beetham Plaza Crowne Plaza - St. Nicholas Plaza Malmaison - William Jesop Way Thistle Hotel - Chapel Street Town Olive Press - 25 Castle Street King Sturge - Castle Street Mangetout - 55 Castle Street O’Brians - 8 Castle Street Bar Italia - 48 Castle Street 62 Castle Street Hotel - Castle Street Blackstone Opticians - Derby Square Dolland & Aitchison - 62 Lord Street La Vina - 11 North John Street Piccolinos - 14a Cook Street Cricket - Matthew Street Cavern Walks - Matthew Street Vivienne Westwood - Cavern Walks Revolution - 2 Temple Court The Quarter - 9 Richmond Street Living Rooms - 15 Victoria Street City Residential - 81/87 Victoria Street Mandarin Restaurant - 77-79 Victoria Street Pizza Express - 11-13 Victoria Street Sir Thomas Street Hotel - 24 Sir Thomas Street Culture Company - Millenium House Andrew Louis - 1 Stanley Street Venmore Thomas Jones - 8/10 Stanley Street Reiss Retail - 46/48 Stanley Street Café Rouge - The MetQuarter Bistro Pierre - 14 Button Street Silverbergs Opticians - 40 Whitechapel Toni & Guy - Whitechapel 08 Place - Whitechapel Liverpool Vision - The Observatory, 1 Old Haymarket Editions - 16 Cook Street Albert Dock Est Est Est - Edward Pavilion Blue Bar - Edward Pavilion Pan American - Brittania Pavilion, Albert Dock The Tate Modern - Albert Dock Duke Street Area Il Forno - 132 Duke Street Sappora - 134 Duke Street Portia Hair & Beauty - 16 Duke Street Open Eye Photographic Gallery - 28/32 Wood Street Fact - 88 Wood Street Villa Romana - 6/8 Wood Street Christakis Greek Taverna - 7 York Street
Bold Street Grand Central – ‘Quiggins’ Lotus Room - 81/83 Bold Street Renies Art & Craft - 61/63 Bold Street Minskys Hair Studio - 87 Bold Street Voodoo - 98 Bold Street Hope Street Area The Bar & Grill - 1a Hope Street Side Door - 29a Hope Street London Carriage Works - 40 Hope Street Hope Street Hotel - 40 Hope Street Everyman Bistro - 5/7 Hope Street 60 Hope Street Restaurant & Bistro - 60 Hope Street Everyman - Hope Street Philharmonic Hall - Hope Street Puschka - 16 Rodney Street Blue Coat Display Centre - School Lane Herberts Hair - 69 Hannover Street Royal Court Theatre - Roe Street, Lime Street Area La Tasca - Queen Square Liverpool Marriot Hotel - 1 Queen Square Empire Theatre - Lime Street Barbara Daly Hair - 29/31 Lime Street Costa Coffee - Lime Street Station Andrew Collinge Hairdressers - London Road The Liner Hotel - Lord Nelson Street Microzine - Bold Street Beverley Hill Nail Complex - 128 Georges Way, Allerton Road Parkgate - Allerton Road Entwistle Green - Allerton Road BE Property - Allerton Road Collertons - 36 Allerton Road Jones Chapman - 28 Allerton Road Barbara Daly Hair - Allerton Road Toni & Guy - 86 Allerton Road MSB Solicitors - Allerton Road Other Areas LA Fitness - 88 Rose Lane Elaine Cunningham - 392 Aigburth Road Strawberry - 329 Aigburth Road Peoples - Speke Hall Road John Lennon Airport Tourist Desk Liverpool John Lennon Airport David Lloyd Leisure - 6 The Aerodrome, Speke Road Greens Gym - Riverside Drive Stoneacre - Sefton Street Steven Hamil Hair Design - 59 Booker Avenue, Allerton Retro Love Deluxe - 260 Smith Down Road Solid Wood - 69 Regents Street Armed Forces Royal Navy Ships
This is a partial distribution list, with new venues being added on an almost daily basis. If you would like your venue to be added to this please email us on:
hello@liverpoolcitylife.co.uk
Fall back in love with
ADVERTISING
GIVING YOU THE SPOTLIGHT TO GET AHEAD ABOVE THE REST OF THE ‘NON ADVERTISERS’
Distribution
0151 236 8896
hello@liverpoolcitylife.co.uk
“Advertising in Liverpool has finally evolved...” “Reach over 45,000 people with us each and every month...” www.liverpoolcitylife.co.uk
This is a partial distribution list, with new venues being added on an almost daily basis. If you would like your venue to be added to this please email us on: hello@liverpoolcitylife.co.uk