IN THIS ISSUE NEWS IN BRIEF The Business of Football

The School recently welcomed a group of students from American universities for our annual Business of Football Maymester programme.

Along with tours of the city’s two Premier League stadia, the students engaged in a week-long academic programme. They explored the transformational effects of increased globalisation, social and digital media advancements, and the recent Covid-19 pandemic on ‘The Beautiful Game’.

A real highlight of the programme was a session on how Covid-19 dramatically affected the finances of all 92 professional football clubs in England and Wales. This was presented by alumnus Kieran Bradley, and was based on his undergraduate dissertation.

Kieran was delighted to be back on campus, stating: “It was a real pleasure to contribute to this excellent programme and to talk football with an international audience.

“I would urge other alumni to keep in touch with the Business School and contribute to the School community wherever they can. It can really make a difference!”