FEATURE
Taking the reigns
An immersive learning session exposed first year students to the realities of founding and managing their own business. Creating a business and managing it through the highs and lows of a series of real-world scenarios, was the task facing teams of first year students at a special Business Simulation event. Using their diverse skillsets, Marketing, Business Management, and Accounting & Finance students came together to create companies, which were then floated on a simulated stock market. An algorithm assesses how each team’s decisions may impact their companies’ performance across a six-year period, challenging the students to think outside the box. 4 | PULSE Magazine
By immersing students in a simulation event, they are taught that decisions have consequences for important partners, such as shareholders. It challenges them to think about issues they may never have considered previously, and develop skills to make the right choices under pressure. Find out what our students who took part in the Business Simulation event had to say about their experience.
