OSKAR METSAVAHT - Brazilian, born in the South; - Moved to Rio de Janeiro to become a doctor; - Especialized in Traumatology and worked in a hospital for a few years; - Fan of adventure sports; - Founded Osklen in the 80’s as a winter clothing and surfwear store in Buzios; - Member of the Greenpeace; - Currently lives in Ipanema - Brazil.
OSKLEN’S CONCEPT Aesthetic Comfort Sustentability
Paradoxes
New Luxury concept
Brazilian Soul
“Ethic is equal to design, design when is well done is equal to sofistication, sofistication is equal to luxury. So, ethic is equal to luxury.”
OSKLEN’S CLOTHES
Futebol Collection 2014 Vanguard Globalized Spirit
Casual fashion sports wear
OSKAR’S PHILOSOPHY “My creative process begins with a scene, a story, a style, a concept that I create from something I wanted or lived. From this point, I create the climate, the atmosphere, the looks and attitudes. In most cases, I conceive the campaign even before the collection. Maybe that’s why I adore doing the art direction of my photo shoots, to create the atmosphere of the story and make my own films through which I can share what I imagined the scene to be in the beginning of the process. The clothes are designed to be the costumes of my films. And you can “watch” it in every detail of the collection. I’m only satisfied when the proposed elements for each piece, the colors, textures and silhouettes become worn by movie characters that I created.” Oskar Metsavaht
CONCEPT
MOODBOARD
COLOR SCHEME
LOCATION AND ZONING
LOCATION: Via delle Terme, Firenze
ZONING WINDOW DISPLAY CLOTHES EXHIBITION ACCESORIES EXHIBITION
STORAGE PRIVATE OFFICE CASHIER WAITING AREA FITTING ROOMS
FLOOR PLAN STORAGE
PRIVATE OFIICE
CLOTHES EXHIBITION
ACESSORIES EXHIBITION CASHIER
CLOTHES EXHIBITION
WINDOW DISPLAY
FITTING ROOM
WAITING AREA
1/125
SECTIONS
Window Display
Clothes Exhibition
Storage
Section AA 1/100
SECTIONS
Window Display
Clothes Exhibition
Acessories Exhibition
Clothes Exhibition
Cashier
Section BB 1/100
SECTIONS
Window Display
Clothes Exhibition
Waiting Area
Fitting Room
Section CC 1/100
SECTIONS
Clothes Exhibition
Window Display
Section DD 1/100
WINDOW DISPLAY Transparency
Sidewalk display
Urban elements for exhibition
Merge with the environment
RENDERS
RENDERS
RENDERS
MODEL
MODEL
MODEL
MODEL
LIVIA XAVIER LUMA NABUCO NATALIA VIVIANI PRISCILLA WELLS