2019
Portfolio
selected works of
Livia Joselyn
Curriculum Vitae
Hello!
My name is Livia Joselyn, a graphic designer based in Jakarta. Born in June 1995 and graduated from Binus University on 2017. Have always been passionate on branding, communication and art direction; I would love to explore more aspects of design in the future.
Feel free to contact me at: liviajoselyn@gmail.com +6282260747424 linkedin.com/in/liviajoselyn
E DU C ATI ON 2013 - 2017 S.Sn / Bachelor of Arts Binus University - School of Design Visual Communication Design (New Media) 2016 Student Exchange Program Kyunghee University, South Korea - School of Art & Design Visual Information Design
E X PE RI EN CE September - October 2016 Intern Graphic Designer at JED Creative Assisting senior designers in designing visual identity, packaging, and other works for clients in various industries. November 2016 - January 2017 Part-time Graphic Designer at JED Creative Participate in developing and completing projects such as visual identity, packaging, promotional items, editorial, and other works for various industries. September 2017 - 2018 Graphic Designer at LeBoYe Design Designing visual identity, marketing tools, editorial, and other works for various industries, from initial concepts to delivering design solutions in final productions. Working with other designers in team.
Language Bahasa Indonesia — Native English — Fluent
I NTE R E ST
Arts & Design, History, Movies, Language & Literature, and Travelling
CUR RI CULUM VI TAE
S KILL S Software Adobe Illustrator Adobe Photoshop Adobe Indesign Adobe Flash
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/01
JB Tower Identity design for JB Tower, a new office building in Thamrin, Jakarta. Work includes stationary, marketing tools in brochure, flyer and company profile; and website. JB Tower aspires to be a new kind of office space, where all kinds of tenant is welcomed, from huge and well-known corporations to start-up companies. Therefore we created an identity with characteristics of modern, lifestyle, and iconic. The color grey and white, with a touch of silver, is used to embodies elegance, minimalism, and professionalism. Combined with graphic element reffered from the logo, which was inspired from a sculpture located at the entrance of the building, the icon of JB Tower. The website contains informations about JB Tower, the building in general, surrounding neighborhood, developer and partners, etc. We created a website with a clean look and simple interface, navigated by infinity scroll to make it easier for the audience to engage with the brand and get more information about JB Tower.
p. 4
BRAN D I DENT ITY
Done under LeBoYe Design.
Kasim Ghozali
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Jakarta 12730, Indonesia
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S I LVA N A SA RI g rap h i c d e si g n e r
Lorem Ipsum.
e m ai l@j b towe r.co m J l. Ke b o n S i ri h n o.4 8 -5 0 J akart a 1 0 1 1 0 p . (0 2 1 ) 5 7 9 3 9 8 9 8 f. (0 2 1 ) 5 7 9 3 9 9 8 0
Jl. Kebon S ir ih n o.48-50
p. (021) 5 79 3 98 98
Jak ar t a 10110
f. (021) 5 79 3 998 0 www.jb towe r.com
Jl. Kebon S ir ih no.4 8 -5 0
p. (02 1 ) 5 79 3 9898
Ja k a r ta 1 0 1 1 0
f. (02 1 ) 5 79 3 9980 w w w.jbtowe r.co m
BRAND I DENTI TY
+62 857 8213 4364
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BRAN D I DENT ITY
BRAND I DENTI TY
p. 7
A VISIONARY NEW OFFICE BUILDING IN THE HEART OF JAKARTA JB Tower is a rare opportunity to place your office next to Thamrin. This iconic 36-story building is an exceptional location that will increase your visibility in every way.
THE LOCATION JB Tower is strategically located next to Thamrin, with excellent access to the CBD area. It is close to MRT & LRT stations, and is not affected by the even/odd licenseplate regulation.
THE NEIGHBORHOOD Easy access to a great neighborhood, only minutes away from the culinary delights of Sabang and Wahid Hasyim as well as the large green park of Monas, the National Monument.
THE BUILDING This state-of-the-art building boasts an iconic architectural design, with a garden terrace and multiple F&B venues as well as other amenities.
MARKETING HOTLINE
Developed by PT. MARDHIKA ARTHA UPAYA
For Enquiries P. (021) 2903 5111
D I S C L A I M E R While all reasonable care has been taken during the preparation of this brochure, the developer and its agents shall not be held responsible for any inaccuracies or omissions. All statements are believed to be correct but shall not be regarded as statements or representations of fact. All information and specifications are current at time of print and are subject to changes as may be required or approved by the developer and/or the relevant authorities. Floor plans and other measurements are approximate only and are subject to final survey.
p. 8
BRAN D I DENT ITY
Flyer for JB Tower
(021) 2903 5111
A visionAry new office building A visionAry new office building in the heArt of JAk ArtA in the heArt of JAk ArtA
Brochure for JB Tower
The BesT New Address iN TowN Jb tower is strategically located next to thamrin, with excellent access to the cbd area. it is close to Mrt & lrt stations, and is not affected by the even/odd license-plate regulation.
AN iCoNiC LANdMArK
The BesT New Address iN TowN
this state-of-the-art 36-story building boasts
Jb tower is strategically located next to thamrin,
an iconic architectural design, with a garden
with excellent access to the cbd area. it is close
terrace and multiple f&b venues as well as
to Mrt & lrt stations, and is not affected by the
other amenities.
even/odd license-plate regulation.
The ULTiMATe CiT y LifesT yLe easy access to a great neighborhood, only minutes away from the culinary delights of sabang and wahid hasyim as well as the large green park of Monas, the national Monument.
SECTION
MArketing hotline
TYPICAL FLOORPLAN
office
d
(021) 2903 5111 office
e
office
f
JB Tower Jl. kebon sirih no. 48 -50 Jakarta 10110, indonesia developed by Pt Mardhika Artha upaya
high Zone
office
office
office
office
office
office
office
office
office
c
b
exclusive Marketing Consultant indonesia stock exchange building tower 1, floor 26 Jl. Jend. sudirman kav. 52-53 Jakarta 12190, indonesia
A visionAry new office building in the heArt of JAk ArtA
A
lo w Zone
Low Zo N e comprises floors 9 to 22. each floor plate measures around 1,240 sqm to 1,320 sqm semigross.
g A r d en t err Ace r e tA i l A r e A / PA r k i n g P o d i u M
e
f
ToTAL siTe AreA ToTAL seMiGross AreA
5.816 sqm
± 1.200 sqm to ± 1.390 sqm semigross
NUMBer of fLoors
26 levels of office (including ground & Mezzanine floor) 6 levels of Parking (including retail) 1 level of resto & garden terrace 2 levels of basement Parking
pArKiNG CeiLiNG heiGhT
eLevATors
4 units for low Zone 5 units for high Zone 1 unit for executive 1 unit for service 3 units for Parking
AC ZoNiNG
6 Zones/floor centralized chiller with Ahu (energy saving)
power CApACiTy
Pln 4.152 kva Allocation/sqm: 92 va
power BACK-Up
3 units @ 1.500 kva
GreeN BUiLdiNG CerTifiCATe
gold (in process for Platinum)
± 32.000 sqm for office + ± 3.000 sqm for resto & retail
TypiCAL fLoor pLATe
total 447 lots lobby : 7.60 m typical floors : 2.75 m 8th floor: 3.25 m retail floors : 4.35 m
c
b
A
h i G h Zo N e comprises floors 23 to 36, each floor plate measures around 1,200 sqm to 1,390 sqm semigross. disCLAiMer while all reasonable care has been taken during the preparation of this brochure, the developer and its agents shall not be held responsible for any inaccuracies or omissions. All statements are believed to be correct but shall not be regarded as statements or representations of fact. All information and specifications are current at time of print and are subject to changes as may be required or approved by the developer and/or the relevant authorities. floor plans and other measurements are approximate only and are subject to final survey.
BRAND I DENTI TY
d
S P E C I F I C AT I O N S
p. 9
p. 10
BRAN D I DENT ITY
To fully experience the design,
kindly visit www.jb-tower.com BRAND I DENTI TY p. 11
/02
The Aesthetic Journey of Hadiprana Coffee-table book for Hadiprana, a well-known and established architecture & interior consultant in Indonesia, in celebration of Hadiprana’s 60th anniversary. ‘The Aesthetic Journey of Hadiprana’ is a short retrospective of Hadiprana’s most recent projects showcased in 300 pages. Through the images collected here, the reader will see glimpses of resorts, villas, and private residences designed by Hadiprana. Through this book we depicts a sense of journey. We wanted to make sure that readers not only see but also experience the space. And in between, a detailed captures of artwork and interiors. Showcasing details on skillfully crafted artworks. Carefully curated photos combined with bronze metallic color is used in order to ensure connectivity and also reflects Hadiprana’s character.
p. 12
ED ITOR I AL
Done under LeBoYe Design.
ED ITOR I AL
p. 13
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ED ITOR I AL
ED ITOR I AL
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ED ITOR I AL
EDI TOR IA L
p. 17
/03
Summarecon Bandung : Topaz & Ruby Commercial Brochure and billboard for Summarecon Bandung’s two new cluster. To introduce both products easily, a double-sided brochure was created with information about one cluster on each side. Easy for customer to read and compare information. Alongside the brochure, 2 billboards were also designed to support marketing campaign. Cohesive with Summarecon’s identity and characteristics, bright and fresh colors were used throughout the design of this project.
p. 18
MAR KETI NG TOOLS
Done under LeBoYe Design.
MA RKETI NG TOOLS
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p. 20
MAR KETI NG TOOLS
Side A
Side B
MA RKETI NG TOOLS
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/04
Anarasa Restaurant at Samasta Bali Design for Anarasa, the primary restaurant of MÜvenpick Resort & Spa Bali, located at Samasta. This restaurant serves both Indonesian and Western cuisine. The project is to create menu design and marketing tools for Anarasa Restaurant. The combination of traditional Indonesian elements set in a lofty industrial interior brings a relaxing and fun vibe to the overall feel of the restaurant. For menu design, we used graphic illustration combined with vibrant colors, placed on wooden board to match Anarasa’s interior.
p. 22
BRAN D I DENT ITY
Done under JED Creative.
BRAND I DENTI TY
p. 23
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BRAN D I DENT ITY
3 sets of menu for Anarasa Restaurant. Placed on wooden board, held by a rubber band.
BRAND I DENTI TY
p. 25
/05
Katha Lounge at Samasta Bali Design for Katha, a themed lobby lounge of Mรถvenpick Resort & Spa Bali, located at Samasta. It is build around a library-like atmosphere. The project is to create menu design and marketing tools for Katha Lounge. To accomodate the theme of Katha Lounge, typewriter font is used in designing visual appearance of Katha Lounge. The menu and business card is printed on recycled paper.
p. 26
BRAN D I DENT ITY
Done under JED Creative.
BRAND I DENTI TY
p. 27
BRAN D I DENT ITY p. 28
Food menu for Katha. Breakfast and Afternoon menu can be inserted during service hours.
BRAND I DENTI TY
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/06
Plataran Group Menu Design Plataran is an established Indonesian hospitality group, well-known for its luxury brand of boutique hotels and resorts, private cruises, dining and event venues, developed in Indonesia’s most iconic and exotic destinations. The objective of this project was to develop a new menu design for 4 different restaurants by Plataran group: Plataran Menteng, Plataran Dharmawangsa, Patio The Venue, and Teras Dharmawangsa. A new visual element was created to depicts the essence of Plataran brand and each restaurant: a combination between cultural heritage of Indonesia and the beauty of nature. These reflect Plataran brand, which means ‘God’s most favourite courtyard’, a connection of the rich and diverse natural and cultural heritage.
p. 30
BRAN D I DENT ITY
Done under LeBoYe Design.
nature (pakis)
+
culture (nitik)
BRAND I DENTI TY p. 31
p. 32
BRAN D I DENT ITY
Menu design for Plataran Menteng and Plataran Dharmawangsa. Using board covered in textured paper, with illustrations on top printed with silkscreen, and gold foil for accent details.
BRAND I DENTI TY
A book with bolt binding, sturdy but practical when menu is updated every 6 months.
p. 33
S N A CK
FOOD
DRINK
by
All-Day Dining menu
wee k end
br u n c h
Every Day 8am
BRAN D I DENT ITY
WINE
FOOD
BEVERAGES
p. 34
to 3pm
using rubber band for binding, Breakfast menu can be inserted to All-Day Dining menu
BRAND I DENTI TY
p. 35
S N A CK
FOOD
DRINK
All-Day Dining menu
Afternoon Snack menu
BRAN D I DENT ITY p. 36
S N A CK
FOOD
DRINK
using rubber band for binding, Breakfast menu can be inserted to All-Day Dining menu
BRAND I DENTI TY
p. 37
/07
Kamara Waterfront City Branding Submission for Kreavi Challenge: Surabaya Ocean Resort. Collaborating with PP Property Suramadu, Kreavi initiated a competition to create branding direction for a new Waterfront City at Tambak Wedi, Surabaya. This Waterfront city will accommodate a variety of facilities and infrastructure, which function to support people in productive age, namely business people, creative industry activists and digital technology industry players, to develop themselves and create a big impact on the surrounding community. individual elements
The name Kamara is a derivative of the word ‘camaraderie’ which means a close relationship or friendship between individuals who trust each other and spend a lot of time together.
individual elements
By referring to the concept behind Kamara and the aspiration of this new waterfront city, a design direction was created with characteristics of lively, modern, collective, and integrated.
Individual elements o
elements. This elem
together an
connecting individual elements
connecting
GRAPHIC ELEMENT
Individual elements overlapping and evolving into an integrated, lively,
elements. This elements represent various facilities available at Kam
p. 38
BRAN D I DENT ITY
together and creates new possibilities in an ever-growing com
individual elements
connecting
ever growing ever-growing
BRAND I DENTI TY
p. 39
FLAG BANNER
PROJ ECT NAM E
Beach & Water Park
p. 40
BRAN D I DENT ITY
SIGNAGE
PROJ ECT NAM E
BRAND I DENTI TY
p. 41
Education is key The one place Here, the sea is to Surabaya a better future. in where only minutes away. In Kamara, we provide you get to work all day Submerge yourself in you an education and go home tosector see this seaside paradise. thatsunset is second to ocean. none. the by the
Your life, harmonized. unified. connected.
ESd t irfoefnai c)tei o P OPSO TPE I(ER e( cO SOR TSETSREERR SE I Eu(SRc a ) n)
p. 42
BRAN D I DENT ITY
recreation
business
education
BRAND I DENTI TY
p. 43
/08
Lettering Calendar A self-initiated project. Calendar for 2016, consists of 12 separate pages for each months.
p. 44
LET TER I NG / I LL UST RATI ON
Each pages celebrates a special day/ occasion and shown through custom lettering works, made from sketches then printed into 12 pages to be displayed on your desk.
LET T ERI NG / IL LU STRATI ON
p. 45
01 JAN 2016
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14 Feb - Valentine’s Day
1 Jan - Happy New Year!
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LET TER I NG / I LL UST RATI ON p. 46
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1 June - Hello, summer!
8 May - Mother’s Day
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04 APRIL 2016
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20 March - International Day of Happiness
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12 August- International Day of Youth
30 July - International Day of Friendship
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1 Jan - Happy New Year!
25 Dec - Have a very merry christmas!
p. 47
6 13
LET TER ING / I LLU ST RAT ION
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LET TER I NG / I LL UST RATI ON
20 March - International Day of Happiness
LET T ERI NG / IL LU STRATI ON
p. 49
/09
Luminance Scented Candle Identity and packaging design for Luminance, a new brand selling handmade scented candles, based in Jakarta. The design needs to represent the elegant feeling of Luminance to fit their target market. Delicate line illustration was created for each original scents: vanilla, lavender, and hibiscus. Combined with chosen typeface and colors, to gives off a classic and understated luxury characteristic to Luminance brand identity.
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BRAN D I DENT ITY
A collaboration project with Dafni Elanti Aziza.
BRAND I DENTI TY
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BRAN D I DENT ITY
BRAND I DENTI TY
p. 53
/07
Ruma User Interface Concept and design for RUMA, a home automation system with 3 main features: My Items – to make sure you have your daily essential items when leaving the house, Schedule – to help you organize your daily activities, and Safety – to monitor your house so you can protect your loved ones. Designed for all age, RUMA is an easyto-use interface, with white and blue as the main colors. The app can be used on various media, and all synced to user’s smartphone.
p. 54
USER I NTER FAC E
A collaboration project with Dafni Elanti Aziza.
U SER INT ERF ACE
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USER I NTER FAC E
My Item feature: Input daily necessities items into RUMA, to make sure user has all their daily items when leaving the house. Easy to use for multiple users.
accessible from various media in user’s home
U SER I NT ER FACE p. 57
p. 58
USER I NTER FAC E
Safety feature: Manage the safety of user’s home from anywhere.
Schedule feature. Automatically sycned with user’s smartphone for easy access.
U SER INT ERF ACE p. 59
Thank you! For more information about my work, kindly contact me at: liviajoselyn@gmail.com +6282260747424 linkedin.com/in/liviajoselyn @liviajslyn
Š All works and images in this document are property of Livia Joselyn, cited companies/individuals, and its clients. Do not copied, distributed or reproduced in whole or in part, without direct permission.