CV + Portfolio 2019

Page 1

2019

Portfolio

selected works of

Livia Joselyn


Curriculum Vitae

Hello!

My name is Livia Joselyn, a graphic designer based in Jakarta. Born in June 1995 and graduated from Binus University on 2017. Have always been passionate on branding, communication and art direction; I would love to explore more aspects of design in the future.

Feel free to contact me at: liviajoselyn@gmail.com +6282260747424 linkedin.com/in/liviajoselyn


E DU C ATI ON 2013 - 2017 S.Sn / Bachelor of Arts Binus University - School of Design Visual Communication Design (New Media) 2016 Student Exchange Program Kyunghee University, South Korea - School of Art & Design Visual Information Design

E X PE RI EN CE September - October 2016 Intern Graphic Designer at JED Creative Assisting senior designers in designing visual identity, packaging, and other works for clients in various industries. November 2016 - January 2017 Part-time Graphic Designer at JED Creative Participate in developing and completing projects such as visual identity, packaging, promotional items, editorial, and other works for various industries. September 2017 - 2018 Graphic Designer at LeBoYe Design Designing visual identity, marketing tools, editorial, and other works for various industries, from initial concepts to delivering design solutions in final productions. Working with other designers in team.

Language Bahasa Indonesia — Native English — Fluent

I NTE R E ST

Arts & Design, History, Movies, Language & Literature, and Travelling

CUR RI CULUM VI TAE

S KILL S Software Adobe Illustrator Adobe Photoshop Adobe Indesign Adobe Flash

p. 3


/01

JB Tower Identity design for JB Tower, a new office building in Thamrin, Jakarta. Work includes stationary, marketing tools in brochure, flyer and company profile; and website. JB Tower aspires to be a new kind of office space, where all kinds of tenant is welcomed, from huge and well-known corporations to start-up companies. Therefore we created an identity with characteristics of modern, lifestyle, and iconic. The color grey and white, with a touch of silver, is used to embodies elegance, minimalism, and professionalism. Combined with graphic element reffered from the logo, which was inspired from a sculpture located at the entrance of the building, the icon of JB Tower. The website contains informations about JB Tower, the building in general, surrounding neighborhood, developer and partners, etc. We created a website with a clean look and simple interface, navigated by infinity scroll to make it easier for the audience to engage with the brand and get more information about JB Tower.

p. 4

BRAN D I DENT ITY

Done under LeBoYe Design.


Kasim Ghozali

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PT Lencana Bueno Mata

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Jl. Kemang Selatan 99A

ut ut veliquiatquo expersperum evel molum faccatet apicae velest, nihiliquiam hitem re

Jakarta 12730, Indonesia

evelendiandi dolo cuptat.

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tatur, susapid magnatur aut et perum eserferum, aditasimus qui beatem assin enducitates descias accae et in reptamus, sequate ssitati atinctia nos et ad quasperis et quideni hitaquam iliquis et et aut in consequia volo consent everect inusam nempor adis ipsant as est veressu stiusaecerum alit istem arum sitat.

Aritem nis sum exerat autemod excessi mollenimeni nulluptur, cone am comnimu stendeliquo eturis volorum natis estrum cus isimet doluptae. Itam num acia quam autas pos minit debis magnat laut ut la perum eum volenda qui blatio. Ex eturio quamet iliquam fuga. Itat vid ut ut veliquiatquo expersperum evel molum faccatet apicae velest, nihiliquiam hitem re evelendiandi dolo cuptat.

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As ut qui autem que num illigni ut aut velis nos plaut ea si bearianimin exeribust ari dolorem perferit erit vel ipienes et re plit hillabo repraep rovidel ium quamus dolupta tibus.

evelendiandi dolo cuptat.

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S I LVA N A SA RI g rap h i c d e si g n e r

Lorem Ipsum.

e m ai l@j b towe r.co m J l. Ke b o n S i ri h n o.4 8 -5 0 J akart a 1 0 1 1 0 p . (0 2 1 ) 5 7 9 3 9 8 9 8 f. (0 2 1 ) 5 7 9 3 9 9 8 0

Jl. Kebon S ir ih n o.48-50

p. (021) 5 79 3 98 98

Jak ar t a 10110

f. (021) 5 79 3 998 0 www.jb towe r.com

Jl. Kebon S ir ih no.4 8 -5 0

p. (02 1 ) 5 79 3 9898

Ja k a r ta 1 0 1 1 0

f. (02 1 ) 5 79 3 9980 w w w.jbtowe r.co m

BRAND I DENTI TY

+62 857 8213 4364

p. 5


p. 6

BRAN D I DENT ITY


BRAND I DENTI TY

p. 7


A VISIONARY NEW OFFICE BUILDING IN THE HEART OF JAKARTA JB Tower is a rare opportunity to place your office next to Thamrin. This iconic 36-story building is an exceptional location that will increase your visibility in every way.

THE LOCATION JB Tower is strategically located next to Thamrin, with excellent access to the CBD area. It is close to MRT & LRT stations, and is not affected by the even/odd licenseplate regulation.

THE NEIGHBORHOOD Easy access to a great neighborhood, only minutes away from the culinary delights of Sabang and Wahid Hasyim as well as the large green park of Monas, the National Monument.

THE BUILDING This state-of-the-art building boasts an iconic architectural design, with a garden terrace and multiple F&B venues as well as other amenities.

MARKETING HOTLINE

Developed by PT. MARDHIKA ARTHA UPAYA

For Enquiries P. (021) 2903 5111

D I S C L A I M E R While all reasonable care has been taken during the preparation of this brochure, the developer and its agents shall not be held responsible for any inaccuracies or omissions. All statements are believed to be correct but shall not be regarded as statements or representations of fact. All information and specifications are current at time of print and are subject to changes as may be required or approved by the developer and/or the relevant authorities. Floor plans and other measurements are approximate only and are subject to final survey.

p. 8

BRAN D I DENT ITY

Flyer for JB Tower

(021) 2903 5111


A visionAry new office building A visionAry new office building in the heArt of JAk ArtA in the heArt of JAk ArtA

Brochure for JB Tower

The BesT New Address iN TowN Jb tower is strategically located next to thamrin, with excellent access to the cbd area. it is close to Mrt & lrt stations, and is not affected by the even/odd license-plate regulation.

AN iCoNiC LANdMArK

The BesT New Address iN TowN

this state-of-the-art 36-story building boasts

Jb tower is strategically located next to thamrin,

an iconic architectural design, with a garden

with excellent access to the cbd area. it is close

terrace and multiple f&b venues as well as

to Mrt & lrt stations, and is not affected by the

other amenities.

even/odd license-plate regulation.

The ULTiMATe CiT y LifesT yLe easy access to a great neighborhood, only minutes away from the culinary delights of sabang and wahid hasyim as well as the large green park of Monas, the national Monument.

SECTION

MArketing hotline

TYPICAL FLOORPLAN

office

d

(021) 2903 5111 office

e

office

f

JB Tower Jl. kebon sirih no. 48 -50 Jakarta 10110, indonesia developed by Pt Mardhika Artha upaya

high Zone

office

office

office

office

office

office

office

office

office

c

b

exclusive Marketing Consultant indonesia stock exchange building tower 1, floor 26 Jl. Jend. sudirman kav. 52-53 Jakarta 12190, indonesia

A visionAry new office building in the heArt of JAk ArtA

A

lo w Zone

Low Zo N e comprises floors 9 to 22. each floor plate measures around 1,240 sqm to 1,320 sqm semigross.

g A r d en t err Ace r e tA i l A r e A / PA r k i n g P o d i u M

e

f

ToTAL siTe AreA ToTAL seMiGross AreA

5.816 sqm

± 1.200 sqm to ± 1.390 sqm semigross

NUMBer of fLoors

26 levels of office (including ground & Mezzanine floor) 6 levels of Parking (including retail) 1 level of resto & garden terrace 2 levels of basement Parking

pArKiNG CeiLiNG heiGhT

eLevATors

4 units for low Zone 5 units for high Zone 1 unit for executive 1 unit for service 3 units for Parking

AC ZoNiNG

6 Zones/floor centralized chiller with Ahu (energy saving)

power CApACiTy

Pln 4.152 kva Allocation/sqm: 92 va

power BACK-Up

3 units @ 1.500 kva

GreeN BUiLdiNG CerTifiCATe

gold (in process for Platinum)

± 32.000 sqm for office + ± 3.000 sqm for resto & retail

TypiCAL fLoor pLATe

total 447 lots lobby : 7.60 m typical floors : 2.75 m 8th floor: 3.25 m retail floors : 4.35 m

c

b

A

h i G h Zo N e comprises floors 23 to 36, each floor plate measures around 1,200 sqm to 1,390 sqm semigross. disCLAiMer while all reasonable care has been taken during the preparation of this brochure, the developer and its agents shall not be held responsible for any inaccuracies or omissions. All statements are believed to be correct but shall not be regarded as statements or representations of fact. All information and specifications are current at time of print and are subject to changes as may be required or approved by the developer and/or the relevant authorities. floor plans and other measurements are approximate only and are subject to final survey.

BRAND I DENTI TY

d

S P E C I F I C AT I O N S

p. 9


p. 10

BRAN D I DENT ITY

To fully experience the design,


kindly visit www.jb-tower.com BRAND I DENTI TY p. 11


/02

The Aesthetic Journey of Hadiprana Coffee-table book for Hadiprana, a well-known and established architecture & interior consultant in Indonesia, in celebration of Hadiprana’s 60th anniversary. ‘The Aesthetic Journey of Hadiprana’ is a short retrospective of Hadiprana’s most recent projects showcased in 300 pages. Through the images collected here, the reader will see glimpses of resorts, villas, and private residences designed by Hadiprana. Through this book we depicts a sense of journey. We wanted to make sure that readers not only see but also experience the space. And in between, a detailed captures of artwork and interiors. Showcasing details on skillfully crafted artworks. Carefully curated photos combined with bronze metallic color is used in order to ensure connectivity and also reflects Hadiprana’s character.

p. 12

ED ITOR I AL

Done under LeBoYe Design.


ED ITOR I AL

p. 13


p. 14

ED ITOR I AL


ED ITOR I AL

p. 15


p. 16

ED ITOR I AL


EDI TOR IA L

p. 17


/03

Summarecon Bandung : Topaz & Ruby Commercial Brochure and billboard for Summarecon Bandung’s two new cluster. To introduce both products easily, a double-sided brochure was created with information about one cluster on each side. Easy for customer to read and compare information. Alongside the brochure, 2 billboards were also designed to support marketing campaign. Cohesive with Summarecon’s identity and characteristics, bright and fresh colors were used throughout the design of this project.

p. 18

MAR KETI NG TOOLS

Done under LeBoYe Design.


MA RKETI NG TOOLS

p. 19


p. 20

MAR KETI NG TOOLS

Side A

Side B


MA RKETI NG TOOLS

p. 21


/04

Anarasa Restaurant at Samasta Bali Design for Anarasa, the primary restaurant of MÜvenpick Resort & Spa Bali, located at Samasta. This restaurant serves both Indonesian and Western cuisine. The project is to create menu design and marketing tools for Anarasa Restaurant. The combination of traditional Indonesian elements set in a lofty industrial interior brings a relaxing and fun vibe to the overall feel of the restaurant. For menu design, we used graphic illustration combined with vibrant colors, placed on wooden board to match Anarasa’s interior.

p. 22

BRAN D I DENT ITY

Done under JED Creative.


BRAND I DENTI TY

p. 23


p. 24

BRAN D I DENT ITY

3 sets of menu for Anarasa Restaurant. Placed on wooden board, held by a rubber band.


BRAND I DENTI TY

p. 25


/05

Katha Lounge at Samasta Bali Design for Katha, a themed lobby lounge of Mรถvenpick Resort & Spa Bali, located at Samasta. It is build around a library-like atmosphere. The project is to create menu design and marketing tools for Katha Lounge. To accomodate the theme of Katha Lounge, typewriter font is used in designing visual appearance of Katha Lounge. The menu and business card is printed on recycled paper.

p. 26

BRAN D I DENT ITY

Done under JED Creative.


BRAND I DENTI TY

p. 27


BRAN D I DENT ITY p. 28

Food menu for Katha. Breakfast and Afternoon menu can be inserted during service hours.


BRAND I DENTI TY

p. 29


/06

Plataran Group Menu Design Plataran is an established Indonesian hospitality group, well-known for its luxury brand of boutique hotels and resorts, private cruises, dining and event venues, developed in Indonesia’s most iconic and exotic destinations. The objective of this project was to develop a new menu design for 4 different restaurants by Plataran group: Plataran Menteng, Plataran Dharmawangsa, Patio The Venue, and Teras Dharmawangsa. A new visual element was created to depicts the essence of Plataran brand and each restaurant: a combination between cultural heritage of Indonesia and the beauty of nature. These reflect Plataran brand, which means ‘God’s most favourite courtyard’, a connection of the rich and diverse natural and cultural heritage.

p. 30

BRAN D I DENT ITY

Done under LeBoYe Design.


nature (pakis)

+

culture (nitik)

BRAND I DENTI TY p. 31


p. 32

BRAN D I DENT ITY

Menu design for Plataran Menteng and Plataran Dharmawangsa. Using board covered in textured paper, with illustrations on top printed with silkscreen, and gold foil for accent details.


BRAND I DENTI TY

A book with bolt binding, sturdy but practical when menu is updated every 6 months.

p. 33


S N A CK

FOOD

DRINK

by

All-Day Dining menu

wee k end

br u n c h

Every Day 8am

BRAN D I DENT ITY

WINE

FOOD

BEVERAGES

p. 34

to 3pm

using rubber band for binding, Breakfast menu can be inserted to All-Day Dining menu


BRAND I DENTI TY

p. 35


S N A CK

FOOD

DRINK

All-Day Dining menu

Afternoon Snack menu

BRAN D I DENT ITY p. 36

S N A CK

FOOD

DRINK

using rubber band for binding, Breakfast menu can be inserted to All-Day Dining menu


BRAND I DENTI TY

p. 37


/07

Kamara Waterfront City Branding Submission for Kreavi Challenge: Surabaya Ocean Resort. Collaborating with PP Property Suramadu, Kreavi initiated a competition to create branding direction for a new Waterfront City at Tambak Wedi, Surabaya. This Waterfront city will accommodate a variety of facilities and infrastructure, which function to support people in productive age, namely business people, creative industry activists and digital technology industry players, to develop themselves and create a big impact on the surrounding community. individual elements

The name Kamara is a derivative of the word ‘camaraderie’ which means a close relationship or friendship between individuals who trust each other and spend a lot of time together.

individual elements

By referring to the concept behind Kamara and the aspiration of this new waterfront city, a design direction was created with characteristics of lively, modern, collective, and integrated.

Individual elements o

elements. This elem

together an

connecting individual elements

connecting

GRAPHIC ELEMENT

Individual elements overlapping and evolving into an integrated, lively,

elements. This elements represent various facilities available at Kam

p. 38

BRAN D I DENT ITY

together and creates new possibilities in an ever-growing com

individual elements

connecting

ever growing ever-growing


BRAND I DENTI TY

p. 39

FLAG BANNER


PROJ ECT NAM E

Beach & Water Park

p. 40

BRAN D I DENT ITY

SIGNAGE


PROJ ECT NAM E

BRAND I DENTI TY

p. 41


Education is key The one place Here, the sea is to Surabaya a better future. in where only minutes away. In Kamara, we provide you get to work all day Submerge yourself in you an education and go home tosector see this seaside paradise. thatsunset is second to ocean. none. the by the

Your life, harmonized. unified. connected.

ESd t irfoefnai c)tei o P OPSO TPE I(ER e( cO SOR TSETSREERR SE I Eu(SRc a ) n)

p. 42

BRAN D I DENT ITY

recreation

business

education


BRAND I DENTI TY

p. 43


/08

Lettering Calendar A self-initiated project. Calendar for 2016, consists of 12 separate pages for each months.

p. 44

LET TER I NG / I LL UST RATI ON

Each pages celebrates a special day/ occasion and shown through custom lettering works, made from sketches then printed into 12 pages to be displayed on your desk.


LET T ERI NG / IL LU STRATI ON

p. 45


01 JAN 2016

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FEB 2016

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14 Feb - Valentine’s Day

1 Jan - Happy New Year!

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06 JUNE 2016

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LET TER I NG / I LL UST RATI ON p. 46

09 SEPT 2016

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1 June - Hello, summer!

8 May - Mother’s Day

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10 OCT 2016

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04 APRIL 2016

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20 March - International Day of Happiness

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1 April - Welcome, Spring!

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12 August- International Day of Youth

30 July - International Day of Friendship

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1 Jan - Happy New Year!

25 Dec - Have a very merry christmas!

p. 47

6 13

LET TER ING / I LLU ST RAT ION

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14 Feb - Valentine’s Day

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p. 48

LET TER I NG / I LL UST RATI ON

20 March - International Day of Happiness


LET T ERI NG / IL LU STRATI ON

p. 49


/09

Luminance Scented Candle Identity and packaging design for Luminance, a new brand selling handmade scented candles, based in Jakarta. The design needs to represent the elegant feeling of Luminance to fit their target market. Delicate line illustration was created for each original scents: vanilla, lavender, and hibiscus. Combined with chosen typeface and colors, to gives off a classic and understated luxury characteristic to Luminance brand identity.

p. 50

BRAN D I DENT ITY

A collaboration project with Dafni Elanti Aziza.


BRAND I DENTI TY

p. 51


p. 52

BRAN D I DENT ITY


BRAND I DENTI TY

p. 53


/07

Ruma User Interface Concept and design for RUMA, a home automation system with 3 main features: My Items – to make sure you have your daily essential items when leaving the house, Schedule – to help you organize your daily activities, and Safety – to monitor your house so you can protect your loved ones. Designed for all age, RUMA is an easyto-use interface, with white and blue as the main colors. The app can be used on various media, and all synced to user’s smartphone.

p. 54

USER I NTER FAC E

A collaboration project with Dafni Elanti Aziza.


U SER INT ERF ACE

p. 55


p. 56

USER I NTER FAC E

My Item feature: Input daily necessities items into RUMA, to make sure user has all their daily items when leaving the house. Easy to use for multiple users.


accessible from various media in user’s home

U SER I NT ER FACE p. 57


p. 58

USER I NTER FAC E

Safety feature: Manage the safety of user’s home from anywhere.


Schedule feature. Automatically sycned with user’s smartphone for easy access.

U SER INT ERF ACE p. 59


Thank you! For more information about my work, kindly contact me at: liviajoselyn@gmail.com +6282260747424 linkedin.com/in/liviajoselyn @liviajslyn

Š All works and images in this document are property of Livia Joselyn, cited companies/individuals, and its clients. Do not copied, distributed or reproduced in whole or in part, without direct permission.


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