Kim DelMonico: From Lawyer to Marketing Expert

Kim DelMonico is the Founder and CEO of BE INFLUENCE, a successful boutique marketing agency based in Las Vegas. BE INFLUENCE was founded in 2014, and focuses on Social Media Management, Infuencer Marketing, Live Immersive Events + Activations, Branding, Website + Graphic Design, and Search Engine Optimization (SEO).

How did BE INFLUENCE get started? Not in the way you might think. Kim originally moved to Las Vegas in 2008 to open up a nightclub. She was part of the opening team for The 40/40 Club, which is an all-American sports bar and lounge owned by hip hop mogul Jay Z and his partner Juan Perez. Kim had been working for The 40/40 Club in New York for two years when the club was chosen to be one of the frst venues to open in The Palazzo. Kim jumped at the opportunity to move to the Entertainment Capital of the World.

A few months in Las Vegas was enough to convince Kim to make the move to Las Vegas permanent. When the opening team returned to New York, she decided to trade the concrete jungle for year-round sunshine. Kim also decided that she wanted to go back to school. She enrolled at William S. Boyd School of Law at UNLV, where she graduated with her J.D. with honors. Kim went on to clerk for Justice Michael Douglas at the Nevada Supreme Court and get her license to practice law in both New York and Nevada.

As her clerkship was ending, Kim got recruited to work at Remark Media, a digital media company that was in the process of moving its headquarters from Atlanta to Las Vegas. Initially intended to work as in-house counsel, Kim ended up instead working in Business Development. At Remark, Kim learned all about building websites, creating content, and monetizing web trafc while working on websites focused on the 18 to 34 year old demographic in the fashion, entertainment, health and wellness, personal fnance, and informational know-how spaces.

While she was immersed in the digital media space, Kim had numerous friends and acquaintances who would come to her for advice on how to manage social media for their businesses. She realized that there was an opportunity—so she jumped on it and ventured of on her own. Kim then leveraged her network to build a thriving social media management company, which has since expanded to a full-service

agency that handles all her clients’ marketing needs, including infuencer marketing, events, web design, and content creation for search engine optimization (SEO).

Kim’s Favorite Things in Las Vegas

What are some of Kim’s favorite things about Las Vegas? Kim told Living Large Las Vegas, “My absolute favorite thing about Las Vegas is the people who live here! Over the past 12 years, I’ve met the most incredible group of people. People who are supportive, driven, and who give back to the community.” Kim continued, “After the people, I love the 24/7 access to everything that you could possibly want. Las Vegas is beautiful. We have Red Rock, Mt. Charleston, Lake Mead, and the Valley of Fire. My idea of a perfect day would be waking up early and going on a hike, spending the afternoon at one of our worldclass spas, and then dinner at one of our many

incredible restaurants.” What’s Next

What’s next for Kim? She’s excited for the upcoming launch of her book, “Social Media Marketing: Learn Social Media in 10-20-30 Minutes a Day.” Kim came up with the idea of the book when she was working with people who had others who were managing their social media, but wanted to understand enough to have a basic understanding of what was going on for themselves. She also realized that it would be an invaluable tool for people who are just starting out building their brands and don’t yet have the resources to hire someone else to manage their social media.

Living Large Las Vegas asked Kim if she would mind sharing a few of her social media tips with our readers. Here is what she shared with us: 1. Select the optimal platform for your target audience and spend your time building an engaged community in that one spot. Don’t

try to do too much at once. Kim told us, “I see too many brands who don’t have the time to devote to social media get on all platforms at once and do a mediocre job on all of them. It’s a much better idea to pick the one platform that your audience spends the most time on and build an engaged audience there.” 2. It’s not all about you! Create content that is useful, valuable, uplifting to your audience. 3. Don’t use bots or act like one. There are a lot of programs out there that say that they guarantee to build your followers at a certain rate per day. These programs are illegal bots that do things like auto following and unfollowing other users and leaving spam comments on their posts. Savvy social media will realize when you’re doing this and you’ll end up getting a bad reputation. 4. Utilize approved tools to grow your audience with people who care about the content that you post. There are tons of tools out

there that are approved as ofcial partners for platforms that can help you gain visibility with your target audience. For example, one of my favorite tools for Instagram is Tailwind. Tailwind helps you fgure out the optimal time of day to post and choose the best hashtags to use for you to drive engagement. LV

Website: beinfuence.co Email: kim@BEinfuence.co