Live Magazine Media Pack by EJ Trivett

MEDIA PACK 2010

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Launched in 2001, Live has established itself as London's original YOUTHCREATED MAGAZINE. Its unique production process sees professional media mentors helping young writers, designers and creatives to produce credible content for their peers. Live was joined in 2009 by Live East and by a pilot of Live North with the Guardian. Now in 2010 Live is going London-wide.

Words Amand Pumpuna i 15

Words Alborz Bozorg i 16

Words Christe Dasse lle 18

Words Sian Anderso n 18

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What happens when you put young people in charge of their own media empire?

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Previously ad-free, Live Magazine is now offering the opportunity for advertisers to talk directly to a highly sought-after audience, via targeted peer-to-peer distribution channels.

As part of Livity, a groundbreaking youth communications agency dedicated to IMPROVING YOUNG PEOPLE’S LIVES, the magazine also trains, empowers and finds employment for hundreds of young people every year. Live’s content is proven (via independent research: source DUBIT) to INFLUENCE YOUNG PEOPLE’S BEHAVIOURS AND ATTITUDES, with a mixture of cutting-edge entertainment and crucial, credible social issues.

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u Influential, opinion-shaping content u Ad-spend benefits young people: works to your CSR agenda

COME AND SEE FOR YOURSELF, AT THE LIVITY OFFICES IN BRIXTON OR WHITECHAPEL. CALL ANDREA ON 020 7326 5979

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The young contributors have continually spotlighted the best new talent in MUSIC, FASHION, SPORT, ART, DESIGN, FILM and CULTURE way before the mainstream press. Live has a track record of making and breaking some of the UK’s finest talent: from Ms Dynamite to Dizzee Rascal, Alesha Dixon to Riz Ahmed. Live deals with SERIOUS ISSUES, SENSITIVELY HANDLED. From teenage pregnancy and drug abuse to climate change and youth unemployment: if it’s affecting young people, it’s in the magazine. Every article comes with advice and information about where to find support, making for an essential information source for readers. Live’s youth editors have developed an editorial policy on usage of advertising in the magazine, based on suitability for the target audience.

Check out the content for yourself: call Andrea now on 020 7326 5979 to request copies of Live Magazine

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Live is produced BY its audience FOR its audience, offering the most credible, authentic and trusted voice for young readers across London.

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Answer: when it’s created by young people themselves. Live doesn’t just report on contemporary British youth culture… Live IS contemporary youth culture.

IT!! T BUY = JUS STUFF N = GOOD H A LISTE = WORTSS = I’ll PA . = MEH..

Words Melissa

How can messages become truly credible for young people?

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and al c i t n the l editori u a n A ona for i t a r i asp onment envir message your ore ex out m e Check s onlin ew st-mag.com g revi -ea st_ma w.live eea ww .com/liv twitter

How do you reach one of the most influential yet hard-to-reach audiences in the world?

Reader Profile

London’s inner city urban youth – Live’s core audiences – are thought of as one of the most influential groups in the market. The melting pot of different ethnicities, social groups and cultures cross-pollinate to produce new permutations in fashion, language, music, behaviour, attitude and style that resonates across the UK and is imitated worldwide.

Unique distribution channel

Live’s 35,000 print run is distributed PEER-TO-PEER directly into the hands of the audience by the LIVE STREET TEAM at strategic times and high traffic locations.

One of the most influential groups in the market… attitude and style that resonates across the UK and is imitated worldwide.

We also deliver directly to an established network of youth provisions built over ten years: including shops, schools, colleges, health centres, youth clubs, and leisure facilities: giving reach and scope outside of traditional marketing channels. A sustained distribution throughout each quarter equates to a 3-MONTH SHELF PRESENCE. Live is mailed out to an ever-growing database of tastemakers and opinion-formers within print and broadcast media, politics, marketing, charity and voluntary sectors.

Live Online

Live Magazine’s online hub is a fast-growing, youth-led digital community that combines content from both Live South and Live East, link across contributors’ and readers’ social networking use via Twitter and Facebook feeds.

Readership

Total quarterly circulation: 35,000 copies Total quarterly readership: 140,000 (average 4 readers per copy)

Gender split Male – 54% Female – 46%

Age split 13 – 18: 53% 19 – 24: 45% 24+: 2%

Find out more about our readership: call Andrea on 020 7326 5979

Can you use your budget effectively and help make the world better?

In 12 months Live has helped 90 young people into work.

Live Magazine is, first and foremost, a social enterprise with equally important social and business objectives and a commitment to producing a high quality commercial product. But, equally importantly, Live exists to help its readers and contributors to access new opportunities and live healthier, happier lives. We work with hundreds of young people every year, offering training, empowerment, advice, work experience, mentoring and contacts to every young people who takes part in the magazines. In the last twelve months, Live has helped over 90 young people – many from disadvantaged backgrounds back into work. Every pound of budget you spend with Live is both promoting your message through a unique channel, AND helping create opportunities for young people: a WIN-WIN situation, that hits both commercial and social objectives.

High-quality product with superb production values, tuned directly into the mindset of its readers

Jelani Erskine, 20

Joe Barbe, 26

Sian Anderson, 19

u Jelani joined Live after college, having heard about it through another youth project

u Left school at 16 with no qualifications and ended up in a job he didn’t enjoy for 8 years

u Sian heard about Live through one of her friends who was contributing

u Started writing for the mag, but his design talents were soon recognised and within two months he was Senior Designer

u Joe spent all his spare time working on music projects, then heard about and applied for Live’s Music4Good apprenticeship scheme

u Jelani led the rebranding of the magazine and secured lots of freelance work, including design for a modelling agency website, and a school work experience diary used throughout an entire London Borough

u After the ‘best day of his life’ where he handed in his notice at his old job, Joe began his apprenticeship job at Sony Music

u A friend and contact of Live snapped Jelani up for a permanent job at her branding and design agency – the start of what we know will be a very successful design career

u After his apprenticeship, Joe got a temp job at Atlantic Records a an A&R Assistant u Thanks to his dedication and hard work, Joe’s role quickly became permanent and he is now offering opportunities to other young people by finding and signing his own acts

u Although her only motivation for coming to LIVE initially was so that she could interview celebrities, she started writing music and book reviews, and before long was our Editor u So began Sian’s takeover of the journalism world! u Since flying the nest, Sian has continued to shine, and is never short of things to do – including her freelance writing, working as a Street Team Co-ordinator for Island Records, freelance PR, and she even has her own radio show!

What else can we offer your brand?

CONTRACT PUBLISHING & BRANDED CONTENT:

Livity has also developed some publishing and socially-responsible solutions that offer business and marketing solutions for commercial clients.

Live’s editorial team has also produced bespoke publications for DIESEL JEANS, CHRISTIAN AID, THE GUARDIAN and LAMBETH COUNCIL.

Our in-house content and production teams create exceptional one-off publications and content solutions. Saturday Magazine, for example, was a unique partnership between Livity’s media professionals and young people, producing a co-created customer magazine that was distributed into every USC store in the country. In addition to this we also produce branded video content.

Call Kay or Andrea on 020 7326 5979 to discuss your publishing or content brief.

CSR SOLUTIONS:

Livity have pioneered socially-innovative ways of energising brands and helping them develop groundbreaking CSR solutions, boost diversity and staff engagement. GOOGLE ENTREPRENEURSHIPS, launched this year, helps ex-offenders start and run their own businesses, powered by Google Business tools and mentored by Google staff. Call Gavin on 020 7326 5979 to talk about how we can help revolutionise your CSR.

YOUTH INSIGHT:

Our team develop and deliver tailored youth audience insight solutions to immerse your teams in the lives of young people. For BBC3, we created a permanent, 50-strong, nationally representative/ target niche groups panel of 16-24 year olds to help BBC. Three programme-makers produce higher quality TV for their target audience, with ongoing, direct input that informs creative, commissioning and scheduling decisions. To discuss your youth insight brief, call Callum on 020 7326 5979.

TRAINING AND APPRENTICESHIPS:

Livity leads the UK in delivering creative apprenticeship schemes in partnership with corporate partners, solving diversity and recruitment challenges. Most famously, MUSIC 4 GOOD is the UK’s music industry apprenticeships for disadvantaged young people, backed by all the major and independent record labels, including Sony, Universal, and Warners. Call Mark on 020 7326 5979 to find out how we can help energise and diversify your workforce.

RATE CARD & SPECS 35,000 copies every quarter across London Live is FREE, with a 100% pick up rate, distributed directly into the hands of young people Unique audience of urban 14-24 year olds

Display Advertising (supplied creative) DPS Full Page Half Page Premium Positions A2 pull-out poster

£5,800 £3,500 £2,150 £Rate + 15% £6,500

Media costs: 15% discount on media/ insertion costs to PPA registered media agencies.

Other Opportunities

Mechanical Data

Print Advertorials Inserts Covermounts Co-Creation of campaigns

Full Page

Trim Bleed Type

275.x 210mm 281 x 216mm 255 x 190mm

DPS

Trim Bleed Type

275 x 420mm 281 x 426mm 255 x 400mm

1/2 Horizontal

Trim Bleed Type

134.5 x 210mm 140.5 x 216mm 114.5 x 190mm

1/2 Veritcal

Trim Bleed Type

275 x 102mm 281 x 108mm 255 x 82mm

Poster

Trim Bleed Type

510 X 400mm 516 x 406mm 490 x 380mm

Digital Weekly Reader Newsletter Contributor Database - reach 1000 peer influencers Street Team Use our 100 strong Street Team to reach 35,000 young Londoners with our competetive rates Sampling Sponsorship of branded uniforms Event specific distribution For further information please contact the sales team.

Data to be supplied as Pass4Press standard Pdfs. CMYK, Maximum ink density 340%. Proofs to Fogra 39L profile. A full data spec is available on request.

Corporate Subscriptions If you would like to receive a bulk order of LIVE Magazines each quarter BEFORE it hits the streets to distribute as you wish please contact the sales team. 10 copies per issue per annum - £120

Contact Details Sales: Andrea Gamson andrea@livity.co.uk Production: Kay Daylami kay@livity.co.uk Live Magazine Piano House 9 Brighton Terrace London SW9 8DJ Switchboard: 020 7326 5979