Primary Research

Primary Research Findings: Wardobe Safari

A survey was conducted on Google Forms, asking 15 questions about shopping habits and behaviour of consumers from each country. There were 14 participants between the ages of 19 and 30, who were all located in big cities; London, Manchester and Hong Kong. The survey looked at both male and female consumers. A wardrobe safari was also conducted, looking at the wardrobes of two female participants from each country.

Chinese Consumer (Tyra Chen, 27, Hong Kong) Neat & colourful. Denim and European brands are seen - shirts and dresses are most popular. British Consumer (Agnes Perroto Wells, 20, London) Organised, small and simple. Home to a lot of vintage designer items which are on trend for british consumers now.