Pamper
THE GLOW UP
News from the beauty aisle
THE BEST
Ayurvedic
Skincare Brands What TCM is to Hong Kong, Ayurveda is to the Indian subcontinent. Here’s how to integrate this ancient healing practice into your routine. By Aarohi Narain.
A
Purearth
yurveda is an ancient Indian medical system, dating back around 5,000 years. Possibly the world’s oldest holistic healing system, it’s rooted in the belief that everything in life is connected, and we must seek to balance the energy types (doshas) between our mind, body, spirit and the world around us. Even though it’s old as heck - or perhaps because of it modern skincare brands are increasingly embracing the timehonoured principles of Ayurveda to create balanced product lines, which are environmentally friendly and cruelty-free. Here are five amazing, women-owned Ayurveda beauty brands that you can find in Hong Kong.
PUREARTH Founded by experienced Ayurveda practitioner Kavita Khosa, and headquartered right here in the 852, Purearth takes a luxe approach to traditional Indian skin science. Premium, all-natural ingredients make up most of the formulations – think aloe and raw honey, as well as lesser-known actives like neem (Indian lilac) and Fuller’s earth, a mineral-rich clay from Pakistan. In line with Ayurvedic practices, Purearth’s products evoke harmony between mind, body and soul, and are crafted in a zero-waste studio. What’s more: Purearth employs fairtrade and foraging practices, and partners with NGOs and community-based organisations that help women in the Himalayas. purearth.asia
RANAVAT
Ranavat 32
Adaptogens are herbs and plants that purport to help our bodies adapt more effectively to stress. Blending adaptogenic science with ancient Ayurveda, Ranavat sets itself apart with potent botanical formulations to pamper the skin and hair. Their hero item is the Brightening Saffron Serum, a lightweight line-erasing that’s earned a cult following from beauty insiders. What’s
