Ashley Li’s Photography – Edinburgh International Art Festival Stall 18.06.10 Dates of Fair 6th August to 30th August Target Customers
Who
Offering
General public
Images (of all sizes) – for the home, the office, shops, gifts, hotels (leisure industry), cafes and bars. Badges Notebooks Cards Photo shoots Family photo shoots Head shots Baby photos (including bumps) Personal Events – birthdays, graduations, anniversary, general celebrations and events Weddings Fashion and makeup Gift vouchers for photo shoots
Offering
Target market
Action Point
Group photo shoots
Families – parents
You: find out from each of your potential customer which target group they fit in. Conversations with people who come to stall – ask them about what they do. What they have planned for the weekend.
-
for personal shoots
Grand parents
-
for gifts
Friends
-
weddings
Siblings
-
fashion shoots
Grandchildren
-
baby photos
Clubs – societies or community groups Business Pregnant ladies Engaged couples Women – young and old!
Customer: walk away with a Business card (most important). Walk away with postcards – free. A badge. A booking.
Objectives 1. To sell between 4 and 6 prints every day for the duration of the festival. ACTIONS: to create a daily sales sheet – include what image you sold, image reference code, email addresses, price. DAILY SALES SHEET WHO IS SELLING: ASHLEY AND MUMMUM
DATE SALE
MONDAY
OF
ITEM – WHAT YOU SOLD
EMAIL ADDRESS – CUSTOMER
DID YOU GIVE A BUSINESS CARD
PRICE ITEM
REFLECTIONS
OF
MODE SALE
OF
WEBSITE
A1 PHOTOSHOO T
CASH
BABY BUMP ARABIC SHOES
DAILY COUNT OF POSTCARDS
MORNING: 350 END OF THE DAY: 2
2. To sell the additional products; badges (at a rate of ? per day), cards (at a rate of ? per day) and notebooks (at a rate of ? per day) over the festival. 3. To take 4 photo shoot bookings during the festival. ACTION: create a booking form and develop follow up email and scheduling proccess. Consider: how to book, how to select a date, you could develop a booking form to collect all the clients details. ACTION: creating the brochure – for people to flick through. (print of 5-10) Upload it to issue – have it as a download on the website. Outline each of your offerings, Ready to go! After final touches. Measure: based on online sales.
4. To drive traffic to website and online shop through promotional strategies – advertising postcards, cards, notebooks, badges, business cards. ACTION: to make sure that all people who come to the stall leave with a business card or advertising postcard with website and online shop, and facebook details. 5. To encourage people to sign up to your mailing list and facebook page through promotional strategies. ACTION create an email mailing list. ACTION Email list Create a form for people to leave their email address – to sign up to your mailing list. LIV’S PHOTOGRAPHY MAILING LIST. Sign up for quarterly email from me about my latest news, new portfolios, promotions, offers, fun things I see and do! Facebook page address Website page address Email address Name (FIRST AND LAST, email address, home address, Write day of collection – Monday 6th – collect 10 email addresses.
Date
Total cost of evrything
Profite made if I sell everything
18.june.10
ÂŁ869.31
3560
To get
Item
Where
Cost
Prints
Loxley.com
£478.88
Mounts
kodakexpress
231.25
Frames
ikea
83.91
Badges
Owl and lion
£15 for 100
Notebooks
Hobby myself
Cards
Own and lion
Plastic sleeves
Polybags.com
Bags
Polybags.com
Buissness cards
Moo.com
flyers
crafts
make
£60.41
11.99 (for 100)
Got it
18. june.10 cost of making and profit made. Item
Cost to make
Profit
prints
£478.88
£1636.12
mounts
£231.23
notebooks
£60.41
£1439.59
£15
£485
Frames Badges Cards Plastic Sleeves
Prints costs
SIZE OF PRINT (INCHES)
COST OF PRINT
A1
£60
16X12
£15
A4
£10
A5
£5
14X5
£15
14X7
£15
21X6
£15
11X11
£10
PRINTS COST (NOT INCLUDING FRAMES, MOUNTS OR PLASTIC WRAP)
SIZE OF PRINT
COST OF PRINTING
HOW MUCH I WILL SELL IT AT
PROFIT MADE FROM ONE PRINT
A1
£31.50
£60
£28.5
16X12
£4.52
£15
£10.48
A4
£2.00
£10
£8
A5
£0.89
£7
£6.11
14X5
£1.79
£15
£13.21
14X7
£2.00
£15
£13
21X6
£5.65
£15
£9.35
11.11
£1.68
£10
£8.32
Costs for prints. Size of print
Number of
Total prints of
Cost of that print
total
Print stall cost
sales
prints
that size
A1
2
2
£31.50
£63
£60
£120
16x12
6
18
£4.52
£81.36
£15
£270
A4
16
80
£1.45
£116
£10
£800
A5
5
15
£1
£15
£7
£225
14x5
6
18
£1.79
£32.22
£15
£240
14x7
4
12
£2
£24
£15
£180
21x6
2
6
£5.65
£33.9
£15
£90
11x11
6
30
£1.68
£50.4
£10
£300
TOTAL
£478.88
£2225 Profit:
£1746.12
Note books. Product: 100/50 Images: 20 Pages: 70/ 97/ 140 Paper needed: est/ 7000 Paper: coloured Plain Lined Faded Textured Copier paper Maps E-bay: Copier paper A4 500 sheets: £4.99 Ordnance Survey craft paper 200 sheets A4: £3.99 Pastel Coloured A4 150 sheet: £2.25 A4 white translucent 50 sheets: £5.25* Lined A4 paper 320 sheets: £2.99 Textured Paper 16 sheets*: £0.99 Maps: £0.99 each. Plain paper 500sheets: bought Paper cutter = hobby crafts £39.99 Total number of sheets: 1,836 A4 size once cut in to 5x9: 7,344 Total cost: £64.41 Selling them at £15 Making a profit of £1,435.59
Badges: 100 badges for £15 selling them each at £5/ 7 profit made : £485 Badges 2.5 x 2.5
Window display: Window display costs
size
Costs
A0
ÂŁ73.03
36x12
9.77
36x12
9.77
Selling them at:
Total: 92.57