FUTURE

This campaign also has the opportunity to future proof, with this pop up moving to the other DSM stores around the globe to encourage global engagement with Chanel or this pop up could extend into a full-time space for Chanel in Dover Street. This would give Chanel the opportunity to have a permanent residence where consumers can interact with the brand furthermore, the renewal of installations twice a year would allow Chanel to change and bring something new and exciting to consumers following this concepts methodology.