Film

To bring all my research, styling and shoot together, I created my fashion film. I filmed in portrait as this suits an Instagram Reel where my target consumers would view this film making my audience easy to reach. I chose a dystopian and distorted style of music (almost reminiscent of the 90s) that reflected the landscape in 2030 transporting my viewer. After constructing my film, I realised I did not have enough film, nor did it portray the 2030 landscape narrative I needed to connect to consumers. I therefore, entwined my digitally edited and styled imagery and gifs that illustrated the ‘drowning’ aesthetic as well as the 2030 environment aesthetic I needed alongside my moving video. Alongside the imagery I weaved purposeful words that reflected my narrative and explained more about the story and meaning for consumers.