INTRODUCTION

PART TWO

This is the second part of my journey book. The aim of this book is to explain and analyse the journey I have taken in developing my understanding of my final campaign. This includes researching what would make my campaign successful, how it would look visually as well as my final promotion. I conducted much research explaining each of my choices to ensure this campaign would meet my concept as well as be meaningful and well received to my audience. My campaign is called Coco Street Market and looks to fill the gap determined in my 360, drawing on my learning and knowledge from the past two years of University I have been able to develop and grow my campaign from conception to completion ensuring my campaign values and brand identities are present throughout.