CDG

As Dover Street Market is a key component of the Comme Des Garcon brand, it takes much influence from here, hence it was important for me to understand Comme as a brand and how I can take inspiration from this. Comme Des Garcons, meaning ‘like boys’ is a Japanese label renowned for its Avant garde and anti-fashion aesthetic, love of the colour black and imaginative designs created by Rei Kawakubo. Kawakubo has drastically changed the outlook of fashion, challenging traditions with radical references, unseen proportions, abstract techniques, and innovative style. Focussed on androgynous styles CDG creates works of art rather than fashion, the alternative silhouettes and deconstructive styles have become synonymous with the brand and is something I want to encompass within my own styling. Comme Des Garcons itself carries street like levels of scarcity, however, to oppose this the brand also has several sub brands. One of the most well known is the Play brand signified by its iconic heart logo and more commercial style this brand allows consumers a taste of the Comme Brand without the price tag.