eins-Chocolate Corporate Identity Manual by Yanda Li

Corporate identity Guidelines

Index Guide Company Name Basic Elements Logo Main logo Positive and Diapositive Minimun use & Proportions Grayscale of Background

Graphics Standard Graphics Standard Graphics for classification Supporting Graphics 1 Supporting Graphics 2

Images Principles for Real Photography Principles for Infographics 2

Colors Standard Color For Printing Matters Standard Color For Online Special Standard Color For Printing & Online How to select Standard Color

Typography Standard Corporate Typeface : Gill Sans MT Pro Use Alternative Glyphs How to use

Grid & Layout Logo in Grid Grid For Document

Grid for Packaging

Basic Grid for A4 Basic Grid for A5 Basic Grid for A4 letter with envelop

How to design package Example

Grid for Business Card

Layout for Poster

How to design the card back Example

Design Steps Example

Online Graphic devices in Grid Resposive Columns Combination Example

Guide Lorem ipsum dolor sit amet, consectetur adipiscing elit. In at diam placerat, condimentum arcu et, venenatis sem. Quisque nec ornare massa. Nullam cursus libero sit amet ex porta vulputate. Vivamus ac lobortis nibh. Etiam scelerisque magna sit amet velit pharetra tempus egestas at leo. Proin ultrices augue turpis, vitae venenatis quam maximus in. Sed aliquam tincidunt convallis.

Basic Unit of Measurement (1 pt = 25.4/72 mm)

The standard size appeared in the Guideline.

Use the sign !

Important thing

d For designer

T For technician (Programmer, printer etc,.)

d T Need cooperation

4A0 = 1682 mm x 2378 mm = 4768 pt x 6741 pt 2A0 = 1189 mm x 1682 mm = 3370 pt x 4768 pt A0 = 841 mm x 1189 mm = 2384 pt x 3370 pt A1 = 594 mm x 841 mm = 1684 pt x 2384 pt A2 = 420 mm x 594 mm = 1191 pt x 1684 pt A3 = 297 mm x 420 mm = 842 pt x 1191 pt A4 = 210 mm x 297 mm = 595 pt x 842 pt A5 = 148 mm x 210 mm = 420 pt x 595 pt A6 = 105 mm x 148 mm = 298 pt x 420 pt A7 = 74 mm x 105 mm = 210 pt x 298 pt A8 = 52 mm x 74 mm = 147 pt x 210 pt A9 = 37 mm x 52 mm = 105 pt x 147 pt A10 = 26 mm x 37 mm = 74 pt x 105 pt B0 = 1000 mm x 1414 mm = 2835 pt x 4008 pt B1 = 707 mm x 1000 mm = 2004 pt x 2835 pt B2 = 500 mm x 707 mm = 1417 pt x 2004 pt B3 = 353 mm x 500 mm = 1001 pt x 1417 pt B4 = 250 mm x 353 mm = 709 pt x 1001 pt B5 = 176 mm x 250 mm = 499 pt x 709 pt B6 = 125 mm x 176 mm = 354 pt x 499 pt B7 = 88 mm x 125 mm = 249 pt x 354 pt B8 = 62 mm x 88 mm = 176 pt x 249 pt B9 = 44 mm x 62 mm = 125 pt x 176 pt B10 = 31 mm x 44 mm = 88 pt x 125 pt C0 = 917 mm x 1297 mm = 2599 pt x 3677 pt C1 = 648 mm x 917 mm = 1837 pt x 2599 pt C2 = 458 mm x 648 mm = 1298 pt x 1837 pt C3 = 324 mm x 458 mm = 918 pt x 1298 pt C4 = 229 mm x 324 mm = 649 pt x 918 pt C5 = 162 mm x 229 mm = 459 pt x 649 pt C6 = 114 mm x 162 mm = 323 pt x 459 pt C7 = 81 mm x 114 mm = 230 pt x 323 pt C8 = 57 mm x 81 mm = 162 pt x 230 pt C9 = 40 mm x 57 mm = 113 pt x 162 pt C10 = 28 mm x 40 mm = 79 pt x 113 pt 5

Name Lorem ipsum dolor sit amet, consectetur adipiscing elit. In at diam placerat, condimentum arcu et, venenatis sem. Quisque nec ornare massa. Nullam cursus libero sit amet ex porta vulputate. Vivamus ac lobortis nibh. Etiam scelerisque magna sit amet velit pharetra tempus egestas at leo. Proin ultrices augue turpis, vitae venenatis quam maximus in. Sed aliquam tincidunt convallis. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Volutpat justo, eu cursus tellus faucibus id. Duis nisl lacus, ultricies ac arcu ac, semper cursus velit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. In at diam placerat, condimentum arcu et, venenatis sem. Quisque nec ornare massa.

Company Name

Primary Name

Chcolate eins

Full Name

Chcolate eins Pvt.Ltd.

Official Website

www.chocolateins.com

Official Address

Chocolate eins Pvt.Ltd., 321 b epelenberg, Breda.

e-Mail info

example@chocolateins.com

Company info For Mail

Chocolate eins Chocolate eins Pvt.Ltd. 321 b epelenberg, Breda. www.chocolateins.com Contact info@chocolateins.com (06) xx xx xx xx

For e-Mail

Chocolate eins Chocolate eins Pvt.Ltd., 321 b epelenberg, Breda. www.chocolateins.com Contact info@chocolateins.com (06) xx xx xx xx

www.chocolateins.com

Signature with company info For Mail

Your Name

General Manager Chocolate eins Pvt.Ltd., 321 b epelenberg, Breda. info@chocolateins.com www.chocolateins.com

For e-Mail

www.chocolateins.com

Your Name Founder Chocolate eins Pvt.Ltd., 321 b epelenberg, Breda. info@chocolateins.com www.chocolateins.com

Basic elements

logo Lorem ipsum dolor sit amet, consectetur adipiscing elit. In at diam placerat, condimentum arcu et, venenatis sem. Quisque nec ornare massa. Nullam cursus libero sit amet ex porta vulputate. Vivamus ac lobortis nibh. Etiam scelerisque magna sit amet velit pharetra tempus egestas at leo. Proin ultrices augue turpis, vitae venenatis quam maximus in. Sed aliquam tincidunt convallis. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Volutpat justo, eu cursus tellus faucibus id. Duis nisl lacus, ultricies ac arcu ac, semper cursus velit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. In at diam placerat, condimentum arcu et, venenatis sem. Quisque nec ornare massa.

Main logo The main logo of eins chocolate.

Positive and Diapositive d The logo basiclly has two versions. One is positive version with light background and the other is diapositive version with dark background. The logo of positive version and diapositive version has totally different design details.

Reverse color

(Positive version)

Over exposure

Reverse color (Positive version) Re-design the details

Reverse color

(Diapositive version) 11

Minimun use & Proportions If you want to use different size of the logo, please zoom in or zoom out the logo under below proportions. There is a minimun logo size : 66pt. This is the smallest acceptable size.

1Pt Unit

70pt Ă&#x2014; 70pt

66Pt

29.3Pt

66Pt

Grayscale of Background 0%

Positive version

You can use the logo directly in these range of grayscale of logo background: 0% - 10% (Positive), 70% 100% (Diapositive). And in the grayscale 20% - 60%, you can not put the logo in this background directly. For specific solution please check the "Combination".

10%

20%

Can not use logo directly.

Solution: Check with P14, "Graphics: Protect you logo".

60%

70%

80%

Diapositive version 90%

100%

Rich Black

Basic elements

Graphic Lorem ipsum dolor sit amet, consectetur adipiscing elit. In at diam placerat, condimentum arcu et, venenatis sem. Quisque nec ornare massa. Nullam cursus libero sit amet ex porta vulputate. Vivamus ac lobortis nibh. Etiam scelerisque magna sit amet velit pharetra tempus egestas at leo. Proin ultrices augue turpis, vitae venenatis quam maximus in. Sed aliquam tincidunt convallis. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Volutpat justo, eu cursus tellus faucibus id. Duis nisl lacus, ultricies ac arcu ac, semper cursus velit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. In at diam placerat, condimentum arcu et, venenatis sem. Quisque nec ornare massa.

cs Standard Graphics This is the standard graphics of the identity system. There are some different size of graphics that you can choose according to different condition and envrionment. The standard graphics will appear in the most of the situation with the logo, and in the official or formal document, standard graphics must be appeared.

Thiner: More break point

How to create a random standard graphics? Please create the new standard graphics according to the "break point". Each graphic contain several "break point", you can use these "break points" to create diferent size of the standard graphics. The thiner the graphics be, the more "break point" you need to add.

The side

The front

The back

Along the side

The side

Direction of graphics

Along the side

Positive & Diapositive

The standard graphic has four directions. But it must be â&#x20AC;&#x153;vertical" and "horizontal".

Each standard graphic need to be alonged the side of the paper or other application evironment. In this situation the back of standard graphics will always along the side.

The standard graphic has positive and diapositive version as same as the logo. It is up to the "background grayscale" (p7), please check it before you use it.

How to use

Please use graphics in a correct way. Because garphics are an very important way to represent your company image and help people to identify your brand.

1. Combine with logo In most cases, graphics only appeared with the logo. This is a kind of combination.

Left side Max height

Right side Max height

Max height

18 Left side Max height

2. Use alone In some condition, you have to use the graphics alone. Because in this case, graphics as another way to represent your corporate image except logo.

First Page

Follow Page

3. Protect your Logo

In some situation, the logo have to be used in a mess or unqualified background (P6), it means you logo can not display in a good condition. You can use the graphics to create a perfect condition to the logo.

In an acceptable logo background(P6), you can use the logo and graphics normally. And use the normal combination.

Acceptable background

√ In an unacceptable logo background(P6), you can not use the logo and graphics normally. Please do not make this combination.

Unacceptable background Colored and Gray

× This is the solution for an unacceptable logo background(P6). In this case, you can use the graphics as a protection for the logo. This is another combination of logo and graphics, and this combination will mainly be used in some complicated situation, such as when you logo need to be appeared on the magazine.

Unacceptable background Colored and Gray

√

Choose and use a bigger graphics (P10)

Use diapositive logo(P5), and put the logo indside of the graphics

Confirm the position.

Left side Lowest height

Examples

Ă&#x2014;

â&#x2C6;&#x161; 21

Standard Graphics for classification This is the standard graphics for the product classification.

Reverse color

Positive Version

Over exposure

Re-design the details

Diapositive Version

Reverse color

Supporting Graphics 1 Because of the limitaion of the logo and the standard graphics, this supporting graphics will help them to handle different situation to compose the image of the company. Supporting graphics are mainly used to fill a large area blank.

How to create? d Chcocolate + eins = Chocolateins

Standard letters

Put these standard letters into the "Radial Grid - 1" or "Radial Grid - 2" to create the veritcal and horizontal supporting graphics.

(Radial Grid - 1)

(Radial Grid - 2)

Supporting Graphics 2 for Special Holiday Because of the limitaion of the logo and the standard graphics in special holiday situation, this supporting graphics will help them to handle holiday situation to compose the image of the company. Supporting graphics are mainly used to fill a large area blank.

4Ă&#x2014;4 Standard Circle

(Basic elements)

(Proportion and Relation)

Combine them in the same proportion and relation randomly to compose your special holiday supporting graphics.

Basic elements

Image Lorem ipsum dolor sit amet, consectetur adipiscing elit. In at diam placerat, condimentum arcu et, venenatis sem. Quisque nec ornare massa. Nullam cursus libero sit amet ex porta vulputate. Vivamus ac lobortis nibh. Etiam scelerisque magna sit amet velit pharetra tempus egestas at leo. Proin ultrices augue turpis, vitae venenatis quam maximus in. Sed aliquam tincidunt convallis. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Volutpat justo, eu cursus tellus faucibus id. Duis nisl lacus, ultricies ac arcu ac, semper cursus velit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. In at diam placerat, condimentum arcu et, venenatis sem. Quisque nec ornare massa.

Principles for Real Photography

√ ∙ Keep the big area object in horizontal direction.

√ ∙ Still, mild, low saturation. ∙ About people's real life.

√

∙ Keep the big area object in vertical direction. ∙ Less color. ∙ High elegant.

√

∙ Still, mild, low saturation. ∙ Show people's real life.

∙ Aviod angled photo.

∙ Aviod distortion photo. Wide lens is easy to take distortion photos, aviod using wide angle prime lenses and zoom lenses.

∙ Don not focus on working situation.

∙ Don not use flash.

Principles for Infographics For Publication

√ ∙ Low saturation. ∙ Low color contrast ∙ Less color. ∙ Clear and simple graphics

× ∙ Too high saturation. ∙ Too high color contrast ∙ Too much color. ∙ Dis-organized numbers

For Tools

√ ∙ Standard Color ∙ Do not mix color ∙ Cataloge with color and capacity

Basic elements

Symbol Lorem ipsum dolor sit amet, consectetur adipiscing elit. In at diam placerat, condimentum arcu et, venenatis sem. Quisque nec ornare massa. Nullam cursus libero sit amet ex porta vulputate. Vivamus ac lobortis nibh. Etiam scelerisque magna sit amet velit pharetra tempus egestas at leo. Proin ultrices augue turpis, vitae venenatis quam maximus in. Sed aliquam tincidunt convallis. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Volutpat justo, eu cursus tellus faucibus id. Duis nisl lacus, ultricies ac arcu ac, semper cursus velit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. In at diam placerat, condimentum arcu et, venenatis sem. Quisque nec ornare massa.

Line

For Route and Process

For Explanation and Representation For Range and Distance

Reach

Not Reach

For Connection, Outcome and Direction

Other Symbol

Allowed, Correct

Not Allowed, Wrong

For Detail, Indication

For Detail, Indication (Big Area) 34

√ ×

Special use

Follow Page

√ 35

Basic elements

Colors Lorem ipsum dolor sit amet, consectetur adipiscing elit. In at diam placerat, condimentum arcu et, venenatis sem. Quisque nec ornare massa. Nullam cursus libero sit amet ex porta vulputate. Vivamus ac lobortis nibh. Etiam scelerisque magna sit amet velit pharetra tempus egestas at leo. Proin ultrices augue turpis, vitae venenatis quam maximus in. Sed aliquam tincidunt convallis. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Volutpat justo, eu cursus tellus faucibus id. Duis nisl lacus, ultricies ac arcu ac, semper cursus velit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. In at diam placerat, condimentum arcu et, venenatis sem. Quisque nec ornare massa.

Standard Color For Printing Matters For different situation, we use different balck color. Because there is some differece between different balck color. We select these two black colors for printing matters.

C0 M0 Y0 K 100

Standard Black C 63 M 52 Y 51 K 100

Rich Black

C0 M0 Y0 K0

White

Standard Black

Rich Black

Standard black are targeted primarily at smaller text, need to show clear and sharp edges. So for the text part, we mainly use Standard Black to print.

If you need a large area of black, such as graphics or black background, in order to make the black color behave more vigorous we need to use four-color black.

CONDITIONS

Text (6pt-36pt) Low quality printer

Text (36pt-UP) High quality printer. (Precise, four-color printer) Graphics Big area of black (background)

Standard Color For Online For online situation, we use the same rgb black color. Because of the display technology, there is no such differece between different display.

R0 G0 B0

Black

R 255 G 255 B 255

White

Special Standard Color For Printing & Online

Black and white are our standard identity colors and we also designed several colors for some special holiday for handling different special situation.

Printing

Online

Web Safe

C0 M 90 Y 85 K0

R 232 G 56 B 40

R E8 G 38 B 28

C 75 M0 Y 100 K0

R 34 G 172 B 56

R 22 G AC B 38

C 60 M 90 Y0 K0

R 126 G 49 B 142

R 7E G 31 B 8E

C 90 M 30 Y 95 K 30

R0 G 105 B 52

R 00 G 69 B 34

C 15 M 100 Y 90 K0

R 193 G 13 B 35

R C3 G 0D B 23

C0 M 80 Y 95 K0

R 234 G 85 B 20

R EA G 55 B 14

C 50 M0 Y 100 K0

R 143 G 195 B 41

R 8F G C3 B 1F

How to use

Conditons 1

Logo - Positive Graphics - Positive Supporting Graphics - Positive

Conditions 2

Logo - Diapositive Graphics - Diapositive Supporting Graphics - Diapositive

Conditions 3

Logo - Positive Graphics - Diapositive Supporting Graphics - Diapositive

Conditions 4

Logo - Diapositive Graphics - Positive Supporting Graphics - Positive

Special Conditions 1

Combine with Supporting Graphics 2 for Special Holiday (P19)

2 Colors

3 Colors

Alternative Color

Special Conditions 2 /Conditions 5

Combine with Standard Graphics for Special Holiday (P9, P24)

Single Color

/Conditions 6

Alternative Color Single Color

How to select Standard Color Single color only

Combine with Standard Graphics and / or Supporting Graphics 1(P24) In this case, you can use any of these colors. But you just can use single color.

Multi- color Small area: Contrast Color

Combine with Supporting Graphics 2 for special holiday (P25) In this case, you can use any two or three contrast color for small area graphics.

Multi- color Big area: Similar Color

Combine with Supporting Graphics 1 and big area background In this case, you can use any two similar color.

Examples

Merry Christmas

√ Merry Christmas

Please check with (P14).

× Multi color part

√

√ Single color part

Basic elements

Typogra Lorem ipsum dolor sit amet, consectetur adipiscing elit. In at diam placerat, condimentum arcu et, venenatis sem. Quisque nec ornare massa. Nullam cursus libero sit amet ex porta vulputate. Vivamus ac lobortis nibh. Etiam scelerisque magna sit amet velit pharetra tempus egestas at leo. Proin ultrices augue turpis, vitae venenatis quam maximus in. Sed aliquam tincidunt convallis. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Volutpat justo, eu cursus tellus faucibus id. Duis nisl lacus, ultricies ac arcu ac, semper cursus velit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. In at diam placerat, condimentum arcu et, venenatis sem. Quisque nec ornare massa.

aphy Gill Sans MT Pro Light Gill Sans MT Pro Book Gill Sans MT Pro Medium Gill Sans MT Pro Bold Gill Sans MT Pro Heavy Gill Sans MT Pro Light Italic Gill Sans MT Pro Book Italic Gill Sans MT Pro Medium Italic Gill Sans MT Pro Bold Italic Gill Sans MT Pro Heavy Italic

Standard Corporate Typeface : Gill Sans MT Pro

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 =~!@#$%^&*()+[]\{}|:;’:”<>?,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 =~!@#$%^&*()+[]\{}|:;’:”<>?,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 =~!@#$%^&*()+[]\{}|:;’:”<>?,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 =~!@#$%^&*()+[]\{}|:;’:”<>?,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 =~!@#$%^&*()+[]\{}|:;’:”<>?,./

Use Alternative Glyphs

1li 46

If necessary, please use alternative glyphs to replace the number or letter.

How to use

Leading

Tracking

Headline

36pt +

100%~110%

-20

Subhead

18~36pt

110%~120%

-15~-20

16pt

120%~150%

-10

120%~150%

Body copy

9~14pt

8pt Caption

(Mobile Device)

(Website) (Mobile Device)

6-7pt

120%~150%

+10~+20

120%~150%

+20

Gill Sans MT Pro Light Gill Sans MT Pro Book Gill Sans MT Pro Medium Gill Sans MT Pro Bold Gill Sans MT Pro Heavy

Example

Headline 36pt -20 Tracking Subhead 24pt -20 Tracking The boday copy example 16pt, -10 tracking, 120% leading. Consectetur adipiscing elit. In at diam placerat, condimentum arcu et, venenatis sem. Quisque nec ornare massa. Nullam cursus libero sit amet ex porta vulputate. Vivamus ac lobortis nibh. Etiam scelerisque magna sit amet velit pharetra tempus egestas at leo. Proin ultrices augue turpis, vitae venenatis quam maximus in. Sed aliquam tincidunt convallis. Quisque nec ornare massa. Nullam cursus libero sit amet ex porta vulputate. Vivamus ac lobortis nibh. Etiam scelerisque magna sit amet velit pharetra tempus egestas at leo. Vivamus ac lobortis nibh. Etiam scelerisque magna sit amet velit pharetra tempus egestas at leo. Proin ultrices augue turpis, vitae venenatis quam maximus in. Sed aliquam tincidunt convallis. ( The caption, 8pt, +20 tracking, 120% leading. Nullam cursus libero sit amet ex porta vulputate. Vivamus ac lobortis nibh. Etiam scelerisque magna sit amet velit pharetra egestas at leo.)

Useful info â&#x2C6;&#x2122; Left alignment only â&#x2C6;&#x2122; The proportion of text size: Recommended proportion of text size between the body copy, headline and subhead is 1:1.5.

Basic elements

Grid & Layout Lorem ipsum dolor sit amet, consectetur adipiscing elit. In at diam placerat, condimentum arcu et, venenatis sem. Quisque nec ornare massa. Nullam cursus libero sit amet ex porta vulputate. Vivamus ac lobortis nibh. Etiam scelerisque magna sit amet velit pharetra tempus egestas at leo. Proin ultrices augue turpis, vitae venenatis quam maximus in. Sed aliquam tincidunt convallis. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Volutpat justo, eu cursus tellus faucibus id. Duis nisl lacus, ultricies ac arcu ac, semper cursus velit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. In at diam placerat, condimentum arcu et, venenatis sem. Quisque nec ornare massa. 50

Logo in Grid

Graphic info Horizontal Logo Grid

Margin proportion

Vertical Logo Grid Margins Alternative Graphics proportion

Graphics proportion

84.2pt 59.5pt

Basic Grid for A4

84.2pt

Grid for A4 Publication

Image & Infographic

Text

59.5pt

24pt

Gill Sans MT Pro Bold 12pt

2653

1/3 1/3

Text

Image & Infographic

59.5pt

Basic Grid for A5&A5 Publication

42pt

9pt

Gill Sans MT Pro Bold 12pt

1/3 1/3

Seven Different Columns for A5&A4 Publication

Headline & Subhead Body copy Image & Infographic Caption

Only you run image or infographics in the columns, this gray area could be the caption part.

101pt

142.6pt

163.5pt

226pt

309.4pt

336pt

351pt

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mi dolor, laoreet nec elementum eget.

Lorem ipsum dolor sit amet, consectetur adipiscing

4x Baseline

Quisque ipsum dolor consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mi dolor, laoreet nec elementum eget.

1.2x Baseline

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mi dolor, laoreet nec elementum eget. interdum nec elit. Aenean at elementum sapien. Curabitur vulputate erat est, at gravida

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mi dolor, laoreet nec elementum eget, interdum nec elit. Aenean at elementum sapien. Curabitur vulputate erat est, at gravida

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mi dolor, laoreet nec elementum eget, interdum nec elit. Aenean at elementum sapien. Curabitur vulputate erat est,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mi dolor, laoreet nec elementum eget, interdum nec elit. Aenean at elementum sapien. Curabitur vulputate erat est, at gravida felis euismod non. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mi dolor, laoreet nec elementum eget, interdum nec elit. Aenean at elementum sapien. Curabitur vulputate erat est, at gravida felis euismod non. Nullam nunc tortor, ultricies a elementum at, mattis et nibh. Curabitur vulputate erat est, at gravida felis euismod non. Mauris elementum et enim sed iaculis. Curabitur vulputate erat est, at gravida felis euismod non. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mi dolor, laoreet nec elementum eget, interdum nec elit. Aenean at elementum sapien. Curabitur vulputate erat est, at gravida felis euismod non. Nullam nunc tortor, ultricies a elementum at, mattis et nibh. Curabitur vulputate erat est, at gravida felis euismod non. Mauris elementum et enim sed iaculis. Curabitur vulputate erat est, at gravida felis euismod non. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mi dolor, laoreet nec elementum eget, interdum

3x Baseline

Lorem ipsum dolor sit amet, consectetur

Quisque mi dolor, laoreet

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mi dolor, laoreet nec elementum eget. interdum nec elit. Aenean at elementum sapien. Curabitur vulputate erat est, at gravida felis euismod non. Mauris elementum et enim sed iaculis. Vivamus eget tincidunt dolor. Nulla a sagittis nisi. Suspendisse in orci sit amet nisl tincidunt ornare rhoncus semper elit. Nullam nunc tortor, ultricies a elementum at, mattis et nibh. Curabitur

4x Baseline

Vertical Relation of A5&A4 Columns

Image & Infographic

123

Size of Text

Quisque midolor, laoreet nec elementum eget. interdum nec elit.

1.2x Baseline

(Lorem ipsum dolor consectetur)

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mi dolor, laoreet nec elementum eget, interdum nec elit. Aenean

Quisque 36

Baseline Grid: 10.8pt Text: 36pt (105% leading) 18pt (120% leading) 12pt (120% leading) 9pt (120% leading) 7pt (102% leading)

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mi dolor, laoreet nec elementum eget, interdum nec elit. interdum nec elit. Aenean at elementum sapien. Curabitur vulputate erat est, at gravida felis euismod non. Nullam nunc tortor, ultricies a elementum at, mattis et nibh. Curabitur vulputate erat est, at gravida felis euismod

4x Baseline

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mi dolor, laoreet nec elementum eget. interdum

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mi dolor, laoreet nec elementum eget, interdum nec elit. Aenean

Example

Corporate identity Guidelines

85pt

24pt

85pt

Mid

Dear Y. Li Otterring 78 4817GT Breda

Chcolate eins Chocolate eins Pvt.Ltd. 321 b epelenberg, Breda. www.chocolateins.com

Dear customer,

10pt

Contact info@chocolateins.com

77pt

Fold line

Morbi tempus vehicula venenatis. In hac habitasse platea dictumst. Aenean in felis a felis consectetur posuere in sit amet velit. Cras non dolor nec dui ultrices blandit. Cras vulputate diam nec feugiat tincidunt. Sed tempor, dolor sed porttitor gravida, quam odio vehicula mauris, fermentum efficitur nunc mi id metus. Ut mauris tellus, congue et arcu accumsan, fermentum sollicitudin nisl. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vitae velit ut nunc aliquet ultrices ac quis risus. Integer semper magna vitae nisl sagittis lacinia. Proin aliquet ipsum quis dui finibus, et vehicula sem pharetra. Donec finibus ex sem, quis porta felis lacinia id. Integer in eros urna. Cras eleifend mollis nisi. Ut blandit molestie tincidunt. Duis vitae elementum magna. Quisque sed purus eget sem imperdiet pretium. Praesent at ex tempor, pretium metus ut, suscipit erat. Duis a finibus erat.

77pt

16pt

Page 01 of 99

85pt

16pt

85pt 85pt

24pt

Grid For A4 Letter

Two different Columns d

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vitae velit ut nunc aliquet ultrices ac quis risus. Integer semper magna vitae nisl sagittis lacinia. Proin aliquet ipsum quis 85pt 85ptpharetra. unit column dui finibus, et vehicula sem Donec finibus ex sem, quis porta felis lacinia id. Integer in eros urna. Cras eleifend mollis nisi. Ut blandit molestie tincidunt. Duis vitae elementum ∙ Basic gridsem system in letter.pretium. Praesent at ex tempor, pretium metus magna. Quisque sed purus eget imperdiet Mainly for pure text tempus letter. vehicula venenatis. In hac habitasse platea ut, suscipit erat. Duis a∙ finibus erat. Morbi dictumst. Aenean in felis a felis consectetur sit grid. amet velit. Cras non dolor nec dui ∙ Running every graphic posuere devices ininthis ultrices blandit. Cras vulputate diam nec feugiat tincidunt. Sed tempor, dolor sed porttitor gravida, quam odio vehicula mauris, fermentum efficitur nunc mi id metus. Ut mauris tellus, congue et arcu accumsan, fermentum sollicitudin nisl. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vitae velit ut nunc aliquet Text Image & Infographic Fixed area ac quis risus.Safe ultrices Integer vitae nisl sagittis lacinia. Proin aliquet ipsum quis area semper magna

10pt

dui finibus, et vehicula sem pharetra. Donec finibus ex sem, quis porta felis lacinia id. Integer in eros urna. Cras eleifend mollis nisi. Ut blandit molestie tincidunt. Duis vitae elementum magna. Quisque sed purus eget sem imperdiet pretium. Praesent at ex tempor, pretium metus ut, suscipit erat. Duis a finibus erat. Morbi tempus vehicula venenatis. In hac habitasse platea 77pt 77pt column + 10pt gutter dictumst. Aenean in felis a felis consectetur posuere in sit amet velit. Cras non dolor nec dui ultrices blandit. Cras vulputate diam nec feugiat tincidunt. Sed tempor, dolor sed porttitor ∙ Sub-Grid system. gravida, quam odio vehicula mauris, fermentum efficitur nunc mi id metus. Ut mauris tellus, congue et arcu accumsan, fermentum nisl. ∙ Mainlysollicitudin for mixed information (text+image). ∙ Running in the 85pt basic grid.

Fold line

77pt

16pt

Page 02 of 99

85pt

16pt

Combination of Letter and Envelop

Fixed area

d T

Fixed Safe area for letter

302pt 65pt

30pt

114pt

30pt

25pt

160pt

25pt

(228x160mm) (646x454pt)

30pt

Dear Y. Li Otterring 78 4817GT Breda

Chcolate e Chocolate e 321 b epele Breda. www.choco

Contact info@choco

Dear customer,

52pt

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vitae velit ut nunc aliquet ultrices ac quis risus. Integer semper magna vitae nisl481704 sagittis lacinia. â&#x20AC;&#x201C; Proin aliquet ipsum quis Z12KK 481 dui finibus, et vehicula sem pharetra. Donec finibus ex sem, quis porta felis lacinia id. Integer in eros urna. Cras eleifend mollis nisi. Ut blandit molestie tincidunt. Duis vitae elementum magna. Quisque sed purus eget sem imperdiet pretium. Praesent at ex tempor, pretium metus ut, suscipit erat. Duis a finibus erat.

Fold line

eins eins Pvt.Ltd. enberg,

Paper color

Color Text Safe area

30pt

olateins.com

17GT 78

Chocolate eins Pvt.Ltd. 321 b epelenberg, Breda.

Example

Dear Y. Li Otterring 78 4817GT Breda

481704 â&#x20AC;&#x201C; Z12KK 4817GT

Eins chocolates pvt.Ltd. 321 b epelenberg, Breda.

T 78

Dear Y. Li Otterring 78 4817GT Breda

Chcolate eins Chocolate eins Pvt.Ltd. 321 b epelenberg, Breda. www.chocolateins.com Contact info@chocolateins.com

Dear customer, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vitae velit ut nunc aliquet ultrices ac quis risus. Integer semper magna vitae nisl sagittis lacinia. Proin aliquet ipsum quis dui finibus, et vehicula sem pharetra. Donec finibus ex sem, quis porta felis lacinia id. Integer in eros urna. Cras eleifend mollis nisi. Ut blandit molestie tincidunt. Duis vitae elementum magna. Quisque sed purus eget sem imperdiet pretium. Praesent at ex tempor, pretium metus ut, suscipit erat. Duis a finibus erat. Morbi tempus vehicula venenatis. In hac habitasse platea dictumst. Aenean in felis a felis consectetur posuere in sit amet velit. Cras non dolor nec dui ultrices blandit. Cras vulputate diam nec feugiat tincidunt. Sed tempor, dolor sed porttitor gravida, quam odio vehicula mauris, fermentum efficitur nunc mi id metus. Ut mauris tellus, congue et arcu accumsan, fermentum sollicitudin nisl. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vitae velit ut nunc aliquet ultrices ac quis risus. Integer semper magna vitae nisl sagittis lacinia. Proin aliquet ipsum quis dui finibus, et vehicula sem pharetra. Donec finibus ex sem, quis porta felis lacinia id. Integer in eros urna. Cras eleifend mollis nisi. Ut blandit molestie tincidunt. Duis vitae elementum magna. Quisque sed purus eget sem imperdiet pretium. Praesent at ex tempor, pretium metus ut, suscipit erat. Duis a finibus erat. Morbi tempus vehicula venenatis. In hac habitasse platea dictumst. Aenean in felis a felis consectetur posuere in sit amet velit. Cras non dolor nec dui ultrices blandit. Cras vulputate diam nec feugiat tincidunt. Sed tempor, dolor sed porttitor gravida, quam odio vehicula mauris, fermentum efficitur nunc mi id metus. Ut mauris tellus, congue et arcu accumsan, fermentum sollicitudin nisl.

d T

85pt

21/12/17 1234

35pt

60pt

Grid for Packaging (178x105mm)(505x298pt)

62pt

95pt

35pt

31pt

310pt

50g

84pt

Proportion per 100 gram

31pt

sugar water vitamin sugar water vitaminsugar water vitamin

12g 100g 123g 23g 99g 10g 0.29g 1.05g

145pt

Here is the introduction of the chocolate and the constitution of the chocolate and the producing location of the product. Here is the introduction of the chocolate and the constitution of the chocolate and the producing location of the product.Here is the introduction of the

Tel: (06) 38 67 35 56 www.chocolateins.com Chocolate eins Pvt.Ltd. 321 b epelenberg, Breda.

31pt

72pt

Folding line Fixed area

Area for Packaging design

Text Safe area

For designer and printer

d T

This is the ideal area for packaging design. You can design anything in this area. You can refer to the right example to check the specific area that you can use. You also need to ask for the technical detail to the printer, because folding line width will be changed if you use different paper.

Special type setting Gill Sans MT Pro Bold 9pt Gill Sans MT Pro Book 5.5pt, leading 120%, tracking -20 Gill Sans MT Pro Light 5.5pt, leading 110%, tracking -20 Gill Sans MT Pro Light Italic 5.5pt, leading 110%, tracking -20

21/12/17 1234

Example

50g Proportion per 100 gram sugar water vitamin sugar water vitaminsugar water vitamin

12g 100g 123g 23g 99g 10g 0.29g 1.05g

Tel: (06) 38 67 35 56 www.chocolateins.com Chocolate eins Pvt.Ltd. 321 b epelenberg, Breda.

Keep same background color. How to design

d package.

Arrange graphics in the Grid.

(Radial Grid - 2)

Design single graphic elements. Do not design the layout. Utilize Grid to fill in the area for packaging design. 67

Grid for Business Card (85x55mm)(241x156pt)

Text Safe area

Fixed area

Text Extend area

24pt

d Revati Patil

eins' holder

Special type setting Gill Sans MT Pro Bold 12pt, Medium 8pt.

Mid Tel: (06) 38 67 35 56 E-Mail: Revati@chocolateins.com Chocolate eins Pvt.Ltd. 321 b epelenberg, Breda.

Filled with Supporting Graphics 1 Filled with Supporting Graphics 1 Filled with Supporting Graphics 1 Filled with Supporting Graphics 1 Filled with Supporting Graphics 1 Filled with Supporting Graphics 1 Filled with Supporting Graphics 1 Filled with Supporting Graphics 1

Gill Sans MT Pro Medium 8pt. Leading: 120%

Example Revati Patil

eins' holder

Tel: (06) 38 67 35 56 E-Mail: Revati@chocolateins.com Chocolate eins Pvt.Ltd. 321 b epelenberg, Breda.

Arrange graphics in the Grid. d How to design the card back

(Radial Grid - 2)

Design single graphic elements. Do not design the layout. Utilize Grid to fill in the card back. 69

Layout for Poster

d Area for Poster design

Line for Average Proportion

Poster Patterns

8 average proportions

10 average proportions

Fixed area

Layout 1 for A4~A3 size

Poster Patterns 70

Layout 2 for A3+

Steps 1. According you poster size to choose a suitable layout. 2. Divid you poster hight into 8 average proportions (layout 1) or 10 average proportions (layout 2). 3. Confirm the fixed area. According to the layout that you choose and the Logo Grid to confirm the size and position of the Logo and Standard Graphics. 4. Confirm the area for poster design. 5. Confirm the pattern proportion. Choose one of the four poster patterns. According the your layout to confirm the pattern proportion. 6. According the pattern that you choose, design the poster.

Example

Online Graphic devices in Grid

Image & Infographic

Text

80px

579px

50px

262px 259px 150px 28px

319px 24px 238px

24px

169px

800 × 600 px 14px 319px 375 × 668 px

1024 × 768 px 14px

1280 × 800 px

500px

1920 × 1080 px

Don not exceed 90 characters in single line.

Useful info ∙ Max character: 70-90 single line. e.g. In the bigest column(500px), you can use 12pt Gill Sans MT Pro Medium to fill the column, and the max character in single line is about 80.

Reserved area for Logo and Standard Graphics

Resposive Combination d T

238px

24px

375 × 668 px

800 × 600 px

238px

1024 × 768 px

500px

1280 × 800 px

1920 × 1080 px

Example

375 × 668 px

800 × 600 px

1024 × 768 px