Inrerview and Personas Group one (Li Yanfei & Hang Weipeng)
presentation for 2015.12.26
Product Service System Design Studio 2015-2016| Tongji University
Journey Map Journey Map Emotion Map Touchpoints Painpoints
Users Interview Goals Document
Interview
Discuss Guide Screener
Debrief Interview Sum Up Group Summary Executive Summary
GOALS DOCUMENT
How about the situation of your English learning now? Why do they want to improve their English? Why do they want to take part in BP? Why do they choose that guy as their buddies? What do they feel about the activities in BP?
DISCUSS GUIDE basic information(3 minutes) 1. 2. 3. 4. 5.
name age grade major language background
language learning(5 minutes) 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
How about your English ability now? Where do you need to use English? How do you learn English now? What kind of abilities do you want to improve with your English?/Why? How many foreign friends do you have? How do you make foreign friends? Do you want to make foreign friends?/why? Which country do you want to go?/why? Do you already have a plan to go aboard? Do you interested in foreign culture?/What kinds?/Why?
DISCUSS GUIDE Buddy Program（25 minutes） A Enter（3 minutes） 1. What attract you first? 2. Before you enter BP, What is it like in your imagination? And what is real or not? B Buddy（10 minutes） 1. How do you choose buddy? 2. What do you think you can learn from your buddy? 3. How often/How do you communicate with you buddy? 4. When is the last time you communicate with you buddy? 5. At the most time, who take the initiative to contact? / Why you? / Why you not? 6. Is the frequency of your communication with your buddy increase or decrease?/why? 7. Are you satisfied with your buddy relationship?/Why?/Why not? C Activities（6 minutes） 1. How about the most memorable events you have joined?/Why? 2. How about the most boring events you have joined?/Why? 3. Do you think the activities help you learn English?/How? D Feedback（6 minutes） 1. Do you think BP occupy your time? 2. What have you get from BP? 3. Do you want to quit from BP?/Why?
DISCUSS GUIDE Others(10munies) 1. If possible, how would you like to improve BP? 2. If possible, What kinds of service do you want to have to learn English?/Why?/How? 3. If you can speak English like natives, what will you do?
SCREENER
Identity: Student of Tongji University First Language: Chinese Target Language: English Experience: already have taken part in Buddy Program
SCREENER
Users USER A
Identity First Language Target Language Experience
USER B
USER C
USER D
INTERVIEW
Scences
Recording Methods
Writing notes
Sound recording
DEBRIEF
INTERVIEW SUMMARY USER A BASIC INFO Name: Qiu Kehang Gender: Female
Age: 20
Grade: two
Identity: Student of Tongji University
Major: Law
Language Background: Chinese(first language) English(second language) LANGUAGE LEARNING English ability: No problem to communicate with foreigners Use of English: Work in students party for foreigners. Way to Learning English Now: Prepare for English exams Communicate with foreigners Foreign Friends: 2-3 (Friendship is not deep.) Go aboard: to get a master degree USA & UK(because of her major) Foreign Cultureďźš not insterested in foreign culture
INTERVIEW SUMMARY BUDDY PROGRAM Enter
want to keep English speaking ability attracted by meet with foreign friends(so fun) imaged to make good friends with foreigners but lost insterest gradually because many foreigners are unpunctual,and too hard to have a good meet.
Buddy want to have a English native speaker(English speaking) want to have a buddy with same gender(same insterests) one or two times per week(Wechat) initiative to connect(natives should be more welcome) not a intimate relationship(not a lot of chance to know each other) satisfied with the buddy(nice girl and have learned some knowledge of buddy’s country) Events the most memorable：first meeting with other buddys(too many people and good atmosphere) the most boring: dancing party( two cliques) Chinese are so connotative and shy.(different culture) achievement：meet with foreigners A little improvement of speaking(a short time to meet and a few chances to communicate)
INTERVIEW SUMMARY Feedback one to one is more efficient. Big party is not good to communicate.(Just play, no chance to talk deeply) Want to quit(lost insterest and too busy for students party work) OTHERS small group meeting(eating, play a ball game) wish to study with foreigners and use English as daily language want to make some foreign friends deeply.
INTERVIEW SUMMARY USER B BASIC INFO Name: Chen Linwei Gender: Female
Age: 19
Grade: one
Identity: Student of Tongji University
Major: Mechanical and energy engineering
Language Background: Chinese(first language) English(second language) LANGUAGE LEARNING English ability: Basic use Use of English: courses in English and BP Way to Learning English Now: English Class Communicate with foreigners Foreign Friends: a few (helped them with some daily life problems.) Go aboard: to get a master degree USA (because of major) Europe (insterested in foreign culture) Foreign Cultureďźš insterested in foreign culture(art and religion)
INTERVIEW SUMMARY BUDDY PROGRAM Enter
make foreigner friends(so fun) imaged to have a long relationship with foreign friend, but rarely have chances to get together.
Buddy want to have a buddy with some same interests want to hang out with buddy two or three times per month(Wechat) not initiative to connect(diffculte to find a topic) not a Intimate relationship(frequence decreased and lost insterest) common feeling of the buddy(don’t like to hang out to bars but buddy invited many times.)(different cultures) Events the most memorable：orienteering（sample and without preparation） the most boring: Chinese could just stand and watch in party.(culture) Foreigner don’t like to chat on eating tables. achievement：some acknowledge of foreigners encourage herself to speak even it not good. learn to communicate with others
INTERVIEW SUMMARY Feedback one to one is so embarrassed. Small group(3-5) is good (do something together) OTHERS Whole semester is too long to keep insteresting. More small group events(One time per week ) Want to learn English by herself want to go aboard to experience different life
INTERVIEW SUMMARY USER C BASIC INFO Name: Hang Huinan Gender: male
Age: 19
Grade: two
Identity: Student of Tongji University
Major: Civil Engineering
Language Background: Chinese(first language) English(second language) LANGUAGE LEARNING English ability: Basic use Use of English: Get some information on website Way to Learning English Now: recite words listen to boardcast Foreign Friends: 3-4 (just konw them, no deep relationship) Go aboard: to get a master degree USA (better education) Foreign Cultureďźš want to experience different culture
INTERVIEW SUMMARY BUDDY PROGRAM Enter
Never heard about this( curiousness) imaged to make foreign friends, but not(too introversive to connect initiative)
Buddy want to have a buddy with some same interests feel difficult to communicate rarely communicate with buddy different cultures lead some misunderstandings cannot express himself clearly and feel embarassed no feeling of the buddy(little connection) Events the most memorable：orienteering（do something is not too embarass） the most boring: Dancing party(cannot dance) achievement：meet some foreigners and push himself to talk Feedback one to one is so embarrassed. like others connect him firstly
INTERVIEW SUMMARY OTHERS Play games(football) Follow BBC to learn English speaking More information(most of the websites are in English)
INTERVIEW SUMMARY USER D BASIC INFO Name: Yang Bowei Gender: male
Age: 20
Grade: two
Identity: Student of Tongji University
Major: Economy
Language Background: Chinese(first language) English(second language) LANGUAGE LEARNING
A little Japanese
English ability: Basic use Use of English: Used for class talking, do homework and communicating with foreigners Way to Learning English Now: Use APP ( Shanbei ), just for a while Foreign Friends:
have a few foreign friends want to make friends with foreign students and improve speaking
Go aboard: haven't consider going aboard but want to get a master degree Want to visit Japan Foreign Cultureďźš Interested in Japanese culture(anime)
INTERVIEW SUMMARY BUDDY PROGRAM Enter
have opportunity to communicate with foreigners just for fun
Buddy want to choose a foreign girl as buddy actually don't choose buddy positively——shy personality have two buddies help buddy deal with some daily stuff(take him to hospital or buy presents) once per two weeks(Wechat) go out together for dinner in every meeting satisfied with buddy——nice person(celebrate birthday together) Events the most memorable： the first meeting (have change to make new friends) the most boring: Story museum(not much people joining, boring content) don't help improvement significantly Chinese people group together Feedback don't occupy time have new friends Outgoing than before don't want to quit
INTERVIEW SUMMARY OTHERS have his own ideal buddy learning language by games or cartoons want to chat with foreign girls
GROUP SUMMARY
GROUP SUMMARY LANGUAGE LEARNING English ability: Basic use Use of English: courses in English and BP communicate with foreigners Way to Learning English Now: Prepare for English exams Communicate with foreigners (boardcast) listen to BBC Foreign Friends: 2-3 (Friendship is not deep.) Go aboard: to get a master degree Foreign Culture Insterested in foreign culture BUDDY PROGRAM Enter They attracted by meet with foreigners and thought it is so fun and imaged to make good and long friends with foreigners, but at last they lost insterests. Buddy They want to have a buddy with some same interests. One said she wanted to have a English native speaker. Some of them connected with buddys one or two times one week, and initiatively.(Chinese, as natives, should be more welcome) They also feel satisfied with the buddys(nice person) Some of them connected with buddys two or three times one month, and felt diffculte to find some topics to talk. They have no sense of feeling to their buddys. They haven’t had a lot of chance to know others and different cultures make them difficulte to communicate)
GROUP SUMMARY Feedback Someone think one to one is more efficient but some feel it is so embrarassed. Big party is not good to communicate.(They are in two cliques, no chance to talk deeply with foreigners) The BP journey ends with ending of semesters OTHERS Small group meeting is more efficient(3 to 5). wish to study with foreigners and use English as daily language If they speak English, they want to make some foreign friends deeply and experience living in different culture.
EXECUTIVE SUMMARY the Situation of English Learning now They have basic English communication abilities, but can't express themselves in deep. The main methods to learn English is classes in English and use some digital tools like App or listening to English broadcasts. the Motivation to Improve English They learn English to high education and more opportunities such as go aboard to experience life in different culture. Attracted Points of Buddy Program They attracted by meet with foreigners and and thought it is so fun and imaged to make good and long friends with foreigners. Expectations for the Buddy They want to have a buddy with some same interests and want to have a English native speaker. Some of them connected with buddys one or two times one week, and initiatively. They think Chinese, as natives, should be more welcome) They also feel satisfied with the buddys(nice person) But some of them connected with buddys two or three times one month, and feel diffculte to find some topics to talk. They have no sense of feeling to their buddys They haven’t had a lot of chance to know each other and different cultures make them difficulte to communicate. Feedback to Buddy Program Some of them like the events like orienteering. Because it is sample and without preparation. Doing something together is a good way to break ice. They don’t like big party, because Chinese and Foreigners are in two cliques and Chinese are so connotative and shy to dance. They think small group meeting is more efficient(3 to 5), they can play some game together, like ball games.
Personas Outgoing Make friends Communicate with foreigners initiatively introvert Push themselves to talk Feel difficult to communicate with foreigners.
ONE Name：Chen Ming Gender：female Age：20 Grade: sophomore Major: economy First Language: Chinese
I like to make new friends and hang out with them. This is the main reason I like Buppy Program. I think it should provide more opprotunities to communicate futher with foreign students.
Target Language: English Outgoing
Make friends
Communicate with forengners initiatively
She is a positive participant of BP and she considers BP a good opportunity to communicate people from different countries. She enjoys the time spending with her buddy and learns about some foreign culture from her. They contact once a week and usually go out for dinner together.And she also helps her buddy deal with some diary stuff. Since her buddy will go back home at the end of the term, she feels a pity that they couldn’t have more chance to know each other better. She prefer small group activities which can make her interact with other foreigners not just her buddy, By joining BP, she has made some new friends but she feels her language skills haven’t been greatly improved.
outgoing
insterested in foreign culture
TWO Name：Yang Feng Gender：male Age：19 Grade: freshman Major: engineering First Language: Chinese Target Language: English
introvert
Push himself to talk
It is really hard to me to talk with people who are not
familiar with, especially
foreigners. So I don’t like one to one relationship. l like to do something with foreign students as a chance to talk, like play football, or orienteering.
Difficult to communicate with forengners.
He considers BP an incentive to push himself to communicate initiatively. He wants to improve his speaking ability through taking part in activities in Buddy Program. He is interested with some sports and games. He focuses on his study and sometimes he needs to read some foreign academic papers and magezines. He has a plan to study aboard for a master’s degree. He can communicate with foreigners using basic terms, and he thinks English is important for his future. He doesn’t have so much communication with his buddy. They contact twice or thrice per month on Wechat. He feels harder to get along with his buddy than his classmates because of their different life habits and cultures.
introvert
computer games