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Paul
FredricK Logo Idea 01.indd 1
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Paul
Fre dri ck
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Brock Odle GDP114
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Today I’ll Be Fixing This Crappy Ad
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10/2/2010 9:45:13 AM
Samsung Logo 01.indd 1
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Samsung
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What They’re About Samsung is an all-around
What It’s About The advertisement focuses on the french
technological company, focusing on
door refrigerator that has a larger
phones, home appliances, computers,
size than any other of its kind. The
and televisions. This advertisement in
advertisement, as guessed, would focus
particular is for a refrigerator that has
on homeowners looking for a new fridge,
“nearly a cubic foot more room than any other fridge in its category.”
so we’re looking at roughly ages 25 to 40. The design of this advertisement is overall too busy for me. The grocery
Samsung has been in the business game since 1938. They are currently a conglomerate company.
bags, with their amount make one side of the piece to be too weighty, which could be an intention, but it also makes the viewer not want to look at the ad for very long because the eye gets tired.
What It Says - Sleek - 21st Century Design
So, I’m going to fix this particular image to the most of my ability, and see how it turns out.The ad is for the fridge in particular,
- “Compact but spacious”
so centering the piece around it is going to
- Technological
be difficult, mostly due to the fact that the
- Environmental
remake will need some type of reference to a
- Respectful
fridge without the fridge being there. I don’t
- Freezer/Fridge Combo
Indesign Setup.indd 2
want the fridge in my piece.
10/2/2010 10:04:08 AM
Samsung
Samsung
Samsung
Samsung
Samsun g
Samsung
Samsung
Samsung Samsung
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Samsung Samsung Samsung
Samsung
Samsung
Samsung Samsung
Samsung Samsung
Samsung
Samsung 10/2/2010 10:04:08 AM
Imagine wanting more and getting it
Space is no worry with the Samsung French Door Refrigerator. That’s because it has more room. In fact, it has nearly a cubic foot more room than any other fridge in its category. With the Samsung French Door Refrigerator, it’s not that hard to imagine.
For more information visit www.samsung.com/frenchdoor Highest in customer satisfaction for refrigerators for two years in a row!
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Samsung 10/2/2010 10:04:09 AM
Imagine wanting more and getting it Space is no worry with the Samsung French Door Refrigerator. That’s because it has more room. In fact, it has nearly a cubic foot more room than any other fridge in its category. With the Samsung French Door Refrigerator, it’s not that hard to imagine. For more information visit www.samsung.com/frenchdoor
Highest in customer satisfaction for refrigerators for two years in a row!
Indesign Setup.indd 5
Samsung 10/2/2010 10:04:09 AM
imagine wanting more and getting it Space is no worry with the Samsung French Door Refrigerator. That’s because it has more room. In fact, it has nearly a cubic foot more room than any other fridge in its category. With the Samsung French Door Refrigerator, it’s not that hard to imagine. For more information visit Samsung www.samsung.com/frenchdoor
Indesign Setup.indd 6
10/2/2010 10:04:09 AM