The Add is from the United States Marine Core. They are putting this add in inorder to try to recruit people to join the Marines. Found at the Marines website. The purpose of the add is to try to convince the readers to think of joining the Marines. The audience that will read this usaually are regular people like you and me. The Information Given is the website MARINEOFFICER.COM and their Number 1-800-Marines Three words to describe the add for me are Simple, To-the-point and, Patriotic.
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IN LIFE, IT’S NOT WHO YOU I would suggest a simple san serif (Helvetica) for the headline. Serif is too formal and th ebody copy is more casual which seems to work better with the image.
Avoid centering a paragraph of type. Centering shoud only beused for no more than three lines of copy, preferably the headline or subhead. Justified or aligned right would work best here.
San serif font would be easier to read and align right would be best for a strong design.
REPRESENT BUT WHAT.
You command respect wherever you go. Something deep down inside sets you apart from the crowd. It’s the same something that tells you that you were meant to do great things. The question is, are you ready to step up? Are you ready to rise up to any challenge? If you are, you just might have what it takes to be an officer in the U.S. Marines. Complete the tough, physically demanding training to become an officer in the Marine Corps, and you’ll wear a uniform that represents the honor, courage and determination of the most respected force on earth.
For more information, visit us online at MARINEOFFICERS.COM, or call 1-800-MARINES
IN LIFE, IT’S NOT WHO YOU
REPRESENT BUT WHAT.
Unse no more than 2 different type faces.
All uppercase for body copy makes it too difficult to read. Use this font for headline and san serif for body. Do not center paragraphs. Justified would work best here.
You command respect wherever you go. Something deep down inside sets you apart from the crowd. Its the same something that tells you that you were meant to do great things. The question is, are you ready to step up? Are you ready to rise up to any challenge? If you are, you just might have what it takes to be an officer in the U.S. Marines. Complete the tough, physically demanding training to become an officer in the Marine Corps, and youll wear a uniform that represents the honor, courage and determination of the most respected force on earth. For more information, visit us online at MARINEOFFICERS.COM, or call 1-800-MARINES