josh kaye-carr
newspaper/magazine/banner ads
The company is AgustaWestland and they are part of a larger multi-national organization called Finmeccanica. They are a primarily a helicopter manufacturer whose customer base is both civilian and military. AugustaWestland also provides helicopter support services to their customers. Sources for this information include Jane’s Defense Weekly, Aviation Week, Defense Technology International, aerospace-technology.com, wikipedia, and Military.com. The ad is promoting a civilian version of one of their military designs that has been specially outfitted for VIP transport, emergency airlift, tactical security and general utility use in harsh and extreme environments. The purpose of the ad is to illustrate the versatility of this particular model to the intended customer and to sell as large a fleet of helicopters as possible. The audience includes militaries from around the globe, multi-national and national corporations, police departments, medical services providers, emergency preparedness organizations, civilian fleet users such as oil companies and commercial transport providers, fire fighting organizations, search-and-rescue specialists, tourism and recreation entities, and finally for private use by high net worth individuals.
AW139
Versatility for your missions.
Value for your budget.
The Pennsylvanian-built AW139-CVLSP offers the U.S. Air Force the multi-mission capability and performance it needs at a fraction of the cost of the competition. From tactical security to VIP emergency airlift operations, the AW139 has exceptional performance in the harshest of environments, even in known icing conditions. The AW139 is available for missions other helicopters could not attempt. The AW139’s size, capability and low total ownership cost make it the overwhelming best value for the Common Vertical Lift Support Platform mission. augustawestland.com
Descriptors for this company include: serious, big, powerful, multi-national, defense, aerospace, and aviation. Descriptors for the product include: high-tech, fast, powerful, state-of-the-art, sleek, beautiful, and dangerous.
Adobe Gothic Std Bold
Adobe Gothic Std Bold *This is the typeface I picked for the assignment. Of all the bolds, I think it is the most readable and holds its weight the best across all of the 3 different assignment types.
Arial Bold Arial Bold
Myriad Pro Bold Myriad Pro Bold
Nina Bold Nina Bold
Microsoft San Serif Microsoft San Serif
Kozuka Gothic Pro Heavy Kozuka Gothic Pro Heavy
Frutiger LT Std 75 Black Frutiger LT Std 75 Black
Bell Gothic Std Black Bell Gothic Std Black
Charcoal CY Charcoal CY
Helvetica Bold Helvetica Bold
Trebuchet MS Bold Trebuchet MS Bold
Font works well for company image.
AW139
Versatility for your missions.
Column is too long and the with the shadow copy is very difficult to read. Experiment with two columns and avoid using this type of shadow Value for your budget. effect.
The Pennsylvanian-built AW139-CVLSP offers the U.S. Air Force the multi-mission capability and performance it needs at a fraction of the cost of the competition. From tactical security to VIP emergency airlift operations, the AW139 has exceptional performance in the harshest of environments, even in known icing conditions. The AW139 is available for missions other helicopters could not attempt. The AW139s size, capability and low total ownership cost make it the overwhelming best value for the Common Vertical Lift Support Platform mission. augustawestland.com
Copy too difficult to read. Column is too wide and shadow is distracting. Create a grid and experiment placing copy in a more interesting way. augustawestland.com
Versatility for your missions. Value for your budget. The Pennsylvanian-built AW139-CVLSP offers the U.S. Air Force the multimission capability and performance it needs at a fraction of the cost of the competition. From tactical security to VIP emergency airlift operations, the AW139 has exceptional performance in the harshest of environments, even in known icing conditions. The AW139 is available for missions other helicopters could not attempt. The AW139s size, capability and low total ownership cost make it the overwhelming best value for the Common Vertical Lift Support Platform mission.
Best layout of the three. Good cropped image AW139
augustawestland.com